- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.17 s
File size
42.70 kB
Media files
Number of links
41 internal / 10 external

Task list of SEO Improvements

Meta specifications

(Critically important)
The Kennel Club | Welcome to The Kennel Club website
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
We are the UK’s largest organisation devoted to dog health, welfare and training. We work to ensure dogs live healthy, happy lives with responsible owners.
The length of the meta description is perfect. (957 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1, viewport-fit=cover
descriptionWe are the UK’s largest organisation devoted to dog health, welfare and training. We work to ensure dogs live healthy, happy lives with responsible owners.

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 583 words. That's ok.
41.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.67 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Post-lockdown guide
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Post-lockdown guide
H2 Overseas travel
H2 Everything you need to know about getting a dog
H3 Lifetime pet insurance for your dog
H3 Dogs die in hot cars
H3 Frequently asked questions
H3 Walking and socialisation tips
H3 Healthy treats
H3 Resumption of events
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.
LinkAttributesAnchor text Toggle Menu
/checkout/cart/Basket items The Kennel Club
/getting-a-dog/Getting a dog
/dog-training/Dog training
/dog-breeding/Dog breeding
/health-and-dog-care/Health and dog care
/events-and-activities/Events and Activities
/about-us/About us
/shop/memberships/Text duplicate Memberships
/shop/registrations/Text duplicate Registrations
/shop/Text duplicate Shop
/about-us/campaigns/post-lockd...Post-lockdown guide With lockdown restrictions easing and rules on meeting other households and travelling beyond your local area relaxed, we anticipate that...
/getting-a-dog/caring-for-your...Overseas travel Following both Brexit and the Covid-19 pandemic, there are important considerations for dog owners and those involved in canine activities ov... window External Get a quote
/about-us/campaigns/dogs-die-i...Dogs die in hot cars
/faqs/Read our FAQs
/dog-training/getting-started-...Dog walking tips
/health-and-dog-care/health/he...Healthy treats for dogs
/events-and-activities/resumpt...Resumption of licensed events
/getting-a-dog/Text duplicate Getting a dog
/search/breeds-a-to-z/Breeds A to Z
/search/find-a-puppy/Find a Puppy Back to top window External TheKennelClubUK on Facebook window External TheKennelClubUK on Instagram window External TheKennelClubUK on Twitter window External TheKennelClubUK on YouTube
/media-centre/Media Centre
/about-us/about-the-kennel-club/About The Kennel Club
/about-us/contact-us/Contact us
/about-us/job-opportunities/Job opportunities
/about-us/our-facilities/Our facilities window External The Kennel Club Pet Insurance window External Petlog
https://www.kennelclubcharitab...New window External The Kennel Club Charitable Trust
/about-us/charity-work/the-ken...The Kennel Club Educational Trust
/about-us/charity-work/the-ken...The Kennel Club Arts Foundation window External Crufts window External Discover Dogs
/events-and-activities/events/All other events
/policies/child-protection-pol...Child protection policy
/policies/safeguarding-policy/Safeguarding policy
/policies/privacy-policy/Privacy policy
/policies/cookie-policy/Cookie policy
/policies/terms-and-conditions/Terms & conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.17 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (43 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
set-cookie74 Characters
set-cookie74 Characters
set-cookie153 Characters
set-cookie131 Characters
set-cookie153 Characters
dateTue, 08 Jun 2021 20:10:15 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,170 referring domains.
This page has 3,191,310 backlinks.
This page has backlinks from 6,520 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Allow: /

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
The Kennel Club | Welcome to The Kennel Club website
We are the UK’s largest organisation devoted to dog health, welfare and training. We work to ensure dogs live healthy, happy lives with responsible owners.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Kennel Club59%Check
Dog Owners56%Check
puppy or53%Check
Dog Walking52%Check
in hot51%Check

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