Trademe.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
98% 
Link structure
95% 
Server
81% 
External factors
100% 
SEO Score
Response time
1.19 s
File size
449.80 kB
Words
574
Media files
30
Number of links
117 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy & Sell on NZ's #1 Auction & Classifieds Site | Trade Me
The length of the page title is perfect. (533 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Want to buy or sell? Head to Trade Me, NZ's biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.
The length of the meta description is perfect. (991 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.trademe.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
mobile-web-app-capableyes
theme-color#f6f5f4
apple-mobile-web-app-titleTrade Me
msapplication-navbutton-color#f9af2c
msapplication-configie-manifest.xml
application-nameTrade Me
viewportwidth=device-width, initial-scale=1.0, user-scalable=yes
descriptionWant to buy or sell? Head to Trade Me, NZ's biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.
apple-itunes-appapp-id=392567559, app-argument=https://www.trademe.co.nz/a/
typewebsite
imagehttps://www.trademe.co.nz/apple-touch-icon-57x57.png
langen
og:titleBuy & Sell on NZ's #1 Auction & Classifieds Site | Trade Me
og:site_nameTrade Me
og:descriptionWant to buy or sell? Head to Trade Me, NZ's biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.
og:typewebsite
og:imagehttps://www.trademe.co.nz/apple-touch-icon-57x57.png
expiresEmpty
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
This page contains 574 words. That's ok.
24.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/frend/trademe-logo-no-tagline.pngTrade MeTrade Me - Life lives here
....co.nz/photoserver/64x64m/2096284602.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2096284602.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2095106296.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2095106296.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2094946724.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2094946724.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2094766661.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2094766661.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2093108419.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2093108419.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2093084384.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2093084384.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2091119824.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2091119824.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2088567867.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2088567867.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2086121800.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2086121800.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2085074601.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2085074601.jpgImage 1 of 1
....co.nz/photoserver/64x64m/2067799613.jpgLoading Image 1 of 1
...o.nz/photoserver/352x264p/2067799613.jpgImage 1 of 1
.../HP_Stripe_212x208_Clearcut_PNG_JACK.jpgJobs Salary guide
...2fd23e5964f7d9d47/3727_h_l_promospot.pngIndoor Home & Living on Sale
...87/MARKET3726_taylor_swift_promospot.pngTaylor Swift
.../HP_Stripe_212x208_Clearcut_PNG_JACK.jpgJobs Salary guide
...2fd23e5964f7d9d47/3727_h_l_promospot.pngIndoor Home & Living on Sale
...87/MARKET3726_taylor_swift_promospot.pngTaylor Swift
/images/frend/trademe-logo-no-tagline.pngTrade MeTrade Me - Life lives here

Page structure

H1 heading
(Critically important)
Trade Me Homepage
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Trade Me Homepage
H2 Trade Me listings
H3 Cool auctions
H3 Trending Categories
H3 $1 reserve
H3 Popular searches
Baselink: /a/
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.trademe.co.nz/Nofollow Trade Me
http://www.trademeinsurance.co...New window Nofollow External Trade Me Insurance
http://www.holidayhouses.co.nz...New window Nofollow External Holiday Houses
http://www.findsomeone.co.nz/?...New window Nofollow External FindSomeone
http://www.motorweb.co.nz/?ref...New window Nofollow External MotorWeb
https://homes.co.nz/?utm_sourc...New window Nofollow External homes.co.nz
/a/registerNofollow Register
https://www.trademe.co.nz/Text duplicate IMG-ALT Trade Me
/a/my-trade-me/watchlistNofollow Watchlist
/a/my-trade-me/favourites/sear...Nofollow Favourites
https://www.trademe.co.nz/a/listNofollow Start a listing
/MyTradeMe/Default.aspxNofollow My Trade Me
/a/marketplaceMarketplace
https://www.trademe.co.nz/a/jobsJobs
/a/motorsMotors
/a/propertyProperty
/a/servicesServices
/a/browseNofollow Browse all
/a/cool-auctions?hsqid=hsqid_b...Nofollow Cool auctions View all (14)
/a/listing/4545867161?hsqid=hs...Nofollow Wellington Listed recently An electrifying fundraiser for Creative HQ! 7km Reserve met $8,700
/a/listing/4540893771?hsqid=hs...Nofollow West Coast Closes: Wed, 7 Feb Two-night off-grid treehouse getaway Reserve met $665.00
/a/listing/4534980198?hsqid=hs...Nofollow Auckland Listed: Fri, 26 Jan Driveway? How about a runway? For sale by tender
/a/listing/4531163835?hsqid=hs...Nofollow Auckland Listed: Wed, 24 Jan A home fit for a queen! Deadline sale
/a/listing/4529771185?hsqid=hs...Nofollow Wellington Listed: Tue, 23 Jan Calling all wannabe lighthouse keepers For sale by tender
/a/listing/4516955560?hsqid=hs...Nofollow Waikato Listed: Mon, 15 Jan Euro Summer at home! To be auctioned
/a/listing/4516804314?hsqid=hs...Nofollow Auckland Listed: Mon, 15 Jan Whole Floor Masterpiece Price by negotiation
/a/listing/4498093728?hsqid=hs...Nofollow Nelson / Tasman Listed: Wed, 3 Jan Historic Jewel over Tasman Bay Price by negotiation
/a/listing/4481721865?hsqid=hs...Nofollow Wellington 1943 Chevrolet CMP Puddle Jumper 51,262km WW2 Army Truck - Ready to drive! $38,000 or near offer
/a/listing/4453628757?hsqid=hs...Nofollow Auckland Listed: Tue, 5 Dec Waterfront paradise in Remuera Price by negotiation
/a/listing/4446251938?hsqid=hs...Nofollow Auckland Listed: Thu, 30 Nov A tantalising Waiheke winery! For sale by tender
/a/listing/4436684290?hsqid=hs...Nofollow Auckland Listed: Fri, 24 Nov Mansion in Matakana Price by negotiation
/a/listing/4309993064?hsqid=hs...Nofollow Wellington Listed: Tue, 5 Sep Wellington's most open home Price by negotiation
/a/listing/4291466209?hsqid=hs...Nofollow Auckland 2022 Mercedes-Benz GT BLACK SERIES 4.0PT 350km MB AUCKLAND - NEWMARKET Asking price: $1,249,990
/a/jobs/marketing-media-commun...Nofollow 8+ Brand & product management Jobs Marketing, media & communications Brand & product management
/a/marketplace/computers/lapto...Nofollow 935+ Apple Marketplace Computers Laptops Laptops Apple
/a/marketplace/gaming/war-game...Nofollow 913+ Warhammer 40,000 Marketplace Gaming War games Warhammer 40,000
/a/one-dollar?hsqid=hsqid_baa1...Nofollow $1 reserve View all
/a/jobs/salary-guideNofollow Salary Guide A snapshot of salaries for Jobs across NZ View guide
IMG-ALT Jobs Salary guide
/a/marketplace/search?deal_pro...Nofollow Promotion Indoor home & living sale! Shop deals
IMG-ALT Indoor Home & Living on Sale
/a/marketplace/search?deal_pro...Nofollow Trending Get your Eras Tour essentials! Shop now
IMG-ALT Taylor Swift
/a/jobs/salary-guideNofollow Text duplicate Salary Guide A snapshot of salaries for Jobs across NZ View guide
IMG-ALT Jobs Salary guide
/a/marketplace/search?deal_pro...Nofollow Text duplicate Promotion Indoor home & living sale! Shop deals
IMG-ALT Indoor Home & Living on Sale
/a/marketplace/search?deal_pro...Nofollow Text duplicate Trending Get your Eras Tour essentials! Shop now
IMG-ALT Taylor Swift
/a/marketplace/clothing-fashionClothing
/a/marketplace/computersComputers and laptops
/a/marketplace/pets-animals/do...Dogs for sale
/a/marketplace/sports/scooters...Electric scooter
/a/marketplace/electronics-pho...Electronics
/a/marketplace/antiques-collec...Furniture
/a/marketplace/mobile-phones/m...iPhone
/a/marketplace/building-renova...Portable cabins
/a/marketplace/gaming/playstat...PS5
/a/marketplace/sportsSports
/a/jobs/agriculture-fishing-fo...Agriculture Jobs
/a/jobs/construction-roadingConstruction Jobs
/a/jobs/educationEducation Jobs
/a/jobs/healthcareHealthcare Jobs
/a/jobs/hospitality-tourismHospitality Jobs
/a/jobs/manufacturing-operationsManufacturing Jobs
/a/jobs/office-administrationOffice & Admin Jobs
/a/jobs/retailRetail Jobs
/a/jobs/trades-servicesTrades and Services Jobs
/a/jobs/transport-logisticsTransport Jobs
/a/jobs/all-categoriesJobs Categories
/a/motors/boats-marineBoats for sale
/a/motors/caravans-motorhomes/...Campervans for sale
/a/motors/car-parts-accessoriesCar parts & accessories
/a/motors/cars/ford/escortFord Escort for sale
/a/motors/cars/honda/cr-vHonda CRV for sale
/a/motors/cars/kia/seltosKia Seltos for sale
/a/motors/cars/kia/stingerKia Stinger for sale
/a/motors/cars/mazda/3Mazda 3 for sale
/a/motors/cars/mazda/axelaMazda Axela for sale
/a/motors/cars/toyotaToyota for sale
/a/motors/all-categoriesMotors Categories
/a/property/residential/rent/a...Houses for rent in Auckland
/a/property/residential/rent/c...Houses for rent in Christchurch
/a/property/residential/rent/b...Houses for rent in Rotorua
/a/property/residential/rent/b...Houses for rent in Tauranga
/a/property/residential/rent/w...Houses for rent in Wellington
/a/property/residential/sale/a...Houses for sale in Auckland
/a/property/residential/sale/c...Houses for sale in Christchurch
/a/property/residential/sale/o...Houses for sale in Dunedin
/a/property/residential/sale/b...Houses for sale in Tauranga
/a/property/residential/sale/c...Houses for sale in Timaru
/c/community/news/changing-wit...New window Nofollow Learn more
https://www.trademe.co.nz/Text duplicate IMG-ALT Trade Me
https://www.trademe.co.nz/a/listNofollow List an item
/a/my-trade-me/watchlistNofollow Text duplicate Watchlist
/a/my-trade-me/favouritesNofollow Text duplicate Favourites
/MyTradeMe/Default.aspxNofollow Text duplicate My Trade Me
/a/registerNofollow Text duplicate Register
/a/marketplaceText duplicate Marketplace
/Browse/Deals/DealsHome.aspx?d...Nofollow Latest deals
https://www.trademe.co.nz/storesNofollow Stores
/a/closing-soonNofollow Closing soon
/a/one-dollarNofollow $1 reserve
https://www.trademe.co.nz/a/jobsText duplicate Jobs
/a/jobs/categoriesBrowse categories
/c/jobs/careers-adviceNew window Careers advice
/jobs/smart/New window Nofollow JobSmart
/c/employer/advertisers-adviceNew window Advertisers advice
/a/motorsText duplicate Motors
/a/motors/carsBrowse all cars
/a/motors/motorbikes-homeOther vehicles
/c/motors/feature-articlesNew window Buying & Selling
/c/dealership/best-practicesNew window Dealer news & info
/a/propertyText duplicate Property
https://trademeproperty.co.nz/...New window Nofollow External International property
/c/property/property-newsNew window News & guides
https://www.homes.co.nz/New window Nofollow External Homes.co.nz
https://www.onehub.co.nz/New window Nofollow External OneHub for agents
/a/servicesText duplicate Services
/a/services/tradesTrades
/a/services/domestic-servicesDomestic services
/a/services/events-entertainmentEvents & entertainment
/a/services/health-wellbeingHealth & wellbeing
/a/communityNofollow Community
http://help.trademe.co.nz/hc/e...External Subdomain Help
/c/community/announcementsNew window Nofollow Announcements
/c/trust-safety/homeNew window Nofollow Trust & safety
/c/marketplace/buying-and-sellingNew window Seller information
/MyTradeMe/Default.aspx?rfm=1Nofollow Desktop site
/c/community/about-usNew window Nofollow About us
/c/community/careers-at-trade-meNew window Nofollow Careers
/c/advertising/advertisingNew window Nofollow Advertise
http://help.trademe.co.nz/hc/e...Nofollow External Subdomain Privacy policy
http://help.trademe.co.nz/hc/e...Nofollow External Subdomain Terms & conditions
http://help.trademe.co.nz/hc/e...Nofollow External Subdomain Contact Us
http://www.facebook.com/TradeMeNew window Nofollow External No Text
http://www.twitter.com/TradeMeNew window Nofollow External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.trademe.co.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page does not require any CSS files.
The file size of the HTML document is fine (450 kB).

HTTP Response Header

NameValue
accept-rangesbytes
x-content-type-optionsnosniff
x-dns-prefetch-controloff
x-enable-segment0
x-xss-protection0
cache-controlprivate,no-store,max-age=0,no-cache,must-revalidate
x-frame-optionsSAMEORIGIN
x-download-optionsnoopen
access-control-allow-originhttps://www.trademe.co.nz
pragmano-cache
referrer-policystrict-origin-when-cross-origin
content-encodinggzip
expect-ctmax-age=0, report-uri="https://sentry.io/api/1279183/security/?sentry_key=990566bb4d5d4445ae67eba309f51cfd&sentry_release=frend--215197bb"
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content-typetext/html; charset=utf-8
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,498 referring domains.
This page has 5,271,640 backlinks.
This page has backlinks from 6,267 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

The proxy act as a gateway.

Similar sites

Search preview

www.trademe.co.nz
Buy & Sell on NZ's #1 Auction & Classifieds Site | Tra...
Want to buy or sell? Head to Trade Me, NZ's biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trade Me95%Check
Trade94%Check
site56%Check
Buy Sell51%Check
Categories50%Check
Popular50%Check
Homepage50%Check
new46%Check
auction classifieds site41%Check
classifieds site40%Check
Show more keywords and terms

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