Wpp.com - SEO Checker

Overview of the SEO Check
Meta information
64% 
Page quality
69% 
Page structure
29% 
Link structure
33% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
58.20 kB
Words
775
Media files
39
Number of links
175 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | WPP
The page title is too short. (117 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
titleHome
descriptionEmpty
msapplication-TileColor#ffffff
msapplication-config/assets/img/favicon/browserconfig.xml
theme-color#ffffff
google-site-verificationVdTvWRb2qKcCptn2hh9fou-32DlxJlSUsJR15kimC5o
langen
twitter:titleHome | WPP
og:titleHome | WPP
og:urlhttps://www.wpp.com/

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Page quality

Content
(Critically important)
The average number of words per sentence of 29.67 words is high.
This page contains 775 words. That's ok.
23.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (46). We recommend using a maximum of 16 tags for this page.
The following tag is repeated too often: latest
Some tags are too long. With 71 characters this one is longer than 70 characters:
"mechanisms that matter – how india is fuelling growth for global brands"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...clients-300x169.jpg?width=300&height=169Graphic background with WPP and Cannes logo and text "Most creative company of the decade" and "Most creative company of the year 2021"
...mega-nav300x169.jpg?width=300&height=169Purple graphic with 3D circles
...report_meganav2.jpg?width=300&height=169Annual report cover
...abilitymeganav2.jpg?width=300&height=169Sustainability report cover
...nclaims_meganav.jpg?width=300&height=169Green blocks
...artners_meganav.jpg?width=300&height=169NVIDIA award for Industry Innovation in the NVIDIA Partner Awards 2024
...lecloud_meganav.jpg?width=300&height=169Blue and black race car with the credit: Formula E’s latest all-electric GEN3 model generated in WPP Open using Google’s Gemini 1.5 Pro
...unite-300x169-1.jpg?width=300&height=169WPP Unite multicoloured flag
...careers-300x169.jpg?width=300&height=169Image of lots of people's headshots
.../atticusmeganav.jpg?width=300&height=169Man and machine hands
...sibilty_meganav.jpg?width=300&height=169Sound wave gradient from pink through purple to turquoise on a navy background
...4/notco_rollup2.jpg?width=300&height=169AI generated image of an old pig
...edisland_rollup.jpg?width=300&height=169Four people sitting on a sofa wearing clothes from e-Bay
...contact-300x169.jpg?width=300&height=169Purple graphic with 3D circles
https://www.wpp.com/assets/img/WPP-logo.svgWPP logo
...en&hash=FB960C470C128D5DCFE10CD9E8873231Background gradient blue to purple
/assets/img/circle-blue-big.pngcircle-blue-big
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-pink.pngcircle-pink
/assets/img/circle-pink.pngcircle-pink
/assets/img/circle-pinkblue.pngcircle-pinkblue
/assets/img/circle-redblue.pngcircle-redblue
/assets/img/circle-green.pngcircle-green
...en&hash=F1F817D242A365098E612F49403A9E3EBlue and black race car with the credit: Formula E’s latest all-electric GEN3 model generated in WPP Open using Google’s Gemini 1.5 Pro
...en&hash=439DEB0360CFC0CFD474CEBA8F8CF2D1Murad products with pomegranate and papaya stacked on it, next to a vase with an orange flower in it and a pipette leaning across it
...en&hash=3A898C423347374317AFC6F90ED41032Video game style graphic of a young man as a super hero lifting a sachet of Haleon Emergen-C over his head
...en&hash=7320240A5A2E3140CE01E01B8976D091Jonathan Adams talking to Anna Hickey with the text "Mechanisms that Matter: Decoding the future of agency models"
...en&hash=720D04E8031FD15EFEC69B195E097A5EDigitally generated image of futuristic cubes, digital data flowing and network structure.
...en&hash=FAD0431BB6A1A9D0EAB4C158F2932737CVL Srinivas talking to Anna Hickey with text saying "Mechanisms that matter. Decoding the future of media agency models"
...en&hash=AD55D56C3976002EBC1F015CC96D6829Dark blue background with white outline of the earth
...en&hash=5324316D53E5D3FA3394F519BD13C5E0Bold audacious and creative
...en&hash=A7E416BFA2E4D82203470404A4D1189DNVIDIA award for Industry Innovation in the NVIDIA Partner Awards 2024
...en&hash=F1F817D242A365098E612F49403A9E3EBlue and black race car with the credit: Formula E’s latest all-electric GEN3 model generated in WPP Open using Google’s Gemini 1.5 Pro
...en&hash=27EFC0FF01783313498833F086CD0CB5Group of women at WPP's Walk the Talk programme
...en&hash=AE256296C9FCAED4B9DE6DF58BF1A8A9Turquoise spheres on a pink, blue and purple background

Page structure

H1 heading
(Critically important)
we are the creative transformation company
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 we are the creative transformation company
H1 WPP is the creative transformation company
H2 Learn more about our offer to clients
H2 Our purpose
H2 Annual Report 2023
H2 Sustainability Report 2023
H2 Navigating the green claims landscape in the EU
H2 WPP is named NVIDIA Industry Innovation Partner of the Year in EMEA
H2 WPP and Google Cloud forge groundbreaking new collaboration
H2 Belonging
H2 Careers
H2 Atticus Journal Volume 28
H2 A clarion call for AI, accessibility & advertising
H2 AKQA Bloom: NotCo's Natural Life Expectancy
H2 EssenceMediacom: eBay's Pre-Loved Island
H2 WPP plc
H2 Quick Links
H2 Pages
H2 Press Releases
H2 WPP iQ
H2 Work
H5 Empty heading
H5 WPP and Google Cloud forge groundbreaking new collaboration Duplicate text
H5 Obviously: Murad’s Skincare is Healthcare
H5 Grey: Haleon’s Throw It Back
H5 Mechanisms that Matter – Inside our partnership with Audible
H5 Healthcare communications – diverse, dynamic & different
H5 Mechanisms that Matter – How India is fuelling growth for global brands
H5 Careers Duplicate text
H5 WPP’s net zero commitment
H5 WPP’s commitment to anti-racism
H5 WPP is named NVIDIA Industry Innovation Partner of the Year in EMEA Duplicate text
H5 WPP and Google Cloud forge groundbreaking new collaboration Duplicate text
H5 Two new cohorts Walk the Talk
H5 WPP publishes UK Gender Pay Gap Report for 2023
H5 SHARE PRICE
H5 RESOURCES
H5 REGULATORY NEWS
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.wpp.com/aboutAbout
https://www.wpp.com/aboutABOUT
https://www.wpp.com/aboutAbout home
/about/our-offer-to-clientsOur offer to clients
https://www.wpp.com/contactsWPP companies
/about/our-leadershipLeadership
https://www.wpp.com/aboutText duplicate About
/about/our-leadershipLEADERSHIP
/about/our-leadershipLeadership home
/about/our-leadership/the-wpp-...The WPP Board
/about/our-leadership/executiv...Executive Committee
/investors/corporate-governanceCorporate governance
/about/our-historyHistory
/about/our-offer-to-clientsLearn more about our offer to clients
IMG-ALT Graphic background with WPP and Cannes logo and text "Most creative company of the decade" and "Most creative company of the year 2021"
https://www.wpp.com/aboutOur purpose
IMG-ALT Purple graphic with 3D circles
https://www.wpp.com/investorsInvestors
https://www.wpp.com/investorsINVESTORS
https://www.wpp.com/investorsInvestors home
/investors/financial-releasesFinancial releases
/investors/regulatory-newsRegulatory news
/investors/share-priceShare price
/investors/results-presentatio...Results, presentations and reports
/investors/shareholder-centreShareholder centre
https://www.wpp.com/investorsText duplicate Investors
/investors/shareholder-centreSHAREHOLDER CENTRE
/investors/shareholder-centreShareholder centre home
/investors/shareholder-centre/...Shareholder meetings
https://www.wpp.com/investorsText duplicate Investors
/investors/shareholder-centre/...SHAREHOLDER MEETINGS
/investors/shareholder-centre/...Shareholder meetings home
/investors/shareholder-centre/...WPP Annual General Meeting 2019
/investors/shareholder-centre/...Historical AGMs
/investors/shareholder-centre/...Dividends
/investors/shareholder-centre/...Credit ratings
/investors/shareholder-centre/...Share ownership
/investors/shareholder-centre/...Research coverage
/investors/shareholder-centre/...SEC filings
/investors/shareholder-centre/...Stabilisation at FCA
/investors/shareholder-centre/...Share owner FAQs
/investors/calendar-and-eventsCalendar and events
https://www.wpp.com/investorsText duplicate Investors
/investors/calendar-and-eventsCALENDAR AND EVENTS
/investors/calendar-and-eventsCalendar and events home
/investors/calendar-and-events...Previous events
/investors/corporate-governanceText duplicate Corporate governance
https://www.wpp.com/ContactsInvestor contacts
/investors/annual-report-2023Annual Report 2023
IMG-ALT Annual report cover
/sustainabilitySustainability
/sustainabilitySUSTAINABILITY
/sustainabilitySustainability home
/sustainability/sustainability...Sustainability reporting centre
/sustainability/policies-and-r...Policies and resources
/commitment-to-anti-racismWPP’s commitment to anti-racism
/investors/investor-days/build...ESG event: building better futures
/sustainability/modern-slavery...Modern Slavery Act statement
https://www.wpp.com/ContactsSustainability contacts
/sustainability/sustainability...Sustainability Report 2023
IMG-ALT Sustainability report cover
/wpp-iq/2024/03/navigating-the...Navigating the green claims landscape in the EU
IMG-ALT Green blocks
https://www.wpp.com/mediaMedia
https://www.wpp.com/mediaMEDIA
https://www.wpp.com/mediaMedia home
/media/all-newsNews
/media/media-libraryMedia library
https://www.wpp.com/ContactsMedia contacts
/news/2024/04/wpp-is-named-nvi...WPP is named NVIDIA Industry Innovation Partner of the Year in EMEA
IMG-ALT NVIDIA award for Industry Innovation in the NVIDIA Partner Awards 2024
/news/2024/04/wpp-and-google-c...WPP and Google Cloud forge groundbreaking new collaboration
IMG-ALT Blue and black race car with the credit: Formula E’s latest all-electric GEN3 model generated in WPP Open using Google’s Gemini 1.5 Pro
https://www.wpp.com/peoplePeople
https://www.wpp.com/peoplePEOPLE
https://www.wpp.com/peoplePeople home
/people/careers/current-opport...Current opportunities
/people/careers/skills-learnin...Learning, skills and development
/people/belongingBelonging
/people/wellbeingWellbeing
/media/people-newsPeople news
/people/belongingText duplicate Belonging
IMG-ALT WPP Unite multicoloured flag
/people/careersCareers
IMG-ALT Image of lots of people's headshots
https://www.wpp.com/wpp-iqWPP iQ
https://www.wpp.com/wpp-iqWPP IQ
https://www.wpp.com/wpp-iqWPP iQ home
/wpp-iq/list?Category=Communic...Communications
/wpp-iq/list?Category=ExperienceExperience
/wpp-iq/list?Category=CommerceCommerce
/wpp-iq/list?Category=Technolo...Technology & data
/wpp-iq/atticus-awards/atticus...Atticus Journal Volume 28
/the-bullmore-collectionThe Bullmore Collection
https://www.wpp.com/wpp-iq/listView all
/wpp-iq/atticus-awards/atticus...Text duplicate Atticus Journal Volume 28
IMG-ALT Man and machine hands
/wpp-iq/2024/03/a-clarion-call...A clarion call for AI, accessibility & advertising
IMG-ALT Sound wave gradient from pink through purple to turquoise on a navy background
https://www.wpp.com/featured/workWork
https://www.wpp.com/featured/workWORK
https://www.wpp.com/featured/workWork home
/featured/work?Category=Commun...Text duplicate Communications
/featured/work?Category=Experi...Text duplicate Experience
/featured/work?Category=CommerceText duplicate Commerce
/featured/work?Category=Techno...Text duplicate Technology & data
https://www.wpp.com/featured/workText duplicate View all
/featured/work/2024/03/akqa-bl...AKQA Bloom: NotCo's Natural Life Expectancy
IMG-ALT AI generated image of an old pig
/featured/work/2024/03/essence...EssenceMediacom: eBay's Pre-Loved Island
IMG-ALT Four people sitting on a sofa wearing clothes from e-Bay
https://www.wpp.com/contactsContacts
https://www.wpp.com/contactsCONTACTS
https://www.wpp.com/contactsContacts home
/Contacts/Investors/Text duplicate Investors
/contacts/sustainability/Text duplicate Sustainability
/Contacts/Media/Text duplicate Media
/contacts/companiesCompanies
/contacts/campusesCampuses
https://www.wpp.com/contactsIMG-ALT Purple graphic with 3D circles
https://www.wpp.com/contactsWPP plc
/cdn-cgi/l/email-protectionNew window [email protected]
https://www.wpp.com/en/GLOBAL (EN)
https://www.wpp.com/en-us/EN (US)
https://www.wpp.com/de-de/DE (EN)
https://www.wpp.com/zh-cn/CN (ZH)
https://www.wpp.com/en-au/ANZ (EN)
https://www.wpp.com/hi-in/IN (EN)
https://www.wpp.com/en-ca/CA (EN)
https://www.wpp.com/fr-ca/CA (FR)
https://www.wpp.com/fr-fr/FR (FR)
https://www.wpp.com/pt-br/BR (PT)
https://www.wpp.com/es-es/ES (ES)
https://www.wpp.com/it-it/IT (IT)
https://www.wpp.com/ja-jp/JA (JP)
https://www.wpp.com/en/Text duplicate GLOBAL (EN)
https://www.wpp.com/en-us/Text duplicate EN (US)
https://www.wpp.com/de-de/Text duplicate DE (EN)
https://www.wpp.com/zh-cn/Text duplicate CN (ZH)
https://www.wpp.com/en-au/Text duplicate ANZ (EN)
https://www.wpp.com/hi-in/Text duplicate IN (EN)
https://www.wpp.com/en-ca/Text duplicate CA (EN)
https://www.wpp.com/fr-ca/Text duplicate CA (FR)
https://www.wpp.com/fr-fr/Text duplicate FR (FR)
https://www.wpp.com/pt-br/Text duplicate BR (PT)
https://www.wpp.com/es-es/Text duplicate ES (ES)
https://www.wpp.com/it-it/Text duplicate IT (IT)
https://www.wpp.com/ja-jp/Text duplicate JA (JP)
https://www.wpp.com/enIMG-ALT WPP logo
https://www.wpp.com/aboutLearn more about WPP
https://www.wpp.com/Anchor No Text
https://www.wpp.com/investorsText duplicate Investors
/sustainabilityText duplicate Sustainability
https://www.wpp.com/mediaText duplicate Media
https://www.wpp.com/featuredFeatured
/news/2024/04/wpp-and-google-c...WPP and Google Cloud forge groundbreaking new collaboration Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketi...
IMG-ALT Blue and black race car with the credit: Formula E’s latest all-electric GEN3 model generated in WPP Open using Google’s Gemini 1.5 Pro
https://www.wpp.com/featured/workSee more work for clients
/featured/work/2024/04/obvious...Obviously: Murad’s Skincare is Healthcare Treating your skin from the inside and out
IMG-ALT Murad products with pomegranate and papaya stacked on it, next to a vase with an orange flower in it and a pipette leaning across it
/featured/work/2024/04/grey-ha...Grey: Haleon’s Throw It Back Bringing nostalgic fun to anyone trying to support their immunity
IMG-ALT Video game style graphic of a young man as a super hero lifting a sachet of Haleon Emergen-C over his head
https://www.wpp.com/featured/workText duplicate See more work for clients
https://www.wpp.com/wpp-iqRead more on WPP iQ
/wpp-iq/2024/04/mechanism-that...Mechanisms that Matter – Inside our partnership with Audible How do you take a huge client like Audible from 22 agencies to one thriving networked team?
IMG-ALT Jonathan Adams talking to Anna Hickey with the text "Mechanisms that Matter: Decoding the future of agency models"
/wpp-iq/2024/04/healthcare-com...Healthcare communications – diverse, dynamic & different Communicating about health and healthcare in APAC requires a nuanced and balanced approach
IMG-ALT Digitally generated image of futuristic cubes, digital data flowing and network structure.
/wpp-iq/2024/04/mechanisms-tha...Mechanisms that Matter – How India is fuelling growth for global brands CVL Srinivas tells Anna Hickey how WPP Open is fuelling a testbed for new working mod...
IMG-ALT CVL Srinivas talking to Anna Hickey with text saying "Mechanisms that matter. Decoding the future of media agency models"
https://www.wpp.com/wpp-iqText duplicate Read more on WPP iQ
/people/careers/current-opport...Discover our open positions across the network
/sustainability/wpp-net-zeroFind out more
/commitment-to-anti-racismText duplicate Find out more
https://www.wpp.com/mediaRead more news
/news/2024/04/wpp-is-named-nvi...Text duplicate WPP is named NVIDIA Industry Innovation Partner of the Year in EMEA
IMG-ALT NVIDIA award for Industry Innovation in the NVIDIA Partner Awards 2024
/news/2024/04/wpp-and-google-c...Text duplicate WPP and Google Cloud forge groundbreaking new collaboration
IMG-ALT Blue and black race car with the credit: Formula E’s latest all-electric GEN3 model generated in WPP Open using Google’s Gemini 1.5 Pro
/news/2024/03/two-new-cohorts-...Two new cohorts Walk the Talk
IMG-ALT Group of women at WPP's Walk the Talk programme
/news/2024/03/wpp-publishes-uk...WPP publishes UK Gender Pay Gap Report for 2023
IMG-ALT Turquoise spheres on a pink, blue and purple background
https://www.wpp.com/mediaText duplicate Read more news
/investors/share-priceSee full share price
/-/media/project/wpp/files/inv...New window PDF
/-/media/project/wpp/files/sus...New window Text duplicate PDF
/investors/results-presentatio...See more resources
https://otp.tools.investis.com...New window External Subdomain Capital structure
https://otp.tools.investis.com...New window External Subdomain Text duplicate PDF
https://otp.tools.investis.com...New window External Subdomain Results
https://otp.tools.investis.com...New window External Subdomain Text duplicate PDF
/investors/regulatory-newsSee the latest investor news
/privacy-policyPrivacy policy
/terms-and-conditionsTerms & conditions
https://www.wpp.com/cookiesCookies
https://www.wpp.com/accessibilityAccessibility
/sustainability/modern-slavery...Text duplicate Modern Slavery Act statement
https://www.wpp.com/site-mapSitemap
https://www.wpp.com/contactsText duplicate Contacts
/about/right-to-speakRight to Speak
/information-on-the-fraudulent...Fraudulent use of WPP's name
https://inside.wpp.com/forms/l...New window External WPP intranet
https://www.facebook.com/WPP/New window External Facebook
https://twitter.com/wppNew window External Twitter
https://www.instagram.com/wpp/New window External Instagram
https://www.linkedin.com/compa...New window External LinkedIn
https://www.youtube.com/wppNew window External YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wpp.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 12 JavaScript files. This may affect the load time negatively.
This page only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateWed, 24 Apr 2024 00:18:58 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store,private
expires-1
pragmano-cache
set-cookie74 Characters
varyAccept-Encoding
strict-transport-securitymax-age=2592000
x-frame-optionsSAMEORIGIN
cachecontrolheadermax-age=604800
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policydefault-src * data:; script-src https: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'
referrer-policyno-referrer-when-downgrade
permissions-policygeolocation=(self), microphone=(), camera=()
cf-cache-statusMISS
last-modifiedWed, 24 Apr 2024 00:18:58 GMT
servercloudflare
cf-ray8791eb4b9bf59b33-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,188 referring domains.
This page has 318,887 backlinks.
This page has backlinks from 3,672 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.wpp.com
Home | WPP

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WPP74%Check
company61%Check
creative61%Check
WPP iQ61%Check
Transformation Company60%Check
creative transformation company60%Check
WPP plc58%Check
WPP Open58%Check
Report51%Check
NVIDIA51%Check

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