Scotlandspeople.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
43% 
Page structure
70% 
Link structure
95% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
40.10 kB
Words
389
Media files
5
Number of links
40 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ScotlandsPeople | Connecting Generations
The length of the page title is perfect. (386 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scotlandspeople.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=no
theme-color#003466
msapplication-navbutton-color#003466
langen
twitter:cardsummary
twitter:urlhttps://www.scotlandspeople.gov.uk/
twitter:titleScotlandsPeople
twitter:descriptionConnecting Generations
og:site_nameScotlandsPeople
og:typewebsite
og:urlhttps://www.scotlandspeople.gov.uk/
og:titleScotlandsPeople
og:descriptionConnecting Generations
X-UA-CompatibleIE=Edge
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 389 words on this page. Good pages should have about 1,000 words of useful content.
31.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 9 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/all/themes/ScotlandsPeople/logo.pngNo alt attribute provided
...e of Kent - Death Entry 1942 371x208.jpgDetail from the death entry for His Royal Highness, The Duke of Kent. Detail from the death entry for His Royal Highness, The Duke of Kent National Records of Scotland, Register of Deaths, Latheron, 038/58 page 20
...iles/Eric Lomax birth 1919 371 x 208.jpgDetail from Eric Lomax's birth entryNational Records of Scotland, Statutory Register of Births, 1919, 685/7 no. 133
/sites/default/files/sp-centre-map.pngNo alt attribute provided
...sPeople/images/scotland_records_logo.pngScotland Records Logo

Page structure

H1 heading
(Critically important)
Find your Scottish ancestors
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find your Scottish ancestors
H1 News, features and events
H1 Visit ScotlandsPeople
H2 Coronavirus - ScotlandsPeople Centre Closure
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
/ScotlandsPeople
A-TITLE Home
/modal_forms/nojs/loginLogin
/modal_forms/nojs/registerRegister
/search-our-recordsSearch our records
/help-and-guidanceHelp and guidance
/content/certificates-and-copiesCertificates and copies
/content/our-chargesOur charges
/news-and-featuresNews and features
/search-our-recordsText duplicate Search our records
/help-and-guidanceText duplicate Help and guidance
/content/certificates-and-copiesText duplicate Certificates and copies
/content/our-chargesText duplicate Our charges
/news-and-featuresText duplicate News and features
A-TITLE News and features
/advanced-searchAdvanced search
https://www.nrscotland.gov.uk/...External Trivial anchor text
here
/maps-and-plansSearch our maps and plans collection for free
/content/our-chargesBuy credits, eGift vouchers and digital images
/content/certificates-and-copiesOrder official certificates and copies
/what-records-are-in-the-siteWhat records are in the site and what can be viewed for free
/content/what-we-are-working-onWhat we are working on
/article/our-records-duke-kentOur Records: The Duke of Kent
/article/eric-lomax-railway-manEric Lomax - The Railway Man
/article/lady-nairne-flower-st...Lady Nairne – The Flower of Strathearn
/article/news-declaration-arbr...News: The Declaration of Arbroath
/article/our-records-double-we...Our Records: Double Wedding Celebrations
/article/our-records-scottish-...Our Records: Scottish Births in 1919
/article/our-records-tale-eliz...Our Records: The Tale of Elizabeth Mouat
/article/customer-survey-resultsCustomer Survey Results
/visit-usFull details on visiting the centre
A-TITLE Full details on visiting the centre
/visit-usView full opening times
/visit-usText duplicate Full details on visiting the centre
/book-a-seatBook a seat in our search room
http://www.facebook.com/scotla...New window External Follow us on Facebook
http://twitter.com/scotlandspe...New window External Follow us on Twitter
/content/terms-and-conditionsTerms and conditions
/content/copyrightCopyright
/content/accessibilityAccessibility
/cookie-policyPrivacy policy
/about-usAbout us
/contact-usContact us
/search/siteSearch site
/sitemapSite map

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.scotlandspeople.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 9 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
dateMon, 09 Nov 2020 02:10:57 GMT
x-drupal-cacheHIT
content-languageen
x-frame-optionsSAMEORIGIN
link<https://www.scotlandspeople.gov.uk/>; rel="canonical",<https://www.scotlandspeople.gov.uk/>; rel="shortlink"
cache-controlpublic, max-age=0, no-store, no-cache, must-revalidate, max-age=0
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
content-encodinggzip
etag"1604887225-1"
last-modifiedMon, 09 Nov 2020 02:00:25 GMT
pragmano-cache
content-typetext/html; charset=utf-8
age0
gracenone-healthy
x-cacheMISS
accept-rangesbytes
content-length9607
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,224 referring domains.
This website has 213,277 backlinks.
This website has backlinks from 1,714 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.scotlandspeople.gov.uk
ScotlandsPeople | Connecting Generations

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland72%Check
ScotlandsPeople68%Check
Scottish50%Check
ancestors50%Check
Find50%Check
records40%Check
Kent40%Check
Centre40%Check
Duke40%Check
events38%Check

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