Unison.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
36% 
Page structure
79% 
Link structure
47% 
Server
9% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
76.70 kB
Words
566
Media files
7
Number of links
94 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNISON - the public service union
The length of the page title is perfect. (308 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
The length of the meta description is perfect. (946 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unison.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-translate-customizationffc4ffa119910f8a-9da95c9daafdf152-g7144f2d3bc42e2de-a
descriptionUNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
google-site-verificationeCKqPyfBn2J-DdYVsJPaJBl2e1fo6SqOXhJW2vhRoD0
generatorWordPress 4.9.5
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.unison.org.uk/content/uploads/2019/08/cropped-UNISON_favicon-300x300.png
msapplication-confighttps://www.unison.org.uk/content/themes/unison/assets/images/favicons/browserconfig.xml
theme-color#ffffff
langen-us
twitter:cardsummary_large_image
twitter:descriptionUNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
twitter:titleUNISON - the public service union
twitter:site@unisontweets
twitter:imagehttps://www.unison.org.uk/content/uploads/2018/04/unisonflags.jpg
twitter:creator@unisontweets
fb:admins10155716264945284
og:localeen_US
og:typewebsite
og:titleUNISON - the public service union
og:descriptionUNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
og:urlhttps://www.unison.org.uk/
og:site_nameUNISON National
og:imagehttps://www.unison.org.uk/content/uploads/2018/04/unisonflags.jpg
og:image:secure_urlhttps://www.unison.org.uk/content/uploads/2018/04/unisonflags.jpg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 37 words is high.
This page contains 566 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 18 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
the public service union UNISON National
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 the public service union UNISON National
H2 Reality check: public sector pay
H2 Our COVID Q&A
H2 The stars shone as brightly as ever
H2 ‘They cannot be left behind again’
H2 Open now: our COVID-19 response fund
H2 How the Home Office is risking lives
H2 Join UNISON today
H2 Features, films and profiles
H2 Contact your branch
H2 Push for free hospital parking continues
H2 Reality check: public sector pay freeze
H2 Highlights: Stars in Our Schools 2020
H2 More news from UNISON
H4 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are too many external links (43) on this page.
LinkAttributesAnchor text
https://unison.org.uk/UNISON National
https://join.unison.org.uk/External Subdomain Join UNISON
https://unison.org.uk/get-helpGet help
https://benefits.unison.org.uk/External Subdomain Member benefits
https://unison.org.uk/regions/Regions
https://cymru-wales.unison.org...External Subdomain Cymru/Wales
/regions/east-midlands/East Midlands
https://eastern.unison.org.uk/External Subdomain Eastern
/regions/greater-london/Greater London
http://www.unisonnw.org/External North West
https://northern.unison.org.uk/External Subdomain Northern
/regions/northern-ireland/Northern Ireland
http://www.unison-scotland.org/External Scotland
https://southeast.unison.org.uk/External Subdomain South East
https://southwest.unison.org.uk/External Subdomain South West
/regions/west-midlands/West Midlands
http://www.unison-yorks.org.uk/External Yorkshire and Humberside
https://unison.org.uk/my-unisonMy UNISON
https://branches.unison.org.uk/External Subdomain Branch Finder
/my-unison/quick-update/authen...Quick contact details update
/specialist-sites/Other sites
https://bsl.unison.org.uk/External Subdomain British Sign Language
http://www.skillsforschools.or...External Skills for Schools
https://digital.unison.org.uk/External Subdomain Digital
http://www.starsinourschools.uk/External Stars In Our Schools
https://www.unison.org.uk/Anchor Skip to content
https://www.unison.org.uk/the public service union
IMG-ALT UNISON National
/get-help/online-enquiries/Email us
https://twitter.com/unisontheu...New window External Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Youtube
A-TITLE Youtube
https://www.unison.org.uk/Home
https://www.unison.org.uk/about/About
/about/what-we-do/What we do
/about/our-organisation/How we work
/about/governance/Governance
/about/jobs/Jobs
/about/contact/Contact UNISON
https://www.unison.org.uk/news/News
/category/news/article/Articles
/news/general-secretarys-blog/General secretary’s blog
https://magazine.unison.org.uk/External Subdomain Magazine
/news/stay-updated/Stay up to date
/news/ps-data/The public service data blog
/news/media-centre/Media centre
https://www.unison.org.uk/events/Events
/policy-motions/Policy motions database
/events/?filter-0=28Conferences
/events/?filter-0=11080Campaign events
/events/?filter-0=11076Demonstrations and lobbies
/events/?filter-0=11077Seminars and meetings
/our-campaigns/Campaigns
/at-work/Where you work
/at-work/local-government/Local government
/at-work/health-care/Health
/at-work/education-services/Education
/at-work/police-and-justice-st...Police & justice
/at-work/community/Community
/at-work/water-environment-and...Water, env’t & transport
/at-work/energy/Energy
/at-work/private-contractors/Private contractors
/regions/Text duplicate Regions
/get-help/Text duplicate Get help
/get-help/services-support/Support and services
/get-help/knowledge/Knowledge base
/get-help/online-enquiries/Online enquiries
/get-help/services-support/hel...Your rep
/get-help/services-support/leg...Legal
/get-help/services-support/the...There for You
/get-help/services-support/pro...Professional registration
/get-involved/Get involved
/get-involved/learning-develop...Learning for you
/get-involved/in-your-workplace/In your workplace
/get-involved/challenge-inequa...Challenge discrimination
/get-involved/grow-the-movement/Grow the movement
/get-involved/campaign-for-cha...Campaign for change
/news/article/2020/12/reality-...Reality check: public sector pay In the government’s spending review last week, the chancellor made some claims in justifying a public sector pay freeze. Spo...
/coronavirus-rights-work/Our COVID Q&A Get the latest on coronavirus and the world of work, across all sectors and all four nations Find out more
/news/article/2020/12/highligh...The stars shone as brightly as ever Stars in Our Schools was a bit different, but it was still a glorious celebration of all school support staff do Find out...
https://www.youtube.com/watch?...External ‘They cannot be left behind again’ Dave Prentis thanks the members who are keeping the country going – and argues they must be put first now Watch our short ...
/news/article/2020/11/covid-re...Open now: our COVID-19 response fund Our There for You charity’s COVID fund has supported lots of members already this year – and it’s open again now Find ou...
https://magazine.unison.org.uk/External Subdomain How the Home Office is risking lives Despite NHS staff shortages, healthcare workers are being forced to return to their home countries during the pandemic V...
https://joining.unison.org.uk/External Subdomain Join UNISON today Join online now
https://magazine.unison.org.uk/External Subdomain Features, films and profiles Visit the UNISON magazine hub
https://branches.unison.org.uk/External Subdomain Contact your branch Use the branch finder
/news/article/2020/12/push-fre...Push for free hospital parking continues
/news/article/2020/12/reality-...Reality check: public sector pay freeze
/news/article/2020/12/highligh...Highlights: Stars in Our Schools 2020
https://www.unison.org.uk/news/More news from UNISON
https://join.unison.org.uk/External Subdomain Join UNISON today
/my-unison/Text duplicate My UNISON
/about/contact/Text duplicate Contact UNISON
/about/jobs/Text duplicate Jobs
/news/media-centre/Text duplicate Media centre
/about/governance/our-statemen...Slavery and Human Trafficking Statement 2019
/at-work/local-government/Text duplicate Local government
/at-work/health-care/Health care
/at-work/education-services/Text duplicate Education
/at-work/police-and-justice-st...Police and justice
/at-work/community/Text duplicate Community
/at-work/water-environment-and...Water, environment and transport
/at-work/energy/Text duplicate Energy
/at-work/private-contractors/Text duplicate Private contractors
/regions/Text duplicate Regions
https://cymru-wales.unison.org...External Subdomain Text duplicate Cymru/Wales
https://eastmidlands.unison.or...External Subdomain Text duplicate East Midlands
https://eastern.unison.org.uk/External Subdomain Text duplicate Eastern
https://london.unison.org.uk/External Subdomain Text duplicate Greater London
http://northern.unison.org.uk/External Subdomain Text duplicate Northern
http://www.unisonnw.org/External Text duplicate North West
http://unison-ni.org.uk/External Text duplicate Northern Ireland
http://www.unison-scotland.org...External Text duplicate Scotland
http://www.unisonsoutheast.org...External Text duplicate South East
http://www.unisonsouthwest.org...External Text duplicate South West
/regions/west-midlands/Text duplicate West Midlands
http://www.unison-yorks.org.uk/External Yorkshire & Humberside
/about/what-we-do/fairness-equ...Equality in UNISON
/about/what-we-do/fairness-equ...Black members equality
/about/what-we-do/fairness-equ...Disabled members equality
/about/what-we-do/fairness-equ...LGBT+ members equality
/about/what-we-do/fairness-equ...Retired members equality
/about/what-we-do/fairness-equ...Women members equality
/about/what-we-do/fairness-equ...Young members equality
http://www.unison.org.uk/Online tools
/get-involved/in-your-workplac...Online catalogue
https://organisingspace.unison...External Subdomain Organising Space
https://learning.unison.org.uk/External Subdomain Learning and organising
/unison-health-and-safety/Health and Safety
https://bsl.unison.org.uk/External Subdomain British Sign Language (BSL)
http://www.skillsforschools.or...External Text duplicate Skills for Schools
https://twitter.com/unisontheu...New window External Text duplicate Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Text duplicate Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Text duplicate Youtube
A-TITLE Youtube
/privacy-policy/Privacy policy
/terms-and-conditions/Terms and conditions
/privacy-policy/Find out more about cookies and how we use them.
/coronavirus-rights-work/what you need to know

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unison.org.uk/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 18 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
servernginx/1.18.0
dateThu, 03 Dec 2020 09:03:47 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
last-modifiedThu, 03 Dec 2020 09:03:27 GMT
cache-controlmax-age=280, must-revalidate
x-powered-byPHP/5.3.3
varyCookie
link<https://www.unison.org.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.unison.org.uk/>; rel=shortlink
x-batcacheHIT
x-cachedEXPIRED
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 4,280 referring domains.
This website has 5,445,092 backlinks.
This website has backlinks from 3,393 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Allow: /wordpress/wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
15,606

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.unison.org.uk
UNISON - the public service union
UNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNISON93%Check
public77%Check
public service77%Check
public service union76%Check
union73%Check
service73%Check
Join UNISON67%Check
Public Sector66%Check
public sector pay58%Check
public sector pay freeze54%Check

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