Skopos-next.de - SEO Checker

Overview of the SEO Check
Meta information
89% 
Page quality
60% 
Page structure
68% 
Link structure
75% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
205.80 kB
Words
1246
Media files
53
Number of links
87 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mystery Shopping - innovativ & digital l SKOPOS NEXT
The length of the page title is perfect. (498 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Mystery Shopping mit SKOPOS NEXT. Wir prüfen die Service-Qualität an jedem Touchpoint Ihrer Customer Journey. ➔ Hier informieren & anfragen!
The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.skopos-next.de/home.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de-formal
Server location: Germany
Wrong specification of the writing direction
The following language is defined by HTML: de-de-formal
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionMystery Shopping mit SKOPOS NEXT. Wir prüfen die Service-Qualität an jedem Touchpoint Ihrer Customer Journey. ➔ Hier informieren & anfragen!
generatorWPML ver:4.4.10 stt:1,3;
article:modified_time2021-03-30T10:16:30+00:00
langde-de-formal
twitter:label1Geschätzte Lesezeit
twitter:data19 Minuten
og:localede_DE
og:typewebsite
og:titleMystery Shopping - innovativ & digital l SKOPOS NEXT
og:descriptionMystery Shopping mit SKOPOS NEXT. Wir prüfen die Service-Qualität an jedem Touchpoint Ihrer Customer Journey. ➔ Hier informieren & anfragen!
og:urlhttps://www.skopos-next.de/home.html
og:site_nameSKOPOS NEXT
og:imagehttps://www.skopos-next.de/wp-content/uploads/2018/02/skopos.jpg
og:image:width200
og:image:height200
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1246 words. That's ok.
38.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.02 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 33 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
36 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...epress-multilingual-cms/res/flags/de.pngDeutschDeutsch
...epress-multilingual-cms/res/flags/en.pngEnglishEnglish
/wp-content/uploads/2020/07/Next_logo.pngSKOPOS NEXT
...epress-multilingual-cms/res/flags/de.pngNo alt attribute provided
...epress-multilingual-cms/res/flags/en.pngNo alt attribute provided
/wp-content/uploads/2020/11/wabe_102020.pngLeistungs Portfolio
...loads/2020/09/torsten_bischoffstrate.pngTorsten Bischoffstratetorsten_bischoffstrate
...ontent/uploads/2020/09/peter_fueller.pngPeter Füllerpeter_fueller
/wp-content/uploads/2020/09/volkswagen.pngNo alt attribute provided
/wp-content/uploads/2020/09/BMW.pngNo alt attribute provided
/wp-content/uploads/2020/09/porsche.pngNo alt attribute provided
/wp-content/uploads/2020/09/zurich_logo.pngNo alt attribute provided
/wp-content/uploads/2020/09/hdi.pngNo alt attribute provided
/wp-content/uploads/2020/09/axa.pngNo alt attribute provided
/wp-content/uploads/2020/09/ergo.pngNo alt attribute provided
/wp-content/uploads/2020/09/alpina.pngNo alt attribute provided
/wp-content/uploads/2020/09/linde.pngNo alt attribute provided
...ontent/uploads/2020/09/deutsche_banh.pngNo alt attribute provided
/wp-content/uploads/2020/09/adac.pngNo alt attribute provided
/wp-content/uploads/2020/09/1_und_1-1.pngNo alt attribute provided
/wp-content/uploads/2020/09/telefonica.pngNo alt attribute provided
/wp-content/uploads/2020/09/telekom.pngNo alt attribute provided
/wp-content/uploads/2020/09/vodafone.pngNo alt attribute provided
/wp-content/uploads/2020/09/o2.pngNo alt attribute provided
/wp-content/uploads/2020/09/nokia.pngNo alt attribute provided
/wp-content/uploads/2020/09/deichmann.pngNo alt attribute provided
/wp-content/uploads/2020/09/Royal_Canin.pngNo alt attribute provided
/wp-content/uploads/2020/09/nordsee.pngNo alt attribute provided
/wp-content/uploads/2020/09/westlotto.pngNo alt attribute provided
/wp-content/uploads/2020/09/apollo.pngNo alt attribute provided
...ontent/uploads/2020/09/lotto_hamburg.pngNo alt attribute provided
/wp-content/uploads/2020/09/desigual.pngNo alt attribute provided
/wp-content/uploads/2020/09/lekkerland.pngNo alt attribute provided
/wp-content/uploads/2020/09/fressnapf.pngNo alt attribute provided
...content/uploads/2020/09/lotto_bremen.pngNo alt attribute provided
/wp-content/uploads/2020/09/dyson.pngNo alt attribute provided
...loads/2020/09/bezirksregierung_koeln.pngNo alt attribute provided
/wp-content/uploads/2020/09/jet.pngNo alt attribute provided
...ds/2020/09/Bezirksregierung_muenster.pngNo alt attribute provided
...ads/2020/09/bezirksregierung_detmold.pngNo alt attribute provided
.../2020/09/FS_Serviceorientierung400-1.jpgServiceorientierungFS_Serviceorientierung400
.../FS_Preis-Leistungs-Verhaeltnis400-1.jpgPreis Leistungs VerhaeltnisFS_Preis-Leistungs-Verhaeltnis400
.../FS_Innovation-und-Kreativitaet400-1.jpgInnovation und KreativitaetFS_Innovation-und-Kreativitaet400
...ads/2020/09/FS_Weiterempfehlung400-1.jpgWeiterempfehlung (NPS)FS_Weiterempfehlung400
/wp-content/uploads/2020/07/youtube_75.pngyouTube
/wp-content/uploads/2020/07/twitter_75.pngTwitter
/wp-content/uploads/2020/07/facebook_75Facebook
/wp-content/uploads/2020/07/xing_75.pngXING
/wp-content/uploads/2020/07/linkedin_75.pngLinkedin

Page structure

H1 heading
(Critically important)
ALLES OKAY BEIM SHOPPING AUF DISTANZ?
Too many H1 headings
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 ALLES OKAY BEIM SHOPPING AUF DISTANZ?
H1 CLICK&MEET –
H1 Die Profis für verdeckte Service-Tests
H2 Wie gut ist mein Service? Wir finden es für Sie heraus – mit Mystery Shopping vom Store Check über Testkäufe bis zum Social Media Test aus der Sicht Ihrer Kunden.
H2 Mystery Calling
H2 Social Media Test
H2 Mystery Mailing
H2 Jugendschutztest
H2 Feedbacktest
H2 Store Check
H2 Promotion Check
H2 Customer Journey Optimierung
H2 Mystery Shopping und Mystery Visit
H2 Audit
H2 Mystery Online Shopping
H2 Mystery Videoberatung
H3 Unser Angebot für Sie: Mit Mystery Shopping Unsichtbares sichtbar machen
H3 Welcher Service-Test passt zu Ihrer Customer Journey?
H3 Auszug aus unseren Referenzen
H3 Das bieten wir Ihnen zusätzlich: Tests mit Bestandskunden
H3 Für maximale Transparenz: Alle Testergebnisse online verfügbar
H3 Top-Image: Profis aus der Marktforschung vertrauen SKOPOS NEXT
H3 SKOPOS GROUP
H3 UNTERNEHMEN
H3 KUNDENSERVICE
H3 AKTUELLE SKOPOS GROUP NEWS
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (27) on this page.
LinkAttributesAnchor text
https://www.skopos-group.de/External SKOPOS GROUP
https://www.skopos-group.de/External Text duplicate SKOPOS GROUP
https://www.skopos-group.de/ne...External NEWS
https://www.skopos-group.de/ne...External NEWSLETTER
https://www.skopos-group.de/we...External WEBINARE
https://www.skopos-group.de/sk...External Anchor JOBS
https://www.skopos-next.de/Deutsch Deutsch de
IMG-ALT Deutsch
https://www.skopos-next.de/enEnglish Englisch en
IMG-ALT English
https://www.skopos-next.de/IMG-ALT SKOPOS NEXT
/leistungen/portfolio/mystery-...Mystery Shopping & Mystery Visit
/leistungen/portfolio/mystery-...Mystery Calling
/leistungen/portfolio/mystery-...Mystery Mailing
/leistungen/portfolio/mystery-...Mystery Videoberatung
/leistungen/portfolio/customer...Customer Journey
/leistungen/portfolio/mystery-...Mystery Online Shopping
/leistungen/portfolio/feedback...Feedbacktest
/leistungen/portfolio/store-ch...Store Check
/leistungen/portfolio/mystery-...Audit
/leistungen/portfolio/promotio...Promotion Check
/leistungen/portfolio/social-m...Social Media Test
/leistungen/portfolio/jugendsc...Jugendschutztest
/leistungen/wie-wir-arbeiten/u...Projektmanagement
/leistungen/wie-wir-arbeiten/a...Analyse & Reporting
/leistungen/wie-wir-arbeiten/a...Maßnahmen & Feedback
/leistungen/wie-wir-arbeiten/r...Reputation Monitor
/leistungen/wie-wir-arbeiten/d...Datenschutz und Informationssicherheit
/leistungen/wie-wir-arbeiten/i...Internationale Projekte
/leistungen/wie-wir-arbeiten/u...Unsere Prozesse
/leistungen/wie-wir-arbeiten/u...Unser Testerpanel
https://www.nexttester.de/External Anchor Jobs für Tester
/leistungen/insights/gewaehlt-...Gewählt zum Kundenservice des Jahres
/leistungen/insights/mystery-s...Mystery Shopping bei Click&Meet
/referenzen.htmlReferenzen
/ueber-uns.htmlÜber uns
/kunden-login.htmlLogin
/leistungen/kontaktformular.htmlKontakt
https://www.skopos-next.de/Deutsch (Deutsch)
A-TITLE Deutsch
https://www.skopos-next.de/enEnglish (Englisch)
A-TITLE Englisch
https://www.skopos-next.de/?sNofollow Suche
/leistungen/insights/mystery-s...Wir beraten Sie gerne! Klicken Sie hier oder rufen Sie uns an: 02233-99 88 99 0
/leistungen/portfolio/mystery-...Mystery Shopping
/leistungen/portfolio/mystery-...Text duplicate Mystery Mailing
/leistungen/portfolio/mystery-...Text duplicate Mystery Calling
/leistungen/portfolio/jugendsc...Jugendschutztests
/leistungen/portfolio/customer...Text duplicate Customer Journey
/ueber-uns.htmlMehr über SKOPOS NEXT erfahren
/leistungen/portfolio/mystery-...Mehr erfahren...
/leistungen/portfolio/social-m...Mehr erfahren ...
/leistungen/portfolio/mystery-...Text duplicate Mehr erfahren ...
/leistungen/portfolio/jugendsc...Text duplicate Mehr erfahren ...
/leistungen/portfolio/feedback...Text duplicate Mehr erfahren ...
/leistungen/portfolio/store-ch...Text duplicate Mehr erfahren ...
/leistungen/portfolio/promotio...Text duplicate Mehr erfahren ...
/leistungen/portfolio/mystery-...Text duplicate Mehr erfahren ...
/leistungen/portfolio/audit.htmlText duplicate Mehr erfahren ...
/leistungen/portfolio/mystery-...Text duplicate Mehr erfahren ...
/leistungen/portfolio/mystery-...Text duplicate Mehr erfahren ...
/kontaktformular.htmlJetzt unverbindlich anfragen
https://www.skopos-next.de/Anchor Zurück
https://www.skopos-next.de/Anchor Weiter
/footer.htmlDas bieten wir Ihnen zusätzlich: Tests mit Bestandskunden
A-TITLE Das bieten wir Ihnen zusätzlich: </br>Tests mit Bestandskunden
/leistungen/portfolio/customer...Mehr Infos zum Methodenmix
/leistungen/wie-wir-arbeiten/a...Für maximale Transparenz: Alle Testergebnisse online verfügbar
A-TITLE Für maximale Transparenz: </br>Alle Testergebnisse online verfügbar
/leistungen/wie-wir-arbeiten/a...Mehr Infos zum Online Reporting
/kontaktformular.htmlText duplicate Jetzt unverbindlich anfragen
/wp-content/uploads/2020/09/FS...IMG-ALT Serviceorientierung
A-TITLE Serviceorientierung
/wp-content/uploads/2020/09/FS...IMG-ALT Preis Leistungs Verhaeltnis
A-TITLE Preis-Leistungs-Verhältnis
/wp-content/uploads/2020/09/FS...IMG-ALT Innovation und Kreativitaet
A-TITLE Innovation & Kreativität
/wp-content/uploads/2020/09/FS...IMG-ALT Weiterempfehlung (NPS)
A-TITLE Weiterempfehlung (NPS)
/kontaktformular.htmlText duplicate Jetzt unverbindlich anfragen
https://www.skopos.de/New window External SKOPOS RESEARCH
https://www.skopos-nova.de/New window External SKOPOS NOVA
https://skopos-connect.de/New window External SKOPOS CONNECT
https://www.skopos-next.de/New window Text duplicate SKOPOS NEXT
https://www.skopos-view.de/New window External SKOPOS VIEW
https://www.skopos-elements.de/New window External SKOPOS ELEMENTS
/ueber-uns.htmlText duplicate Über uns
/impressum.htmlImpressum
/impressum.htmlAnchor Datenschutzerklärung
https://www.skopos-group.de/sk...External Anchor Jobs
/kontaktformular.htmlText duplicate Kontakt
https://www.skopos-group.de/ne...External Newsletter
/sitemap.htmlSitemap
https://www.skopos-group.de/ne...New window Nofollow External Daniel Husmann startet als Leiter Sales bei der SKOPOS GROUP
A-TITLE Daniel Husmann startet als Leiter Sales bei der SKOPOS GROUP
https://www.skopos-group.de/ne...New window Nofollow External [...]
A-TITLE Read more
https://www.skopos-group.de/ne...New window Nofollow External SKOPOS nimmt vom 14.-16. April 2021 an der virtuellen Messe succeet21 teil
A-TITLE SKOPOS nimmt vom 14.-16. April 2021 an der virtuellen Messe succeet21 teil
https://www.skopos-group.de/ne...New window Nofollow External Text duplicate [...]
A-TITLE Read more
https://www.skopos-group.de/ne...New window Nofollow External Florian Tress steigt bei SKOPOS NOVA ein
A-TITLE Florian Tress steigt bei SKOPOS NOVA ein
https://www.skopos-group.de/ne...New window Nofollow External Text duplicate [...]
A-TITLE Read more
https://www.skopos-group.de/ne...New window Nofollow External SKOPOS NEXT bringt neuen Service auf den Markt
A-TITLE SKOPOS NEXT bringt neuen Service auf den Markt
https://www.skopos-group.de/ne...New window Nofollow External Text duplicate [...]
A-TITLE Read more
https://www.youtube.com/channe...New window External IMG-ALT youTube
A-TITLE SKOPOS GROUP bei YouTube
https://twitter.com/skopos_gro...New window External IMG-ALT Twitter
A-TITLE SKOPOS GROUP bei Twitter
https://de-de.facebook.com/sko...New window External Subdomain IMG-ALT Facebook
A-TITLE SKOPOS GROUP bei Facebook
https://www.xing.com/companies...New window External IMG-ALT XING
A-TITLE SKOPOS GROUP bei Xing
https://www.linkedin.com/compa...External IMG-ALT Linkedin
A-TITLE SKOPOS GROUP bei Linkedin
https://www.skopos-next.de/Anchor Nach oben scrollen
A-TITLE Nach oben scrollen
/kunden-login.htmlText duplicate Login
https://www.skopos-next.de/chatChat
/kontaktformular.htmlNew window Text duplicate Kontakt
/impressum.htmlAnchor Cookies
/impressum.htmlAnchor Trivial anchor text
hier
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Mystery Calling
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Social Media Test
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Mystery Mailing
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Jugendschutztest
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Feedbacktest
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Store Check
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Promotion Check
https://www.skopos-next.de/Anchor A-TITLE Customer Journey Optimierung
https://www.skopos-next.de/Anchor A-TITLE Mystery Shopping und Mystery Visit
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Audit
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Mystery Online Shopping
https://www.skopos-next.de/Anchor Text duplicate A-TITLE Mystery Videoberatung

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.skopos-next.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 33 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
This page does not require any CSS files.
The file size of the HTML document is fine (206 kB).

HTTP Response Header

NameValue
dateWed, 21 Apr 2021 14:19:48 GMT
serverApache
last-modifiedWed, 21 Apr 2021 13:38:53 GMT
upgradeh2,h2c
connectionUpgrade
varyAccept-Encoding
content-encodinggzip
transfer-encodingchunked
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 74 referring domains.
This page has 2,183 backlinks.
This page has backlinks from 54 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Google Image
User-agent: Googlebot-Image
Disallow:


# Google AdSense
User-agent: Mediapartners-Google*
Disallow:

# digg mirror
User-agent: duggmirror
Disallow: /

# global
User-agent: *
Disallow: /cgi-bin/
Disallow: /wp-admin/


Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Allow: /wp-content/plugins/sitepress-multilingual-cms/

Disallow: /trackback/
Disallow: /feed/
Disallow: /comments/
Disallow: /category/*/*
Disallow: */trackback/
Disallow: */comments/
Sitemap: https://www.skopos-next.de/sitemap_index.xml

User-agent: HTTrack
Disallow: /icons 

User-agent: WebCopier
Disallow: /icons 

User-agent: Zeus
Disallow: /icons 

User-agent: WebZip
Disallow: /icons

Facebook popularity

Shares / Likes / Comments
2

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.skopos-next.de
Mystery Shopping - innovativ & digital l SKOPOS NEXT
Mystery Shopping mit SKOPOS NEXT. Wir prüfen die Service-Qualität an jedem Touchpoint Ihrer Customer Journey. ➔ Hier informieren & anfragen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SKOPOS80%Check
Shopping79%Check
Mystery Shopping73%Check
Mystery68%Check
SKOPOS NOVA67%Check
Shopping Mystery Visit63%Check
Online Shopping62%Check
SKOPOS GROUP61%Check
SERVICE60%Check
SKOPOS VIEW58%Check

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