Vam.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
70% 
Link structure
90% 
Server
42% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
76.30 kB
Words
531
Media files
15
Number of links
79 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
V&A · The World's Leading Museum Of Art And Design
The length of the page title is perfect. (492 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the V&A – the world's leading museum of of art, design and performance. Discover curated exhibitions and explore art and culture at its finest.
The length of the meta description is perfect. (950 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.vam.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1, initial-scale=1
google-site-verification-GDloWLNO6Ziir974ryRQ0WW1qvhjbDU1uYVPdul41o
msvalidate.012586498ABC4E3519D4A773F1D4B99B3B
csrf-paramauthenticity_token
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apple-mobile-web-app-titleV&A
application-nameV&A
msapplication-TileColor#da532c
msapplication-TileImage/assets/favicon/mstile-144x144-642a91ba4d5c20bf43fba8060d254d684faae69e5e4d3c17b0a1ac401d1ee785.png
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descriptionWelcome to the V&A – the world's leading museum of of art, design and performance. Discover curated exhibitions and explore art and culture at its finest.
keywordsEmpty
langen
twitter:site@V_and_A
twitter:creator@V_and_A
twitter:cardsummary_large_image
twitter:urlhttps://www.vam.ac.uk/
twitter:titleV&A · The world's leading museum of art and design
twitter:descriptionWelcome to the V&A – the world's leading museum of of art, design and performance. Discover curated exhibitions and explore art and culture at its finest.
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twitter:domainhttp://www.vam.ac.uk
og:site_nameVictoria and Albert Museum
og:typewebsite
og:urlhttps://www.vam.ac.uk/
og:titleV&A · The world's leading museum of art and design
og:descriptionWelcome to the V&A – the world's leading museum of of art, design and performance. Discover curated exhibitions and explore art and culture at its finest.
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X-UA-CompatibleIE=Edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 531 words. That's ok.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.83 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, minimum-scale=1, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This website has Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Grand Entrance
data:[...] Base64No alt attribute provided
data:[...] Base64Installation view, Filthy Lucre: Whistler's Peacock Room Reimagined by Darren Waterston at the V&A. © Victoria and Albert Museum, London
data:[...] Base64Handbag, designed by Finnigans, 1926, England. Museum no. T.237 to B-1972. © Victoria and Albert Museum, London
data:[...] Base64Detached folio from an illuminated manuscript of the Shahnameh for Shah Tahmasp, 1525 – 35, Tabriz. The Sarikhani Collection, I.MS.4025.
data:[...] Base64Zenaida Yanowsky as The Red Queen in Christopher Wheeldon's ballet Alice's Adventures in Wonderland. The Royal Ballet. Photography by Johan Persson / © ROH. Sets and costumes by Bob Crowley
data:[...] Base64No alt attribute provided
data:[...] Base64Background image: Daffodils and a Red Admiral Butterfly, watercolour, Jacques Le Moyne de Morgues, about 1575, England. Museum no. AM.3267A-1856. © Victoria and Albert Museum, London
data:[...] Base64Harlequin statue by Alfred Gilbert for Production Club (RAD), date unknown. Presented to the RAD in 1924 by Stanislas Idzikowski. © Ali Wright, Dance Gazette
data:[...] Base64Post-war design
data:[...] Base64Theatre & Performance
data:[...] Base64Illustration
data:[...] Base64Linnaeus Tripe
data:[...] Base64A V&A Member outside the entrance to the museum
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to the V&A – the world's leading museum of art, design and performance
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the V&A – the world's leading museum of art, design and performance
H2 Good to go
H2 News
H2 Exhibitions
H2 Sign up to get the latest V&A news
H2 Latest from the Collections
H2 Membership
H2 Shop
H2 Opening Hours
H2 About the V&A
H2 Plan a visit
H2 Resources
H2 Join & Support
H2 Commercial
H2 V&A Family
H3 Welcome back!
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.vam.ac.uk/Anchor Skip to main content
https://www.vam.ac.uk/Anchor Skip to navigation
/shop/checkout/cart/No Text
https://www.vam.ac.uk/Anchor No Text
https://www.vam.ac.uk/Anchor No Text
https://www.vam.ac.uk/Home
https://www.vam.ac.uk/visitVisit
https://www.vam.ac.uk/whatsonWhat's on
https://www.vam.ac.uk/collectionsCollections
https://www.vam.ac.uk/info/learnLearn
/info/join-supportJoin & support
https://www.vam.ac.uk/shopShop
https://www.vam.ac.uk/Anchor Trivial anchor text
More
https://www.vam.ac.uk/collectionsText duplicate Collections
https://www.vam.ac.uk/info/learn/Learning
/info/join-support/Text duplicate Join & support
https://www.vam.ac.uk/shop/Text duplicate Shop
/shop/checkout/cart/A-TITLE Your bag
https://www.vam.ac.uk/searchA-TITLE Search
/info/plan-your-visitFind out more
/info/about-usFind out more about us
http://www.vam.ac.uk/membership/Members visit free – join now
https://www.facebook.com/victo...External No Text
https://twitter.com/V_and_AExternal No Text
http://www.youtube.com/user/va...External No Text
https://instagram.com/vamuseumExternal No Text
https://www.pinterest.com/vamu...External No Text
http://victoriaandalbertmuseum...External Subdomain No Text
https://www.vam.ac.uk/visitPlan a visit
/exhibitions/book-free-timed-e...News Welcome back! We've introduced free timed entry tickets to make sure we have enough space for you to enjoy the museum safely. Find out more
/exhibitions/book-free-timed-e...FREE TIMED TICKETS Book free timed entry From 6 Aug 2020 until 31 Dec 2020 Find out more
/exhibitions/filthy-lucreDarren Waterston's Filthy Lucre was created by the artist in collaboration with MASS MoCA, North Adams, Massachusetts. Courtesy of DC Moore Gallery, New York...
IMG-ALT Installation view, Filthy Lucre: Whistler's Peacock Room Reimagined by Darren Waterston at the V&A. © Victoria and Albert Museum, London
/exhibitions/bagsSponsored by Mulberry Exhibition Bags: Inside Out From 21 Nov 2020 until 12 Sep 2021 Find out more
IMG-ALT Handbag, designed by Finnigans, 1926, England. Museum no. T.237 to B-1972. © Victoria and Albert Museum, London
/exhibitions/epic-iranExhibition Epic Iran From 13 Feb 2021 until 30 Aug 2021 Find out more
IMG-ALT Detached folio from an illuminated manuscript of the Shahnameh for Shah Tahmasp, 1525 – 35, Tabriz. The Sarikhani Collection, I.MS.4025.
/exhibitions/alice-curiouser-a...Exhibition Alice: Curiouser and Curiouser From 27 Mar 2021 until 31 Dec 2021 Find out more
IMG-ALT Zenaida Yanowsky as The Red Queen in Christopher Wheeldon's ballet Alice's Adventures in Wonderland. The Royal Ballet. Photography by Johan Persson / © ROH. ...
/exhibitions/concealed-histori...Display Concealed Histories: Uncovering the Story of Nazi Looting From 10 Jan 2020 until 10 Jan 2021 Find out more
/exhibitions/renaissance-water...Display Renaissance Watercolours From 12 Nov 2020 until 1 May 2022 Find out more
IMG-ALT Background image: Daffodils and a Red Admiral Butterfly, watercolour, Jacques Le Moyne de Morgues, about 1575, England. Museum no. AM.3267A-1856. © Victoria ...
/exhibitions/on-point-royal-ac...Display On Point: Royal Academy of Dance at 100 From 2 Dec 2020 until 19 Sep 2021 Find out more
IMG-ALT Harlequin statue by Alfred Gilbert for Production Club (RAD), date unknown. Presented to the RAD in 1924 by Stanislas Idzikowski. © Ali Wright, Dance Gazette
/privacypolicyprivacy policy.
/collections/post-war-designView collection Post-war design
IMG-ALT Post-war design
/collections/theatre-performanceView collection Theatre & Performance
IMG-ALT Theatre & Performance
/collections/illustrationView collection Illustration
IMG-ALT Illustration
/collections/linnaeus-tripeView collection Linnaeus Tripe
IMG-ALT Linnaeus Tripe
https://www.vam.ac.uk/collectionsView more from our collections
https://www.vam.ac.uk/membership/Membership Join today and enjoy unlimited free entry to all V&A exhibitions, Members-only previews and more Become a Member
https://www.vam.ac.uk/shopShop Explore our range of exclusive gifts, jewellery, prints and more. Every purchase supports the V&A Shop online
https://www.vam.ac.uk/Anchor Back to the top
/info/about-usAbout us
/info/contact-usContact us
/info/va-nationalNational work
/info/va-internationalInternational work
/info/researchResearch
/conservationConservation
https://www.vam.ac.uk/info/pressPress
https://www.vam.ac.uk/info/jobsJobs
https://www.vam.ac.uk/visit/Getting here
/info/disability-accessDisability & access
/features/digitalmapMap of the V&A
https://www.vam.ac.uk/visit/Gallery closures
https://www.vam.ac.uk/visit/Eat & drink
/info/friday-lateFriday Late
https://www.vam.ac.uk/whatsonWhat's On
https://collections.vam.ac.uk/External Search the Collections
/info/academyV&A Academy
/nationalartlibraryNational Art Library
/info/study-roomsStudy Rooms
/info/archivesArchives
https://www.vam.ac.uk/blogBlog
https://www.vam.ac.uk/membershipMembership
/info/corporate-partnershipsCorporate partnerships
/info/futureplanFuturePlan
/info/join-support/Donate
https://www.vam.ac.uk/shopText duplicate Shop
/info/brand-licensingLicensing
/info/publishingPublishing
http://www.vandaimages.com/External V&A images
/info/exhibitions-for-hireExhibitions for hire
/info/venue-hireVenue hire
https://www.vam.ac.uk/mocV&A Museum of Childhood
https://www.vam.ac.uk/dundeeV&A Dundee
/info/va-at-design-society-shekouV&A at Design Society, Shekou
/info/futureplanV&A East project
http://www.facebook.com/victor...External No Text
https://twitter.com/V_and_AExternal No Text
http://www.pinterest.com/vamus...External No Text
http://instagram.com/vamuseumExternal No Text
http://www.youtube.com/user/va...External No Text
/info/privacy-noticePrivacy notice
https://www.vam.ac.uk/cookiescookies
/articles/terms-of-useTerms of use
/info/accessibility-statementAccessibility statement
https://www.vam.ac.uk/cookiescookie policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.vam.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.11 seconds.
This website only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (76 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
cache-controlmax-age=0, private, must-revalidate
dateThu, 29 Oct 2020 23:46:01 GMT
etagW/"4f062ab7243b0042bfd0a088160a056a"
referrer-policystrict-origin-when-cross-origin
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http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 36,952 referring domains.
This website has 2,690,700 backlinks.
This website has backlinks from 26,000 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
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Disallow: /contentapi/search/
Disallow: /contentapi/logotron/
Disallow: /blogs/
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Disallow: /alby100pib
Disallow: /tags/
Disallow: /users/
Disallow: /archives/
Disallow: /*q=*
Disallow: /*hstc=
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Disallow: /*hsfp=
Disallow: /*utm_source=
Disallow: /*utm_medium=
Disallow: /*utm_content=
Disallow: /*utm_campaign=
Disallow: /*page=
Disallow: /*p=
Disallow: /blog/tag/
Disallow: /*/page/
Disallow: /blog/20*/
Disallow: /*gclid=
Disallow: /whatson/20*/**/**/m*
Disallow: /whatson/20*/**/**/w*
Disallow: /shop/whatson/
Disallow: /shekou/tag/
Disallow: /__data/assets/pdf_file/0003/178536/new-director-announcement.pdf
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Disallow: /__data/assets/pdf_file/0009/254529/V-and-ADirectorofDesignFuturePlanAnnouncement.pdf
Disallow: /directories/
Disallow: /membership/user
Disallow: /info/va-newsletter
Disallow: /content/email/existing-subscriber
Disallow: /content/email/confirmation
Disallow: /moc/e-newsletter-signup-confirmation
Allow: /
Sitemap: https://www.vam.ac.uk/sitemap.xml
Crawl-delay: 2

Facebook popularity

Shares / Likes / Comments
7,106

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.vam.ac.uk
V&A · The World's Leading Museum Of Art And Design
Welcome to the V&A – the world's leading museum of of art, design and performance. Discover curated exhibitions and explore art and culture at its finest.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
museum75%Check
leading museum74%Check
design74%Check
leading73%Check
art73%Check
Art Design73%Check
world73%Check
Welcome66%Check
performance63%Check
world's leading museum62%Check

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