Skillsdevelopmentscotland.co.uk - SEO Checker

Overview of the SEO Check
Meta information
94% 
Page quality
81% 
Page structure
58% 
Link structure
45% 
Server
16% 
External factors
100% 
SEO Score
Response time
0.74 s
File size
204.20 kB
Words
1099
Media files
32
Number of links
155 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scotland's national skills agency | Skills Development Scotland
There are word repetitions in the page title.
The length of the page title is perfect. (563 pixels out of 580 max pixel length)
Meta description
(Critically important)
Skills Development Scotland (SDS) helping people achieve career success and supporting businesses with their goals and growth.
The length of the meta description is perfect. (806 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSkills Development Scotland (SDS) helping people achieve career success and supporting businesses with their goals and growth.
pinterestnopin
viewportwidth=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1
langen
og:titleScotland's national skills agency
og:site_nameSkills Development Scotland
og:urlhttps://www.skillsdevelopmentscotland.co.uk/
og:descriptionSkills Development Scotland (SDS) helping people achieve career success and supporting businesses with their goals and growth.
og:imageEmpty
og:typeEmpty
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1099 words. That's ok.
27.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.04 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...th=400&height=440&rnd=131679606100000000No alt attribute provided
...th=270&height=150&rnd=132054260980000000No alt attribute provided
...th=270&height=150&rnd=132054260980000000No alt attribute provided
...th=270&height=150&rnd=132054260970000000No alt attribute provided
...th=270&height=150&rnd=131684488170000000No alt attribute provided
...th=270&height=150&rnd=131684488180000000No alt attribute provided
...th=270&height=150&rnd=131684488160000000No alt attribute provided
...th=270&height=150&rnd=131684532640000000No alt attribute provided
...th=270&height=150&rnd=131684488150000000No alt attribute provided
...th=400&height=440&rnd=131685215470000000No alt attribute provided
...th=270&height=150&rnd=131679498810000000No alt attribute provided
...th=270&height=150&rnd=131679606100000000No alt attribute provided
...th=270&height=150&rnd=131679572120000000No alt attribute provided
/images/sds-logo-white.pngNo alt attribute provided
/images/icons-2x/footer-logo-mywow.pngNo alt attribute provided
.../icons-2x/footer-logo-ourskillsforce.pngNo alt attribute provided
/images/icons-2x/footer-logo-ma.pngNo alt attribute provided
...th=767&height=500&rnd=132290208060000000Older man getting careers advice
...th=767&height=500&rnd=131679607230000000No alt attribute provided
...th=767&height=500&rnd=132467142640000000No alt attribute provided
...th=767&height=500&rnd=132290211510000000Employer and staff member on construction site
...th=500&height=380&rnd=132482864370000000...
...th=500&height=380&rnd=132477468190000000...
...th=500&height=380&rnd=132470573640000000...
...th=500&height=380&rnd=132470628130000000...
...th=500&height=380&rnd=132470652120000000...
...th=500&height=380&rnd=132465571220000000...
...th=500&height=380&rnd=132464727500000000...
...th=500&height=380&rnd=132459501340000000...

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 45 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Popular searches
H2 Featured searches
H3 Apprenticeships
H3 Local and National Work
H3 Find out more
H3 Here to help
H3 Employment and redundancy advice
H3 Pupils, learners and apprentices
H3 Business Support
H3 Training and Learning Providers
H3 Latest news and events
H3 Inward Investment Plan targets opportunity areas
H3 Recognising inspiring apprentices and their employers
H3 Funding increase for businesses through Adopt an Apprentice
H3 COVID-19: SDS response October 2020
H3 Individual Training Accounts to Remain Open until 28 February 2021
H3 New National Transition Training Fund offers fresh support for people facing redundancy
H3 Graduate Apprenticeships delivering critical skills for economic recovery
H3 SDS Calls For Action On Neurodiversity In The Tech Sector
H3 What We Do
H3 About Us
H3 Contact Us
H3 Empty heading
H4 What we do
H4 2019-22
H4 A Human Future
H4 Case Studies
H4 Collaboration
H4 PDF download
H4 Summary
H4 Search for publications
H4 My World of Work
H4 Apprenticeships.scot
H4 Our Skillsforce
H4 My Kid's Career
H4 Digital World
H4 27 October 2020
H4 22 October 2020
H4 13 October 2020
H4 13 October 2020 Duplicate text
H4 12 October 2020
H4 8 October 2020
H4 7 October 2020
H4 1 October 2020
H4 Head Office
H4 Follow Us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 20 external links on this page.
LinkAttributesAnchor text
/Skills Development Scotland
/coronavirus-covid-19/COVID-19 Response
/about/About
/work-with-us/Work with us
/news-events/News & Events
/for-training-providers/Training Providers
/contact-us/Contact us
/what-we-do/What we do
/what-we-do/Find out more
/what-we-do/apprenticeships/wo...Discover work based learning
/what-we-do/skills-planning/re...Regional Skills Assessments
/what-we-do/skills-planning/sk...Skills Investment Plans
/what-we-do/skills-planning/ga...Gaelic Evidence Base
/what-we-do/skills-planning/co...COVID-19 Labour Market Insights
/what-we-do/skills-planning/sk...Skills 4.0
/what-we-do/skills-planning/se...Sectoral Skills Assessments
/what-we-do/skills-planning/Find out more about skills planning
/what-we-do/scotlands-careers-...Our careers service in schools
/what-we-do/scotlands-careers-...Our Centres
/what-we-do/scotlands-careers-...Career Management Skills
/what-we-do/scotlands-careers-...My World of Work
/what-we-do/scotlands-careers-...16+ Data Hub
/what-we-do/scotlands-careers-...My Kids Career
/what-we-do/scotlands-careers-...Find out more about Scotland's Careers Services
/what-we-do/apprenticeships/fo...Foundation Apprenticeships
/what-we-do/apprenticeships/mo...Modern Apprenticeships
/what-we-do/apprenticeships/gr...Graduate Apprenticeships
/what-we-do/apprenticeships/wo...Work-based Learning
/what-we-do/scotlands-careers-...Apprenticeships.scot
/what-we-do/apprenticeships/th...Scottish Apprenticeship Advisory Board
/what-we-do/apprenticeships/ap...Apprenticeship Approvals Group
/what-we-do/apprenticeships/Find out more about apprenticeships
/what-we-do/employability-skil...Employability Fund
/what-we-do/employability-skil...Certificate of Work Readiness
/what-we-do/employability-skil...The Big Plus
/what-we-do/employability-skil...National Third Sector Fund
/what-we-do/employability-skil...Individual Training Accounts
/what-we-do/employability-skil...Introduction to Work Place Skills
/what-we-do/employability-skil...Partnership Action for Continuing Employment (PACE)
/what-we-do/employability-skills/Find out more about employability skills
/what-we-do/supporting-scotlan...Skills for Growth
/what-we-do/supporting-scotlan...Marketplace
/what-we-do/supporting-scotlan...Our Skillsforce
/what-we-do/supporting-scotlan...The Public Sector Network
/what-we-do/supporting-scotlan...Scotland's Employer Recruitment Incentive
/what-we-do/supporting-scotlan...Find out more about supporting Scotland's employers
/what-we-do/research-and-insig...PhD Programme
/what-we-do/research-and-insig...Knowledge Exchange
/what-we-do/research-and-insight/Find out more about research and insight
/a-human-future-strategic-plan/Our Strategic Plan
/a-human-future-strategic-plan...2019-22 In this Corporate Plan for the 2019–2022 we set out the first stage of how we will enable people, mobilise employers and influence the skills system....
/a-human-future-strategic-plan...A Human Future To ensure Scotland’s retains a skilled workforce, we are working in with others to chart out a vision we are calling Scotland 2035 – A Human F...
/a-human-future-strategic-plan...Case Studies Discover real examples of the impact our work has on people, businesses and the Scottish learning and skills system in our strategic plan case s...
/a-human-future-strategic-plan...Text duplicate Find out more
/media/45753/a-human-future-st...Text duplicate Find out more
/media/45754/a-human-future-st...Text duplicate Find out more
/publications-statistics/Publications & Statistics
/media/45753/a-human-future-st...Strategic Plan 2019-22
/media/46835/annual-review-201...Annual Review 2019/20
/media/43958/publication_sched...New window SDS Publication Schedule
/publications-statistics/publi...Modern Apprenticeship Frameworks
/media/45974/operating-plan-19...SDS Operating Plan 2019-20
/publications-statistics/publi...All Publications
/publications-statistics/stati...All Statistics
/local-national-work/Local & National Work
/local-national-work/aberdeen-...Aberdeen City
/local-national-work/aberdeens...Aberdeenshire
/local-national-work/angus/Angus
/local-national-work/argyll-an...Argyll and Bute
/local-national-work/city-of-e...City of Edinburgh
/local-national-work/clackmann...Clackmannanshire
/local-national-work/dumfries-...Dumfries and Galloway
/local-national-work/dundee-city/Dundee City
/local-national-work/east-ayrs...East Ayrshire
/local-national-work/east-dunb...East Dunbartonshire
/local-national-work/east-loth...East Lothian
/local-national-work/east-renf...East Renfrewshire
/local-national-work/eilean-siar/Eilean Siar
/local-national-work/falkirk/Falkirk
/local-national-work/fife/Fife
/local-national-work/glasgow-c...Glasgow City
/local-national-work/highland/Highland
/local-national-work/inverclyde/Inverclyde
/local-national-work/midlothian/Midlothian
/local-national-work/moray/Moray
/local-national-work/north-ayr...North Ayrshire
/local-national-work/north-lan...North Lanarkshire
/local-national-work/orkney-is...Orkney Islands
/local-national-work/perth-and...Perth and Kinross
/local-national-work/renfrewsh...Renfrewshire
/local-national-work/scottish-...Scottish Borders
/local-national-work/shetland-...Shetland Islands
/local-national-work/south-ayr...South Ayrshire
/local-national-work/south-lan...South Lanarkshire
/local-national-work/stirling/Stirling
/local-national-work/west-dunb...West Dunbartonshire
/local-national-work/west-loth...West Lothian
/local-national-work/Text duplicate Find out more
/our-digital-webservices/Our Websites
https://www.myworldofwork.co.uk/External My World of Work Our web service, offering expert information and advice on careers, that's free to access for any individual - wherever they are in their le...
https://www.apprenticeships.scot/External Subdomain Apprenticeships.scot Our online service for Scottish apprenticeships. Find current vacancies and information on how to become an apprentice, as well as emplo...
https://www.ourskillsforce.co.uk/External Our Skillsforce Our Skillsforce helps employers to locate and access local support, from advice to HR and funding - alongside information to help businesses ...
https://www.mykidscareer.com/External Text duplicate Find out more
https://www.digitalworld.net/External Text duplicate Find out more
/search?keywords=fipsFIPS
/search/?keywords=foundation+a...Foundation Apprenticeship framework
/search?keywords=frameworksFrameworks
/search?keywords=cvCV
/search?keywords=vacanciesVacancies
/for-training-providers/employ...Text duplicate Employability Fund
/search?keywords=work able sco...Work Able Scotland
/for-training-providers/sds-in...Individual Training Accounts (ITA)
/for-training-providers/sds-in...ITA registration
/a-human-future-strategic-plan/Strategic Plan
/coronavirus-covid-19/Coronavirus (COVID-19)
/for-training-providers/sds-co...SDS COVID-19 Response for Training Providers
/what-we-do/employability-skil...Redundancy support
/what-we-do/our-products/moder...Text duplicate Modern Apprenticeships
/what-we-do/our-products/found...Text duplicate Foundation Apprenticeships
/what-we-do/our-products/gradu...Text duplicate Graduate Apprenticeships
/publications-statistics/stati...Participation Measure
/news-events/2017/april/what-y...Apprenticeship levy
/what-we-do/our-products/caree...Anchor Our careers service
/search?keywords=ApprenticeshipsApprenticeships
/about/policies/complaints/Complaints
http://www.sds.co.uk/New window External Text duplicate Skills Development Scotland
http://www.myworldofwork.co.uk/New window External Text duplicate My World of Work
https://www.ourskillsforce.co.uk/New window External Text duplicate Our Skillsforce
https://www.apprenticeships.scot/New window External Subdomain Text duplicate Apprenticeships.scot
http://www.twitter.com/skillsd...New window External Twitter
http://www.linkedin.com/compan...New window External Linkedin
http://www.youtube.com/user/sk...New window External Youtube
/coronavirus-covid-19/Text duplicate Find out more
/coronavirus-covid-19/employme...Employment and redundancy advice Looking for help and support in these uncertain times? Find support and advice on employment and redundancy. Read more
IMG-ALT Older man getting careers advice
/coronavirus-covid-19/pupils-l...Pupils, learners and apprentices Are you a pupil, learner or an apprentice? Find out what advice and support SDS can offer at this time. Read more
/coronavirus-covid-19/business...Business Support Find help and advice on managing the impact of COVID-19 here, including links to the Find Business Support website. Read more
/for-training-providers/sds-co...Training and Learning Providers Looking for information on our measures to reduce disruption to contract holders, employers and apprentices? Read more
IMG-ALT Employer and staff member on construction site
/news-events/View all
/news-events/2020/october/inwa...27 October 2020 Inward Investment Plan targets opportunity areas Read more
IMG-ALT ...
/news-events/2020/october/reco...22 October 2020 Recognising inspiring apprentices and their employers Read more
IMG-ALT ...
/news-events/2020/october/fund...13 October 2020 Funding increase for businesses through Adopt an Apprentice Read more
IMG-ALT ...
/news-events/2020/october/covi...13 October 2020 COVID-19: SDS response October 2020 Read more
IMG-ALT ...
/news-events/2020/october/indi...12 October 2020 Individual Training Accounts to Remain Open until 28 February 2021 Read more
IMG-ALT ...
/news-events/2020/october/new-...8 October 2020 New National Transition Training Fund offers fresh support for people facing redundancy Read more
IMG-ALT ...
/news-events/2020/october/grad...7 October 2020 Graduate Apprenticeships delivering critical skills for economic recovery Read more
IMG-ALT ...
/news-events/2020/september/sd...1 October 2020 SDS Calls For Action On Neurodiversity In The Tech Sector Read more
IMG-ALT ...
http://www.myworldofwork.co.uk/New window External Text duplicate My World of Work
https://www.apprenticeships.scot/New window External Subdomain Text duplicate Apprenticeships.scot
https://www.ourskillsforce.co.uk/New window External Text duplicate Our Skillsforce
https://www.digitalworld.net/External Digital World
https://www.myworldofwork.co.u...External Text duplicate The Big Plus
/what-we-do/skills-planning/Skills Planning
/what-we-do/scotlands-careers-...Scotland's Careers Services
/what-we-do/apprenticeships/Text duplicate Apprenticeships
/what-we-do/employability-skills/Employability Skills
/what-we-do/supporting-scotlan...Supporting Scotland's Employers
/what-we-do/research-and-insight/Research and Insight
/about/our-leadership-team/Our leadership team
/about/policies/Policies
/work-with-us/Text duplicate Work with us
/contact-us/Find a local SDS centre or office
/about/policies/complaints/cus...Report a complaint
/about/policies/concerns/repor...Report a concern
http://www.twitter.com/skillsd...External No Text
http://www.linkedin.com/compan...External No Text
http://www.youtube.com/user/sk...External No Text
/about/policies/privacy/Privacy
/about/policies/accessibility/Accessiblity
/about/policies/terms-of-use/Terms of use
/about/policies/access-to-info...Access to Information
/about/policies/complaints/Text duplicate Complaints
/about/policies/cookies-policy/Cookies
/contact-us/?tab=get-in-touchText duplicate Contact us
/about/policies/concerns/Concerns
/media/46342/modern-slavery-st...Modern Slavery Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.skillsdevelopmentscotland.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.74 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (204 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
dateWed, 28 Oct 2020 14:22:46 GMT
content-length209108
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,717 referring domains.
This page has 467,509 backlinks.
This page has backlinks from 1,420 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.skillsdevelopmentscotland.co.uk
Scotland's national skills agency | Skills Development Scotland
Skills Development Scotland (SDS) helping people achieve career success and supporting businesses with their goals and growth.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Skills79%Check
Skills Development76%Check
Skills Development Scotland74%Check
Scotland69%Check
national skills68%Check
Supporting Scotland58%Check
Employability Skills58%Check
Skills Assessments58%Check
Skills Planning58%Check
management skills58%Check

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