Traidcraftshop.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
100% 
Link structure
51% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
163.30 kB
Words
670
Media files
39
Number of links
190 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fair Trade Products & Ethical Gifts | Traidcraft Online Shop
The length of the page title is perfect. (528 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop fair trade homeware, ethical gifts, organic groceries and more. Traidcraft is the home of fair trade, with free delivery on orders over £50.
The length of the meta description is perfect. (868 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleFair Trade Products & Ethical Gifts | Traidcraft Online Shop
descriptionShop fair trade homeware, ethical gifts, organic groceries and more. Traidcraft is the home of fair trade, with free delivery on orders over £50.
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
google-site-verificationBPE-_r2Thyh_M4D2OZtn2328kAtm0F4lzljMGXooWxs
facebook-domain-verificationd5is1d933xm63ittk1lo07141lw7qh
p:domain_verifyZEIwohLcdvFojjo94zteRmwc2UE69NF8
langen
twitter:cardsummary_large_image
twitter:site@traidcraft
twitter:titleFair Trade Products & Ethical Gifts | Traidcraft Online Shop
twitter:imagehttps://www.traidcraftshop.co.uk/pub/static/frontend/EnigmaInt/Traidcraft/en_GB/images/logo-top.png
twitter:image:altTraidcraft Logo
og:typewebsite
og:titleFair Trade Products & Ethical Gifts | Traidcraft Online Shop
og:urlhttps://www.traidcraftshop.co.uk/
og:imagehttps://www.traidcraftshop.co.uk/pub/static/frontend/EnigmaInt/Traidcraft/en_GB/images/logo-top.png
og:image:altTraidcraft Logo
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
This page contains 670 words. That's ok.
24% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (14). We recommend using a maximum of 13 tags for this page.
Some tags are too long. With 89 characters this one is longer than 70 characters:
"enjoy free standard delivery on orders over £35 for a limited time only, ts and cs apply."
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...raft/en_GB/images/optimised/logo-top.pngTraidcraftTraidcraft
.../en_GB/images/home/recycled-homeware.jpgNo alt attribute provided
...en_GB/images/home/handmade-glassware.jpgNo alt attribute provided
...aidcraft/en_GB/images/food/food-gift.jpgNo alt attribute provided
...raft/en_GB/images/drink/ethical-brew.jpgNo alt attribute provided
...GB/images/fashion/fassion-essentials.jpgNo alt attribute provided
..._GB/images/fashion/thought-interview.jpgNo alt attribute provided
.../en_GB/images/household/eco-cleaning.jpgNo alt attribute provided
...t/en_GB/images/household/toilet-roll.jpgNo alt attribute provided
...t/en_GB/images/gift/discover-recipes.jpgNo alt attribute provided
...aidcraft/en_GB/images/gift/food-gift.jpgNo alt attribute provided
...media/wysiwyg/WinterSale2020menu-2_1.jpgNo alt attribute provided
...raft/en_GB/images/sale/summer-sale-3.jpgNo alt attribute provided
/media/wysiwyg/Sale-Home-Widget.jpgHome and Garden
/media/wysiwyg/Sale-Home-Widget.jpgHome and Garden
/media/wysiwyg/Sale-Fashion-Widget.jpgSweet Treats
/media/wysiwyg/Sale-Fashion-Widget.jpgSweet Treats
/media/wysiwyg/Home-Portrait-BeerBread.jpgBeer Bread
/media/wysiwyg/Home-Mobile-BeerBread.jpgBeer Bread
/media/wysiwyg/Home-Portrait-COG.jpgCycle of Good
/media/wysiwyg/Home-Portrait-COG-mobile.jpgCycle of Good
/media/wysiwyg/Home-Portrait-Thought.jpgSustainable Fashion
/media/wysiwyg/Home-Mobile-Thought.jpgSustainable Fashion
/media/wysiwyg/MicrosoftTeams-image_39_.pngShop Household
/media/wysiwyg/MicrosoftTeams-image_40_.pngShop Household
...unds&height=300&width=240&canvas=240:300Thought Imogen Organic Cotton and Modal Blend V-Neck Top
...unds&height=300&width=240&canvas=240:300Cycle of Good Recycled Copper Wire Bicycle Keyring
...unds&height=300&width=240&canvas=240:300Traidcraft Decaf Organic Ground Coffee (227g)
...unds&height=300&width=240&canvas=240:300Recycled Key Box
...unds&height=300&width=240&canvas=240:300Garlic & Herb Beer Bread
.../en_GB/images/optimised/twitter-icon.pngtwitter
...en_GB/images/optimised/facebook-icon.pngfacebook
...n_GB/images/optimised/pinterest-icon.pngpinterest
...n_GB/images/optimised/instagram-icon.pnginstagram

Page structure

H1 heading
(Critically important)
THE HOME OF FAIR TRADE PRODUCTS
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 THE HOME OF FAIR TRADE PRODUCTS
H2 FREE DELIVERY
H2 SHOP IN CONFIDENCE
H2 Welcome to Summer at Traidcraft
H2 Featured Fair Trade Products
H3 GET IN TOUCH
H3 ABOUT US
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.traidcraftshop.co.uk/IMG-ALT Traidcraft
A-TITLE Traidcraft
/checkout/cart/My Basket
https://www.traidcraftshop.co.uk/Anchor Skip to Content
/customer/account/login/refere...Sign In
/customer/account/My Account
/customer/account/create/Register
/customer/account/create/Text duplicate Register
/catalogsearch/advanced/Advanced Search
https://www.traidcraftshop.co.uk/Anchor Categories
https://www.traidcraftshop.co.uk/Home
/homewareHome & Garden
/homeware/home-furnishingsHome Furnishings
/homeware/home-furnishings/bas...Baskets & Storage
/homeware/home-furnishings/bat...Bathroom & Towels
/homeware/home-furnishings/bed...Bedding & Bedspreads
/homeware/home-furnishings/cus...Cushions, Throws & Rugs
/homeware/home-accessoriesHome Accessories
/homeware/home-accessories/dec...Decorative Accessories
/homeware/home-accessories/vas...Vases & Bowls
/homeware/kitchen-diningKitchen & Dining
/homeware/kitchen-dining/glass...Glassware
/homeware/kitchen-dining/table...Tableware & Plates
/homeware/garden-and-outdoorGarden & Outdoor
/homeware/garden-and-outdoor/d...Decor
/homeware/garden-and-outdoor/g...Garden Essentials
/homewareNo Text
/homeware/kitchen-dining/glass...No Text
/foodFood
/food/store-cupboardStore Cupboard
/food/store-cupboard/breakfast...Breakfast Cereals
/food/store-cupboard/cooking-oilsCooking Oils
/food/store-cupboard/fishFish
/food/store-cupboard/fruit-nutsFruit & Nuts
/food/store-cupboard/herbs-spicesHerbs & Spices
/food/store-cupboard/jams-spreadsJams & Spreads
/food/store-cupboard/pasta-ric...Pasta, Rice & Grains
/food/store-cupboard/sauces-pe...Sauces Pesto & Pickles
/food/store-cupboard/sugarSugar
/food/confectioneryConfectionery
/food/confectionery/chocolateChocolate
/complete-guide-to-chocolateComplete Guide to Fair Trade Chocolate
/food/confectionery/sweetsSweets
/food/giftsFood Gifts
/food/gifts/hampersGift Hampers
/food/gifts/hampers/veggie-ham...Veggie Hampers
/food/gifts/boxesEssential Food Boxes
/food/biscuits-snacksSnacks
/food/snacks/biscuitsBiscuits
/food/snacks/cakesCakes
/food/snacks/snack-cereal-barsSnack & Cereal Bars
/food/special-dietsSpecial Diets
/food/special-diets/organicOrganic
/food/special-diets/veganVegan
/food/special-diets/vegetarianVegetarian
/food/special-diets/gluten-freeGluten Free
/food/special-diets/dairy-freeDairy Free
/gifts/by-category/food-giftsNo Text
/drinkDrink
/drink/coffeeCoffee
/drink/coffee/coffee-beansCoffee Beans
/drink/coffee/decaf-coffeeDecaffeinated Coffee
/drink/coffee/ground-coffeeGround Coffee
/drink/coffee/instant-coffeeInstant Coffee
/drink/fair-trade-coffee/organ...Organic Coffee
/what-is-fair-trade-coffeeComplete Guide to Fair Trade coffee
/drink/teaTea
/drink/tea/fair-tradeFairtrade Tea
/drink/tea/herbal-teaHerbal Tea
/fair-trade-tea-guideComplete Guide to Fair Trade Tea
/drink/hot-chocolateHot Chocolate
/drink/hot-chocolateAll Hot Chocolate
/drink/fruit-juicesFruit Juices
/drink/fruit-juicesAll Fruit Juices
https://www.traidcraftshop.co.uk/Shop by Brand
/producers/eat-your-hatEat Your Hat
/producers/traidcraftText duplicate Traidcraft
/producers/calypsoCalypso
/producers/cafedirectCafédirect
/producers/divine-chocolateDivine
/producers/fish_4_everFish 4 Ever
/drinkNo Text
/fashionFashion
/fashion/clothingClothing
/fashion/clothing/knitwearKnitwear
/fashion/clothing/leggingsTrousers & Leggings
/fashion/clothing/menswearMenswear
/fashion/clothing/nightwearNightwear
/fashion/clothing/socksSocks
/fashion/clothing/topsTops
/fashion/accessoriesAccessories
/fashion/accessories/bags-pursesBags & Purses
/fashion/accessories/scarvesScarves
/fashion/fair-trade-face-masks...Face Masks
/fashionNo Text
/blogpost/interview-with-thoug...No Text
/householdHousehold
/household/laundryLaundry
/household/laundryAll Laundry
/household/toilet-rolls-and-ti...Toilet Rolls, Kitchen Rolls & Towels
/household/toilet-rolls-and-ti...All Rolls & Tissues
/household/soapSoap
/household/soapAll Soap
/household/washing-upWashing Up
/household/washing-upAll Washing Up
/household/handwashHand Wash
/household/handwashAll Handwash
/householdNo Text
/traidcraft-recycled-toilet-ti...No Text
/giftsGifts
/gifts/by-categoryBy Category
/gifts/by-category/eco-friendl...Eco-friendly Stationery
/gifts/by-category/handmade-cardsHandmade Cards
/gifts/by-category/greetings-c...Greetings Cards
/gifts/by-category/calendarsCalendars
/gifts/by-category/little-trea...Little Treasures
/gifts/by-category/charity-giftsCharity Gifts
/gifts/by-category/food-giftsText duplicate Food Gifts
/gifts/by-category/wedding-giftsWedding Gifts
/gifts/by-category/father-s-da...Father's Day Gifts
/gifts/by-category/beauty-giftsBeauty Gifts
/gifts/by-recipientBy Recipient
/gifts/by-recipient/gifts-for-herFor Her
/gifts/by-recipient/gifts-for-himFor Him
/gifts/by-recipient/gifts-for-...For Children
/gifts/by-category/food-giftsNo Text
/gifts/by-category/food-giftsNo Text
/saleSale
/saleAll Sale
/sale/home-garden-saleHome & Garden Sale
/sale/christmas-offersChristmas Sale
/sale/giftsGifts Sale
/sale/sale-foodFood Sale
/sale/sale-householdkHousehold Sale
/sale/fashionFashion Sale
/sale/fashion/accessories-saleAccessories Sale
/saleNo Text
/saleNo Text
/blogBlog
/customer/account/login/refere...Text duplicate Sign In
/www.traidcraftshop.co.uk/No Text
/www.traidcraftshop.co.uk/Enjoy £35 Free Delivery...
/www.traidcraftshop.co.uk/Fill your basket with Fair Trade essentials, from Tea to Biscuits and many more delicious items to fill your picnic basket with. There is everything you need...
/saleSale... Up to 75% off!
/saleShop Now
/fashion/clothingSummer Style
/fashion/clothingText duplicate Shop Now
/traidcraft-catalogueSummer Catalogue Online
/traidcraft-catalogueView the range
/food/store-cupboard/fruit-nutsFair Trade Fruit & Nuts
/food/store-cupboard/fruit-nutsText duplicate Shop Now
/sale/fashionIMG-ALT Home and Garden
/sale/giftsText duplicate Gifts Sale
/sale/fashionIMG-ALT Sweet Treats
/sale/fashionText duplicate Fashion Sale
/traidcraft-catalogueView our Catalogue Online
A-TITLE View our Catalogue Online
/request-a-catalogueRequest a Catalogue by Post
A-TITLE Request a Catalogue by Post
/search/?q=beer+breadIMG-ALT Beer Bread
/search/?q=beer+breadShop Bakery Gifts
A-TITLE Shop Fair TradeHampers
/producers/cycle-of-goodIMG-ALT Cycle of Good
/producers/cycle-of-goodShop Recycled Crafts
A-TITLE Shop the Innovative Recycled Range
/fashionIMG-ALT Sustainable Fashion
/fashionShop Ethical Fashion
A-TITLE Shop Ethical Fashion
/traidcraft-recycled-toilet-ti...New window IMG-ALT Shop Household
/traidcraft-recycled-toilet-ti...Shop Toilet Tissue
A-TITLE Shop Toilet Tissue
/thought-imogen-organic-cotton...IMG-ALT Thought Imogen Organic Cotton and Modal Blend V-Neck Top
/thought-imogen-organic-cotton...Text duplicate Thought Imogen Organic Cotton and Modal Blend V-Neck Top
A-TITLE Thought Imogen Organic Cotton and Modal Blend V-Neck Top
/cycle-of-good-recycled-copper...IMG-ALT Cycle of Good Recycled Copper Wire Bicycle Keyring
/cycle-of-good-recycled-copper...Text duplicate Cycle of Good Recycled Copper Wire Bicycle Keyring
A-TITLE Cycle of Good Recycled Copper Wire Bicycle Keyring
/traidcraft-decaff-organic-gro...IMG-ALT Traidcraft Decaf Organic Ground Coffee (227g)
/traidcraft-decaff-organic-gro...Text duplicate Traidcraft Decaf Organic Ground Coffee (227g)
A-TITLE Traidcraft Decaf Organic Ground Coffee (227g)
/recycled-key-boxIMG-ALT Recycled Key Box
/recycled-key-boxText duplicate Recycled Key Box
A-TITLE Recycled Key Box
/garlic-herb-beer-breadIMG-ALT Garlic & Herb Beer Bread
/garlic-herb-beer-breadText duplicate Garlic & Herb Beer Bread
A-TITLE Garlic & Herb Beer Bread
/fashionsustainable fashion
A-TITLE Traidcraft's sustainable, eco-friendly fashion
/homewarehome and garden goods
A-TITLE Ethical home and garden gifts from Traidcraft
/giftshandmade, ethical, fair trade gifts
A-TITLE Ethical, handmade, fair trade gifts
/drink/tea/fair-tradeFairtrade tea
A-TITLE Fairtrade tea
/drink/coffee/organic-coffeeorganic coffee
A-TITLE Organic coffee
/food/confectionery/chocolate/...organic chocolate
A-TITLE Organic chocolate
/food/snacks/biscuitsbiscuits
A-TITLE biscuits
/food/special-diets/vegan/vega...vegan chocolate
A-TITLE Fair trade, Organic and vegan chocolate
/about-usFOLLOW US ON OUR JOURNEY
A-TITLE Traidcraft PLC's Journey - The Story So Far
https://twitter.com/traidcraftExternal IMG-ALT twitter
https://www.facebook.com/Traid...External IMG-ALT facebook
https://uk.pinterest.com/traid...External Subdomain IMG-ALT pinterest
https://www.instagram.com/trai...External IMG-ALT instagram
http://m.me/traidcraftNew window External Messenger
/about-usAbout Traidcraft
/stock-traidcraft-productsHow Can I Stock Traidcraft Products?
/what-is-fair-tradeWhat is Fair Trade?
/faqsFAQs
/delivery-returnsDelivery & Returns
/fast-orderShop by Code
/privacy-cookie-policyPrivacy & Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.traidcraftshop.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
The page response time is excellent with 0.05 seconds.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (163 kB).

HTTP Response Header

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connectionkeep-alive
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,137 referring domains.
This page has 174,750 backlinks.
This page has backlinks from 1,628 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /index.php/
Disallow: /*?
Disallow:/sale/*?
Disallow: /checkout/
Disallow: /app/
Disallow: /lib/
Disallow: /*.php$
Disallow: /pkginfo/
Disallow: /report/
Disallow: /var/
Disallow: /catalog/
Disallow: /customer/*
Disallow: /sendfriend/*
Disallow: /review/
Disallow: /*SID=

Allow: /*.jpg


Disallow: /catalogsearch/result/?q=


User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
Disallow:


sitemap: https://www.traidcraftshop.co.uk/media/traidcraftshop_sitemap.xml

Facebook popularity

Shares / Likes / Comments
8,179

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.traidcraftshop.co.uk
Fair Trade Products & Ethical Gifts | Traidcraft Online Shop
Shop fair trade homeware, ethical gifts, organic groceries and more. Traidcraft is the home of fair trade, with free delivery on orders over £50.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trade86%Check
Fair86%Check
Fair Trade86%Check
Traidcraft83%Check
Fair Trade Products Ethical80%Check
FAIR TRADE PRODUCTS80%Check
Shop76%Check
Trade Products Ethical Gifts75%Check
Fair Trade Coffee73%Check
Handmade Fair Trade73%Check

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