Splcenter.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
62% 
Link structure
55% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.17 s
File size
97.40 kB
Words
840
Media files
22
Number of links
123 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Southern Poverty Law Center
The length of the page title is perfect. (266 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.splcenter.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorDrupal 7 (http://drupal.org)
msvalidate.01DDA2F209F4435786A6B6A6C75333ED77
google-site-verificationQ4eP-fmiY21SNpg6tj5FTaWrLdkXf8GcBrcDBeShkM0
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
langen
twitter:cardsummary
twitter:urlhttps://www.splcenter.org/
twitter:titleSouthern Poverty Law Center
og:site_nameSouthern Poverty Law Center
og:typewebsite
og:urlhttps://www.splcenter.org/
og:titleSouthern Poverty Law Center
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 840 words. That's ok.
24.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.81 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 9 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/profiles/splc/themes/custom/splc/logo.pngHome
...4.png?itok=NIab6JE9&timestamp=1579278734No alt attribute provided
...timize/opposition-bottom-newsletter.jpegA group of white nationalists
...ptimize/alignment-bottom-newsletter.jpegLGBTQA activists rallying and waving rainbow flags
...plc/images/optimize/opposition-popup.jpgA group of white nationalists
...splc/images/optimize/alignment-popup.jpgLGBTQA activists rallying and waving rainbow flags
..._images/SPLC-Fighting-Hate-670x370_0.jpgNo alt attribute provided
...SPLC-Teaching-Tolerance-670x370alt02.jpgNo alt attribute provided
...s/cjr_lpa_lobby_day_leslie_gamboni_1.jpgNo alt attribute provided
.../SPLC-hate-and-extremism-200-alt04_1.jpgNo alt attribute provided
...ean_images/SPLC-childrens-rights-200.jpgNo alt attribute provided
...images/SPLC-Economic-Justice-200x200.jpgNo alt attribute provided
..._images/SPLC-immigrant-justice-200_0.jpgNo alt attribute provided
...993edd94-e503-11e4-978f-50272f68e061.jpgNo alt attribute provided
...ages/SPLC-mass-incarceration-200x200.jpgNo alt attribute provided
...les/priority_bean_images/priority_vr.jpgNo alt attribute provided
...stom/splc/images/optimize/opposition.jpgA group of white nationalists
...ustom/splc/images/optimize/alignment.jpgLGBTQA activists rallying and waving rainbow flags
...lc/images/optimize/opposition-short.jpegA group of white nationalists
...c/images/optimize/opposition-overlay.jpgA group of white nationalists
...timize/opposition-bottom-newsletter.jpegA group of white nationalists
...ptimize/alignment-bottom-newsletter.jpegLGBTQA activists rallying and waving rainbow flags

Page structure

H1 heading
(Critically important)
Threats Loom Over Coming Gun Rally in Richmond
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Threats Loom Over Coming Gun Rally in Richmond
H1 Weekend Read: Dr. King's words inspire us to act
H1 Miller dismissed DACA in leaked Breitbart emails
H1 Weekend Read: Dr. King's words inspire us to act Duplicate text
H2 Latest News
H2 What We Do
H2 Stay Informed
H2 Our Priorities
H2 Join Our Mailing List
H2 Join the organization that fights hate and extremism on a daily basis:
H2 Stay Informed Duplicate text
H3 In the courts. In our communities. Online.
H4 Join the organization that fights hate and extremism on a daily basis.
Anchor text is an URL
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.splcenter.org/Anchor Skip to main content
https://www.splcenter.org/A-TITLE Home
https://donate.splcaction.org/...External Subdomain Donate
/resourcesResources
/features-storiesFeatures and Stories
/fighting-hate/extremist-filesExtremist Files
/hatewatchHatewatch
/seeking-justice/case-docketCase Docket
/intelligence-reportIntelligence Report
/resources?f[0]=splc_resource_...Publications
/our-issues/immigrant-justice/...Southeast Immigrant Freedom Initiative
/resources/law-enforcement-res...Law Enforcement
/what-we-do/fighting-hate/law-...In Memoriam
/what-we-do/fighting-hate/law-...Text duplicate Resources
/what-we-do/fighting-hate/law-...Roll Call Videos
/what-we-doWhat We Do
/fighting-hateFighting Hate
/fighting-hate/extremist-filesText duplicate Extremist Files
/what-we-do/fighting-hate/hate...Hate Map
/teaching-toleranceTeaching Tolerance
/seeking-justiceSeeking Justice
/civil-rights-memorialCivil Rights Memorial
/what-we-do/civil-rights-memor...Civil Rights Martyrs
/what-we-do/civil-rights-memor...History
/what-we-do/civil-rights-memor...The Forgotten
/what-we-do/civil-rights-memor...Wall of Tolerance
/what-we-do/civil-rights-memor...Information for Visitors
https://www.splcenter.org/issuesOur Issues
/issues/hate-and-extremismHate & Extremism
/issues/childrens-rightsChildren's Rights
/issues/immigrant-justiceImmigrant Justice
/our-issues/immigrant-justice/...Family Separation
/our-issues/immigrant-justice/...Rights of Asylum Seekers
/issues/immigrant-justice/gues...Guest Workers
/our-issues/immigrant-justice/...Text duplicate Southeast Immigrant Freedom Initiative
/issues/lgbtq-rightsLGBTQ Rights
/issues/lgbt-rights/conversion...Conversion Therapy
/issues/lgbt-rights/lgbt-youth...LGBTQ Youth Rights
/our-issues/economic-justiceEconomic Justice
/our-issues/economic-justice/r...Request for Legal Assistance — Economic Justice
/issues/mass-incarcerationCriminal Justice Reform
/our-issues/voting-rightsVoting Rights
/hatewatchText duplicate Hatewatch
/hate-mapText duplicate Hate Map
https://donate.splcenter.org/External Subdomain Text duplicate Donate
/resourcesSearch
https://www.instagram.com/splc...External Instagram
https://www.facebook.com/SPLCe...New window External Facebook
https://twitter.com/splcenterNew window External Twitter
https://www.splcenter.org/aboutAbout Us
/presscenterPress Center
/membershipWays to Give
https://donate.splcenter.org/External Subdomain Text duplicate Donate
/hatewatch/2020/01/16/conspira...URL anchor text
https://www.splcenter.org/hatewatch/2020/01/16/conspiracy-theories-threats-viole...
/news/2020/01/18/weekend-read-...URL anchor text
https://www.splcenter.org/news/2020/01/18/weekend-read-dr-kings-words-inspire-us...
/hatewatch/2020/01/14/miller-d...URL anchor text
https://www.splcenter.org/hatewatch/2020/01/14/miller-dismisses-daca-emails-mirr...
/news/2020/01/18/weekend-read-...No Text
/news/2020/01/18/weekend-read-...Weekend Read: Dr. King's words inspire us to act
https://www.gphistorical.org/m...External “The Other America”
/about/staff/karen-baynes-dunningKaren Baynes-Dunning
/attention-on-detention/locked...Locked up after living in the shadows
/news/2020/01/15/despite-horri...Despite horrific prison stay, a mother comes to understand her addiction
/news/2020/01/15/despite-horri...Comments
https://www.splcenter.org/newsSee more News
/hate-mapText duplicate Hate Map
/hate-mapSearch Your Area
/fighting-hateText duplicate Fighting Hate
/fighting-hateLearn More
/teaching-toleranceText duplicate Teaching Tolerance
/teaching-toleranceText duplicate Learn More
/seeking-justiceText duplicate Seeking Justice
/seeking-justiceText duplicate Learn More
https://donate.splcenter.org/External Subdomain Support Our Work
https://donate.splcenter.org/External Subdomain Donate Now
/issues/hate-and-extremismText duplicate Hate & Extremism
/issues/hate-and-extremismText duplicate Learn More
/issues/childrens-rightsText duplicate Children's Rights
/issues/childrens-rightsText duplicate Learn More
/issues/economic-justiceText duplicate Economic Justice
/issues/economic-justiceText duplicate Learn More
/issues/immigrant-justiceText duplicate Immigrant Justice
/issues/immigrant-justiceText duplicate Learn More
/issues/lgbtq-rightsLGBTQ RIGHTS
/issues/lgbtq-rightsText duplicate Learn More
/issues/mass-incarcerationText duplicate Criminal Justice Reform
/issues/mass-incarcerationText duplicate Learn More
/our-issues/voting-rightsText duplicate Voting Rights
/our-issues/voting-rightsText duplicate Learn More
/our-issues/immigrant-justice/...Text duplicate Southeast Immigrant Freedom Initiative
/our-issues/immigrant-justice/...Text duplicate Learn More
/hatewatchHatewatch Blog
/hatewatchGet the Latest
/membershipBecome A Friend
/membershipText duplicate Learn More
/contact-usContact the SPLC
/contact-usContact Us
https://donate.splcaction.org/...New window External Subdomain donate now
https://www.splcenter.org/Text duplicate Home
https://www.facebook.com/SPLCe...New window External Text duplicate Facebook
https://twitter.com/splcenterNew window External Text duplicate Twitter
https://www.instagram.com/splc...External Text duplicate Instagram
/civil-rights-memorialThe Civil Rights Memorial Center
/civil-rights-memorialText duplicate Learn More
https://www.splcenter.org/aboutText duplicate About Us
/presscenterText duplicate Press Center
/about-us/our-historyOur History
A-TITLE A history of protecting society's most vulnerable.
/about/boardBoard of Directors
/about/staffSenior Program Staff
/about/careersCareers
/about-us/open-rfpsOpen RFPs
/about/financial-informationFinancial Information
/privacy-policy-termsPrivacy & Terms
/contact-usText duplicate Contact Us
/contact-us/pressPress Inquiries
/state-officesState Offices
/state-offices/alabamaAlabama
/state-offices/floridaFlorida
/state-offices/louisianaLouisiana
/state-offices/mississippiMississippi
/support-usSupport Us
/friends-centerFriends of the Center
/support-us/peer-to-peerPeer-to-Peer Fundraising
/planned-givingPlanned Giving
/support-us/employer-matchingEmployer Matching
/gifts-stock-and-securitiesGifts of Stock and Securities
/support-us/other-ways-of-givingOther Ways of Giving
/support-us/donor-resourcesDonor Resources
http://splcenter.spreadshirt.com/External Subdomain Store
/resourcesText duplicate Resources
/features-storiesText duplicate Features and Stories
/seeking-justice/case-docketText duplicate Case Docket
/reporthate#ReportHate
/fighting-hate/extremist-filesText duplicate Extremist Files
/hatewatchText duplicate Hatewatch
/intelligence-reportText duplicate Intelligence Report
/resources?f[0]=splc_resource_...Text duplicate Publications
/fighting-hate/law-enforcement...Text duplicate Law Enforcement
https://donate.splcaction.org/...External Subdomain Text duplicate Donate Now

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.splcenter.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 8 CSS files. This may affect the page load time negatively.
This website loads 9 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
The file size of the HTML document is fine (97 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length27062
cache-controlpublic, max-age=3600
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
etagW/"1579578104-0"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 21 Jan 2020 03:41:44 GMT
link<https://www.splcenter.org/>; rel="canonical",<https://www.splcenter.org/>; rel="shortlink"
servernginx
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (http://drupal.org)
x-pantheon-styx-hostnamestyx-fe1-b-595576b5dd-r7tls
x-styx-req-id87468f05-3c06-11ea-8452-268d5bc2955c
dateTue, 21 Jan 2020 04:33:25 GMT
x-served-bycache-mdw17329-MDW, cache-fra19167-FRA
x-cacheHIT, MISS
x-cache-hits1, 0
x-timerS1579581206.801507,VS0,VE113
varyAccept-Encoding, Cookie, Cookie, Cookie
age273
accept-rangesbytes
via1.1 varnish
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 27,842 referring domains.
This website has 2,620,040 backlinks.
This website has backlinks from 19,653 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
83,172

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.splcenter.org
Southern Poverty Law Center

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Center51%Check
org47%Check
in Richmond44%Check
Law Center43%Check
Richmond40%Check
Southern Poverty Law Center38%Check
SPLC Hate37%Check
SPLC37%Check
splcenter37%Check
Southern Poverty Law35%Check

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