Wayfair.co.uk - SEO Checker

Overview of the SEO Check
Meta information
87% 
Page quality
49% 
Page structure
100% 
Link structure
0% 
Server
73% 
External factors
34% 
SEO Score
Response time
0.73 s
File size
53.30 kB
Words
44
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online
The length of the page title is perfect. (532 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Enjoy free UK delivery over £40, even for big stuff.
The length of the meta description is perfect. (997 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wayfair.co.uk/v/captcha/show
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
There should not be dynamic parameters in the URL.
More than one ? found In the URL
The domain name appears in the URL path
The URL has double slashes
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionShop for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Enjoy free UK delivery over £40, even for big stuff.
viewportinitial-scale=1.0, maximum-scale=5.0, width=device-width
format-detectiontelephone=no
p:domain_verify5525e15386cd5090f19a9e5b9b20c2e9
pin:urlhttps://www.wayfair.co.uk/v/captcha/show
langen-gb
twitter:titleWayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online
twitter:descriptionShop for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Enjoy free UK delivery over £40, even for big stuff.
twitter:imagehttps://secure.img1-fg.wfcdn.com/im/33758501/resize-h630-w1200%5Ecompr-r85/3949/39499404/.jpg
twitter:cardsummary_large_image
fb:app_id158742637545893
og:titleWayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online
og:descriptionShop for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Enjoy free UK delivery over £40, even for big stuff.
og:imagehttps://secure.img1-fg.wfcdn.com/im/33758501/resize-h630-w1200%5Ecompr-r85/3949/39499404/.jpg
og:site_nameWayfair.co.uk
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are only 44 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
43.2% of the text are stop words.
There are no duplicates on the site.
The average number of words per sentence of 13.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "initial-scale=1.0, maximum-scale=5.0, width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
To proceed, please verify that you are not a robot.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 To proceed, please verify that you are not a robot.
H2 Why was I sent here?
This page is a dead end, because there are no internal links.
There are no external links on this page.
No internal links were found.

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.wayfair.co.uk/v/captcha/show?goto=http%3A%2F%2Fwww.wayfair.co.uk%3F&px=1"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 8 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
servernginx
content-typetext/html;charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-frame-optionsSAMEORIGIN
link<https://secure.img1-fg.wfcdn.com/>; rel=preconnect; crossorigin,<https://www.csnstores.com>; rel=preconnect; crossorigin,<https://www.google-analytics.com>; rel=preconnect; crossorigin,<https://client.perimeterx.net>; rel=preconnect; crossorigin,<https://collector-PX3Vk96I6i.perimeterx.net>; rel=preconnect; crossorigin,
server_idfra1.144.66
content-encodinggzip
lb_idfra1.130.55
txidI/bHHl4n+9YaPwuL+47+Ag==
wfr-cdn-validYesCdn
true-client-ip94.130.175.168
dateWed, 22 Jan 2020 07:37:58 GMT
transfer-encodingchunked
connectionkeep-alive
connectionTransfer-Encoding
set-cookie125 Characters
set-cookie93 Characters
set-cookie116 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has only a few links from other websites.
This website only has backlinks from 1 referring domains.
This website only has 1 backlinks.
This website only has few backlinks from 1 different ip addresses.
This website is referenced by wikipedia.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Allow: /v/business_account/trade_program/home
Disallow: /ajax/
Disallow: /filter/
Disallow: /filters/
Disallow: */filters/
Noindex: /filters/
Noindex: */filters/
Noindex: /*quick_view
Disallow: /hl_landing.php
Disallow: /imgview/
Disallow: /logodownload.php
Disallow: /popups/
Disallow: /shop/
Disallow: /v/account/
Disallow: /vmlt.php
Disallow: /a/
Disallow: /a/product/get_product_content
Disallow: /a/category/category_page/lazy_load_category_tree
Allow: /shop-the-look/$
Allow: /shop-the-look/slp/
Allow: /shop-the-look/dsp/
Allow: /shop-the-look/sl0
Allow: /shop-the-look/sl1/
Allow: /shop-the-look/sl2/
Disallow: /shop-the-look/
Disallow: /v/get_the_look/
Disallow: /v/product_review_page/
Disallow: /product_review_page/
Disallow: /session/secure/
Disallow: /asp/
Noindex: /daily-sales/*.html
Disallow: /ib/
Noindex : /daily-sales/p/*
Disallow: */sbs/
Noindex : */sbs/
Disallow: /param.xml
Disallow: /return_sales_items.php
Disallow: /session/public/board
Disallow: /Staples/
Disallow: /v/category/show
Disallow: /a/favorites/list/is_favorited
Disallow: /a/performance_timing/log
Disallow: /b/batch
Disallow: /gateway.php
Disallow: /pixel/!crd_prm!.gif
Disallow: /set_location.php
Disallow: /v/category/get_top_level_categories
Disallow: /v/inventory/load
Disallow: /v/product_image_group/get_images
Disallow: /session/public/submit_review.php
Disallow: /session/public/basket.php
Disallow: /v/checkout/
Disallow: /registry/browse/
Disallow: /registry/checklist/
Disallow: /graphql
Disallow: /v/ideaboards/
Disallow: /compare.php
Disallow: /visual_search/
Disallow: /finds
Disallow: /flashdeals
Noindex : /roomplanner/*
Disallow: /roomplanner/
Disallow: /service_worker.js
Allow: /session/secure/account/rewards_signup.php
Disallow: /Shop-The-Look/filters/
Disallow: /blog/wp-content/
Disallow: /v/inspiration_gallery/photo_products
Disallow: /daily-sales/master
Disallow: /registry/wedding/
Noindex: /roomplanner3d/*
Disallow: /roomplanner3d/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Wayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online
https://www.wayfair.co.uk/v/captcha/show?goto=http://www.wayfair.co.u...
Shop for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Enjoy free UK delivery over £40, even for big stuff.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
please40%Check
robot40%Check
verify40%Check
proceed40%Check
Shop28%Check
Shop Furniture28%Check
Wayfair28%Check
furniture28%Check
sent26%Check
bHHl4n26%Check

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