Utoronto.ca - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
71% 
Page structure
75% 
Link structure
52% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
39.80 kB
Words
416
Media files
13
Number of links
75 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Toronto
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
The length of the meta description is perfect. (642 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationkToycOOTnVTELNpO7bd9F5Dkz6PePtTSaz-J479_Pto
msapplication-TileImage/mstile-144x144.png
msapplication-TileColor#ffffff
theme-color#ffffff
descriptionThe University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
abstractThe University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.
msvalidate.017D8A287BE9183C9392D7AD05898BB04B
facebook-domain-verificationcdzpt56b2u6c1ag0b704ypnqq0v0jo
langen
fb:pages6169515998
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
There are only 416 words on this page. Good pages should have about 800 words of useful content.
31.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 U of T home to new hub that will strengthen Canada’s pandemic preparedness and increase biomanufacturing capacity
H2 Upcoming Events - Home
H2 Empty heading
H2 U of T Celebrates
H2 Cities Are Driving Evolution
H3 Latest news
H3 Upcoming events
H3 Daniel Drucker awarded 2023 Wolf Prize in Medicine
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.
LinkAttributesAnchor text
https://www.utoronto.ca/Anchor Skip to main content
https://www.utoronto.ca/IMG-ALT University of Toronto
A-TITLE Go to U of T homepage
https://mail.utoronto.ca/External Subdomain Email
https://q.utoronto.ca/External Subdomain Quercus
http://www.acorn.utoronto.ca/External Subdomain Acorn
https://www.utoronto.ca/Anchor Jump To
A-TITLE Jump to different areas on the site
https://www.utoronto.ca/newsNews & Media
/about-u-of-tAbout U of T
https://boundless.utoronto.ca/External Subdomain Give To U of T
https://www.utoronto.ca/academicsAcademics
/academics/programs-directoryPrograms of Study
/research-innovationResearch & Innovation
/university-lifeUniversity Life
https://www.utoronto.ca/librariesLibraries
/a-to-z-directoryA-Z Directory
https://www.utoronto.ca/Anchor Search
https://www.utoronto.ca/Anchor No Text
https://mail.utoronto.ca/External Subdomain Text duplicate Email
https://q.utoronto.ca/External Subdomain Text duplicate Quercus
http://www.acorn.utoronto.ca/External Subdomain Text duplicate Acorn
/future-studentsFuture Students
/current-studentsCurrent Students
https://www.utoronto.ca/alumniAlumni
/faculty-staffFaculty & Staff
https://boundless.utoronto.ca/External Subdomain Donors
https://www.utoronto.ca/visitorsVisitors
https://www.utoronto.ca/newsText duplicate News & Media
/about-u-of-tText duplicate About U of T
https://www.utoronto.ca/donorsGive to U of T
https://www.utoronto.ca/academicsText duplicate Academics
/research-innovationText duplicate Research & Innovation
/university-lifeText duplicate University Life
https://www.utoronto.ca/librariesText duplicate Libraries
/academics/programs-directoryText duplicate Programs of Study
/directory/a-to-z/A to Z
/future-studentsText duplicate Future Students
/current-studentsText duplicate Current Students
A-TITLE Current Students
https://www.utoronto.ca/alumniText duplicate Alumni
A-TITLE Alumni
/faculty-staffText duplicate Faculty & Staff
https://defygravitycampaign.ut...External Subdomain Text duplicate Donors
https://www.utoronto.ca/visitorsText duplicate Visitors
https://www.utoronto.ca/newsU of T News
/news/u-t-home-new-hub-will-st...U of T home to new hub that will strengthen Canada’s pandemic preparedness and increase biomanufacturing capacity
/news/u-t-home-new-hub-will-st...[node:body]
/news/u-t-home-new-hub-will-st...Trivial anchor text
More
/campus-statusCampus Status
https://www.utoronto.ca/utogetherVisit UTogether
https://www.utoronto.ca/newsLatest news
/news/photos-new-canadians-tak...No Text
/news/photos-new-canadians-tak...In photos: New Canadians take citizenship oath at U of T Mississauga-hosted ceremony
/news/researcher-develops-kidn...Researcher develops kidney stone ‘vacuum’
/news/u-t-scores-top-marks-qs-...U of T scores top marks in QS World University Rankings by Subject
https://www.utoronto.ca/newsMORE U OF T NEWS
https://facebook.com/events/65...External Upcoming events
https://facebook.com/events/76...New window External IMG-ALT Exam Prep: Short Answer & Essay Exams poster
/content/upcoming-events-homeNo Text
https://facebook.com/events/76...New window External Exam Prep: Short Answer & Essay Exams
https://brn.utoronto.ca/event/...New window External Subdomain Communications in Research Workshop Series: Leveraging LinkedIn
https://facebook.com/events/75...New window External Wellness Wednesday Massage Breaks
https://www.utoronto.ca/eventsMORE Events
/celebratesU of T Celebrates
/celebratesExplore U of T Celebrates
/celebrates/daniel-drucker-awa...No Text
/celebrates/search?field_award...RESEARCH & INNOVATION
/celebrates/daniel-drucker-awa...Daniel Drucker awarded 2023 Wolf Prize in Medicine
http://magazine.utoronto.ca/External Subdomain IMG-ALT U of T World logo
https://magazine.utoronto.ca/?...External Subdomain Explore the issue
https://magazine.utoronto.ca/r...External Subdomain An Investigation Research & Ideas Cities Are Driving Evolution Globally crowdsourced study shows that white clovers are biologically adapting to city life, d...
IMG-ALT This issue's lead article: Cities Are Driving Evolution
https://www.utoronto.ca/Text duplicate IMG-ALT University of Toronto
A-TITLE Go to U of T homepage
/future-studentsText duplicate Future Students
/current-studentsText duplicate Current Students
https://www.utoronto.ca/alumniText duplicate Alumni
/faculty-staffText duplicate Faculty & Staff
https://boundless.utoronto.ca/External Subdomain Text duplicate Donors
https://www.utoronto.ca/visitorsText duplicate Visitors
https://www.utoronto.ca/newsText duplicate News & Media
/about-u-of-tText duplicate About U of T
https://boundless.utoronto.ca/External Subdomain Text duplicate Give to U of T
https://www.utoronto.ca/academicsText duplicate Academics
/academics/programs-directoryText duplicate Programs of Study
/research-innovationText duplicate Research & Innovation
/university-lifeText duplicate University Life
https://www.utoronto.ca/librariesText duplicate Libraries
/a-to-z-directoryText duplicate A-Z Directory
https://www.utoronto.ca/Text duplicate IMG-ALT University of Toronto
A-TITLE Go to U of T homepage
https://www.utoronto.ca/contactsContacts
https://jobs.utoronto.ca/External Subdomain Careers
/accessibilityAccessibility
https://www.utoronto.ca/privacyPrivacy
/site-feedbackSite Feedback
https://www.utoronto.ca/sitemapSite Map
/university-life/campuses/st-g...St. George Campus
/university-life/campuses/miss...Mississauga Campus
/university-life/campuses/scar...Scarborough Campus
http://map.utoronto.ca/External Subdomain Campus Maps
http://safety.utoronto.ca/External Subdomain Campus Safety
https://indigenous.utoronto.ca...New window External Subdomain Read about U of T’s Statement of Land Acknowledgement.
A-TITLE https://indigenous.utoronto.ca/about/land-acknowledgement/
http://twitter.com/uoftExternal No Text
https://www.facebook.com/unive...External No Text
https://instagram.com/uoft/External No Text
https://www.youtube.com/user/u...External No Text
https://www.linkedin.com/compa...External No Text
/social-media-directory/allSOCIAL MEDIA DIRECTORY

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.utoronto.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (40 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length10010
connectionkeep-alive
strict-transport-securitymax-age=63072000; includeSubdomains; preload
content-languageen
last-modifiedTue, 28 Mar 2023 04:29:57 GMT
content-encodinggzip
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-varnish187870255 195352646
via1.1 varnish-v4, 1.1 7b314c2b827b3a655861e27775634208.cloudfront.net (CloudFront)
x-varnish-cache-hits1
x-varnish-cachehit
graceInactive
accept-rangesbytes
dateTue, 28 Mar 2023 07:59:19 GMT
cache-controlpublic, max-age=60
expiresSun, 19 Nov 1978 05:00:00 GMT
etag"1679977797-1"
varyAccept-Encoding
x-cacheHit from cloudfront
x-amz-cf-popFRA60-P2
alt-svch3=":443"; ma=86400
x-amz-cf-id7w1y6wonSuCqqI4CJ3fem7uWSLhUpKNQMTiptJdjQMEiNPpCmBMSsg==
age2
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 89,244 referring domains.
This page has 24,375,201 backlinks.
This page has backlinks from 56,987 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 11597 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.utoronto.ca
University of Toronto
The University of Toronto is a globally top-ranked public research university in Toronto, Ontario, Canada.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Toronto73%Check
University Toronto66%Check
University59%Check
Canada50%Check
Toronto Car50%Check
World University48%Check
Research46%Check
top46%Check
Globally46%Check
new44%Check

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