Wisc.edu - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
40% 
Page structure
100% 
Link structure
72% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.48 s
File size
67.80 kB
Words
409
Media files
10
Number of links
22 internal / 50 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Wisconsin–Madison
The length of the page title is perfect. (298 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Wisconsin–Madison is a public land-grant university and prolific research institution. Our students, staff, and faculty members partake in a world-class education and solve real-world problems.
The meta description is too long: 1288 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionThe University of Wisconsin–Madison is a public land-grant university and prolific research institution. Our students, staff, and faculty members partake in a world-class education and solve real-world problems.
google-site-verificationRMbAiDUDwAuPqOvQBfKoh_KSO6Wna91O5fURzU3oP6I
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 409 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 39.33 words is high.
21% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: top10
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/uw-crest-wordmark-mobile.svgUniversity of Wisconsin-Madison
/images/uw-crest-wordmark.svgUniversity of Wisconsin-Madison
/images/uw-crest-wordmark-overlay.svgUniversity of Wisconsin-Madison
data:[...] Base64No alt attribute provided
...ontent/uploads/2020/01/23311-450x280.jpgIllustration: Ultrastructural morphology exhibited by coronaviruses. Spikes adorn the outer surface of the virus, which impart the look of a corona surrounding the virion, when viewed electron microscopically.
...ds/2019/10/UW-Hospital-for-WordPress.jpgPhoto: Exterior of UW Hospital building
/images/home/discover-map.pngNo alt attribute provided
/images/home/uw-social.jpgNo alt attribute provided
/images/home/madison-discover-fall.jpgNo alt attribute provided
/images/home/wisconsin-white-lines.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
University of Wisconsin-Madison University of Wisconsin-Madison University of Wisconsin-Madison
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 University of Wisconsin-Madison University of Wisconsin-Madison University of Wisconsin-Madison
H2 Search People and Pages
H2 Main Menu
H2 Utility Menu
H2 Featured Photo
H2 Be a Badger
H2 UW News
H2 Discover UW
H2 The Wisconsin Idea
H2 Footer links
H3 COVID-19: Answers from UHS to frequently asked questions
H3 UW–Madison responds to employee diagnosed with COVID-19
H3 UW Health's daily COVID-19 update for March 13, 2020
H3 Guidance to employees on telecommuting
H3 Join a community of visionaries
H3 936 acres, 365 days. Limitless possibilities.
H3 Popular
H3 Resources
H3 Quick Links
H3 Contact Us
H4 Campus Map
H4 #UWSocial
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (50) on this page.
LinkAttributesAnchor text
https://www.wisc.edu/Anchor Skip to main content
https://www.wisc.edu/IMG-ALT University of Wisconsin-Madison
https://cse.google.com/cse/pub...External Subdomain close Open search
https://www.wisc.edu/academics/Academics
https://www.wisc.edu/admissions/Admissions
https://www.wisc.edu/campus-life/Campus Life
https://research.wisc.edu/External Subdomain Research
/public-service/Public Service
https://uwbadgers.com/External Athletics
https://my.wisc.edu/External Subdomain MyUW
https://my.wisc.edu/External Subdomain MyUW Home
https://email.wisc.edu/External Subdomain Email/Calendar
https://canvas.wisc.edu/External Subdomain Canvas
https://uwmadison.app.box.com/External Box
https://apps.google.wisc.edu/External Subdomain Google Apps
https://www.library.wisc.edu/External Subdomain Libraries
https://map.wisc.edu/External Subdomain Map
https://news.wisc.edu/External Subdomain News
https://www.wisc.edu/about/About UW
https://www.wisc.edu/visit/Visit
/admissions/apply/Apply
https://jobs.wisc.edu/External Subdomain Jobs
https://secure.allwaysforward....External Subdomain Give
https://www.wisc.edu/visit/Text duplicate Visit
/admissions/apply/Text duplicate Apply
https://jobs.wisc.edu/External Subdomain Text duplicate Jobs
https://secure.allwaysforward....External Subdomain Text duplicate Give
https://covid19.wisc.edu/faqs/External Subdomain IMG-ALT Illustration: Ultrastructural morphology exhibited by coronaviruses. Spikes adorn the outer surface of the virus, which impart the look of a corona surroundi...
https://covid19.wisc.edu/faqs/External Subdomain COVID-19: Answers from UHS to frequently asked questions
https://covid19.wisc.edu/uw-ma...External Subdomain UW–Madison responds to employee diagnosed with COVID-19
https://news.wisc.edu/uw-healt...External Subdomain IMG-ALT Photo: Exterior of UW Hospital building
https://news.wisc.edu/uw-healt...External Subdomain UW Health's daily COVID-19 update for March 13, 2020
https://covid19.wisc.edu/guida...External Subdomain Guidance to employees on telecommuting
https://news.wisc.edu/External Subdomain Read More UW News
http://map.wisc.edu/External Subdomain Campus Map
https://research.wisc.edu/External Subdomain Text duplicate Research
http://social.wisc.edu/External Subdomain #UWSocial
https://news.wisc.edu/uw-madis...External Subdomain University Ranking
https://madison.wisc.edu/External Subdomain Explore Madison by the seasons
http://continuingstudies.wisc....External Subdomain lifelong learning
/about/nobel-prizeThe winners
http://www.irp.wisc.edu/External Subdomain Text duplicate Research
http://morgridge.wisc.edu/External Subdomain Public service
/wisconsin-idea/The Wisconsin Idea in Action
https://secfac.wisc.edu/academ...External Subdomain Academic Calendar
https://bursar.wisc.edu/tuitio...External Subdomain Tuition and Fees
https://www.wisc.edu/academics/Majors, Minors & Certificates
https://map.wisc.edu/External Subdomain Text duplicate Campus Map
https://www.wisc.edu/about/facts/Facts & Figures
https://www.wisc.edu/directories/Directory Search
https://sis.wisc.edu/External Subdomain Student Information Systems
https://students.wisc.edu/External Subdomain Students
https://parent.wisc.edu/External Subdomain Parents
https://working.wisc.edu/External Subdomain Faculty & Staff
https://www.uwalumni.com/External Alumni
https://internationalresources...External Subdomain International
https://obe.wisc.edu/External Subdomain Business & Industry
/accessibility/Accessibility
https://diversity.wisc.edu/External Subdomain Diversity
https://www.wisc.edu/governance/Governance
https://www.wisc.edu/policies/Policies
https://uwpd.wisc.edu/External Subdomain Safety
https://compliance.wisc.edu/ti...External Subdomain Title IX
https://www.supportuw.org/External Support UW
https://www.wisc.edu/No Text
https://www.wisc.edu/contact-us/Contact Us
https://facebook.com/uwmadisonExternal No Text
https://twitter.com/uwmadisonExternal No Text
https://www.youtube.com/user/u...External No Text
https://www.linkedin.com/schoo...External No Text
https://www.instagram.com/uwma...External No Text
/privacy-notice/Privacy Notice

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.wisc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.48 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 3 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
content-typetext/html
transfer-encodingchunked
connectionkeep-alive
last-modifiedFri, 13 Mar 2020 21:22:12 GMT
serverAmazonS3
content-encodinggzip
dateSat, 14 Mar 2020 15:12:39 GMT
cache-controlmax-age=0,public
varyAccept-Encoding
x-cacheRefreshHit from cloudfront
via1.1 ff2bcb2d3b4a3d9e0615ddd1033c38c4.cloudfront.net (CloudFront)
x-amz-cf-popFRA2-C2
x-amz-cf-idDGjeUy9GXn0P8zGXjJVVBTIT5BGc6t-Cj99r0Lw70XszJS3RbphIBA==
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 125,303 referring domains.
This website has 37,887,836 backlinks.
This website has backlinks from 86,121 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.wisc.edu
University of Wisconsin–Madison
The University of Wisconsin–Madison is a public land-grant university and prolific research institution. Our students, staff, and faculty members partake in a world-class education and solve real-world problems.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wisconsin81%Check
Madison81%Check
Wisconsin Madison81%Check
University73%Check
Wisconsin Idea61%Check
edu59%Check
State University53%Check
search50%Check
Public46%Check
Student46%Check

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