Swarthmore.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
89% 
Page structure
26% 
Link structure
22% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.65 s
File size
151.20 kB
Words
771
Media files
13
Number of links
144 internal / 48 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Swarthmore Home :: Swarthmore College
There are word repetitions in the page title.
The length of the page title is perfect. (373 pixels out of 580 max pixel length)
Meta description
(Critically important)
Since its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.
The meta description is too long: 1668 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swarthmore.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#b43135
msapplication-confighttps://www.swarthmore.edu/sites/default/themes/swarthmore_bluecadet/icons/favicons/browserconfig.xml
theme-color#ffffff
descriptionSince its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.
st:priority10
st:descriptionSince its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:urlhttps://www.swarthmore.edu/swarthmore-home
twitter:titleSwarthmore College
twitter:descriptionSince its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: If you have encountered an issue with the site, including concerns abo...
This page contains 771 words. That's ok.
21.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle

Page structure

H1 heading
(Critically important)
Swarthmore Home
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Swarthmore Home
H1 Homepage Ambient Video
H1 Additional Site Navigation
H1 Search the website
H2 Primary Site Navigation
H2 Additional Navigation and Search
H2 Accessibility Options
H2 Animation:
H2 Homepage Alumni Voices and Sustainability
H2 What's Distinctive About Swarthmore
H2 Secrets of the Butterfly Hunter
H2 News from Swarthmore
H2 Upcoming Campus Events
H2 Black Excellence and President's Fund for Racial Justice
H2 To Zero By Thirty-Five
H2 Celebrating Black Excellence
H2 Homepage Link List
H2 Homepage Double Callout
H2 Living @ Swarthmore
H2 Opportunities in Philadelphia
H2 Site Footer
H2 Social Media Links
H2 Additional Navigation Links
H2 Social Media Links Duplicate text
H2 Helpful Information
H2 guides
H2 Helpful Links
H3 Menu Navigation Tips
H3 Why Swarthmore?
H3 The Bulletin
H3 Swarthmore Contingent Reflects on U.N. Climate Change Conference
H3 Swarthmore Recognized Among Most Engaged Campuses for Student Voting
H3 Sean Decatur ’90 Tapped to Lead American Museum of Natural History
H3 Contact Information
H3 Social Links
H3 Site Feedback and Accessibility
H3 Legal Links
H3 Helpful Links Duplicate text
H3 Social Links Duplicate text
H3 Site Feedback and Accessibility Duplicate text
H3 Legal Links Duplicate text
H3 Dining Hall Hours
H3 Next Trains to Philadelphia
H3 Next TriCo Shuttles
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (48) on this page.
LinkAttributesAnchor text
https://www.swarthmore.edu/Anchor Skip to main content
https://www.swarthmore.edu/No Text
/meet-swarthmoreMeet Swarthmore
/meet-swarthmore/what’s-distin...What's Distinctive About Swarthmore?
/meet-swarthmore/missionMission
/meet-swarthmore/why-liberal-artsWhy Liberal Arts?
/a-brief-historyA Brief History
/meet-swarthmore/swarthmore-nu...By the Numbers
/meet-swarthmore/my-swat-storyMy Swat Story
/campus-tourCampus Tour
/guide/swarthmore-traditionsTraditions
/meet-swarthmore/diversity-swa...Diversity @Swarthmore
/presidents-officeMeet the President
/academicsAcademics
/academics/academic-calendarAcademic Calendar
/academicsPrograms of Study
http://catalog.swarthmore.edu/External Subdomain Course Catalog
/librariesLibraries
/registrarRegistrar
/honors-programHonors Program
/academics/first-year-experienceFirst-Year Experience
/academics/tri-college-consortiumTri-College Consortium
/meet-swarthmore/course-spotlightCourse Spotlight
/academics/student-faculty-res...Student & Faculty Research
/academics/off-campus-opportun...Off-Campus Opportunities
/campus-lifeCampus Life
/arts-swarthmore[email protected]
/campus-life/athletics-and-wel...Athletics & Wellness
/career-servicesCareer Services
/living-swarthmore/clubs-activ...Clubs & Activities
/commencement-2021Commencement
/new-studentsNew Students
/campus-life/offices-servicesOffices & Services
/sustainabilitySustainability
/admissions-aidAdmissions & Aid
/admissions-aid/affordability-...Affordability & Access
/admissions-aid/apply-to-swart...Apply to Swarthmore
/financial-aidFinancial Aid & Cost
/admissions-aid/life-after-swa...Life After Swarthmore
/admissions-aid/visit-admissionsVisit Admissions
/admissions-aid/en-españolEn Español
/admissions-aid/visit-admissionsText duplicate Visit Admissions
IMG-ALT Aerial view of the Swarthmore College campus
/news-eventsNews & Events
/news-events/stories-swarthmoreStories
/news-events/social-mediaSocial Media
/communications-office/faculty...Faculty Experts
/news-events/faculty-alumni-le...Faculty & Alumni Lectures
https://swatcentral.swarthmore...External Subdomain Campus Calendar
https://classifieds.swarthmore...External Subdomain Campus Classifieds
/communications-officeCommunications Office
/meet-swarthmoreSwarthmore is a community where people with good ideas come together to make great ones. Meet Swarthmore
/meet-swarthmore/what’s-distin...What's Distinctive About Swarthmore It ultimately doesn’t matter what courses you take at Swarthmore. What matters is that you took them here. More Why Swart...
IMG-ALT Students sit on bench underneath orange and yellow leaves on tree
https://magazine.swarthmore.ed...External Subdomain Secrets of the Butterfly Hunter From The Bulletin: A childhood dream to study insects became reality. Now Zhengyang Wang ’14 hopes to save a species – or two...
IMG-ALT Person holds large butterfly net while standing outside on top of rocks
/news-events/swarthmore-contin...Swarthmore Contingent Reflects on U.N. Climate Change Conference Category: sustainability
IMG-ALT Visiting Assistant Professor of Religion James Padilioni, Director of Sustainability Elizabeth Drake, Alfisyanrin Muhamad ’23, and Chris Stone '23.
/news-events/swarthmore-recogn...Swarthmore Recognized Among Most Engaged Campuses for Student Voting Category: Civic Engagement
/news-events/sean-decatur-’90-...Sean Decatur ’90 Tapped to Lead American Museum of Natural History Category: Alumni Spotlight
/news-events/stories-swarthmoreMore news
http://calendar.swarthmore.edu/External Subdomain Upcoming Campus Events
http://calendar.swarthmore.edu/Nofollow External Subdomain More events
/to-zero-thirty-fiveTo Zero By Thirty-Five The College’s ambitious energy plan, To Zero By Thirty-Five (20X35), charts a transformative path to efficient, combustion-free energy...
IMG-ALT students in the new dining center
/celebrating-black-excellenceCelebrating Black Excellence Learn how Swarthmore is honoring its past and imagining its futures.
IMG-ALT Crowd of students in front of the BCC
/alumni-resources-eventsAlumni Resources & Events
/arts-swarthmoreText duplicate [email protected]
/campus-life/athletics-and-wel...Text duplicate Athletics & Wellness
/librariesText duplicate Libraries
/visit-swarthmoreVisit Swarthmore
/living-swarthmoreLiving @ Swarthmore An Arboretum Campus
IMG-ALT Students sit in circle on Parrish Beach
/meet-swarthmore/opportunities...Opportunities in Philadelphia Meaningful Opportunities {{#if times.length}} NEXT TRAINS TO PHILADELPHIA {{#each times}}{{display}}{{#unless @last}}, {{/unles...
https://www.swarthmore.edu/No Text
https://www.facebook.com/Swart...New window External No Text
https://twitter.com/swarthmoreNew window External No Text
https://www.instagram.com/swar...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.youtube.com/user/S...New window External No Text
https://www.tiktok.com/@swarth...New window External No Text
/feedbackshare your feedback with us
/swarthmore-college-privacy-no...Privacy Policy
/accessibility/ict-accessibili...Accessibility Policy
/equal-opportunity/non-discrim...Non-Discrimination and Equal Opportunity Policy
/a-z-indexA-Z Index
/arts-swarthmoreArts @ Swarthmore
https://swatcentral.swarthmore...External Subdomain Calendar
http://store.swarthmore.edu/External Subdomain Campus & Community Store
https://campusmap.swarthmore.edu/External Subdomain Campus Map
/career-servicesText duplicate Career Services
/chester-childrens-chorusChester Children's Chorus
/directoryDirectory
/lang-center/Lang Center for Civic & Social Responsibility
/giving/make-a-giftMake A Gift
/campus-life/offices-servicesText duplicate Offices & Services
https://www.scottarboretum.org/External Scott Arboretum
/visit-swarthmoreText duplicate Visit Swarthmore
/human-resources/employmentWork at Swarthmore
https://www.facebook.com/Swart...New window External No Text
https://twitter.com/swarthmoreNew window External No Text
https://www.instagram.com/swar...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.youtube.com/user/S...New window External No Text
https://www.tiktok.com/@swarth...New window External No Text
/feedbackText duplicate share your feedback with us
/swarthmore-college-privacy-no...Text duplicate Privacy Policy
/accessibility/ict-accessibili...Text duplicate Accessibility Policy
/equal-opportunity/non-discrim...Text duplicate Non-Discrimination and Equal Opportunity Policy
/meet-swarthmoreText duplicate Meet Swarthmore
/meet-swarthmore/what’s-distin...Text duplicate What's Distinctive About Swarthmore?
/meet-swarthmore/missionText duplicate Mission
/meet-swarthmore/why-liberal-artsText duplicate Why Liberal Arts?
/a-brief-historyText duplicate A Brief History
/meet-swarthmore/swarthmore-nu...Text duplicate By the Numbers
/meet-swarthmore/my-swat-storyText duplicate My Swat Story
/campus-tourText duplicate Campus Tour
/guide/swarthmore-traditionsText duplicate Traditions
/meet-swarthmore/diversity-swa...Text duplicate Diversity @Swarthmore
/presidents-officeText duplicate Meet the President
/academicsText duplicate Academics
/academics/academic-calendarText duplicate Academic Calendar
/academicsText duplicate Programs of Study
http://catalog.swarthmore.edu/External Subdomain Text duplicate Course Catalog
/librariesText duplicate Libraries
/registrarText duplicate Registrar
/honors-programText duplicate Honors Program
/academics/first-year-experienceText duplicate First-Year Experience
/academics/tri-college-consortiumText duplicate Tri-College Consortium
/meet-swarthmore/course-spotlightText duplicate Course Spotlight
/academics/student-faculty-res...Text duplicate Student & Faculty Research
/academics/off-campus-opportun...Text duplicate Off-Campus Opportunities
/campus-lifeText duplicate Campus Life
/arts-swarthmoreText duplicate [email protected]
/campus-life/athletics-and-wel...Text duplicate Athletics & Wellness
/career-servicesText duplicate Career Services
/living-swarthmore/clubs-activ...Text duplicate Clubs & Activities
/commencement-2021Text duplicate Commencement
/new-studentsText duplicate New Students
/campus-life/offices-servicesText duplicate Offices & Services
/sustainabilityText duplicate Sustainability
/admissions-aidText duplicate Admissions & Aid
/admissions-aid/affordability-...Text duplicate Affordability & Access
/admissions-aid/apply-to-swart...Text duplicate Apply to Swarthmore
/financial-aidText duplicate Financial Aid & Cost
/admissions-aid/life-after-swa...Text duplicate Life After Swarthmore
/admissions-aid/visit-admissionsText duplicate Visit Admissions
/admissions-aid/en-españolText duplicate En Español
/admissions-aid/visit-admissionsText duplicate Visit Admissions
IMG-ALT Aerial view of the Swarthmore College campus
/news-eventsText duplicate News & Events
/news-events/stories-swarthmoreText duplicate Stories
/news-events/social-mediaText duplicate Social Media
/communications-office/faculty...Text duplicate Faculty Experts
/news-events/faculty-alumni-le...Text duplicate Faculty & Alumni Lectures
https://swatcentral.swarthmore...External Subdomain Text duplicate Campus Calendar
https://classifieds.swarthmore...External Subdomain Text duplicate Campus Classifieds
/communications-officeText duplicate Communications Office
https://www.facebook.com/Swart...New window External No Text
https://twitter.com/swarthmoreNew window External No Text
https://www.instagram.com/swar...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.youtube.com/user/S...New window External No Text
https://www.tiktok.com/@swarth...New window External No Text
/alumni-resources-eventsText duplicate Alumni Resources & Events
/campus-life/athletics-and-wel...Text duplicate Athletics & Wellness
https://swatcentral.swarthmore...External Subdomain Text duplicate Campus Calendar
https://www.swarthmore.edu/givingGiving
/librariesText duplicate Libraries
/parent-family-resourcesParent & Family Resources
https://www.facebook.com/Swart...New window External No Text
https://twitter.com/swarthmoreNew window External No Text
https://www.instagram.com/swar...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.youtube.com/user/S...New window External No Text
https://www.tiktok.com/@swarth...New window External No Text
https://dash.swarthmore.edu/New window External Subdomain The Dash
/guide/swarthmore-traditionsSwarthmore Traditions
IMG-ALT Student holds candle at night
/academics/how-to-plan-your-cl...How to Plan Your Classes
IMG-ALT student speaks with professor
/meet-swarthmore/swarthmore-bu...The Swarthmore Bucket List
IMG-ALT Students in makeshift boat on creek
/directoryTry searching the Directory
/a-z-indexText duplicate A-Z Index
/academic-calendarText duplicate Academic Calendar
/alumni-resources-eventsAlumni Resources
/admissions-aid/application-ma...Application Requirements
/campus-life/athletics-and-wel...Text duplicate Athletics & Wellness
https://swatcentral.swarthmore...External Subdomain Text duplicate Calendar
https://campusmap.swarthmore.edu/External Subdomain Text duplicate Campus Map
http://catalog.swarthmore.edu/External Subdomain Text duplicate Course Catalog
https://dash.swarthmore.edu/External Subdomain Dash
/directoryText duplicate Directory
/provosts-office/handbooks-pol...Faculty Handbook
https://lifechanging.swarthmor...External Subdomain Text duplicate Giving
/librariesText duplicate Libraries
https://lifechanging.swarthmor...External Subdomain Make a Gift
https://swarthmore.studioabroa...External Subdomain Off-Campus Study
/parent-family-resourcesParent Resources
https://guides.tricolib.brynma...External Subdomain Research Guides
https://tripod.swarthmore.edu/External Subdomain Tripod Catalog

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swarthmore.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.65 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (151 kB).

HTTP Response Header

NameValue
dateTue, 10 Jan 2023 22:09:01 GMT
content-typetext/html; charset=utf-8
etag"1673388541-1"
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
permissions-policyinterest-cohort=()
x-ua-compatibleIE=edge
cache-controlpublic, max-age=3600
last-modifiedTue, 10 Jan 2023 22:09:01 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie, Accept-Encoding
content-encodinggzip
x-backend-hostslouch
age3337
x-cacheHIT
x-cache-hits2357
content-length26891
connectionclose
accept-rangesbytes
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 24,238 referring domains.
This page has 1,785,158 backlinks.
This page has backlinks from 15,898 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt for https://www.swarthmore.edu/

User-agent: *
Crawl-delay: 10
Disallow: /project/
Disallow: /cgi-bin/
Disallow: /user/
Disallow: /admin/
Disallow: /ajax/
Disallow: /includes/
Disallow: /includes_shared/
Disallow: /swat-only/
Disallow: /cas/
Disallow: /dare-2-soar-old
Disallow: /lang-center-civic-social-responsibility
Disallow: /human-resources-old
Disallow: /provosts-office-old
Disallow: /web-help/to-publish-or-not-to-publish
Disallow: /admissions-aid-old/discover-swarthmore
Disallow: /communications-office/filming-request-old
Disallow: /communications-office/request-guest-account-to-swarthmores-photo-collection-old
Disallow: /biology/honors-majors-minors
Disallow: /dare-2-soar-old/leadership-team
Disallow: /dare-2-soar-old/tutoring-sites
Disallow: /presidents-office/photo-gallery
Disallow: /dare-2-soar-old/becoming-a-tutor
Disallow: /admissions-aid-old/swarthmore-admissions-puzzle
Disallow: /its/spam-management
Disallow: /its/staying-safe-online
Disallow: /dare-2-soar-old/federal-work-study-information
Disallow: /giving/spending-summers-frontiers-knowledge
Disallow: /its/swat-only/listservs
Disallow: /its/science-center-256
Disallow: /its/office-hours-scheduler
Disallow: /its/blogs-wikis-and-more
Disallow: /career-services/entrepreneurship-internship-funding-old
Disallow: /psychology/job-and-internship-resources
Disallow: /libraries/suggest-a-purchase-old
Disallow: /libraries/digital-initiatives-student-assistant
Disallow: /libraries/interlibrary-loan-assistant-i-ii-and-iii
Disallow: /libraries/technical-services-student-assistant-i-ii-and-iii
Disallow: /libraries/cornell-library-student-assistant-eveningweekend
Disallow: /libraries/cornell-library-student-assistant-weekdays
Disallow: /libraries/mccabe-access-lending-assistant-ii
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Disallow: /career-services/career-programming-fund-old
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Disallow: /human-resources-old/communication-programs
Disallow: /human-resources-old/conflict-resolution
Disallow: /human-resources-old/employee-recognition-programs
Disallow: /human-resources-old/retiree-recognition
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Disallow: /human-resources-old/faqs-payroll
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Disallow: /human-resources-old/organizational-charts
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www.swarthmore.edu
Swarthmore Home :: Swarthmore College
Since its founding in 1864, Swarthmore College has given students the knowledge, insight, skills, and experience to become leaders for the common good. Offering a liberal arts and engineering curriculum, the College is private, yet open to all regardless of financial need.

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