Stanford.edu - SEO Checker

Overview of the SEO Check
Meta information
72% 
Page quality
80% 
Page structure
58% 
Link structure
73% 
Server
59% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
70.70 kB
Words
833
Media files
30
Number of links
33 internal / 89 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Stanford University
The page title is too short. (173 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Stanford University, one of the world's leading teaching and research institutions, is dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.
The meta description is too long: 1175 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.stanford.edu/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionStanford University, one of the world's leading teaching and research institutions, is dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.
application-nameStanford University
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://www-media.stanford.edu/assets/favicon/mstile-144x144.png
msapplication-square70x70logohttps://www-media.stanford.edu/assets/favicon/mstile-70x70.png
msapplication-square150x150logohttps://www-media.stanford.edu/assets/favicon/mstile-150x150.png
msapplication-square310x310logohttps://www-media.stanford.edu/assets/favicon/mstile-310x310.png
article:publisherhttps://www.facebook.com/stanford
langen-us
twitter:titleStanford University
twitter:urlhttps://www.stanford.edu/
twitter:descriptionStanford University, one of the world's leading teaching and research institutions, is dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.
twitter:imagehttps://www-media.stanford.edu/wp-content/uploads/2017/06/20191526/stanford-share.jpg
twitter:cardsummary_large_image
twitter:site@Stanford
og:localeen_US
og:site_nameStanford University
og:titleStanford University
og:urlhttps://www.stanford.edu/
og:typewebsite
og:descriptionStanford University, one of the world's leading teaching and research institutions, is dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.
og:imagehttps://www-media.stanford.edu/wp-content/uploads/2017/06/20191526/stanford-share.jpg
og:image:urlhttps://www-media.stanford.edu/wp-content/uploads/2017/06/20191526/stanford-share.jpg
og:image:secure_urlhttps://www-media.stanford.edu/wp-content/uploads/2017/06/20191526/stanford-share.jpg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.5 words is high.
This page contains 833 words. That's ok.
26.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...tanford.edu/events/898/89806/89806-1.jpgNo alt attribute provided
...tanford.edu/events/901/90113/90113-1.jpgNo alt attribute provided
...tanford.edu/events/903/90307/90307-1.jpgNo alt attribute provided
...tanford.edu/events/903/90301/89477-3.jpgNo alt attribute provided
data:[...] Base64undergraduate course meets outdoors
data:[...] Base64No alt attribute provided
data:[...] Base64GSB spiral staircase
data:[...] Base64No alt attribute provided
...r_Hadlock_480x480_website-v2-240x240.jpgNo alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Stanford Medicine
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
...ds/2019/06/Flores-Perez-Alma-240x240.jpgAlma Flores-Perez
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 51 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Search Stanford:
H2 Main Content
H2 Stanford's Response to COVID-19
H2 Stanford Today
H2 Stanford Events
H2 Academics
H2 Profile of Heather Hadlock
H2 Research
H2 Stanford research for a better world
H2 Health Care
H2 Profile of Alma Flores-Pérez
H2 Campus Life
H2 Admission
H2 About Stanford
H3 Examining systemic racism, advancing racial equity
H3 Four causes for ‘Zoom fatigue' and their solutions
H3 Tiny Lecture with Michael Hines: The history of Black History Month
H3 A COVID reckoning: American households have big bills coming due
H3 Air pollution impacts on children's health
H3 Stanford physics professor explains exoplanets
H3 HAI Weekly Seminar with Kathleen Creel - The Algorithmic Leviathan
H3 Explaining Civil War Non-Recurrence: An El Salvador Case Study
H3 Journalist Mark Harris on the films of Joan Micklin-Silver
H3 Tackling Global Challenges - Plastic
H3 Undergraduate Education
H3 Graduate Education
H3 Lifelong learning
H3 Seven schools in which to pursue your passions
H3 Heather Hadlock
H3 Examining systemic racism, advancing racial equity Duplicate text
H3 Probe uses light to explore subtleties of electron behavior in a topological insulator
H3 Understanding wildfire season
H3 What it's like to be a chemist
H3 Stanford Health Care
H3 Stanford Medicine
H3 Stanford Children's Health
H3 Alma Flores-Pérez
H3 Student Life
H3 Arts & Culture
H3 Athletics & Fitness
H3 Admit Weekend
H3 Explore the possibilities of a Stanford education as you map out your college journey.
H3 Stanford meets the full financial need of every admitted undergrad who qualifies for assistance.
H3 Schools
H3 Departments
H3 Research Duplicate text
H3 Health Care Duplicate text
H3 Online Learning
H3 About Stanford Duplicate text
H3 Admission Duplicate text
H3 Resources
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (89) on this page.
LinkAttributesAnchor text
https://www.stanford.edu/Anchor Skip to content
https://www.stanford.edu/Stanford University
/student-gateway/Students
/faculty-staff-gateway/Faculty & Staff
http://parents.stanford.edu/External Subdomain Families
https://visit.stanford.edu/External Subdomain Visitors
http://alumni.stanford.edu/External Subdomain Alumni
https://healthalerts.stanford....External Subdomain COVID Resources
https://www.stanford.edu/news/News
https://www.stanford.edu/events/Events
/academics/Academics
/research/Research
/health-care/Health Care
/campus-life/Campus Life
/admission/Admission
https://www.stanford.edu/about/About
https://campus-map.stanford.edu/External Subdomain Map
https://profiles.stanford.edu/External Subdomain Profiles
https://www.stanford.edu/Anchor Explore Stanford
https://cardinalrecovery.stanf...External Subdomain Stage 2
https://healthalerts.stanford....External Subdomain More about Stanford's response to COVID-19
https://news.stanford.edu/2021...External Subdomain No Text
https://news.stanford.edu/2021...External Subdomain Examining systemic racism, advancing racial equity
https://news.stanford.edu/2021...External Subdomain No Text
https://news.stanford.edu/2021...External Subdomain Four causes for ‘Zoom fatigue' and their solutions
https://news.stanford.edu/2021...External Subdomain No Text
https://news.stanford.edu/2021...External Subdomain Tiny Lecture with Michael Hines: The history of Black History Month
https://www.gsb.stanford.edu/i...External Subdomain No Text
https://www.gsb.stanford.edu/i...External Subdomain A COVID reckoning: American households have big bills coming due
https://news.stanford.edu/2021...External Subdomain No Text
https://news.stanford.edu/2021...External Subdomain Air pollution impacts on children's health
https://news.stanford.edu/2021...External Subdomain No Text
https://news.stanford.edu/2021...External Subdomain Stanford physics professor explains exoplanets
http://news.stanford.edu/External Subdomain More Stanford News
http://events.stanford.edu/eve...External Subdomain No Text
http://events.stanford.edu/eve...External Subdomain HAI Weekly Seminar with Kathleen Creel - The Algorithmic Leviathan
http://events.stanford.edu/eve...External Subdomain No Text
http://events.stanford.edu/eve...External Subdomain Explaining Civil War Non-Recurrence: An El Salvador Case Study
http://events.stanford.edu/eve...External Subdomain No Text
http://events.stanford.edu/eve...External Subdomain Journalist Mark Harris on the films of Joan Micklin-Silver
http://events.stanford.edu/eve...External Subdomain No Text
http://events.stanford.edu/eve...External Subdomain Tackling Global Challenges - Plastic
http://events.stanford.edu/External Subdomain More Stanford Events
https://undergrad.stanford.edu/External Subdomain Undergraduate Education
https://vpge.stanford.edu/External Subdomain Graduate Education
/list/continuing/Programs for Lifelong Learning
http://med.stanford.edu/External Subdomain Medicine
http://www.law.stanford.edu/External Subdomain Law
http://humsci.stanford.edu/External Subdomain Humanities & Sciences
http://engineering.stanford.edu/External Subdomain Engineering
http://ed.stanford.edu/External Subdomain Education
http://earth.stanford.edu/External Subdomain Earth
http://gsb.stanford.edu/External Subdomain Business
/academicsMore About Academics
https://feminist.stanford.edu/...External Subdomain More about Heather
https://news.stanford.edu/2021...External Subdomain No Text
https://news.stanford.edu/2021...External Subdomain Text duplicate Examining systemic racism, advancing racial equity
https://www6.slac.stanford.edu...External Subdomain No Text
https://www6.slac.stanford.edu...External Subdomain Probe uses light to explore subtleties of electron behavior in a topological insulator
https://news.stanford.edu/2019...External Subdomain No Text
https://news.stanford.edu/2019...External Subdomain Understanding wildfire season
https://news.stanford.edu/2019...External Subdomain No Text
https://news.stanford.edu/2019...External Subdomain What it's like to be a chemist
https://www.stanford.edu/researchMore About Research
https://stanfordhealthcare.org/External Stanford Health Care
https://med.stanford.edu/External Subdomain Stanford Medicine
https://stanfordchildrens.org/External Stanford Children's Health
/health-care/More About Health Care
https://news.stanford.edu/2019...External Subdomain More about Alma
http://studentaffairs.stanford...External Subdomain Student Affairs
http://arts.stanford.edu/External Subdomain Stanford Arts
http://www.gostanford.com/External Go Stanford
/campus-life/More About Campus Life
/admissionMore About Admission
https://www.stanford.edu/aboutMore About Stanford
https://www.facebook.com/stanfordExternal Facebook
A-TITLE Facebook
https://twitter.com/stanfordExternal Twitter
A-TITLE Twitter
https://www.instagram.com/stan...External Instagram
A-TITLE Instagram
https://www.youtube.com/stanfordExternal YouTube
A-TITLE YouTube
https://podcasts.apple.com/us/...External Subdomain iTunes U
A-TITLE iTunes U
https://www.gsb.stanford.edu/External Subdomain Text duplicate Business
https://earth.stanford.edu/External Subdomain Earth, Energy & Environmental Sciences
https://ed.stanford.edu/External Subdomain Text duplicate Education
https://engineering.stanford.edu/External Subdomain Text duplicate Engineering
https://humsci.stanford.edu/External Subdomain Text duplicate Humanities & Sciences
https://law.stanford.edu/External Subdomain Text duplicate Law
https://med.stanford.edu/External Subdomain Text duplicate Medicine
/list/academic/Departments A - to Z
/list/interdisc/Interdisciplinary Programs
/list/research/Research Centers A - to Z
https://interdisciplinary.stan...External Subdomain Interdisciplinary Research
http://library.stanford.edu/External Subdomain Libraries
https://stanfordhealthcare.org/External Text duplicate Stanford Health Care
https://www.stanfordchildrens....External Text duplicate Stanford Children's Health
https://online.stanford.edu/External Subdomain Stanford Online
https://facts.stanford.edu/External Subdomain Facts
/about/historyHistory
https://wasc.stanford.edu/External Subdomain Accreditation
https://admission.stanford.edu/External Subdomain Undergraduate
https://gradadmissions.stanfor...External Subdomain Graduate
https://financialaid.stanford....External Subdomain Financial Aid
https://www.stanford.edu/atoz/A - to Z Index
https://campus-map.stanford.edu/External Subdomain Campus Map
https://community.stanford.edu/External Subdomain Community Engagement
https://stanfordwho.stanford.edu/External Subdomain Directory
https://profiles.stanford.edu/External Subdomain Stanford Profiles
/admissionApplying
https://visit.stanford.edu/External Subdomain Visiting
https://giving.stanford.edu/External Subdomain Giving
https://stanfordcareers.stanfo...External Subdomain Careers
https://www.stanford.edu/contactContact
https://www.stanford.edu/Text duplicate Stanford University
https://www.stanford.edu/Stanford Home
https://visit.stanford.edu/plan/External Subdomain Maps & Directions
https://www.stanford.edu/search/Search Stanford
https://emergency.stanford.edu/External Subdomain Emergency Info
/site/terms/Terms of Use
A-TITLE Terms of use for sites
/site/privacyPrivacy
A-TITLE Privacy and cookie policy
https://uit.stanford.edu/secur...External Subdomain Copyright
A-TITLE Report alleged copyright infringement
https://adminguide.stanford.ed...External Subdomain Trademarks
A-TITLE Ownership and use of Stanford trademarks and images
https://exploredegrees.stanfor...External Subdomain Non-Discrimination
A-TITLE Non-discrimination policy
/site/accessibility/Accessibility
A-TITLE Report web accessibility issues

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.stanford.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 6 JavaScriptt files. This may affect the load time negatively.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 24 Feb 2021 14:48:59 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=20
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
set-cookie86 Characters
link<https://www.stanford.edu/wp-json/>; rel="https://api.w.org/"
link<https://www.stanford.edu/wp-json/wp/v2/pages/64>; rel="alternate"; type="application/json"
link<https://www.stanford.edu/>; rel=shortlink
x-frame-optionsSAMEORIGIN
x-powered-byWP Engine
x-cacheableNO:Set Known Cookie
cache-controlmax-age=0, must-revalidate, private
x-cacheMISS
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 312,834 referring domains.
This website has 98,699,359 backlinks.
This website has backlinks from 181,905 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.stanford.edu/wp-sitemap.xml

Facebook popularity

Shares / Likes / Comments
16,729

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.stanford.edu
Stanford University
Stanford University, one of the world's leading teaching and research institutions, is dedicated to finding solutions to big challenges and to preparing students for leadership in a complex world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stanford81%Check
Stanford University71%Check
Stanford Medicine62%Check
Stanford Events62%Check
Stanford Children62%Check
Stanford Health62%Check
Stanford Health Care55%Check
Research54%Check
Student50%Check
world50%Check

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