Usms.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
47% 
Page structure
29% 
Link structure
35% 
Server
51% 
External factors
100% 
SEO Score
Response time
1.24 s
File size
111.60 kB
Words
918
Media files
41
Number of links
138 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The title tag is missing.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
VIcurrentDateTime637396462210803929
langen
X-UA-CompatibleIE=edge
Content-typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
These Typos were found:
  • infinit => infinite
The average number of words per sentence of 30.67 words is high.
This page contains 918 words. That's ok.
22.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (24). We recommend using a maximum of 18 tags for this page.
The following tag is repeated too often: articles and videos
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...usms/developers/images/logo/usmslogo.pngU.S. Masters Swimming
.../personalize/personalize-royal-white.pngNo alt attribute provided
...00&hash=F45E67F1643CB8F6B69C755A098F3074No alt attribute provided
...00&hash=A296DDBD22B5646E3C7AE12243D0B9B9No alt attribute provided
...00&hash=1B395BF9694FB6795FF6E275FD6FEBADNo alt attribute provided
...00&hash=A296DDBD22B5646E3C7AE12243D0B9B9No alt attribute provided
...00&hash=DC18A43DB75AD68537C73E70C450087FNo alt attribute provided
...00&hash=562EB264627A10386BF44255BFB30D44No alt attribute provided
...00&hash=DC18A43DB75AD68537C73E70C450087FNo alt attribute provided
...00&hash=A296DDBD22B5646E3C7AE12243D0B9B9No alt attribute provided
...00&hash=562EB264627A10386BF44255BFB30D44No alt attribute provided
...00&hash=A296DDBD22B5646E3C7AE12243D0B9B9No alt attribute provided
...00&hash=589604868BEB3A8156D49F318BC10E43No alt attribute provided
...00&hash=1B395BF9694FB6795FF6E275FD6FEBADNo alt attribute provided
...00&hash=DC18A43DB75AD68537C73E70C450087FNo alt attribute provided
...00&hash=A296DDBD22B5646E3C7AE12243D0B9B9No alt attribute provided
...00&hash=1B395BF9694FB6795FF6E275FD6FEBADNo alt attribute provided
...72&hash=6C5FD53C5924D50C00E640BEC8C405A7author
...72&hash=6C5FD53C5924D50C00E640BEC8C405A7author
...72&hash=AAD53B688FF5143F24B37C3ED4E5009Eauthor
...72&hash=6C5FD53C5924D50C00E640BEC8C405A7author
...72&hash=6C5FD53C5924D50C00E640BEC8C405A7author
...partner logos/active-network_190x190.pngActive Network
...ges/partner logos/aquasphere_190x190.pngAquaSphere
...oom images/partner logos/cts_190x190.pngColorado Timing Systems
...m images/partner logos/finis_190x190.pngFinis
...om images/partner logos/gmx7_190x190.pngGMX7
...es/partner logos/golden-road_190x190.pngGolden Road Brewing
...ages/partner logos/health-iq_190x190.pngHealth IQ
...images/partner logos/infinit_190x190.pngInfinit
...oom images/partner logos/ioa_190x190.pngInsurance Office of America
...artner logos/marriott-bonvoy_190x190.pngMarriott Bonvoy
... images/partner logos/p2life_190x190.pngP2Life
...s/partner logos/smarty-pants_190x190.pngSmarty Pants Vitamins
...mages/partner logos/swim-com_190x190.pngSwim.com
...ges/partner logos/swimoutlet_190x190.pngSwim Outlet
...mages/partner logos/swimtrek_190x190.pngSwimTrek
.../partner logos/the-race-club_190x190.pngThe Race Club
... images/partner logos/toyota_190x190.pngToyota
...images/partner logos/triswim_190x190.pngTriSwim
...oom images/partner logos/tyr_190x190.pngTYR

Page structure

H1 heading
(Critically important)
Training and Technique
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 47 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Training and Technique
H1 U.S. Masters Swimming Membership
H1 U.S. Masters Swimming Announces New Member Benefit
H1 Human Interest
H1 Get Back in the Pool
H3 Tell us about yourself so we can personalize your USMS.org experience
H3 Personalized Resources for the Competitive Swimmer
H3 Personalized Resources for the Recreational/Fitness Swimmer
H3 Personalized Resources for the Triathlete
H3 Personalized Resources for the Aspiring Swimmer
H3 Personalized Resources for the Open Water Swimmer
H3 Latest from USMS
H3 How to Fit and Swim in a Wetsuit
H3 How to Fit and Swim in a Wetsuit Duplicate text
H3 USMS Member Joy Perry Takes Star Turn in Hallmark Channel Movie
H3 Do You Swim Smart?
H3 How to Fit and Swim in a Wetsuit Duplicate text
H3 USMS Member Elizabeth Lowe Saves Lives in the Bay Area With Mobile COVID-19 Testing Clinic
H3 Extend the Invitation and Build Your Club
H3 About USMS
H3 Pool and Open Water Events
H3 Join
H3 Club Central
H3 Coach Central
H3 ALTS Central
H3 Fitness and Training
H3 Volunteers
H4 Calendar of Events
H4 Find a Club
H4 Training and Technique Content
H4 Add your email address to create a personal USMS profile
H4 Find a Club Duplicate text
H4 Fitness Events
H4 Training and Technique Content Duplicate text
H4 Add your email address to create a personal USMS profile Duplicate text
H4 Calendar of Events Duplicate text
H4 Find a Club Duplicate text
H4 Training and Technique Content Duplicate text
H4 Add your email address to create a personal USMS profile Duplicate text
H4 Find a Club Duplicate text
H4 Find a Learn-to-Swim Instructor
H4 Learn-to-Swim Content
H4 Add your email address to create a personal USMS profile Duplicate text
H4 Calendar of Events Duplicate text
H4 Find a Club Duplicate text
H4 Open Water Swimming Content
H4 Add your email address to create a personal USMS profile Duplicate text
H4 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (29) on this page.
LinkAttributesAnchor text
https://www.usms.org/IMG-ALT U.S. Masters Swimming
/club-resourcesClub Finder
/join-usms/join-or-renewJoin
https://www.usms.org/myusmsloginMy USMS
/fitness-and-training/articles...Articles and Videos
/club-resourcesText duplicate Club Finder
/fitness-and-training/articles...Drills and Technique
/workout-libraryWorkout Library
/fitness-and-training/workout-...Workout Tracking
/alts-central/learn-to-swimLearn to Swim
/fitness-and-training/articles...Text duplicate Articles and Videos
https://www.usms.org/eventsCalendar of Events
/events/fitness-eventsFitness Events
/events/virtual-championshipsVirtual Championships
/events/national-championshipsNational Championships
/events/event-results-databaseResults and Rankings
/events/usms-recordsRecords
https://www.usms.org/eventsText duplicate Calendar of Events
/club-resourcesText duplicate Club Finder
/club-resourcesFind a Club
/about-usms/what-is-us-masters...What is Masters Swimming?
/join-usms/membership-benefitsMembership Benefits
/about-usms/covid19-informationCOVID-19 Information
/about-usms/swimmer-magazineSWIMMER Magazine
https://www.swimoutlet.com/Pro...External Logo Merchandise
/about-usms/usms-swimming-save...Swimming Saves Lives Foundation
/about-usms/what-is-us-masters...Text duplicate What is Masters Swimming?
/join-usms/join-or-renewText duplicate Join
/join-usms/join-or-renewJoin or Renew
https://www.usms.org/myusmsloginText duplicate My USMS
/fitness-and-training/articles...SWIM BETTER
/login-to-registration-pageJOIN NOW
/fitness-and-training/articles...GET WORKOUTS
/fitness-and-training/articles...Trivial anchor text
READ MORE
https://www.usms.org/clubsSWIM NOW
https://www.usms.org/eventsSearch Now
https://www.usms.org/clubsText duplicate Search Now
/fitness-and-training/articles...View Now
https://www.usms.org/clubsText duplicate Search Now
/events/fitness-events/fitness...Text duplicate Search Now
/fitness-and-training/articles...Text duplicate View Now
https://www.usms.org/eventsText duplicate Search Now
https://www.usms.org/clubsText duplicate Search Now
/fitness-and-training/articles...Text duplicate View Now
https://www.usms.org/clubsText duplicate Search Now
/alts/certifiedinstructors.phpText duplicate Search Now
/fitness-and-training/articles...Text duplicate View Now
https://www.usms.org/eventsText duplicate Search Now
https://www.usms.org/clubsText duplicate Search Now
/fitness-and-training/articles...Text duplicate View Now
/fitness-and-training/articles...No Text
/fitness-and-training/articles...How to Fit and Swim in a Wetsuit
/fitness-and-training/articles...View More
/fitness-and-training/articles...No Text
/fitness-and-training/articles...USMS Member Joy Perry Takes Star Turn in Hallmark Channel Movie
/fitness-and-training/articles...No Text
/fitness-and-training/articles...Do You Swim Smart?
/fitness-and-training/articles...No Text
/fitness-and-training/articles...Text duplicate How to Fit and Swim in a Wetsuit
/fitness-and-training/articles...No Text
/fitness-and-training/articles...USMS Member Elizabeth Lowe Saves Lives in the Bay Area With Mobile COVID-19 Testing Clinic
/fitness-and-training/articles...No Text
/fitness-and-training/articles...Extend the Invitation and Build Your Club
http://www.activeswim.com/External IMG-ALT Active Network
http://www.aquasphereswim.com/us/External IMG-ALT AquaSphere
https://www.coloradotime.com/External IMG-ALT Colorado Timing Systems
https://www.finisswim.com/External IMG-ALT Finis
https://gmx7training.com/External IMG-ALT GMX7
https://www.goldenroad.la/External IMG-ALT Golden Road Brewing
https://www.healthiq.com/life-...External IMG-ALT Health IQ
http://infn.us/a/hq3mj5p1External IMG-ALT Infinit
https://www.ioausa.com/External IMG-ALT Insurance Office of America
https://www.marriott.com/defau...External IMG-ALT Marriott Bonvoy
https://www.p2life.com/?utm_ca...External IMG-ALT P2Life
https://smartypantsvitamins.com/External IMG-ALT Smarty Pants Vitamins
https://www.swim.com/External IMG-ALT Swim.com
https://www.swimoutlet.com/Pro...External IMG-ALT Swim Outlet
https://www.swimtrek.com/welco...External IMG-ALT SwimTrek
https://theraceclub.com/usmsExternal IMG-ALT The Race Club
http://www.toyota.com/External IMG-ALT Toyota
https://www.sbrsportsinc.com/i...External IMG-ALT TriSwim
https://www.tyr.com/External IMG-ALT TYR
/about-usms/what-is-us-masters...Text duplicate What is Masters Swimming?
A-TITLE What is Masters Swimming?
/about-usms/covid19-informationCOVID-19 Resources
A-TITLE COVID-19 Resources
/admin/org.phpOrganization
A-TITLE Organization
/admin/natoffice.phpNational Office
A-TITLE National Office
/about-usms/diversity-and-incl...Diversity & Inclusion
A-TITLE Diversity & Inclusion
/about-usms/swimmer-magazineSWIMMER magazine
A-TITLE SWIMMER magazine
/about-usms/publications/strea...STREAMLINES Newsletters
A-TITLE STREAMLINES Newsletters
https://www.usms.org/hist/USMS History
A-TITLE USMS History
https://www.swimoutlet.com/Pro...New window External Text duplicate Logo Merchandise
A-TITLE Logo Merchandise
/about-usms/partnersPartners
A-TITLE Partners
/about-usms/usms-swimming-save...USMS Swimming Saves Lives Foundation
A-TITLE USMS Swimming Saves Lives Foundation
/content/applyforgrantHow to Apply for a Grant
A-TITLE How to Apply for a Grant
https://www.collegeclubswimmin...New window External College Club Swimming
A-TITLE College Club Swimming
/join-usms/try-masters-swimmin...Try Masters Swimming Week
A-TITLE Try Masters Swimming Week
http://forums.usms.org/External Subdomain Discussion Forums
A-TITLE Discussion Forums
https://www.usms.org/eventsText duplicate Calendar of Events
A-TITLE Calendar of Events
/events/covid-19-event-resourcesCOVID-19 Event Resources
A-TITLE COVID-19 Event Resources
/events/virtual-championshipsText duplicate Virtual Championships
A-TITLE Virtual Championships
/volunteer-central/guide-to-lo...Sanction an Event
A-TITLE Sanction an Event
/open-water-centralOpen Water Central
A-TITLE Open Water Central
/events/fitness-eventsText duplicate Fitness Events
A-TITLE Fitness Events
/events/national-championshipsText duplicate National Championships
A-TITLE National Championships
/events/event-results-databaseEvent Results
A-TITLE Event Results
/comp/meets/toptimes.phpRankings
A-TITLE Rankings
/events/usms-recordsText duplicate Records
A-TITLE Records
https://www.usms.org/comp/tt/Top 10
A-TITLE Top 10
https://www.usms.org/comp/aa/All-American
A-TITLE All-American
https://www.usms.org/comp/as/All-Stars
A-TITLE All-Stars
/events/fina-world-masters-cha...FINA World Masters Championships
A-TITLE FINA World Masters Championships
/events/uana-pan-american-mast...UANA Pan American Championships
A-TITLE UANA Pan American Championships
/events/usms-stroke-developmen...Stroke Development Clinic
A-TITLE Stroke Development Clinic
https://theraceclub.com/usmsNew window External Masters Swim Camps
A-TITLE Masters Swim Camps
/join-usms/join-or-renewText duplicate Join or Renew
A-TITLE Join or Renew
/join-usms/membership-benefitsText duplicate Membership Benefits
A-TITLE Membership Benefits
/join-usms/trial-membershipTrial Membership Form
A-TITLE Trial Membership Form
https://www.usms.org/club-centralClub Central
A-TITLE Club Central
/about-usms/covid19-informatio...COVID-19 Club Resources
A-TITLE COVID-19 Club Resources
/club-central/start-a-clubHow to Start a Club
A-TITLE How to Start a Club
/club-central/club-loginRegister - Renew - Update Club
A-TITLE Register - Renew - Update Club
/content/coachresourcesClub Resources
A-TITLE Club Resources
/club-central/gold-club-design...Gold Club Designation
A-TITLE Gold Club Designation
/admin/content/insuranceinfoInsurance
A-TITLE Insurance
https://www.usms.org/reg/members/Membership Lists
A-TITLE Membership Lists
/coach-centralCoach Central
A-TITLE Coach Central
/coach/content/becomeacoachBecome a Coach
A-TITLE Become a Coach
/content/coachcertCoach Certification
A-TITLE Coach Certification
/coach/certified/certifiedcoac...Certified Coaches
A-TITLE Certified Coaches
/coach/certified/coachinfo.phpDesignated Coach Resources
A-TITLE Designated Coach Resources
/content/cliniccourseClinic Course for Coaches
A-TITLE Clinic Course for Coaches
/coach-central/coach-mentor-pr...Mentor Coach Program
A-TITLE Mentor Coach Program
/content/ondeckcoachOn-Deck Coaching
A-TITLE On-Deck Coaching
http://forums.usms.org/forumdi...New window External Subdomain Coaching Jobs
A-TITLE Coaching Jobs
https://www.usms.org/alts-centralALTS Central
A-TITLE ALTS Central
/alts-central/april-is-alts-monthApril Is Adult Learn-to-Swim Month
A-TITLE April Is Adult Learn-to-Swim Month
/alts-central/alts-initiativesAdult Learn-to-Swim Initiatives
A-TITLE Adult Learn-to-Swim Initiatives
/content/alts_certInstructor Certification
A-TITLE Instructor Certification
/club-resourcesText duplicate Club Finder
A-TITLE Club Finder
/workout-libraryText duplicate Workout Library
A-TITLE Workout Library
/events/fitness-events/fitness...Training Plans
A-TITLE Training Plans
/fitness/content/fitnesslogsFitness Logs
A-TITLE Fitness Logs
/fitness-and-training/workout-...Swim.com Integration
A-TITLE Swim.com Integration
/fitness-and-training/articles...Text duplicate Articles and Videos
A-TITLE Articles and Videos
/fitness-and-training/articles...Text duplicate Drills and Technique
A-TITLE Drills and Technique
/search?filter=swimming+101&pa...Swimming 101
A-TITLE Swimming 101
/alts-central/learn-to-swimText duplicate Learn to Swim
A-TITLE Learn to Swim
/content/triathlonTriathletes
A-TITLE Triathletes
/volunteer-centralNEW Volunteer Central
A-TITLE NEW Volunteer Central
/volunteer-central/guide-to-lo...COVID-19 Volunteer Hub
A-TITLE COVID-19 Volunteer Hub
/volunteer-central/guide-to-lo...Guide to Local Operations
A-TITLE Guide to Local Operations
/volunteer-central/policy-and-...Policy and Governance
A-TITLE Policy and Governance
/volunteer-central/us-masters-...Rule Book
A-TITLE Rule Book
/volunteer-central/lmscsLMSC Resources
A-TITLE LMSC Resources
/volunteer-central/guide-to-lo...Officials
A-TITLE Officials
/volunteer-central/board-and-c...BOD and Committees
A-TITLE BOD and Committees
/admin/minutes/Meeting Minutes
A-TITLE Meeting Minutes
/volunteer-central/annual-meetingAnnual Meeting
A-TITLE Annual Meeting
/volunteer-central/electionsElections
A-TITLE Elections
/volunteer-central/awardsAwards
A-TITLE Awards
/login-to-registration-pageJoin Now
http://facebook.com/USMastersS...New window External A-TITLE Facebook
https://www.instagram.com/mast...New window External A-TITLE Instagram
https://twitter.com/MastersSwi...New window External A-TITLE Twitter
https://www.youtube.com/user/U...New window External A-TITLE YouTube
/about-usms/contact-usmsContact Us
A-TITLE Contact Us
/content/privacyUSMS Privacy Policy
A-TITLE USMS Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.usms.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.24 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 7 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
set-cookie82 Characters
set-cookie130 Characters
x-powered-byASP.NET
access-control-allow-headersOrigin, X-Requested-With, Content-Type, Accept
dateFri, 30 Oct 2020 09:17:01 GMT
content-length27131
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/sports. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 3,422 referring domains.
This website has 2,156,284 backlinks.
This website has backlinks from 2,095 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /sitecore/
Sitemap: http://www.usms.org/sitemaps/sitemap.xml
Disallow: /test-section
Disallow: /admin/email.php
Disallow: /admin/email.php?a=VAChair&To=Patricia+Miller
Disallow: /usmsadmin/
Disallow: /swimgold/
Disallow: /epoch/
Disallow: /includes/
Disallow: /scriptaculous/
Disallow: /stats/
Disallow: /tmce/
Disallow: /wf/
Disallow: /admin/email.php
Disallow: /placswim/placswimmod.php
Disallow: /placswim/placswimdel.php
Disallow: /swimgold/tt/
Disallow: /swimgold/records/
Disallow: /swimgold/nms/
Disallow: /swimgold/sto/
Disallow: /swimgold/oralhist/
Disallow: /swimgold/lmsc/
Disallow: /links/edit_club_link.php
Disallow: /forums/printthread.php
Disallow: /forums/sendtofriend.php
Disallow: /forums/member.php
Disallow: /forums/member2.php
Disallow: /forums/newreply.php
Disallow: /forums/newthread.php
Disallow: /forums/search.php
Disallow: /forums/memberlist.php
Disallow: /forums/usercp.php
Disallow: /forums/online.php
Disallow: /forums/private.php
Disallow: /forums/member2.php
Disallow: /forums/editpost.php
Disallow: /forums/register.php
Disallow: /forums/report.php
Disallow: /sandbox/
Disallow: /facebook/
Disallow: /mobile/
Disallow: /reg/members/
Sitemap: http://www.usms.org/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.usms.org
No title provided

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
USMS61%Check
Technique59%Check
train54%Check
USMS Member54%Check
Training54%Check
Club51%Check
Swim51%Check
Fitness Training51%Check
in Hallmark50%Check
Masters Swimming49%Check

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