Stratford-upon-avon.co.uk - SEO Checker

Overview of the SEO Check
Meta information
66% 
Page quality
66% 
Page structure
70% 
Link structure
73% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
66.00 kB
Words
1851
Media files
21
Number of links
169 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Official Stratford-upon-Avon tourist guide: b&bs, hotels, restaurants, pubs, theatre, what's on...
The page title should be shorter than 580 pixels. It is 844 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Official Stratford-upon-Avon (Stratford upon Avon) guide for: tourist accommodation, b&bs, hotels, restaurants, country inns, sight-seeing, RSC theatre and William Shakespeare.
The meta description is too long: 1119 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United Kingdom of Great Britain and Northern Ireland
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
No doctype markup was found.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionThe Official Stratford-upon-Avon (Stratford upon Avon) guide for: tourist accommodation, b&bs, hotels, restaurants, country inns, sight-seeing, RSC theatre and William Shakespeare.
keywordsStratford-upon-Avon (Stratford upon Avon), tourist, accommodation, b&bs, hotels, restaurants, sight-seeing, walking, cycling, William Shakespeare, RSC Theatre.

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Page quality

Content
(Critically important)
This page contains 1851 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.96 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
Some tags are too long. With 79 characters this one is longer than 70 characters:
"as you like it: 14 february 2019 to 31 august 2019 (royal shakespeare theatre)."
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/images/france_top.jpgNo alt attribute providedStratford-upon-Avon website in the French language
/images/germany_top.jpgNo alt attribute providedStratford-upon-Avon website in the German language
/images/spain_top.jpgNo alt attribute providedStratford-upon-Avon website in the Spanish language
/images/italy_top.jpgNo alt attribute providedStratford-upon-Avon website in the Italian language
/images/japan_top.jpgNo alt attribute providedStratford-upon-Avon website in the Japanese language (Kanji)
/images/china_top.jpgNo alt attribute providedStratford-upon-Avon website in the Chinese language (Simplified Mandarin)
/images/korean_top.jpgNo alt attribute providedStratford-upon-Avon website in the Korean language (Hangeul)
/images/uk_top.jpgNo alt attribute providedStratford-upon-Avon website in the English language
/images/top_sua_scene1.jpgNo alt attribute providedThe River Avon at Stratford-upon-Avon
/images/top_sua_scene2.jpgNo alt attribute providedThe RSC at Stratford-upon-Avon
/images/top_sua_scene3.jpgNo alt attribute providedThe Royal Shakespeare Theatre at Stratford-upon-Avon
/images/top_sua_scene4.jpgNo alt attribute providedThe River Avon at Stratford-upon-Avon
/images/i-stratford_iphone.pngNo alt attribute providedStratford-upon-Avon for iPhone users
/images/hallscroftjd_450.jpgHall's Croft - Stratford-upon-Avon
/images/RSTfromCloptonBridge_500.jpgNo alt attribute providedRSC Summer 2015 Productions
/images/sua_book_online_spring_2010.jpgStratford-upon-Avon Book Online at RoomsOK.com
/images/voucher_packs_logo_200.jpgStratford Voucher Codes
/images/rsc_18_front.jpgRoyal Shakespeare Theatre of the Royal Shakespeare Company
/images/sua_river_festival.jpgNo alt attribute providedStratford-upon-Avon River Festival 2019
/images/mad-logo_200.jpgMad Museum, Sheep Street, Stratford-upon-Avon
/images/ws_parade_500.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Stratford-upon-Avon.
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Stratford-upon-Avon.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.
LinkAttributesAnchor text
/static_1162.htmA-TITLE Stratford-upon-Avon website in the French language
/static_1163.htmNo Text
/static_1164.htmNo Text
/static_1165.htmNo Text
/static_1166.htmNo Text
/static_1161.htmNo Text
/static_1167.htmNo Text
/static_34.htmNo Text
/index.htmHome
/static_478.htmWilliam Shakespeare
/soahstry.htmHistoric Stratford
/soawshst.htmBrief History of Shakespeare
/soawshst2.htmElizabethan Stratford
/static_481.htmWS Life
/static_480.htmWS School
/soawsbed.htmWS Bedroom
/wslife.htmWS Life in Context
/static_1447.htmShakespeare Theatrical Experience
/soatown.htmStratford Town
/static_856.htmText duplicate Stratford Town
/static_857.htmBridge Street
/static_861.htmHigh Street
/static_863.htmSheep Street
/static_864.htmBancroft Gardens
/static_865.htmWaterside and the Canal Basin
/static_867.htmRother Street
/static_868.htmChapel Street
/static_866.htmHenley Street
/static_869.htmChurch Street (KES)
/static_1496.htmStratford 800th Anniversary
/soa2005.htmWhat's On
/static_181.htmTravel
/soatrav.htmTravel to Stratford-upon-Avon
/soamapm.htmStratford Maps & Walkabout Tour
/static_883.htmGetting Around
/soaboats.htmStratford by Boat
/soaenv.htmIn Our Area
/static_366.htmContact Us
/soaacc.htmWhere to Stay
/soaaccx.htmStay in & around Stratford
/static_1361.htmLast Minute Availability
/static_1474.htmSecure Online Booking
/soalongterm.htmStratford Long Term Accomm.
/soaaccwandc.htmWarks and N Cotswolds
/static_1140.htmAccommodation Regulations
/soaed.htmEating Out
/soaaccrests.htmRestaurants
/soatshops.htmTea Shops
/static_235.htmPubs & Inns
/soaplace.htmTourist Guide
/soabpt.htmThe Shakespeare Properties
/static_1132.htmShakespeare Centre Library
/static_1133.htmThe Properties - Times & Prices
/romindex.htmRomantic Stratford
/static_463.htmGetting Married
/static_1308.htmRoyal Shakespeare Company (RSC)
/soaserv.htmTourist Services
/static_466.htmInfo for Disabled
/static_512.htmAttractions
/static_513.htmMad Museum
/static_514.htmTudor World
/soahltr.htmHoly Trinity Church
/soabrass.htmStratford Town + Ghost Walks
/soaharv.htmHarvard House
/static_1152.htmBoating and the Avon
/soabtfly.htmButterfly Farm
/soacox.htmCox's Yard
/soacine.htmStratford Cinema
/soacomm.htmBusiness Guide
/soaconf.htmConference & Business
/linguarama.htmLinguarama
/englishschool.htmSchool of English Language Studies
/static_1036.htmTaxis-Tours-Hire Cars
/suatownwalk.htmExploring Town
/static_473.htmTown Trail
/static_1075.htmLocal Walks
/soafount.htmChristine Lee Fountain
/static_441.htmImage Gallery
/soaserv.htmLocal Services
/soacmty.htmCommunity
/static_1208.htmStratford Sports Centre
/Sports Clubs.htmSports Clubs
/static_815.htmActivity Clubs
/soaholy.htmReligion
/static_471.htmLocal Businesses
/static_1034.htmDoggylicious Day Spa
/static_1457.htmMarble by Design
/static_1481.htmMurder Weekends
/shops.htmShops
/static_236.htmAntiques
/static_499.htmArt, Crafts, Games, Toys
/static_1141.htmBooks, News Journals, Stationery
/static_1142.htmFashion shopping in Stratford
/static_1145.htmFood Shopping in Stratford
/static_1146.htmGift Shopping in Stratford
/static_1149.htmShopping for the Home
/static_1150.htmJewellers in Stratford
/static_1151.htmMulti Media Shopping in Stratford
/static_367.htmNT and HHA
/nationaltrust.htmNational Trust
/hha.htmHHA
/gardens.htmLocal Gardens
/static_1196.htmStratford Garden Choices
/static_338.htmNorth Cotswolds Gardens
/static_356.htmNurseries & Garden Centres
/static_1187.htmDisability Symbols
/static_1373.htmRestaurant For Sale
http://www.mstratford.com/cont...External For iPhones + SmartPhones mStratford.com
http://www.visitcotswolds.co.uk/New window External Cotswolds
/images/rsc-winter-14-season-g...New window No Text
/soa2005.htmWhat's On programme
http://www.visit-stratford.co....External Text duplicate Royal Shakespeare Company (RSC)
/static_1474.htmIMG-ALT Stratford-upon-Avon Book Online at RoomsOK.com
http://www.voucherpacks.co.uk/...New window External IMG-ALT Stratford Voucher Codes
/soa2005.htmsee our What's On for 2019
/soa2005.htmNo Text
/images/rsc-summer-season-2019...New window RSC Summer 2019 Programme.
http://www.visit-stratford.co....New window External IMG-ALT Mad Museum, Sheep Street, Stratford-upon-Avon
/static_1474.htmSECURE ONLINE BOOKING
/soaaccghouse1.htmB&Bs / Guesthouses in Stratford upon Avon
/soaaccghouse2.htmB&Bs / Guesthouses out of Stratford upon Avon
/soaacchotels1.htmHotels in Stratford upon Avon
/soaacchotels2.htmHotels out of Stratford upon Avon
/soaaccphouse.htmPrivate Houses in Stratford upon Avon
/soaaccphouse1.htmPrivate Houses out of Stratford upon Avon
/soaaccinns.htmPubs & Country Inns
/soaaccfhouse.htmFarms & Country Houses
/soaaccscat.htmSelf-Catering Apartments & Cottages
/soaacccntryhouses.htmCountry Houses outside Stratford upon Avon
/soaacchpark.htmHoliday Parks + Camping + Caravanning
/latesoa/avail.phpLate Availability in Stratford upon Avon
/static_318.htmsite map
http://www.quinsolve.co.uk/New window External site by QuinSolve Ltd ©
/soawshst.htmWilliam Shakespeare (History, Times & School)
A-TITLE William Shakespeare's History, School, Fashion, Cuisine.
/soawsbed.htmShakespeare's Bedroom
A-TITLE William Shakespeare's House, Bedroom.
/wslife.htmWilliam Shakespeare - His Life in Context
A-TITLE William Shakespeare's History and Life.
/soahstry.htmShakespeare's Historic Stratford upon Avon
A-TITLE Stratford-upon-Avon in William Shakespeare's Time.
/soaacc.htmAccommodation Choices
A-TITLE Stratford upon Avon Accommodation, hotels, guesthouses, B&Bs, farmhouses, holiday lets (rentals), private houses.
/soaed.htmRestaurants, Pubs & Tea Rooms
A-TITLE Stratford upon Avon Restaurants, eating out, dining, pubs, inns, cafes, tea shops, tea rooms.
/soaconf.htmConference & Business Facilities
A-TITLE Stratford upon Avon Conferencing information, hotels, conference and business facilities for conferences.
/soaplace.htmTo See and Do in Stratford
A-TITLE Shakespeare, Stratford upon Avon, Warwick, Leamington Spa, countryside, leisure drives, country walks, boating, theatre, RSC.
http://www.falstaffsexperience...New window External Falstaffs Experience - A living Museum we are dying to show you
/soatown.htmThe Delights of Present-Day Stratford upon Avon
A-TITLE Sites and scenes in and around Stratford-upon-Avon
/shops.htmShopping in and around Stratford upon Avon
A-TITLE Shopping, retail, specialist shops, gift shops, antique shops, fashion shops.
/gardens.htmGardens in and around Stratford upon Avon
A-TITLE Gardens to visit in and around Stratford-upon-Avon, horticultural specialists.
/suatownwalk.htmWalk our Town Trail
A-TITLE Walk the streets of Stratford-upon-Avon. See the RSC theatre, William Shakespeare's houses, the river Avon.
/romindex.htmText duplicate Romantic Stratford
A-TITLE Romantic accommodation and leisure activityincluding: hotels, guesthouses, B&Bs, farmhouses, holiday lets (rentals), private houses.
http://www.stratford4weddings....New window External Weddings in Stratford upon Avon
A-TITLE Stratford-upon-Avon for weddings and your wedding plans, bridal gowns, wedding reception venues.
/soaserv.htmServices/Tourist and Disabled Info.
A-TITLE General services in and around Stratford-upon-Avon for visitors and local inhabitants.
http://www.privatetoursuk.com/New window External Personalised Tours to Stratford upon Avon
A-TITLE Personalised, satisfying tours to Stratford-upon-Avon from London.
/soaaccghouse1.htmB&Bs and Guesthouse accommodation in Stratford upon Avon
A-TITLE B&Bs and Guesthouse accommodation in Stratford-upon-Avon.
/soaaccghouse2.htmB&Bs and Guesthouse accommodation out of Stratford upon Avon
A-TITLE B&Bs and Guesthouse accommodation out of Stratford-upon-Avon.
/soaaccphouse.htmPrivate House accommodation in Stratford upon Avon
A-TITLE Private House accommodation in Stratford-upon-Avon.
/soaaccphouse1.htmPrivate House accommodation out of Stratford upon Avon
A-TITLE Private House accommodation out of Stratford-upon-Avon.
/soaaccinns.htmPub & Country Inn accommodation in Stratford upon Avon
A-TITLE Pub & Country Inn accommodation in Stratford-upon-Avon.
/soaaccfhouse.htmFarm & Country House accommodation in Stratford upon Avon
A-TITLE Farm & Country House accommodation in Stratford-upon-Avon.
/soaacchotels1.htmHotel accommodation in Stratford
A-TITLE Hotel accommodation in Stratford-upon-Avon.
/soaacchotels2.htmHotel accommodation out of Stratford
A-TITLE Hotel accommodation out of Stratford-upon-Avon.
/soaaccscat.htmSelf-Catering Apartment & Cottage accommodation in Stratford
A-TITLE Self-Catering Apartment & Cottage accommodation in Stratford-upon-Avon.
/soaacccntryhouses.htmCountry House accommodation in Stratford upon Avon
A-TITLE Country House accommodation in Stratford-upon-Avon.
/soaacchpark.htmHoliday Parks for Campers/Caravanners in Stratford upon Avon
A-TITLE Holiday Parks for Campers/Caravanners in Stratford-upon-Avon.
/static_1361.htmLate Availability - Last Minute accommodation in Stratford upon Avon
A-TITLE Late Availability - Last Minute accommodation in Stratford-upon-Avon.
/soaaccwfhouse.htmAccommodation in Warwickshire near Stratford-upon-Avon Stratford upon Avon
A-TITLE Accommodation in Warwickshire near Stratford-upon-Avon.
http://www.visitcotswolds.co.uk/New window External Accommodation, Eating Out and things to see and do in the Cotswolds
A-TITLE Accommodation, Eating Out and things to see and do in the Cotswolds.
http://www.cotswoldvillagetour...New window External Cotswold Village Tours
/soatrav.htmTravel, Maps and Pictorial Tour
A-TITLE Travel information around Stratford-upon-Avon; maps, taxis companies and general travel firms.
http://www.theopenroad.co.uk/New window External Classic Car Hire
http://www.shakespeare-tours.c...External Airport/Railway Collection and Motoring Tours
/airportstationtaxis.htmAirport & Station (Taxis)
http://www.airportradiotaxis.c...New window External Airport Radio Taxis
http://www.chauffeurdrivenuk.com/New window External Chauffeur Driven
/oldtimers.htmNew window Old Timer Cars - Vintage Car Hire
/soaboats.htmTo Stratford upon Avon by Boat
A-TITLE Travel to and around Stratford-upon-Avon on the river Avon and the Stratford Canal by boat.
http://www.vintagetrains.co.uk/New window External To Stratford upon Avon by Steam Train
A-TITLE Travel to Stratford-upon-Avon by steam train.
http://www.stratfordstation.com/New window External Stratford-upon-Avon Rail Station
A-TITLE Stratford-upon-Avon Rail Station
http://www.stratfordyouthsport...New window External Stratford upon Avon Youth Sport
/soaholy.htmPlaces of Worship
A-TITLE Stratford-upon-Avon Churches and Worship Halls.
/soacmty.htmStratford upon Avon Local Pages
A-TITLE Local information on Stratford-upon-Avon.
/soaleis.htmLocal Leisure Facilities
A-TITLE Local leisure information on Stratford-upon-Avon.
/linguarama.htmLinguarama - Languages for Business
A-TITLE Language schools in Stratford-upon-Avon. English as a second language.
/soafount.htmThe New Commemorative Fountain
/englishschool.htmSchool of English Studies
A-TITLE Language schools in Stratford-upon-Avon. English as a second language.
http://www.visit-stratford.co....New window External What's on in 2019
A-TITLE Festivals, Parades, Art, Entertainment & Lectures in Stratford upon Avon
http://www.orchestraoftheswan....New window External Orchestra of the Swan
/contentok.php?id=1212The Royal Shakespeare and Swan Theatres
/soaatm.htmDrama, Music & Visual Art in Stratford
A-TITLE Local Drama, Music and visual arts facilities and artists in Stratford-upon-Avon. A thriving community of the arts.
/soaenv.htmStratford upon Avon's Surrounding Attractions
A-TITLE Sites and scenes, around Stratford-upon-Avon, including leisure drives and country walks.
http://www.chippingcampden.co.uk/New window External Chipping Campden
A-TITLE Visit Chipping Campden, in the Cotswolds on Stratford's doorstep: Accommodation, hotels, guesthouses, B&Bs, farmhouses, holiday lets (rentals), private houses.
http://www.visitcotswolds.co.uk/New window External Visit the Cotswolds
A-TITLE Visit The Cotswolds on Stratford upon Avon's doorstep: Accommodation, hotels, guesthouses, B&Bs, farmhouses, holiday lets (rentals), private houses.
/hha.htmHistoric Houses Association - Local Properties
A-TITLE Historic Houses around Stratford-upon-Avon.
/nationaltrust.htmNational Trust in our area
A-TITLE National Trust houses, properties and gardens around Stratford-upon-Avon.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
This website only loads 3 CSS files. That's ok.
This website only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/8.0
x-powered-byASP.NET
x-powered-by-pleskPleskWin
dateWed, 01 Jan 2020 03:06:24 GMT
content-length15779
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,463 referring domains.
This website has 12,436 backlinks.
This website has backlinks from 1,007 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.stratford-upon-avon.co.uk
Official Stratford-upon-Avon tourist guide: b&bs, hotels, resta...
The Official Stratford-upon-Avon (Stratford upon Avon) guide for: tourist accommodation, b&bs, hotels, restaurants, country inns, sight-seeing, RSC theatre and William Shakespeare.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stratford95%Check
Avon95%Check
Stratford upon Avon95%Check
stratford-upon-avon95%Check
Stratford-upon-Avon tourist79%Check
in Stratford-upon-Avon76%Check
in Stratford76%Check
Official Stratford-upon-Avon73%Check
river Avon67%Check
accommodation in Stratford67%Check

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