Swisslife.ch - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
91% 
Link structure
77% 
Server
33% 
External factors
100% 
SEO Score
Response time
0.38 s
File size
118.00 kB
Words
577
Media files
14
Number of links
63 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Individuals – Swiss Life
The length of the page title is perfect. (211 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Swiss Life has more than 160 years of experience in affording people financial security. We enable people to lead a self-determined life.
The length of the meta description is perfect. (834 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swisslife.ch/en/individuals.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Switzerland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportuser-scalable=no, width=device-width, initial-scale=1
format-detectiontelephone=no
msapplication-TileColor#ffffff
msapplication-config/etc.clientlibs/slevo/clientlibs/site/resources/img/icon/browserconfig.xml
theme-color#ffffff
descriptionSwiss Life has more than 160 years of experience in affording people financial security. We enable people to lead a self-determined life.
robotsindex,follow
apple-mobile-web-app-titleIndividuals – Swiss Life
application-nameIndividuals – Swiss Life
google-site-verificationHO-1mcyMvIvn5_-eTn-k7JRC1s_wNHq4Y8hWFe-jEuI
langen
og:titleIndividuals
og:site_nameSwiss Life
og:typearticle
og:urlhttps://www.swisslife.ch/en/individuals.html
og:imagehttps://www.swisslife.ch/en/individuals/_jcr_content/ogImage.1554996208273.transform/opengraph/SL_PC_Couple_PEO_13_7L6B2461_3c_300dpi.jpg
og:descriptionSwiss Life has more than 160 years of experience in affording people financial security. We enable people to lead a self-determined life.
og:image:secure_urlhttps://www.swisslife.ch/en/individuals/_jcr_content/ogImage.1554996208273.transform/opengraph/SL_PC_Couple_PEO_13_7L6B2461_3c_300dpi.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 577 words. That's ok.
25.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "user-scalable=no, width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...6_9_3840w/SL_30+_spaziergang_118_new.jpgSL_30+_spaziergang_118_new
...40w/SL_Goldsmiths_PEO_08_7L6B9192_3c.jpgSL_Goldsmiths_PEO_08_7L6B9192_3c
...ransform/16_9_3840w/sl_50+_fest_0404.jpgsl_50+_fest_0404
...orm/16_9_3840w/haus-wohnen-fussball2.pngYoung couple
...6_9_3840w/SL_30+_spaziergang_118_new.jpgYoung family out on a walk
...40w/SL_Goldsmiths_PEO_08_7L6B9192_3c.jpgEmployee
...transform/16_9_3840w/Amortisation_01.jpgCropped shot of an affectionate young father showing his young baby girl a stuffed toy while opening boxes in their new home on moving day
...sionierung-aaron-andrew-ang-unsplash.jpgcheckliste-pensionierung-aaron-andrew-ang-unsplash
...orm/16_9_3840w/Titelbild_Joel_Mattli.pngTitelbild_Joel_Mattli

Page structure

H1 heading
(Critically important)
Arriving home. Make your dream of a self-determined life in your own home come true.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Arriving home. Make your dream of a self-determined life in your own home come true.
H2 The right provision for each stage of life
H2 Life stories – the Swiss Life blog
H2 The Swiss Life Group’s latest media releases
H3 Our product offering for you
H3 You are well advised with Swiss Life
H3 What you need to know about repaying a mortgage
H3 Retirement checklist: stress-free retirement planning
H3 Joel Mattli: "I try to live my dream of self-determination every day"
H3 Coronavirus: up-to-date information for our customers
H4 Future provisions for families
H4 Occupational provisions
H4 In the midst of life
H4 Future provisions for families Duplicate text
H4 Occupational provisions Duplicate text
H4 Future provisions and wealth accumulation
H4 Property and asset insurance
H4 Health insurance
H4 Property financing and residential property
H4 No. 1 in Switzerland
H4 1.3 million customers
H4 41 General Agencies
H4 Address
H4 Customer Service
H4 Data protection
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
/en/individuals.htmlAnchor Skip to navigation
/en/individuals.htmlAnchor Skip to search
/en/individuals.htmlAnchor Skip to main content
/en/individuals.htmlAnchor Skip to footer
/en/individuals.htmlPrivate individuals
/en/enterprises.htmlEnterprises
/en/about-us.htmlAbout Swiss Life
/en/customer-portal.htmlCustomer portal
/de/private.htmlde
/fr/particuliers.htmlfr
/it/privati.htmlit
/en/individuals.htmlen
/en/individuals/topics.htmlTopics
/en/individuals/segment/young-...IMG-ALT SL_30+_spaziergang_118_new
/en/individuals/segment/young-...Learn more
/en/individuals/segment/occupa...IMG-ALT SL_Goldsmiths_PEO_08_7L6B9192_3c
/en/individuals/segment/occupa...Text duplicate Learn more
/en/individuals/segment/prepar...IMG-ALT sl_50+_fest_0404
/en/individuals/segment/prepar...Text duplicate Learn more
/en/individuals/products.htmlProducts
/en/individuals/contact-servic...Contact and self-service
/en/individuals/blog.htmlLife Stories
/en/individuals/topics.htmlText duplicate Topics
/en/individuals/products.htmlText duplicate Products
/en/individuals/contact-servic...Text duplicate Contact and self-service
/en/individuals/blog.htmlText duplicate Life Stories
/en/customer-portal.htmlText duplicate Customer portal
/en/customer-portal/customer-p...Kundenportal Referral
https://mylife.swisslife.ch/New window External Subdomain myLife customer portal
https://www.google.ch/External Search
/en/individuals.htmlIndividuals
IMG-ALT Individuals
A-TITLE Individuals
/en/individuals/topics/home-an...Text duplicate Learn more
/en/individuals/products/mortg...Mortgage interest rates
/en/individuals/contact-servic...Pension certificate
/en/individuals/topics/real-es...Real estate
/en/individuals/contact-servic...General Agencies
/en/individuals/segment/young-...IMG-ALT Young family out on a walk
/en/individuals/segment/young-...Text duplicate Learn more
/en/individuals/segment/occupa...IMG-ALT Employee
/en/individuals/segment/occupa...Text duplicate Learn more
/en/individuals/products/pensi...To product selection
/en/individuals/products/pensi...Text duplicate To product selection
/en/individuals/products/prope...Text duplicate To product selection
/en/individuals/products/prope...Text duplicate To product selection
/en/individuals/products/simpl...Text duplicate To product selection
/en/individuals/products/simpl...Text duplicate To product selection
/en/individuals/products/mortg...Text duplicate To product selection
/en/individuals/products/mortg...Text duplicate To product selection
/en/individuals/products/servi...Our consultations at a glance
/en/individuals/blog/amortisat...IMG-ALT Cropped shot of an affectionate young father showing his young baby girl a stuffed toy while opening boxes in their new ed toy while opening boxes in their new home on moving day
/en/individuals/blog/amortisat...Trivial anchor text
Read more
/en/individuals/blog/retiremen...IMG-ALT checkliste-pensionierung-aaron-andrew-ang-unsplash
/en/individuals/blog/retiremen...Text duplicate Trivial anchor text
Read more
/en/individuals/blog/joel-matt...IMG-ALT Titelbild_Joel_Mattli
/en/individuals/blog/joel-matt...Text duplicate Trivial anchor text
Read more
/en/individuals/blog.htmlAlle Stories
/en/lp/corona.htmlText duplicate Learn more
/en/lp/corona.htmlText duplicate Learn more
https://www.swisslife.com/en/m...New window External Media releases
https://www.swisslife.com/en/m...New window External Text duplicate Media releases
https://swisslife.wd3.myworkda...New window External Jobs
/en/about-us/unternehmensprofi...Text duplicate About Swiss Life
/en/about-us/contact.htmlContact
/en/about-us/contact.htmlFind an agent near you
A-TITLE Find an agency
https://twitter.com/swisslife_chNew window External Swiss Life (Switzerland) on Twitter
https://www.facebook.com/swiss...New window External Swiss Life (Switzerland) on Facebook
https://www.instagram.com/swis...New window External Swiss Life (Switzerland) on Instagram
https://www.xing.com/companies...New window External Swiss Life (Switzerland) on XING
https://ch.linkedin.com/compan...New window External Subdomain Swiss Life (Switzerland) on LinkedIn
https://www.youtube.com/user/S...New window External Swiss Life (Switzerland) on YouTube
/en/about-us/contact.htmlContact and Service
A-TITLE Contact and Service
/en/about-us/footer/privacy.htmlPrivacy policy
A-TITLE Privacy policy
/en/about-us/footer/datenschut...Terms of use / data protection
A-TITLE Terms of use / data protection
/en/about-us/footer/sicherheit...Security information
A-TITLE Security information
https://www.cicero.ch/New window External Cicero
A-TITLE Cicero Website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swisslife.ch/en/individuals.html"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.38 seconds.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
dateThu, 28 Oct 2021 10:15:02 GMT
serverApache
varyReferer,User-Agent,Host,Accept-Encoding
set-cookie118 Characters
content-length120815
x-content-type-optionsnosniff
accept-rangesnone
thost(null)
strict-transport-securitymax-age=16070400
x-xss-protection1; mode=block
content-security-policyframe-ancestors 'self' https://fuse.pav.portals.swisslife.ch https://fuse.portals.swisslife.ch
content-typetext/html;charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Finance/insurance. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 68 referring domains.
This page has 485 backlinks.
This page has backlinks from 60 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Sitemap: https://www.swisslife.ch/de.slrelSitemap.xml
Sitemap: https://www.swisslife.ch/fr.slrelSitemap.xml
Sitemap: https://www.swisslife.ch/it.slrelSitemap.xml
Sitemap: https://www.swisslife.ch/en.slrelSitemap.xml
Sitemap: https://www.swisslife.ch/de.slrelNewsSitemap.xml
Sitemap: https://www.swisslife.ch/fr.slrelNewsSitemap.xml
Sitemap: https://www.swisslife.ch/it.slrelNewsSitemap.xml
Sitemap: https://www.swisslife.ch/en.slrelNewsSitemap.xml
Disallow: /de/autom_testing/
Disallow: /de/testwiese/

Search preview

www.swisslife.ch › individuals.html
Individuals – Swiss Life
Swiss Life has more than 160 years of experience in affording people financial security. We enable people to lead a self-determined life.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Life83%Check
Swiss Life77%Check
Swiss72%Check
Individuals Swiss Life72%Check
Swiss Life Group66%Check
Life Stories62%Check
self-determined62%Check
individuals54%Check
dream54%Check
people46%Check

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