Unicef.org - SEO Checker

Overview of the SEO Check
Meta information
99% 
Page quality
47% 
Page structure
58% 
Link structure
81% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
94.20 kB
Words
496
Media files
20
Number of links
64 internal / 16 external

Task list of SEO Improvements

  • Add a H1 heading to this page.Very important!
  • Try to reduce the number of used JavaScript files.Very important!
  • Review and improve the page title.Important!
  • Improve the text of the meta description.Important!
  • Remove duplicate heading texts.Important!
View all

Meta specifications

Title
(Critically important)
UNICEF
The page title is too short. (67 pixels of 580 max pixel length)
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
UNICEF works in more than 190 countries and territories to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.
The meta description should be shorter than 1000 pixels. It is currently 1002 pixels long.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleUNICEF
descriptionUNICEF works in more than 190 countries and territories to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@unicef
twitter:creator@unicef
og:urlhttps://www.unicef.org/
og:titleUNICEF
og:descriptionHome page
og:imagehttps://www.unicef.org/sites/default/files/styles/hero_desktop/public/2018-02/01_HP_UNI158415_Bluewash_WEB.jpg?itok=bfkYwAti
charsetutf-8

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Page quality

Content
(Critically important)
There are only 496 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 43.67 words is high.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...UNI158415_Bluewash_WEB.jpg?itok=PU_hg3j5Four children look out an open window, Bangladesh
..._tile/public/UN0296105.JPG?itok=d8KieLhFConvention on the Rights of the Child - CRC30
.../large/public/_K3_6549.jpg?itok=cqo5-_BGPhilippines. A boy stands in the remains of a building.
...ge/public/Tyipelongo 1.jpg?itok=bZtVcKh9Angola. A child collects water from a pond.
...ter_Assets_1_Hero_ED_0.png?itok=sTBbJbleAn open letter to the world's children
...c/20181005_Sulawesi_PR.jpg?itok=3Cexs1YgOn 4 October 2018 in Indonesia, Muhamad Akbar, 4 years old, plays in front of the ruins of the building damaged during the earthquake in Palu, South Sulawesi.
...rge/public/UN0209172_0.jpg?itok=01iiVulwاليمن. صبي ينتظر أن يتم تلقيحه ضد الكوليرا في عدن، اليمن.
...ic/icons_protection-hp.png?itok=GPT6m9CXChild protection icon
...blic/icons_survival-hp.png?itok=ZVXj80RoChild survival
...lic/icons_education-hp.png?itok=gPVOErojEducation icon
...c/icons_emergencies-hp.png?itok=R4lRf-ixUNICEF in emergencies icon
...public/icons_gender-hp.png?itok=q1Y-AZhXGender icon
...ic/icons_innovation-hp.png?itok=wTOu6CZNInnovation icon
...public/icons_supply-hp.png?itok=kIuO07-aSupply and logistics icon
...blic/icons_research-hp.png?itok=kfUz-FCuResearch and analysis icon
...large/public/UN0253013.jpg?itok=jM0p9OQcChildren at a UNICEF-supported centre in Côte d'Ivoire
...dobeStock_166161324_1.jpeg?itok=QBJ82FvDFeeding your baby: 1–2 years
.../large/public/UN036679.jpg?itok=-bM-7eQAA group of teens take a selfie
...lic/EN_SDG-Mosaic-Tile.jpg?itok=WQcepNqsSDG tile
.../take-action-optimized.jpg?itok=FUXFAvObGirl smiling holding a UNICEF book

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Campaign
H2 Article
H2 Article Duplicate text
H2 Page
H2 Press release
H2 Page Duplicate text
H2 UNICEF's work
H2 Spotlight
H2 Page Duplicate text
H2 Partner site
H2 Partner site Duplicate text
H2 Page Duplicate text
H3 Search UNICEF
H3 Take action
H4 UNICEF works in over 190 countries and territories to save children's lives, to defend their rights, and to help them fulfil their potential, from early childhood through adolescence. And we never ...
H4 Discover UNICEF's work for every child, everywhere.
H4 Get inspired, get involved. Explore key UNICEF campaigns and initiatives.
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.unicef.org/Anchor Skip to main content
https://www.unicef.org/English
https://www.unicef.org/frFrançais
https://www.unicef.org/esEspañol
https://www.unicef.org/arالعربية
https://www.unicef.org/zh中文
https://www.unicef.org/Unicef default logo
A-TITLE UNICEF
https://www.unicef.org/Text duplicate Unicef default logo
A-TITLE UNICEF
/about-unicefAbout UNICEF
/where-we-workWhere we work
/about/employ/index_careers.htmlWork for UNICEF
https://blogs.unicef.org/External Subdomain UNICEF Connect
https://data.unicef.org/External Subdomain UNICEF Data
https://www.unicef.org/parentingUNICEF Parenting
http://www.voicesofyouth.org/External Voices of Youth
https://donate.unicef.org/dona...External Subdomain Support UNICEF
/media/press-centrePress Centre
https://donate.unicef.org/dona...External Subdomain Donate
https://www.unicef.org/what-we-doWhat We Do
A-TITLE What We Do
/research-and-reportsResearch and Reports
A-TITLE Research and Reports
https://www.unicef.org/storiesSTORIES
A-TITLE STORIES
/take-actionTake Action
A-TITLE Take Action
/child-rights-conventionCampaign 30 years of the Convention on the Rights of the Child Find out about the most widely ratified human rights treaty in history and take action #ForEve...
IMG-ALT Convention on the Rights of the Child - CRC30
A-TITLE 30 years of the Convention on the Rights of the Child
/stories/philippines-rebuildin...Article Rebuilding hope amidst the rubble of urban warfare Urban warfare once devastated the Philippine city of Marawi. Today, children are still trying to p...
IMG-ALT Philippines. A boy stands in the remains of a building.
A-TITLE Rebuilding hope amidst the rubble of urban warfare
/stories/where-drinking-water-...Article Where drinking water is a 90-minute walk away An ongoing drought in southern Angola has left families desperate – and children with no time for an ed...
IMG-ALT Angola. A child collects water from a pond.
A-TITLE Where drinking water is a 90-minute walk away
/child-rights-convention/open-...Page An open letter to the world's children 8 reasons why I'm worried, and hopeful, about the next generation – by UNICEF's Executive Director Henrietta Fore...
IMG-ALT An open letter to the world's children
A-TITLE An open letter to the world's children
/press-releases/sulawesi-earth...Press release 27 September 2019 Sulawesi earthquake one year on: Over 1 million children and parents reached Visit the page
IMG-ALT On 4 October 2018 in Indonesia, Muhamad Akbar, 4 years old, plays in front of the ruins of the building damaged during the earthquake in Palu, South Sulawesi.
A-TITLE Sulawesi earthquake one year on: Over 1 million children and parents reached
/emergencies/yemen-crisisPage Yemen conflict Yemen is the largest humanitarian crisis in the world – and children are being robbed of their futures Visit the page
IMG-ALT اليمن. صبي ينتظر أن يتم تلقيحه ضد الكوليرا في عدن، اليمن.
A-TITLE Yemen conflict
https://www.unicef.org/what-we-doAnchor IMG-ALT Child protection icon
https://www.unicef.org/what-we-doChild protection
https://www.unicef.org/what-we-doAnchor IMG-ALT Child survival
https://www.unicef.org/what-we-doText duplicate Child survival
https://www.unicef.org/what-we-doAnchor IMG-ALT Education icon
https://www.unicef.org/what-we-doEducation
https://www.unicef.org/what-we-doAnchor IMG-ALT UNICEF in emergencies icon
https://www.unicef.org/what-we-doUNICEF in emergencies
https://www.unicef.org/what-we-doAnchor IMG-ALT Gender icon
https://www.unicef.org/what-we-doGender
https://www.unicef.org/what-we-doAnchor IMG-ALT Innovation icon
https://www.unicef.org/what-we-doInnovation for children
https://www.unicef.org/what-we-doAnchor IMG-ALT Supply and logistics icon
https://www.unicef.org/what-we-doSupply and logistics
https://www.unicef.org/what-we-doAnchor IMG-ALT Research and analysis icon
https://www.unicef.org/what-we-doResearch and analysis
https://www.unicef.org/what-we-doExplore what we do
A-TITLE Explore what we do
https://www.unicef.org/resultsPage UNICEF Results UNICEF works for the rights of every child, every day, across the globe Visit the page
IMG-ALT Children at a UNICEF-supported centre in Côte d'Ivoire
A-TITLE UNICEF Results
https://www.unicef.org/parentingNew window Partner site UNICEF Parenting Bringing together some of the world's leading baby experts to help parents give their children the best start in life Visit the...
IMG-ALT Feeding your baby: 1–2 years
A-TITLE UNICEF Parenting
https://www.voicesofyouth.org/New window External Partner site Voices of Youth A global community for young people to learn about development issues and to have their say Visit the site
IMG-ALT A group of teens take a selfie
A-TITLE Voices of Youth
https://www.unicef.org/sdgsPage Sustainable Development Goals Are we on track to achieve the Sustainable Development Goals for children? Visit the page
IMG-ALT SDG tile
A-TITLE Sustainable Development Goals
/take-actionJoin UNICEF
A-TITLE Join UNICEF
https://www.unicef.org/UNICEF Home
A-TITLE UNICEF Home
https://www.unicef.org/what-we-doWhat we do
A-TITLE What we do
https://www.unicef.org/reportsResearch and reports
A-TITLE Research and reports
https://www.unicef.org/storiesStories and features
A-TITLE Stories and features
/where-we-workText duplicate Where we work
A-TITLE Where we work
/media/press-centrePress centre
A-TITLE Press centre
/take-actionTake action
A-TITLE Take action
/about-unicefAbout us
A-TITLE About us
/about/employ/index_careers.htmlText duplicate Work for UNICEF
A-TITLE Work for UNICEF
/corporate_partners/index_3385...Partner with UNICEF
A-TITLE Partner with UNICEF
/about/execboard/UNICEF Executive Board
A-TITLE UNICEF Executive Board
https://www.unicef.org/evaluationEvaluation
A-TITLE Evaluation
/auditandinvestigation/index_6...Internal audit
A-TITLE Internal audit
/transparency/Transparency and accountability
A-TITLE Transparency and accountability
https://www.unicef.org/sdgsSustainable Development Goals
A-TITLE Sustainable Development Goals
https://blogs.unicef.org/External Subdomain Text duplicate UNICEF Connect
A-TITLE UNICEF Connect
https://data.unicef.org/External Subdomain Text duplicate UNICEF Data
A-TITLE UNICEF Data
https://www.unicef.org/parentingText duplicate UNICEF Parenting
A-TITLE UNICEF Parenting
http://www.voicesofyouth.org/External Text duplicate Voices of Youth
A-TITLE Voices of Youth
https://www.unicef.org/gsscGlobal Shared Services Centre
A-TITLE Global Shared Services Centre
https://donate.unicef.org/dona...External Subdomain Text duplicate Support UNICEF
A-TITLE Support UNICEF
https://donate.unicef.org/dona...External Subdomain Become a donor
https://www.facebook.com/unicef/New window External No Text
https://twitter.com/unicefNew window External No Text
https://www.instagram.com/unicef/New window External No Text
/rss/unicef_news.xmlNo Text
https://www.youtube.com/unicefNew window External No Text
https://www.linkedin.com/compa...New window External No Text
/about/legal.htmlLegal
/about/contact.htmlContact us

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unicef.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.04 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (94 kB).

HTTP Response Header

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last-modifiedTue, 01 Oct 2019 21:35:31 GMT
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External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 77,986 referring domains.
This website has 9,497,955 backlinks.
This website has backlinks from 53,881 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

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Facebook popularity

Shares / Likes / Comments
30,292

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

UNICEF
https://www.unicef.org/
UNICEF works in more than 190 countries and territories to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Unicef75%Check
UNICEF works59%Check
UNICEF works in 19053%Check
child47%Check
work45%Check
territories to42%Check
children42%Check
Rights42%Check
territories40%Check
countries40%Check

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