Unison.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
73% 
Page structure
79% 
Link structure
50% 
Server
10% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
74.50 kB
Words
503
Media files
5
Number of links
97 internal / 41 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNISON - the public service union
The length of the page title is perfect. (274 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
The length of the meta description is perfect. (908 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unison.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-translate-customizationffc4ffa119910f8a-9da95c9daafdf152-g7144f2d3bc42e2de-a
descriptionUNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
google-site-verificationeCKqPyfBn2J-DdYVsJPaJBl2e1fo6SqOXhJW2vhRoD0
generatorWordPress 4.9.5
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.unison.org.uk/content/uploads/2019/08/cropped-UNISON_favicon-300x300.png
msapplication-confighttps://www.unison.org.uk/content/themes/unison/assets/images/favicons/browserconfig.xml
theme-color#ffffff
langen-us
twitter:cardsummary_large_image
twitter:descriptionUNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
twitter:titleUNISON - the public service union
twitter:site@unisontweets
twitter:imagehttps://www.unison.org.uk/content/uploads/2018/04/unisonflags.jpg
twitter:creator@unisontweets
fb:admins10155716264945284
og:localeen_US
og:typewebsite
og:titleUNISON - the public service union
og:descriptionUNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.
og:urlhttps://www.unison.org.uk/
og:site_nameUNISON National
og:imagehttps://www.unison.org.uk/content/uploads/2018/04/unisonflags.jpg
og:image:secure_urlhttps://www.unison.org.uk/content/uploads/2018/04/unisonflags.jpg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 503 words. That's ok.
20.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 25 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 17 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
the public service union UNISON National
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 the public service union UNISON National
H2 Holocaust Memorial Day
H2 Why we are supporting Keir
H2 We can help you stay warm this winter
H2 Save money with your union
H2 Join UNISON today
H2 Features, films and profiles
H2 UNISON events and conferences
H2 Our members count, UNISON tells universities
H2 Evil of anti-Semitism ‘still with us', says UNISON
H2 Holocaust Memorial Day: standing together
H2 Holocaust Memorial Day: UNISON Renfrewshire remembers Jane Haining
H2 UNISON marks Holocaust Memorial Day
H2 Greener NHS campaign to tackle climate ‘health emergency'
H2 Library workers: have you experienced abuse at work?
H2 More news from UNISON
H4 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are too many external links (41) on this page.
LinkAttributesAnchor text
https://unison.org.uk/UNISON National
https://join.unison.org.uk/External Subdomain Join UNISON
https://unison.org.uk/get-helpGet help
https://benefits.unison.org.uk/External Subdomain Member benefits
https://unison.org.uk/regions/Regions
https://cymru-wales.unison.org...External Subdomain Cymru/Wales
/regions/east-midlands/East Midlands
https://eastern.unison.org.uk/External Subdomain Eastern
/regions/greater-london/Greater London
http://www.unisonnw.org/External North West
https://northern.unison.org.uk/External Subdomain Northern
/regions/northern-ireland/Northern Ireland
http://www.unison-scotland.org/External Scotland
https://southeast.unison.org.uk/External Subdomain South East
https://southwest.unison.org.uk/External Subdomain South West
/regions/west-midlands/West Midlands
http://www.unison-yorks.org.uk/External Yorkshire and Humberside
https://unison.org.uk/my-unisonMy UNISON
https://branches.unison.org.uk/External Subdomain Branch Finder
/my-unison/quick-update/authen...Quick contact details update
/specialist-sites/Other sites
https://bsl.unison.org.uk/External Subdomain British Sign Language
http://www.skillsforschools.or...External Skills for Schools
https://digital.unison.org.uk/External Subdomain Digital
http://www.starsinourschools.uk/External Stars In Our Schools
https://www.unison.org.uk/Anchor Skip to content
https://www.unison.org.uk/the public service union
IMG-ALT UNISON National
https://twitter.com/unisontweetsNew window External Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Youtube
A-TITLE Youtube
https://www.unison.org.uk/Home
https://www.unison.org.uk/about/About
/about/what-we-do/What we do
/about/our-organisation/How we work
/about/governance/Governance
/about/jobs/Jobs
/about/contact/Contact UNISON
https://www.unison.org.uk/news/News
/category/news/article/Articles
/news/general-secretarys-blog/General secretary’s blog
https://magazine.unison.org.uk/External Subdomain Magazine
/news/stay-updated/Stay up to date
/news/ps-data/The public service data blog
/news/media-centre/Media centre
https://www.unison.org.uk/events/Events
/policy-motions/Policy motions database
/events/?filter-0=28Conferences
/events/?filter-0=11080Campaign events
/events/?filter-0=11076Demonstrations and lobbies
/events/?filter-0=11077Seminars and meetings
/our-campaigns/Campaigns
/at-work/Where you work
/at-work/local-government/Local government
/at-work/health-care/Health
/at-work/education-services/Education
/at-work/police-and-justice-st...Police & justice
/at-work/community/Community
/at-work/water-environment-and...Water, env’t & transport
/at-work/energy/Energy
/at-work/private-contractors/Private contractors
/regions/Text duplicate Regions
/get-help/Text duplicate Get help
/get-help/services-support/Support and services
/get-help/knowledge/Knowledge base
/get-help/services-support/uni...UNISONdirect
/get-help/online-enquiries/Online enquiries
/get-help/services-support/hel...Your rep
/get-help/services-support/leg...Legal
/get-help/services-support/the...There for You
/get-help/services-support/pro...Professional registration
/get-involved/Get involved
/get-involved/learning-develop...Learning for you
/get-involved/in-your-workplace/In your workplace
/get-involved/challenge-inequa...Challenge discrimination
/get-involved/grow-the-movement/Grow the movement
/get-involved/campaign-for-cha...Campaign for change
/news/article/2020/01/holocaus...Holocaust Memorial Day UNISON Renfrewshire remembers the only Scot to die in the concentration camps – the extraordinary Jane Haining Find out more about Jan...
/news/article/2020/01/blog-sta...Why we are supporting Keir Dave Prentis explains how Keir Starmer can take UNISON’s values into power Read the general secretary's blog
/get-help/services-support/the...We can help you stay warm this winter ENDS SOON: UNISON’s charity There for You can help members on low income with their winter fuel bills Find out more
https://goforgrowth.unison.org...External Subdomain Save money with your union We’ve got some great exclusive money-saving deals and offers – just for members Start saving now
https://joining.unison.org.uk/External Subdomain Join UNISON today Join online now
https://magazine.unison.org.uk/External Subdomain Features, films and profiles Visit the UNISON magazine hub
https://www.unison.org.uk/eventsUNISON events and conferences Find out more
/news/article/2020/01/universi...Our members count, UNISON tells universities
/news/2020/01/evil-anti-semiti...Evil of anti-Semitism ‘still with us', says UNISON
/news/article/2020/01/holocaus...Holocaust Memorial Day: standing together
/news/article/2020/01/holocaus...Holocaust Memorial Day: UNISON Renfrewshire remembers Jane Haining
/news/article/2020/01/unison-m...UNISON marks Holocaust Memorial Day
/news/article/2020/01/greener-...Greener NHS campaign to tackle climate ‘health emergency'
/news/article/2020/01/library-...Library workers: have you experienced abuse at work?
https://www.unison.org.uk/news/More news from UNISON
https://join.unison.org.uk/External Subdomain Join UNISON today
/my-unison/Text duplicate My UNISON
/about/contact/Text duplicate Contact UNISON
/about/jobs/Text duplicate Jobs
/news/media-centre/Text duplicate Media centre
/about/governance/our-statemen...Slavery and Human Trafficking Statement 2018
/at-work/local-government/Text duplicate Local government
/at-work/health-care/Health care
/at-work/education-services/Text duplicate Education
/at-work/police-and-justice-st...Police and justice
/at-work/community/Text duplicate Community
/at-work/water-environment-and...Water, environment and transport
/at-work/energy/Text duplicate Energy
/at-work/private-contractors/Text duplicate Private contractors
/regions/Text duplicate Regions
https://cymru-wales.unison.org...External Subdomain Text duplicate Cymru/Wales
https://eastmidlands.unison.or...External Subdomain Text duplicate East Midlands
https://eastern.unison.org.uk/External Subdomain Text duplicate Eastern
https://london.unison.org.uk/External Subdomain Text duplicate Greater London
http://northern.unison.org.uk/External Subdomain Text duplicate Northern
http://www.unisonnw.org/External Text duplicate North West
http://unison-ni.org.uk/External Text duplicate Northern Ireland
http://www.unison-scotland.org...External Text duplicate Scotland
http://www.unisonsoutheast.org...External Text duplicate South East
http://www.unisonsouthwest.org...External Text duplicate South West
/regions/west-midlands/Text duplicate West Midlands
http://www.unison-yorks.org.uk/External Yorkshire & Humberside
/about/what-we-do/fairness-equ...Equality groups
/about/what-we-do/fairness-equ...Black members
/about/what-we-do/fairness-equ...Disabled members
/about/what-we-do/fairness-equ...LGBT+ members
/about/what-we-do/fairness-equ...Retired members
/about/what-we-do/fairness-equ...Women members
/about/what-we-do/fairness-equ...Young members
http://www.unison.org.uk/Online tools
/get-involved/in-your-workplac...Online catalogue
https://organisingspace.unison...External Subdomain Organising Space
https://learning.unison.org.uk/External Subdomain Learning and organising
/unison-health-and-safety/Health and Safety
https://bsl.unison.org.uk/External Subdomain British Sign Language (BSL)
http://www.skillsforschools.or...External Text duplicate Skills for Schools
https://twitter.com/unisontweetsNew window External Text duplicate Twitter
A-TITLE Twitter
https://www.facebook.com/uniso...New window External Text duplicate Facebook
A-TITLE Facebook
https://www.youtube.com/user/U...New window External Text duplicate Youtube
A-TITLE Youtube
/privacy-policy/Privacy policy
/terms-and-conditions/Terms and conditions
/privacy-policy/Find out more about cookies and how we use them.

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unison.org.uk/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 17 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
servernginx/1.8.0
dateMon, 27 Jan 2020 20:44:11 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
last-modifiedMon, 27 Jan 2020 20:43:43 GMT
cache-controlmax-age=272, must-revalidate
x-powered-byPHP/5.3.3
varyCookie
link<https://www.unison.org.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.unison.org.uk/>; rel=shortlink
x-batcacheHIT
x-cachedEXPIRED
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 4,569 referring domains.
This website has 2,585,311 backlinks.
This website has backlinks from 3,274 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wordpress/wp-admin/
Allow: /wordpress/wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

UNISON - the public service union
https://www.unison.org.uk/
UNISON is one of the UK's largest trade unions, with 1.3 million members. We represent staff who provide public services in the public and private sector.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNISON86%Check
union73%Check
public service union71%Check
public service68%Check
service68%Check
public68%Check
Join UNISON53%Check
members45%Check
UNISON Renfrewshire remembers41%Check
one40%Check

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