Trafficsafetymarketing.gov - SEO Checker

Overview of the SEO Check
Meta information
73% 
Page quality
71% 
Page structure
95% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
35.50 kB
Words
366
Media files
4
Number of links
33 internal / 34 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Traffic Safety Marketing
The length of the page title is perfect. (284 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.trafficsafetymarketing.gov/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
langen
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 366 words on this page. Good pages should have about 1,000 words of useful content.
13.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This website only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/tsm/images/DOT-logo.svgUnited States Department of Transportation
/themes/custom/tsm/images/logo.pngTraffic Safety Marketing
...tsm/images/NHTSA-logo-small-viewport.svgNational Highway Traffic Safety Administration
...custom/tsm/images/DOT-logo-with-text.svgU.S. Department of Transportation

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Traffic Safety Marketing
H1 Empty heading
H1 Empty heading
H1 Topics
The amount of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (34) on this page.
LinkAttributesAnchor text
/Anchor Skip to main content
https://www.transportation.gov/New window External United States Department of Transportation
IMG-ALT United States Department of Transportation
/IMG-ALT Traffic Safety Marketing
A-TITLE Home
/get-materialsView All
/get-materials/toolkitsToolkits
/taxonomy/term/130Bicycle Safety
/taxonomy/term/149Child Safety
/get-materials/child-safety/ch...Child Car Safety
/taxonomy/term/151Distracted Driving
/taxonomy/term/152Drunk Driving
/taxonomy/term/201Drug-Impaired Driving
/taxonomy/term/191First Responder Safety
/taxonomy/term/157Motorcycle Safety
/taxonomy/term/158Older Drivers
/taxonomy/term/159Pedestrian Safety
/taxonomy/term/206Rail Grade Crossing
/taxonomy/term/160School Bus Safety
/taxonomy/term/161Seat Belts
/taxonomy/term/162Speed Prevention
/taxonomy/term/163Teen Safety
/taxonomy/term/164Vehicle Safety
/marketing-toolsMarketing Tools
/taxonomy/term/221Share Ideas
/calendarsCalendars
/state-requestsState Requests
/contactContact Us
https://public.govdelivery.com...External Subdomain Sign up for updates
/get-materials/pedestrian-safe...October is Pedestrian Safety Month
/get-materials/rail-grade-cros...Oct 5 - Nov 8 / Rail Grade Crossing Safety
/get-materials/drunk-driving/b...Oct 31 / Halloween Impaired Driving Prevention
/content/national-enforcement-...Nov 9 - 29 / CLICK IT OR TICKET National Enforcement Mobilization
/content/thanksgiving-holiday-...Nov 25 - 29 / Thanksgiving Holiday Travel
/get-materials/drunk-driving/b...Nov 25 / Boycott Thanksgiving Blackout Wednesday
/content/holiday-seasonNov 30 - Dec 15 / Pre-Holiday Season Impaired Driving Prevention
https://www.nhtsa.gov/about-nhtsaExternal About NHTSA
https://www.nhtsa.gov/about-nh...External Careers & Internships
https://www.nhtsa.gov/about-nh...External Text duplicate Contact Us
https://www-odi.nhtsa.dot.gov/...External Subdomain Subscribe for Updates
https://www-odi.nhtsa.dot.gov/...External Subdomain Report a Safety Problem
https://www.safercar.gov/parents/External Parents & Caregivers
https://www.nhtsa.gov/importin...External Importing a Vehicle
https://www.nhtsa.gov/manufact...External Vehicle Manufacturers
https://www.nhtsa.gov/External nhtsa.gov
https://www.safercar.gov/External safercar.gov
/trafficsafetymarketing.gov
https://www.ems.gov/External ems.gov
https://www.911.gov/External 911.gov
https://www.nhtsa.gov/about-nh...External Web Policies & Notices
https://www.nhtsa.gov/about-nh...External Accessibility
https://www.nhtsa.gov/about-nh...External FOIA
https://www.nhtsa.gov/about-nh...External Privacy Policy
https://www.transportation.gov...External Information Quality
https://www.eeoc.gov/eeoc/stat...External No Fear Act Data
https://www.transportation.gov...External Ethics
https://www.transportation.gov...External Civil Rights
https://www.oig.dot.gov/External Office of Inspector General
https://www.oig.dot.gov/hotlineExternal OIG Hotline
https://www.transportation.gov...External Buy America
https://business.usa.gov/External BusinessUSA
https://www.usa.gov/External USA.gov
https://www.whitehouse.gov/External WhiteHouse.gov
https://twitter.com/@nhtsagovExternal Twitter
https://www.facebook.com/NHTSAExternal Facebook
https://www.youtube.com/user/u...External Youtube
https://www.instagram.com/nhts...External Instagram
https://www.transportation.gov/External IMG-ALT U.S. Department of Transportation
https://www.transportation.gov...External Submit Feedback >

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.trafficsafetymarketing.gov/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.11 seconds.
This website only loads 3 CSS files. That's ok.
This website only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html; charset=UTF-8
content-length10416
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
link<https://www.trafficsafetymarketing.gov/>; rel="shortlink", <https://www.trafficsafetymarketing.gov/>; rel="canonical"
link<https://www.trafficsafetymarketing.gov/home>; rel="alternate"; hreflang="und"
link<https://www.trafficsafetymarketing.gov/home>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 26 Oct 2020 17:43:54 GMT
etag"1603734234"
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
content-encodinggzip
x-request-idv-085af202-17b3-11eb-8c41-fb9fcb97eb29
x-ah-environmentprod
x-cache-hits8
x-age791
accept-rangesbytes
dateSat, 07 Nov 2020 09:39:53 GMT
connectionkeep-alive
varyAccept-Encoding
set-cookie33 Characters
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,062 referring domains.
This website has 414,624 backlinks.
This website has backlinks from 1,640 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
Sitemap: https://www.trafficsafetymarketing.gov/sitemap.xml

Facebook popularity

Shares / Likes / Comments
2,867

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.trafficsafetymarketing.gov
Home | Traffic Safety Marketing

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Safety63%Check
Marketing63%Check
Traffic Safety Marketing63%Check
Traffic Safety63%Check
traffic safety campaigns53%Check
Highway Traffic Safety Administration50%Check
National Highway Traffic Safety50%Check
Car Safety49%Check
Vehicle Safety49%Check
Pedestrian Safety49%Check

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