Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
58% 
Link structure
26% 
Server
78% 
External factors
100% 
SEO Score
Response time
2.47 s
File size
53.10 kB
Words
542
Media files
13
Number of links
81 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | WWF
The page title is too short. (121 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Home
The meta description is too short. (38 pixels out of 1000 max pixel length) Optimize description
The meta description contains only one word.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
ratingGeneral
expiresEmpty
viewportwidth=device-width, initial-scale=1, maximum-scale=1
google-translate-customizationcec1e764db696f6e-451231942dd8e3fa-gcf63eb75d1fecdff-a
descriptionHome
langen
twitter:domainorigineucms1.wwf-sites.org
twitter:cardsummary
twitter:titleHome
twitter:descriptionHome
twitter:imagehttp://d2ouvy59p0dg6k.cloudfront.net/img/tweaked_river_soca_cutting_trough_forest_slovenia_c_merc67_istock_970156772_676603_676682.jpg
og:titleHome
og:typeArticle
og:image//d2ouvy59p0dg6k.cloudfront.net/img/tweaked_river_soca_cutting_trough_forest_slovenia_c_merc67_istock_970156772_676603_676682.jpg
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.4 words is high.
This page contains 542 words. That's ok.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 87 characters this one is longer than 70 characters:
"a ray of hope for nature, gloomy on climate: ministers endorse eu biodiversity strategy"
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.wwf.eu/IMG-ALT WWF
https://www.wwf.eu/about_us/About Us
A-TITLE About Us
/about_us/wwf_eu/WWF in the EU
A-TITLE WWF in the EU
/about_us/transparency_and_gov...Ethics, Transparency & Governance
A-TITLE Ethics, Transparency & Governance
/about_us/funding_partners/Funding & partners
A-TITLE Funding & partners
/about_us/our_network/Our Network
A-TITLE Our Network
/about_us/careers/Careers
A-TITLE Careers
https://www.wwf.eu/what_we_do/What we do
A-TITLE What we do
/what_we_do/agri_food/Agriculture & Food
A-TITLE Agriculture & Food
/what_we_do/biodiversity/Biodiversity
A-TITLE Biodiversity
/what_we_do/climate/Climate & Energy
A-TITLE Climate & Energy
/what_we_do/eu_affairs/EU Affairs
A-TITLE EU Affairs
/what_we_do/forests/Forests
A-TITLE Forests
/what_we_do/oceans/Oceans
A-TITLE Oceans
/what_we_do/sustainable_develo...Sustainable Development
A-TITLE Sustainable Development
/what_we_do/sustainable_econom...Sustainable Economies
A-TITLE Sustainable Economies
/what_we_do/water/Water
A-TITLE Water
https://www.wwf.eu/campaigns/Campaigns
A-TITLE Campaigns
/campaigns/why_we_campaign/Why we campaign
A-TITLE Why we campaign
/campaigns/together4forests/#Together4Forests
A-TITLE #Together4Forests
/campaigns/livingplanet/Living Planet Report
A-TITLE Living Planet Report
/campaigns/protect_water/#ProtectWater
A-TITLE #ProtectWater
/campaigns/earth_hour/Earth Hour
A-TITLE Earth Hour
https://www.wwf.eu/wwf_news/Latest
A-TITLE Latest
/wwf_news/media_centre/News
A-TITLE News
/wwf_news/publications/Publications
A-TITLE Publications
/wwf_news/newsletter/Newsletter
A-TITLE Newsletter
/wwf_news/events/Events
A-TITLE Events
https://www.wwf.eu/wwf_news/blog/Blogs
A-TITLE Blogs
/wwf_news/twitter/Twitter
A-TITLE Twitter
https://www.wwf.eu/contact_us/Contact Us
A-TITLE Contact Us
/contact_us/our_team/Our team
A-TITLE Our team
/contact_us/our_office/Our office
A-TITLE Our office
/campaigns/together4forests/Tell the EU to act now!
A-TITLE Tell the EU to act now!
/?uNewsID=795071Find out more
A-TITLE Find out more
/?uNewsID=363733Text duplicate Find out more
A-TITLE Find out more
/what_we_do/eu_affairs/green_j...Text duplicate Find out more
A-TITLE Find out more
/wwf_news/publications/?uNewsI...Trivial anchor text
Read more
A-TITLE Read more
https://origineucms1.wwf-sites...New window External Subdomain Subscribe to this web feed
/?uNewsID=1007466New window © Paul Glendell / WWF 26 Oct 2020 NGOs call on the EU to end support for new hydropower Following World Fish Migration Day, 150 NGOs have banded together to ...
/?uNewsID=999391New window © Helen Beynon 23 Oct 2020 A ray of hope for nature, gloomy on climate: Ministers endorse EU Biodiversity Strategy In a positive move for biodiversity, EU Me...
/?uNewsID=995116New window © WWF-Myanmar 22 Oct 2020 European Parliament calls for EU law on deforestation ​The European Parliament has called for a new law to stop EU-driven deforesta...
https://origineucms1.wwf-sites...New window External Subdomain Text duplicate Subscribe to this web feed
/?uNewsID=984666New window © Climate Strategy and Climate & Company 20 Oct 2020 Applying the EU Taxonomy - lessons from the front line The EU Taxonomy can align investments to recover ...
/?uNewsID=956166New window © Jürgen Freund / WWF 16 Oct 2020 Small-scale fisheries in a warming ocean If the small-scale fisheries sector fails to adapt to climate change, it will coll...
/?uNewsID=960916New window © WWF 15 Oct 2020 Reaching climate-neutrality in Poland by 2050 - summary for policy-makers (October 2020) It is feasible for Poland to achieve climate neutr...
/what_we_do/agri_food/Text duplicate Agriculture & Food
A-TITLE Agriculture & Food
/what_we_do/biodiversity/Text duplicate Biodiversity
A-TITLE Biodiversity
/what_we_do/climate/Text duplicate Climate & Energy
A-TITLE Climate & Energy
/what_we_do/eu_affairs/Text duplicate EU Affairs
A-TITLE EU Affairs
/what_we_do/forests/Text duplicate Forests
A-TITLE Forests
/what_we_do/oceans/Text duplicate Oceans
A-TITLE Oceans
/what_we_do/sustainable_develo...Text duplicate Sustainable Development
A-TITLE Sustainable Development
/what_we_do/sustainable_econom...Text duplicate Sustainable Economies
A-TITLE Sustainable Economies
/what_we_do/water/Text duplicate Water
A-TITLE Water
https://twitter.com/WWFEUNew window External Text duplicate Twitter
A-TITLE Twitter
https://www.youtube.com/user/T...New window External YouTube
A-TITLE YouTube
https://www.linkedin.com/compa...New window External LinkedIn
A-TITLE LinkedIn
/about_us/wwf_eu/Text duplicate WWF in the EU
A-TITLE WWF in the EU
/about_us/transparency_and_gov...Text duplicate Ethics, Transparency & Governance
A-TITLE Ethics, Transparency & Governance
/about_us/funding_partners/Text duplicate Funding & partners
A-TITLE Funding & partners
/about_us/our_network/Text duplicate Our Network
A-TITLE Our Network
/about_us/careers/Text duplicate Careers
A-TITLE Careers
/what_we_do/agri_food/Text duplicate Agriculture & Food
A-TITLE Agriculture & Food
/what_we_do/biodiversity/Text duplicate Biodiversity
A-TITLE Biodiversity
/what_we_do/climate/Text duplicate Climate & Energy
A-TITLE Climate & Energy
/what_we_do/eu_affairs/Text duplicate EU Affairs
A-TITLE EU Affairs
/what_we_do/forests/Text duplicate Forests
A-TITLE Forests
/what_we_do/oceans/Text duplicate Oceans
A-TITLE Oceans
/what_we_do/sustainable_develo...Text duplicate Sustainable Development
A-TITLE Sustainable Development
/what_we_do/sustainable_econom...Text duplicate Sustainable Economies
A-TITLE Sustainable Economies
/what_we_do/water/Text duplicate Water
A-TITLE Water
/campaigns/why_we_campaign/Text duplicate Why we campaign
A-TITLE Why we campaign
/campaigns/together4forests/Text duplicate #Together4Forests
A-TITLE #Together4Forests
/campaigns/livingplanet/Text duplicate Living Planet Report
A-TITLE Living Planet Report
/campaigns/protect_water/Text duplicate #ProtectWater
A-TITLE #ProtectWater
/campaigns/earth_hour/Text duplicate Earth Hour
A-TITLE Earth Hour
/wwf_news/media_centre/Text duplicate News
A-TITLE News
/wwf_news/publications/Text duplicate Publications
A-TITLE Publications
/wwf_news/newsletter/Text duplicate Newsletter
A-TITLE Newsletter
/wwf_news/events/Text duplicate Events
A-TITLE Events
https://www.wwf.eu/wwf_news/blog/Text duplicate Blogs
A-TITLE Blogs
/wwf_news/twitter/Text duplicate Twitter
A-TITLE Twitter
/contact_us/our_team/Text duplicate Our team
A-TITLE Our team
/contact_us/our_office/Text duplicate Our office
A-TITLE Our office
https://www.wwf.eu/privacy/Privacy
A-TITLE Privacy
http://creativecommons.org/lic...New window External Creative Commons license

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wwf.eu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.47 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateTue, 27 Oct 2020 09:01:08 GMT
content-typetext/html;charset=UTF-8
servernginx/1.12.2
set-cookie95 Characters
set-cookie63 Characters
set-cookie48 Characters
set-cookie16 Characters
expiresTue, 27 Oct 2020 09:01:06 GMT
last-modifiedMon, 19 Oct 2020 13:45:04 GMT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,677 referring domains.
This page has 658,053 backlinks.
This page has backlinks from 1,454 different ip addresses.
Facebook popularity
(Somewhat important)
This page is a little bit popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

###############ROBOTS.TXT#################
# robots.txt file for panda.org
#
# addresses all robots by using wild card *
User-agent: *
#
# list folders robots are not allowed to index
#
Crawl-delay: 10
Disallow: /_schedule
Disallow: /about_wwf/how_we_work/corporate/corporate_club
Disallow: /padmin
Disallow: /funnel
Disallow: /_includes*
Disallow: /_template*
Disallow: /_template/
Disallow: /_schedule/
Disallow: /*?uGlobalSearch*
Disallow: /*&uGlobalSearch*
Disallow: /*uGlobalSearch*
Disallow: /*uGlobalSearch
Disallow: /*uSearchTerm*
Disallow: /questions/admin
Disallow: /test
Disallow: /about_our_earth/aboutcc/problems/people_at_risk/personal_stories/are_you_witness/your_story_witness/
Disallow: /resources
Disallow: /webstats
Disallow: /anil
Disallow: /HMEs_newemails.txt
Disallow: /about_wwf/what_we_do/forests/what_we_do/management/what_you_can_do/
Disallow: /nput
Disallow: /_core
Disallow: /how_you_can_help/gifts/ecard/
Disallow: /how_you_can_help/gifts/ecard/send.cfm
Disallow: /_core/ajax_operations_mode.cfm
Disallow: /assets/special/18961/visitor_emailfriend.cfm
Disallow: /_global/pp_sendmessage.cfm
Disallow: /faq/visitor_emailfriend.cfm
Disallow: /_core/createCaptcha.cfm 
Disallow: /_cfc
Disallow: /*uPage*
Disallow: /*_core*
Disallow: ?clearall
Disallow: /rangers/activity/mail.cfm
Disallow: /actioncenter/index.cfm
Disallow: /actioncenter/
Disallow: /how_you_can_help/campaign/ac_detail.cfm
# Disallow: /admin  for passport#
#
# End of robots.txt file
User-Agent: Googlebot 
Disallow: /_schedule
Disallow: /about_wwf/how_we_work/corporate/corporate_club
Disallow: /padmin
Disallow: /funnel
Disallow: /_includes*
Disallow: /_template*
Disallow: /_template/
Disallow: /_schedule/
Disallow: /*?uGlobalSearch*
Disallow: /*&uGlobalSearch*
Disallow: /*uGlobalSearch*
Disallow: /*uGlobalSearch
Disallow: /*uSearchTerm*
Disallow: /questions/admin
Disallow: /test
Disallow: /about_our_earth/aboutcc/problems/people_at_risk/personal_stories/are_you_witness/your_story_witness/
Disallow: /resources
Disallow: /webstats
Disallow: /anil
Disallow: /HMEs_newemails.txt
Disallow: /about_wwf/what_we_do/forests/what_we_do/management/what_you_can_do/
Disallow: /nput
Disallow: /_core
Disallow: /how_you_can_help/gifts/ecard/
Disallow: /how_you_can_help/gifts/ecard/send.cfm
Disallow: /_core/ajax_operations_mode.cfm
Disallow: /assets/special/18961/visitor_emailfriend.cfm
Disallow: /_global/pp_sendmessage.cfm
Disallow: /faq/visitor_emailfriend.cfm
Disallow: /_core/createCaptcha.cfm
Disallow: /_cfc
Disallow: /*uPage*
Disallow: /*_core*
Disallow: ?clearall
Disallow: /rangers/activity/mail.cfm
Disallow: /actioncenter/index.cfm
Disallow: /actioncenter/
Disallow: /how_you_can_help/campaign/ac_detail.cfm
Disallow: /?350835
Disallow: /?350838
Disallow: /?350836
Allow: .js 
Allow: .css
Sitemap: http://wwf.panda.org/panda_web_sitemap.xml.gz # Added by Google Sitemap Generator

Facebook popularity

Shares / Likes / Comments
23

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.wwf.eu
Home | WWF
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WWF61%Check
EU Taxonomy46%Check
front41%Check
European41%Check
ocean41%Check
European Parliament40%Check
endorse39%Check
NGOs39%Check
Climate Neutral39%Check
call39%Check

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