Umb.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
56% 
Page structure
79% 
Link structure
81% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
17.90 kB
Words
276
Media files
5
Number of links
50 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Massachusetts Boston
The length of the page title is perfect. (285 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.
The length of the meta description is perfect. (828 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.
keywordsUniversity of Massachusetts Boston, UMass, UMB, Beacons, U-Mass, Boston State College
entry_idEmpty
site_id1
langen
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
There are only 276 words on this page. Good pages should have about 1,000 words of useful content.
21.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
There are no duplicates on the site.
The average number of words per sentence of 13 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/umb-white.svgUniversity of Massachusetts Boston
/assets/images/umb-white-mobile.svgUMass Boston
...chaaf_DSC_8541_news_mar20_cl_760x400.jpgProfessor of Remote Sensing Crystal Schaaf talks about her student and the work in her lab.
...llcall_img1747_news_mar20_ss_760x400.jpgA student checks out the Roll Call website
/assets/images/UMASSB0STON_ID_blue.pngUMass Boston Logo Blue

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 News
H4 Coronavirus
H4 Say Yes Today!
H4 Here4U
H4 Get Ahead This Summer
H4 Lacrosse Sinks Mariners for Fourth-Straight Win
H4 Support Our University's Boston Marathon Team!
H4 Online Programs
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
4 links don't have an anchor text.
The amount of internal links is ok.
Every linktext is unique.
There are 22 external links on this page.
LinkAttributesAnchor text
https://www.umb.edu/Anchor Skip to Content
https://www.umb.edu/Return to Home Page
IMG-ALT University of Massachusetts Boston
/managemyaccountPassword Management
/it/getting_services/emailEmail
https://umb.umassonline.net/New window External Subdomain Blackboard
/it/getting_services/wiserWISER
https://www.umb.edu/here4uHere4U
https://hr.umb.edu/hr-directNew window External HR Direct
https://umb.campuslabs.com/eng...New window External Subdomain UMBeInvolved
/news_events_media/appMobile App
/controller/travel_registryTravel Registry
/registrar/academic_calendarAcademic Calendar
http://www.bkstr.com/massachus...New window External Bookstore
https://www.umb.edu/bursarBursar
https://www.umb.edu/calendarCalendar
/academics/course_catalogCourse Listings
/offices_directoryDirectory
/admissions/financial_aid_scho...Financial Aid
/the_university/getting_hereGetting Here
https://www.umb.edu/housingHousing
https://www.umb.edu/libraryLibrary
/news_events_mediaUMass Boston News
A-TITLE UMass Boston News
https://www.umb.edu/registrarRegistrar
https://twitter.com/umassbostonNew window External No Text
https://www.facebook.com/umass...New window External No Text
https://www.flickr.com/photos/...New window External No Text
https://www.youtube.com/user/u...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.instagram.com/umas...New window External No Text
https://www.umb.edu/admissionsAdmissions & Aid
https://www.umb.edu/academicsAcademics
https://www.umb.edu/researchResearch
https://www.umb.edu/athleticsAthletics
/the_universityAbout
https://www.umb.edu/givingGive
/life_on_campusStudents
https://www.umb.edu/familiesParents & Families
https://www.umb.edu/faculty_staffFaculty & Staff
http://www.alumni.umb.edu/External Alumni
/in_the_communityCommunity
/commencement/file_for_graduationApply for Graduation: The Deadline Is March 13
https://www.umb.edu/coronavirusNo Text
https://www.umb.edu/coronavirusCoronavirus For the latest information about the campus response to COVID-19, visit our Coronavirus section.
https://admissions.umb.edu/adm...External No Text
https://admissions.umb.edu/adm...External Say Yes Today! Submit your deposit and join the Class of 2024.
https://www.umb.edu/here4uNo Text
https://www.umb.edu/here4uHere4U Students: Get on-the-go assistance for campus questions and concerns right here.
/summer?utm_campaign=caps_summ...No Text
/summer?utm_campaign=caps_summ...Get Ahead This Summer Choose from more than 600 summer courses designed with you in mind. Registration is open.
/news/detail/chemistry_profess...Chemistry Professor Jason Green Tackling Laws of Chemistry Through John Templeton Foundation Grant
/news/detail/faculty_discuss_r...Faculty Discuss Research Projects, Personal Philosophies During Annual Distinguished Faculty Event
IMG-ALT Professor of Remote Sensing Crystal Schaaf talks about her student and the work in her lab.
/news/detail/history_of_1919_b...History of 1919 Boston Police Strikers Lives on Through Healey Library Website
IMG-ALT A student checks out the Roll Call website
/news_events_media/newsAll News
/news/detail/umass_boston_phd_...“ A commitment to social justice has facilitated my development in becoming a scientist-practitioner-activist. ” Shannon Hughley, Clinical Psychology PhD Stu...
/news/detail/umass_boston_phd_...No Text
https://twitter.com/VictoriaSS...External I can't wait to graduate from here! I'm so proud to call it my Alma mater. @VictoriaSStand1
https://beaconsathletics.com/s...External No Text
https://beaconsathletics.com/s...External Lacrosse Sinks Mariners for Fourth-Straight Win
https://securelb.imodules.com/...External Subdomain No Text
https://securelb.imodules.com/...External Subdomain Support Our University's Boston Marathon Team! Make a gift to the Krystle Campbell Scholarship Fund.
https://online.umb.edu/External No Text
https://online.umb.edu/External Online Programs Now you can find all of UMass Boston's online and hybrid degree programs in one place.
/accessibility_statementAccessibility Statement
https://www.umb.edu/crtix/ADA
/preparedness/closingCampus Status
https://www.umb.edu/text_onlyDocument Converter
https://hr.umb.edu/External Employment
https://www.umb.edu/privacy_termsPrivacy & Terms
/the_university/student_consum...Student Consumer Information
https://www.umb.edu/preparednessUMass Boston Alert
http://www.massachusetts.edu/External UMass System
https://www.umb.edu/contactContact UMass Boston

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.umb.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (18 kB).

HTTP Response Header

NameValue
dateThu, 12 Mar 2020 19:51:27 GMT
content-typetext/html
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
last-modifiedThu, 12 Mar 2020 14:15:09 GMT
cache-controlmax-age=0
expiresThu, 12 Mar 2020 19:51:27 GMT
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray57300ccb9969cbc4-VIE
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 20,932 referring domains.
This website has 21,656,787 backlinks.
This website has backlinks from 16,376 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: Twitterbot
Allow: /editor_uploads/*

User-agent: *
Disallow: /academics/uc/nea
Disallow: /academics/uc/nea/*
Disallow: /academics/uc/acep/
Disallow: /academics/uc/acep/*
Disallow: /academics/uc/id/
Disallow: /academics/uc/id/*
Disallow: /academics/uc/faculty/
Disallow: /academics/uc/winter/
Disallow: /academics/uc/fall/
Disallow: /academics/uc/spring/
Disallow: /academics/uc/summer/
Disallow: /control
Disallow: /images
Disallow: /themes
Disallow: /subtest
Disallow: /static_images
Disallow: /static_page_caching
Disallow: /assets
Disallow: /cache
Disallow: /directory
Disallow: /pages_to_delete
Disallow: /test
Disallow: /editor_uploads
Disallow: /news_events_media/in_the_media
Disallow: /static
Disallow: /maps-icons
Disallow: /page-up
Disallow: /pages/*
Disallow: /utility/*

Sitemap: https://www.umb.edu/xml_sitemaps/index
Sitemap: https://www.umb.edu/xml_sitemaps/news_events

User-agent: dotbot
User-agent: sogou spider
User-agent: YoudaoBot
User-agent: Baiduspider
User-agent: Baiduspider-video
User-agent: Baiduspider-image
User-agent: NaverBot
User-agent: Yeti
User-agent: moget
User-agent: ichiro
User-agent: Yandex
User-agent: CCBot

Disallow: /

Facebook popularity

Shares / Likes / Comments
2,299

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

University of Massachusetts Boston
https://www.umb.edu/
The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Boston56%Check
University56%Check
Massachusetts Boston46%Check
Boston News42%Check
UMass Boston40%Check
Massachusetts37%Check
Student37%Check
campus35%Check
Search35%Check
Research35%Check

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