Smacna.org - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
74% 
Page structure
64% 
Link structure
12% 
Server
1% 
External factors
100% 
SEO Score
Response time
0.85 s
File size
90.20 kB
Words
572
Media files
27
Number of links
161 internal / 36 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sheet Metal and Air Conditioning Contractors' National Association - SMACNA
The page title should be shorter than 580 pixels. It is 702 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Located in headquarters outside Washington, D.C., the Sheet Metal and Air Conditioning Contractors' National Association (SMACNA), an international association of union contractors, has 1,834 members in 103 chapters throughout the United States, Canada, Australia and Brazil.
The meta description is too long: 1729 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smacna.org/news/latest/archives/2019/12/19/improve-your-leadership-skills-with-smacna-s-executive-leadership-development-program
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
moduleWebpage
viewportwidth=device-width, user-scalable=no
barracuda-site-verificationc0a0e752c6f2e6e0836cef2ac617d42d
GeneratorSitefinity 11.0.6732.0 SE
descriptionLocated in headquarters outside Washington, D.C., the Sheet Metal and Air Conditioning Contractors' National Association (SMACNA), an international association of union contractors, has 1,834 members in 103 chapters throughout the United States, Canada, Australia and Brazil.
keywordsSheet Metal, Sheet Metal Contractors, Sheet Metal and Air Conditioning Contractors, Sheet Metal and Air Conditioning Contractors Association, SMACNA
content-typetext/html; charset=utf-8

Test up to 1.000 webpages of smacna.org with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
The average number of words per sentence of 30.5 words is high.
This page contains 572 words. That's ok.
14.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 12 javascript files. This may affect the load time negatively.
A viewport "width=device-width, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../smacna-logo-small.png?sfvrsn=6b30f2a5_2smacna-logo-smallsmacna-logo-small
...e-opener-2019-home.jpg?sfvrsn=49b0c7a5_0Creating a Unique Guest Experience Space at the Wells Fargo Center Creating a Unique Guest Experience Space at the Wells Fargo Center
...press-club-400x250.jpg?sfvrsn=fac3c7a5_0National Press Club 400x250National Press Club 400x250
...el-miranda-400x250.jpg?sfvrsn=c0b5c7a5_0Daniel Miranda 400x250Daniel Miranda 400x250
...cd88eaff000002c0f4.jpg?sfvrsn=f63acba5_0Ron_Magnus_high_res_photoRon_Magnus_high_res_photo
...cd88eaff000002c0f4.png?sfvrsn=4031c7a5_0Lets Talk Shop LogoLets Talk Shop Logo
.../2019/eldp-400x250.png?sfvrsn=adfdc7a5_0ELDP 400x250ELDP 400x250
.../hermanson-400x250.jpg?sfvrsn=3f0cc7a5_0Hermanson 400x250Hermanson 400x250
...nuary_2020-400x250.jpg?sfvrsn=92b5c7a5_0SNIPS-January_2020-400x250SNIPS-January_2020-400x250
...-472238803-400x250.jpg?sfvrsn=75cac7a5_0Fort Bragg-472238803 400x250Fort Bragg-472238803 400x250
...1170730061-400x250.jpg?sfvrsn=b5cbc7a5_0MOBILE-ELEVATED-1170730061 400x250MOBILE-ELEVATED-1170730061 400x250
...2020cover_smcg0019.jpg?sfvrsn=79d2c7a5_02020 Products & Services Guide2020 Products & Services Guide
...iate-members/titus.gif?sfvrsn=eacbfea5_6titus_logotitus
...members/milwaukee.jpg?sfvrsn=d681f8a5_20MilwaukeeMilwaukee
...rs/Mestekmachinery.png?sfvrsn=1c3f5a5_36MST_Mestek_Logo_plainMST_Mestek_Logo_plain
...tacked_tagline_rgb.jpg?sfvrsn=d2cdf6a5_4Federated_Logo_Stacked_Tagline_RGBFederated_Logo_Stacked_Tagline_RGB
...bers/daikin_mcquay.gif?sfvrsn=46c9fea5_6Daikin-McQuay_LogoDaikin_McQuay
...mbers/jmbh_2c_horz.png?sfvrsn=d781f8a5_6Johns_ManvilleJohns_Manville
...ers/smacnatri_logo.gif?sfvrsn=b7a8fca5_4SMACNA Testing & Research InstituteSMACNA Testing & Research Institute
...sportation-workers.gif?sfvrsn=65affca5_0International Association of Sheet Metal, Air, Rail and Transportation WorkersInternational Association of Sheet Metal, Air, Rail and Transportation Workers
...rce/partners/smwpf.png?sfvrsn=31aafca5_6Sheet Metal Workers' National Pension FundSheet Metal Workers' National Pension Fund
...default-album/hvac.jpg?sfvrsn=7428f9a5_5CompExpertiseLogoCompExpertiseLogo
...cd88eaff000002c0f4.gif?sfvrsn=dfaffca5_2International Training InstituteInternational Training Institute
...ew-transparent-(2).png?sfvrsn=9fa8fca5_4Testing, Adjusting and Balancing BureauTesting, Adjusting and Balancing Bureau
...anagement-institute.gif?sfvrsn=daffca5_0National Energy Management InstituteNational Energy Management Institute
...artners/smohitlogo.jpg?sfvrsn=49affca5_8Sheet Metal Occupational Health Institute TrustSheet Metal Occupational Health Institute Trust
...orizons-foundation.png?sfvrsn=ffaffca5_2New Horizons FoundationNew Horizons Foundation

Page structure

H1 heading
(Critically important)
Sheet Metal & Air Conditioning Contractors' National Association
The H1 heading is perfect.
Headings
(Important)
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Sheet Metal & Air Conditioning Contractors' National Association
H2 Creating a Unique Guest Experience Space
H2 2020 CEA Conference »
H2 SMACNA Video: Daniel Miranda »
H2 On Leadership »
H2 New Podcast Episode »
H2 TECHNICAL RESOURCES
H2 LABOR RELATIONS
H2 SAFETY & HEALTH
H2 ADVOCACY
H2 BUSINESS MANAGEMENT
H2 HVAC
H2 RESIDENTIAL
H2 INDUSTRIAL
H2 ARCHITECTURAL
H2 PROJECT MANAGEMENT
H2 SPOTLIGHT
H2 Improve Your Leadership Skills with SMACNA's Executive Leadership Development Program
H2 SMACNA Contractor Spotlight: Hermanson
H2 SMACNA president Angie Simon featured in SNIPS
H2 Department of Energy: New Funding for Energy and Water Efficiency Projects
H2 New ANSI rules for aerial lifts – now called mobile elevated work platforms
H2 PREMIER PARTNERS
H2 INDUSTRY PARTNERS
H3 I'M INTERESTED IN...
H4 FREQUENTLY REQUESTED
H4 FOLLOW US
H4 Events
H4 Browse the Guide
H4 Sign Up For E-News
H4 Back to Top
H5 AHR Expo 2020
H5 2020 Partners in Progress Conference
H5 2020 Business Management University
H5 About Us
H5 Membership
H5 Browse By Topic
H5 Technical Resources
H5 Events & Education
H5 Store
H5 News
H5 Connect
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
11 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The amount of internal links is ok.
There are too many external links (36) on this page.
LinkAttributesAnchor text
https://www.smacna.org/Home
https://www.smacna.org/my-profileMy Profile
https://www.smacna.org/about-usAbout Us
https://www.smacna.org/membershipMembership
https://www.smacna.org/chaptersChapters
/smacna-connectNew window SMACNA Connect
https://www.smacna.org/contactContact Us
https://www.smacna.org/IMG-ALT smacna-logo-small
/mxt/authservice/signout?sourc...Logout
https://www.smacna.org/log-inLOG IN
/browse-by-topicBrowse by Topic
/browse-by-topic/focus-areasFocus Areas
/browse-by-topic/focus-areas/t...Technical Resources
/browse-by-topic/focus-areas/s...Safety & Health
/browse-by-topic/focus-areas/l...Labor Relations
/browse-by-topic/focus-areas/b...Business Management
/browse-by-topic/focus-areas/p...Project Management
/browse-by-topic/focus-areas/a...Advocacy
/browse-by-topic/market-sectorsMarket Sectors
/browse-by-topic/market-sector...HVAC
/browse-by-topic/market-sector...Architectural
/browse-by-topic/market-sector...Industrial
/browse-by-topic/market-sector...Residential
https://www.smacna.org/technicalText duplicate Technical Resources
/technical/focus-areasText duplicate Focus Areas
/technical/make-a-technical-in...Make a Technical Inquiry
/technical/papers-and-guidelinesPapers and Guidelines
/technical/tools-cad-appsTools, CAD & Apps
/technical/storeStore
/technical/webinarsWebinars
/events-educationEvents & Education
/events-education/eventsEvents
/events-education/events/calen...Calendar of Events
/events-education/events/annua...Annual Convention
/events-education/events/past-...Past Events
/events-education/educationEducation
/events-education/education/na...National Education
/events-education/education/we...Text duplicate Webinars
/events-education/education/ch...Chapter Education Programs
/events-education/education/su...Chapter Supervisory Training Programs
https://www.smacna.org/newsNews
/news/latestLatest News
/news/smacnews2SMACNEWS
/news/smacnews2/issue-archiveSMACNews Issue Archive > May 2018
/news/executive-news-briefExecutive News Brief
/news/press-releasesSMACNA Press Releases
/news/smacna-in-the-newsSMACNA in the News
https://www.smacna.org/advocacyText duplicate Advocacy
/advocacy/issuesIssues
/advocacy/state-issuesState Issues
/advocacy/letters-and-testimoniesLetters and Testimonies
/advocacy/advocacy-newsAdvocacy News
/advocacy/legislative-officeCapitol Hill Office
/advocacy/take-actionTake Action
/advocacy/smacpacSMAC PAC
/advocacy/smacpac/meet-politic...Meet Political Club Members
/advocacy/policy-positionsPolicy Summaries
https://www.smacna.org/storeText duplicate Store
/store/searchSearch
/store/view-cartView Cart
/store/pricing-shipping-infoPricing & Shipping Info
/store/pdf-instructionsPDF Instructions
/store/need-helpNeed Help?
/store/subscriptionsNew window Subscriptions
/store/subscriptions/subscript...Subscriptions FAQ
/subscriptionsText duplicate Subscriptions
/news/smacnews/article/smacnew...IMG-ALT Creating a Unique Guest Experience Space at the Wells Fargo Center
/news/smacnews/article/smacnew...Creating a Unique Guest Experience Space Ernest D. Menold built drink rails, bar supports, and architectural frames for the Wells Fargo Center. Read More »
/news/smacnews/article/smacnew...Read More »
/news/latest/archive/2020/01/1...IMG-ALT National Press Club 400x250
/news/latest/archive/2020/01/1...2020 CEA Conference »
/news/latest/archive/2020/01/2...IMG-ALT Daniel Miranda 400x250
/news/latest/archive/2020/01/2...SMACNA Video: Daniel Miranda »
/news/smacnews/article/smacnew...IMG-ALT Ron_Magnus_high_res_photo
/news/smacnews/article/smacnew...On Leadership »
/news/latest/archive/2020/01/0...IMG-ALT Lets Talk Shop Logo
/news/latest/archive/2020/01/0...New Podcast Episode »
https://www.smacna.org/technicalNo Text
https://www.smacna.org/laborNo Text
https://www.smacna.org/safetyNo Text
https://www.smacna.org/advocacyNo Text
/business-managementNo Text
https://www.smacna.org/hvacNo Text
/residentialNo Text
https://www.smacna.org/industrialNo Text
https://www.smacna.org/asmNo Text
/project-managementNo Text
/news/latest-news/archives/201...Improve Your Leadership Skills with SMACNA's Executive Leadership Development Program
IMG-ALT ELDP 400x250
/news/latest-news/archives/201...Trivial anchor text
More
/news/latest-news/archives/201...SMACNA Contractor Spotlight: Hermanson
IMG-ALT Hermanson 400x250
/news/latest-news/archives/201...Text duplicate Trivial anchor text
More
/news/latest-news/archives/202...SMACNA president Angie Simon featured in SNIPS
IMG-ALT SNIPS-January_2020-400x250
/news/latest-news/archives/202...Text duplicate Trivial anchor text
More
/news/latest-news/archives/202...Department of Energy: New Funding for Energy and Water Efficiency Projects
IMG-ALT Fort Bragg-472238803 400x250
/news/latest-news/archives/202...Text duplicate Trivial anchor text
More
/news/latest-news/archives/202...New ANSI rules for aerial lifts – now called mobile elevated work platforms
IMG-ALT MOBILE-ELEVATED-1170730061 400x250
/news/latest-news/archives/202...Text duplicate Trivial anchor text
More
https://www.smacna.org/storeSTANDARDS »
/annualconventionANNUAL CONVENTION »
/membership/associate-membersh...INDUSTRY SUPPLIERS & VENDORS »
/events-educationEDUCATION PROGRAMS »
/subscriptionsSUBSCRIPTIONS »
https://www.facebook.com/SMACNANew window External No Text
https://twitter.com/smacnaNew window External No Text
https://www.instagram.com/smac...New window External No Text
https://www.flickr.com/photos/...New window External No Text
http://www.linkedin.com/compan...New window External No Text
http://www.youtube.com/user/SM...New window External No Text
https://ahrexpo.com/External AHR Expo 2020
http://www.pinp.org/conference...External 2020 Partners in Progress Conference
/events-education/registration...2020 Business Management University
/events-education/eventsMore Events
http://www.nxtbook.com/naylor/...External No Text
http://www.nxtbook.com/naylor/...New window External No Text
/www.nxtbook.com/naylor/SMCG/S...New window No Text
http://www.nxtbook.com/naylor/...New window External No Text
https://www.nxtbook.com/naylor...New window External No Text
https://www.smacnaguide-digita...New window External Anchor IMG-ALT 2020 Products & Services Guide
/news/newsletters/subscribeSubscribe Now
http://www.titus-hvac.com/External IMG-ALT titus_logo
https://www.milwaukeetool.com/External IMG-ALT Milwaukee
http://www.mestekmachinery.com/External IMG-ALT MST_Mestek_Logo_plain
https://www.federatedinsurance...External IMG-ALT Federated_Logo_Stacked_Tagline_RGB
http://www.daikinapplied.com/External IMG-ALT Daikin-McQuay_Logo
http://www.daikinapplied.com/External No Text
http://www.jm.com/External IMG-ALT Johns_Manville
http://www.smacnatri.org/External IMG-ALT SMACNA Testing & Research Institute
http://smart-union.org/External IMG-ALT International Association of Sheet Metal, Air, Rail and Transportation Workers
http://www.smwnpf.org/External IMG-ALT Sheet Metal Workers' National Pension Fund
http://pinp.org/External IMG-ALT CompExpertiseLogo
http://www.sheetmetal-iti.org/External IMG-ALT International Training Institute
http://www.sheetmetal-iti.org/External No Text
http://www.tabbcertified.org/External IMG-ALT Testing, Adjusting and Balancing Bureau
http://www.nemionline.org/External IMG-ALT National Energy Management Institute
http://www.smohit.org/External IMG-ALT Sheet Metal Occupational Health Institute Trust
http://www.newhorizonsfoundati...External IMG-ALT New Horizons Foundation
https://www.smacna.org/Anchor Back to Top
https://www.facebook.com/SMACNANew window External No Text
https://twitter.com/smacnaNew window External No Text
https://www.flickr.com/photos/...New window External No Text
http://www.linkedin.com/compan...New window External No Text
http://www.youtube.com/user/SM...New window External No Text
/about-us/find-a-contractorFind a Contractor
/contact/contact-usContact Inquiry Form
https://www.smacna.org/about-usText duplicate About Us
/about-us/about-smacnaAbout SMACNA
/about-us/75th-anniversary75th Anniversary
/about-us/connect-with-smacnaCommunicate with SMACNA
/about-us/leadershipLeadership
/about-us/find-a-contractorText duplicate Find a Contractor
/about-us/employmentEmployment
/about-us/college-of-fellows-s...College of Fellows Scholarship Program
https://www.smacna.org/membershipText duplicate Membership
/membership/member-benefitsMember Benefits
/membership/premier-partnersPremier Partner Zone
/membership/associate-membershipAssociate Membership
/membership/member-directoryMember Directory
/membership/find-a-chapterFind a Chapter
/browse-by-topicBrowse By Topic
/browse-by-topic/focus-areasText duplicate Focus Areas
/browse-by-topic/focus-areas/t...Text duplicate Technical Resources
/browse-by-topic/focus-areas/s...Text duplicate Safety & Health
/browse-by-topic/focus-areas/l...Text duplicate Labor Relations
/browse-by-topic/focus-areas/b...Text duplicate Business Management
/browse-by-topic/focus-areas/p...Text duplicate Project Management
/browse-by-topic/focus-areas/a...Text duplicate Advocacy
/browse-by-topic/market-sectorsText duplicate Market Sectors
/browse-by-topic/market-sector...Text duplicate HVAC
/browse-by-topic/market-sector...Text duplicate Architectural
/browse-by-topic/market-sector...Text duplicate Industrial
/browse-by-topic/market-sector...Text duplicate Residential
https://www.smacna.org/technicalText duplicate Technical Resources
/technical/make-a-technical-in...Text duplicate Make a Technical Inquiry
/technical/papers-and-guidelinesText duplicate Papers and Guidelines
/technical/tools-cad-appsText duplicate Tools, CAD & Apps
/technical/storeText duplicate Store
/technical/webinarsText duplicate Webinars
/events-educationText duplicate Events & Education
/events-education/eventsText duplicate Events
/events-education/events/calen...Text duplicate Calendar of Events
/events-education/events/annua...Text duplicate Annual Convention
/events-education/events/past-...Text duplicate Past Events
/events-education/educationText duplicate Education
/events-education/education/na...Text duplicate National Education
/events-education/education/we...Text duplicate Webinars
/events-education/education/ch...Text duplicate Chapter Education Programs
/events-education/education/su...Text duplicate Chapter Supervisory Training Programs
https://www.smacna.org/storeText duplicate Store
https://www.smacna.org/newsText duplicate News
/news/latestText duplicate Latest News
/news/smacnews2Text duplicate SMACNEWS
/news/executive-news-briefText duplicate Executive News Brief
/news/press-releasesText duplicate SMACNA Press Releases
/news/smacna-in-the-newsText duplicate SMACNA in the News
/about-us/connect-with-smacnaConnect
http://matrixgroup.net/New window External Matrix Group International, Inc.
/contact/contact-usSHARE YOUR FEEDBACK

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.smacna.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.85 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 12 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (90 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateMon, 03 Feb 2020 20:04:15 GMT
content-length92347
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 1,846 referring domains.
This website has 213,992 backlinks.
This website has backlinks from 1,484 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 2

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.smacna.org
Sheet Metal and Air Conditioning Contractors' National Associa...
Located in headquarters outside Washington, D.C., the Sheet Metal and Air Conditioning Contractors' National Association (SMACNA), an international association of union contractors, has 1,834 members in 103 chapters throughout the United States, Canada, Australia and Brazil.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
National Association80%Check
Air80%Check
Metal80%Check
Sheet80%Check
Sheet Metal80%Check
National79%Check
Association79%Check
SMACNA78%Check
Sheet Metal Air Conditioning78%Check
Contractor77%Check

Test up to 1.000 webpages of smacna.org with our free plan!

Sign Up Free
No trial. It's just free!