Wickes.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
47% 
Page structure
79% 
Link structure
87% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
153.00 kB
Words
213
Media files
24
Number of links
65 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wickes DIY & Trade Home Improvement Products and Inspiration
The page title should be shorter than 580 pixels. It is 588 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Home improvement products, services and advice for Trade & DIY. Find inspirational ideas, tips, tools and 'How To' guides to make your next project perfect.
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wickes.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification8pAmfu-kNqTE4RO5IV_cNFgFAjtppzoZszIuo0GjJgY
p:domain_verify701ce30644ef9e03ddfe346cbb4d15ce
descriptionHome improvement products, services and advice for Trade & DIY. Find inspirational ideas, tips, tools and 'How To' guides to make your next project perfect.
robotsindex,follow
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
theme-color#3e3e3e
format-detectiontelephone=no
langen
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8
x-dns-prefetch-controlon

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Page quality

Content
(Critically important)
There are only 213 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
20.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...jpg&auto=webp&dpr=1&width=400&quality=85Hero-EndsMonday-Kitchen-WinterSale-071221.png
...jpg&auto=webp&dpr=1&width=400&quality=85Hero-EndsMonday-BathroomProducts-WinterSale-071221.png
...jpg&auto=webp&dpr=1&width=400&quality=85Strip-Book-a-DC.png
...webp&dpr=1&width=400&crop=1:1&quality=85ShowroomShowroomBrochures-01.png
...webp&dpr=1&width=400&crop=1:1&quality=85Popcat-LoftRoll-241122.png
...webp&dpr=1&width=400&crop=1:1&quality=85S3308_116420_00.jpg
...webp&dpr=1&width=400&crop=1:1&quality=85Popcat-Tiles-Offers.png
...jpg&auto=webp&dpr=1&width=400&quality=85Half-Subhero_-_Option_2-Sustainability-Guide-131022.png
...jpg&auto=webp&dpr=1&width=400&quality=85Half-Subhero_-_Option_1-Energy-Saving-121022.png
...jpg&auto=webp&dpr=1&width=400&quality=85Tier2-EndsMonday-IFC-Kitchens-011122.png
...jpg&auto=webp&dpr=1&width=400&quality=85Tier2-EndsMonday-IFC-Bathrooms-011122.png
...webp&dpr=1&width=400&crop=4:3&quality=85Tier3-DoorsEvent-GenevaOak-January-141222.png
...webp&dpr=1&width=400&crop=4:3&quality=85Tier3-Klarna-DIY-281122.png
...webp&dpr=1&width=400&crop=4:3&quality=85Tier3-Kitchens-WLK-Offers-Jan-130122.png
...jpg&auto=webp&dpr=1&width=400&quality=85Desktop-C&C-120922.png
...jpg&auto=webp&dpr=1&width=400&quality=85SubHero-I&A-NY-Desktop.png
...jpg&auto=webp&dpr=1&width=400&quality=85Footer-KimberleyWalsh.png
...jpg&auto=webp&dpr=1&width=400&quality=85DIYisgoodforyou-HPFooter.png
...jpg&auto=webp&dpr=1&width=400&quality=855221-HP-TradePro-700x700.png
...318830600222/socials_instagram_color.svgInstagram LinkInstagram Link
...0126716207134/socials_facebook_color.svgFacebook LinkFacebook Link
...126716010526/socials_pinterest_color.svgPinterest LinkPinterest Link
...10126716141598/socials_youtube_color.svgYoutube LinkYoutube Link
...10126716076062/socials_twitter_color.svgTwitter LinkTwitter Link

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H5 Help & Support
H5 Our Policies
H5 About Wickes
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wickes.co.uk/Anchor Skip to content
https://www.wickes.co.uk/Anchor Skip to navigation menu
https://www.wickes.co.uk/loginSign-in / Register
/track-my-orderTrack my order
/project-listProject list
https://www.wickes.co.uk/Wickes
https://www.wickes.co.uk/Text duplicate Wickes
/ideas-adviceIdeas & Advice
/store-finderStore Locator
https://www.wickes.co.uk/cartBasket
https://www.wickes.co.uk/loginNo Text
/store-finderNo Text
https://www.wickes.co.uk/cartText duplicate Basket
https://www.wickes.co.uk/loginLog In / Register
/track-my-orderTrack Order
/ideas-adviceText duplicate Ideas & Advice
/project-listProject List
/clickcollectFREE Click & Collect within 30 minutes
A-TITLE Click & collect
/deliverydetailsFREE delivery on orders over £85 restrictions apply
A-TITLE Delivery details
/returnsandrefundsFREE returns Extended return policy
A-TITLE FREE returns
/designconsultantFREE design appointment Book now
A-TITLE Book a design appointment
https://kitchens.wickes.co.uk/...External Subdomain IMG-ALT Hero-EndsMonday-Kitchen-WinterSale-071221.png
/bathroom/saleIMG-ALT Hero-EndsMonday-BathroomProducts-WinterSale-071221.png
/designconsultantIMG-ALT Strip-Book-a-DC.png
A-TITLE DC Banner
/brochurespdfBrochures
IMG-ALT ShowroomShowroomBrochures-01.png
/Products/Building-Materials/I...Loft Insulation
IMG-ALT Popcat-LoftRoll-241122.png
/Wickes-Chipboard-Loft-Panels-...Loft Panels
IMG-ALT S3308_116420_00.jpg
/featured/tiles-and-flooring-t...Flooring
IMG-ALT Popcat-Tiles-Offers.png
/sustainable-houseIMG-ALT Half-Subhero_-_Option_2-Sustainability-Guide-131022.png
A-TITLE Interactive House
/ideas-advice/energy-saving-ad...IMG-ALT Half-Subhero_-_Option_1-Energy-Saving-121022.png
A-TITLE Energy Saving Advice
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://kitchens.wickes.co.uk/...External Subdomain IMG-ALT Tier2-EndsMonday-IFC-Kitchens-011122.png
A-TITLE Showroom Kitchens IFC
/bathrooms/financeIMG-ALT Tier2-EndsMonday-IFC-Bathrooms-011122.png
A-TITLE Showroom Bathroom IFC
/featured/internal-door-offersIMG-ALT Tier3-DoorsEvent-GenevaOak-January-141222.png
/featured/internal-door-offersShop now
https://www.wickes.co.uk/paymentsIMG-ALT Tier3-Klarna-DIY-281122.png
https://www.wickes.co.uk/paymentsLearn more
/kitchen/wickes-lifestyle-kitc...IMG-ALT Tier3-Kitchens-WLK-Offers-Jan-130122.png
/kitchen/wickes-lifestyle-kitc...Text duplicate Shop now
/deliverydetailsIMG-ALT Desktop-C&C-120922.png
A-TITLE Delivery details
/ideas-adviceIMG-ALT SubHero-I&A-NY-Desktop.png
A-TITLE Ideas and Advice
/kimberley-walshIMG-ALT Footer-KimberleyWalsh.png
A-TITLE Kimberley Walsh
/diyisgoodforyouIMG-ALT DIYisgoodforyou-HPFooter.png
A-TITLE #DIYisgoodforyou
https://www.wickes.co.uk/tradeIMG-ALT 5221-HP-TradePro-700x700.png
A-TITLE Trade Pro
/contactusGet In Touch
/track-my-orderTrack My Order
/deliverydetailsDelivery Information
/clickcollectClick & Collect
/store-finderText duplicate Store Locator
/returnsandrefundsReturns & Refunds
https://www.wickes.co.uk/paymentsPayments
/reviewsRatingsRate & Review
https://www.wickes.co.uk/tradeTradePro Membership
/quickanswersFAQs
https://edigitalsurvey.com/sur...New window External Share Your Feedback
/designconsultantFree Design Appointment
/pricematchpromisePrice Match Promise
https://www.wickes.co.uk/sitemapSitemap
https://www.wickes.co.uk/securitySecurity Online
/modern-slavery-statementModern Day Slavery
/corporate-governanceNew window Corporate Governance
https://www.wickescareers.co.uk/New window External Careers at Wickes
/companyhistoryCompany History
/community-programmeWickes Community Programme
/environmental2Wickes & the Environment
/affiliateBecome a Wickes Affiliate
/youngmindsYoung Minds
https://www.instagram.com/wickes/New window External IMG-ALT Instagram Link
https://www.facebook.com/Wicke...New window External IMG-ALT Facebook Link
https://www.pinterest.co.uk/wi...New window External IMG-ALT Pinterest Link
http://www.youtube.com/user/wi...New window External IMG-ALT Youtube Link
http://www.twitter.com/WickesNew window External IMG-ALT Twitter Link
https://www.wickes.co.uk/privacyPrivacy policy
A-TITLE Privacy policy
/termsAndConditionsTerms & conditions
A-TITLE Terms & conditions
https://www.wickesplc.co.uk/New window External Wickes Corporate PLC
A-TITLE Wickes Corporate PLC
https://www.wickes.co.uk/cookiesCookie policy
A-TITLE Cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wickes.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.34 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (153 kB).

HTTP Response Header

NameValue
dateThu, 19 Jan 2023 19:25:02 GMT
content-typetext/html;charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
servernginx
set-cookie178 Characters
cache-controlno-store, must-revalidate
pragmano-cache
expires0
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-auth-tokenY13-f9b858b1-5612-4c22-95ed-a176d98b5d12
content-languageen
content-security-policyupgrade-insecure-requests
strict-transport-securitymax-age=31536000
content-security-policy-report-onlydefault-src https: data: blob: wss: 'unsafe-inline' 'unsafe-eval'; frame-src 'self' https://pp.ephapay.net/ https://pp.eshapay.net/ https://scripts.agilone.com/ https://widget.trustpilot.com/ https://edigitalsurvey.com/ https://static.addtoany.com/ https://c.paypal.com/ https://www.paypal.com https://www.paypalobjects.com/ https://www.sandbox.paypal.com/ https://www.zenaps.com/ https://www.youtube.com/ https://*.doubleclick.net/ https://gum.criteo.com/ https://www.facebook.com/ https://*.hotjar.com/ https://s.salecycle.com https://www.googletagmanager.com/ https://www.google.com https://*.customizer.cadesignform.dk/ https://static.criteo.net/ https://www.youtube-nocookie.com/ https://d16fk4ms6rqz1v.cloudfront.net/ https://*.arcot.com/ https://www.securesuite.co.uk/ https://www.clicksafe.lloydstsb.com/ https://secure.barclaycard.co.uk https://*.photorank.me/; report-uri https://csp-violations.external.wickes.co.uk
x-frame-optionsSAMEORIGIN
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 6,848 referring domains.
This page has 135,122 backlinks.
This page has backlinks from 5,138 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 13955 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent:*
Allow: /.well-known/
Disallow: /*zoomImages
Disallow: /store/8480ui-dir/
Disallow: /store-finder/gotostore?*CSRF*
#Don't index the review pages
Disallow: /p/writePowerReview
Disallow: /p/securedWriteReview
Disallow: /my-account$
Disallow: /my-account/
Disallow: /login$
Disallow: /login/
Disallow: /checkout/
#Prevent doubled up invalid URLs
Disallow: */p/*/c/*
Disallow: */c/*/p/*
Disallow: */c/*/c/*
Disallow: */p/*/p/*
#Don't index the cart page
Disallow: /cart
#Block all traffic going to dynatrace
Disallow: */dynaTraceMonitor
#Block thankyou pages
Disallow: */thank-you
Disallow: /trade/installer/thankyou
Disallow: /book-consultation-thank-you
Disallow: /thankyou
Disallow: /tradepro/thank-you-new-customer
#Block Error Pages
Disallow: /error/*
#Block Search Result Pages
Disallow: /search?*
Disallow: /search

Sitemap: https://www.wickes.co.uk/sitemap.xml
Sitemap: https://www.wickes.co.uk/featured/th-sitemapIndex.xml.gz

Similar sites

Search preview

www.wickes.co.uk
Wickes DIY & Trade Home Improvement Products and Inspiration
Home improvement products, services and advice for Trade & DIY. Find inspirational ideas, tips, tools and 'How To' guides to make your next project perfect.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wickes63%Check
Project46%Check
Ideas46%Check
Advice46%Check
Wickes DIY Trade46%Check
Book40%Check
Project list40%Check
Loft38%Check
offers38%Check
Klarna38%Check
Show more keywords and terms

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