Zoopla.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
100% 
Link structure
46% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
209.50 kB
Words
1897
Media files
12
Number of links
181 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
The page title should be shorter than 580 pixels. It is 616 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
The length of the meta description is perfect. (815 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zoopla.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
p:domain_verifybe06f9b9d493189acc5cb456ca9a68e1
verify-v15sGBRIBu2OitdItUbuozS0V22pWw4WXsMP8K15vIKD0=
msvalidate.0120BD4007B12CDB4977964997AB208472
y_key1a4dcbe953cadecb
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
alexaVerifyIDwewxzTLpGKQ6OiSsFdJY3s7-QvE
langen
twitter:cardsummary
twitter:app:name:iphonezoopla
twitter:app:id:iphone380932800
twitter:app:name:googleplayzoopla
twitter:app:id:googleplaycom.zoopla.activity
twitter:app:url:iphonezoopla:///
twitter:app:url:googleplayandroid-app://com.zoopla.activity/zoopla/
twitter:account_id19903963
fb:admins100003926523449
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 37.2 words is high.
This page contains 1897 words. That's ok.
18.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 38 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Find the perfect home to buy or rent in the UK
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find the perfect home to buy or rent in the UK
H2 How much is your home worth?
H2 Site links and resources
H3 I need an agent
H3 I'm an agent
H3 Guides
H3 Get it done
H3 Latest property news
H3 Browse properties by city or town in the UK
H3 Property news
H3 Property guides & tools
H3 Get more from Zoopla
H3 Explore Zoopla
H3 Build your business
H3 Links to Zoopla's social media accounts
H3 Legal and corporate information
H4 Properties for sale in London
H4 Properties for sale in Edinburgh
H4 Properties for sale in Liverpool
H4 Properties for sale in Manchester
H4 Properties to rent in London
H4 Properties to rent in Edinburgh
H4 Properties to rent in Liverpool
H4 Properties to rent in Manchester
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.zoopla.co.uk/Anchor Skip to main content
https://www.zoopla.co.uk/No Text
/my-enquiries/My enquiries
https://www.zoopla.co.uk/signin/Sign in
/myaccount/My Zoopla
/myaccount/Settings Settings
/myaccount/alerts-searches/Alerts & searches Alerts & searches
/myaccount/favourites/Saved properties Saved properties
/myaccount/account/preferences/Email preferences Email preferences
/?signout=1Sign out Sign out
/myaccount/Settings
/myaccount/alerts-searches/Alerts & searches
/myaccount/favourites/Saved properties
/myaccount/account/preferences/Email preferences
/?signout=1Sign out
/my-enquiries/Text duplicate My enquiries
https://www.zoopla.co.uk/signin/Text duplicate Sign in
/myaccount/Text duplicate My Zoopla
/myaccount/Text duplicate Settings Settings
/myaccount/alerts-searches/Text duplicate Alerts & searches Alerts & searches
/myaccount/favourites/Text duplicate Saved properties Saved properties
/myaccount/account/preferences/Text duplicate Email preferences Email preferences
/?signout=1Text duplicate Sign out Sign out
/myaccount/Text duplicate Settings
/myaccount/alerts-searches/Text duplicate Alerts & searches
/myaccount/favourites/Text duplicate Saved properties
/myaccount/account/preferences/Text duplicate Email preferences
/?signout=1Text duplicate Sign out
/for-sale/For sale
/for-sale/UK property for sale
/new-homes/UK new homes for sale
/for-sale/commercial/UK commercial property for sale
/find-agents/estate-agents/UK estate agents
/travel-time/Travel time search
/smartmaps/Draw a map search
/overseas/Overseas property for sale
https://www.zoopla.co.uk/to-rent/To rent
https://www.zoopla.co.uk/to-rent/UK property to rent
/to-rent/commercial/UK commercial property to let
/find-agents/letting-agents/UK letting agents
/travel-time/?search-section=t...Text duplicate Travel time search
/smartmaps/?section=to-rentText duplicate Draw a map search
/house-prices/House prices
/house-prices/UK house prices & values
/market/uk/UK area stats
https://www.zoopla.co.uk/manage/Manage your home better
/home-values/How much is my home worth?
/new-homes/New homes
/new-homes/Text duplicate UK new homes for sale
/new-homes/developers/UK new build developments
/help-to-buy/Help to buy
/shared-ownership/Shared ownership
/retirement/Retirement
/to-rent/commercial/Commercial
/to-rent/commercial/Text duplicate UK commercial property to let
/for-sale/commercial/Text duplicate UK commercial property for sale
/find-agents/commercial-agents/UK commercial agents
/commercial/space-calculator/Office space calculator
/overseas/Overseas
/overseas/Text duplicate Overseas property for sale
/find-agents/overseas-agents/Overseas agents
/overseas/currency-zone/Currency zone
/overseas/property/spain/Property for sale in Spain
/overseas/property/france/Property for sale in France
/overseas/property/portugal/Property for sale in Portugal
/overseas/property/united-states/Property for sale in the United States
/overseas/property/italy/Property for sale in Italy
/find-agents/Find agents
/find-agents/estate-agents/Text duplicate UK estate agents
/find-agents/letting-agents/Text duplicate UK letting agents
/find-agents/commercial-agents/Text duplicate UK commercial agents
/find-agents/overseas-agents/Text duplicate Overseas agents
/award-winning-agents/Award winning agents
/valuation/Get agent valuation
/for-agents-and-developers/List with Zoopla and build your business today
https://pro.zoopla.co.uk/login/External Subdomain I'm a Zoopla agent, I want to login to ZooplaPro
/discover/Discover
/worth/zooploma/Zooplomas
/discover/Property guides
/moving/buyers-guide/Moving guides for buyers
/moving/renters-guide/Moving guides for renters
/runningcosts/Running costs
/treehouse/Treehouse
/find-agents/Find an agent
/save-on-your-energy-bills/Nofollow Save on your energy bills
/discover/property-news/what-t...6 things to make the most of before the end of the tax year February 18, 2021
/discover/property-news/hpi-de...Revealed: what the latest housing trends could mean for you February 17, 2021
/discover/property-news/stamp-...Nearly 750,000 buyers benefit from stamp duty holiday February 17, 2021
/discover/property-news/All property news
/for-sale/Text duplicate For sale
https://www.zoopla.co.uk/to-rent/Text duplicate To rent
/house-prices/House prices & values
/tips/keywords/Nofollow What is this?
A-TITLE What is Keywords search?
/valuation/Get your free home valuation
/travel-time/Travel time search Search for properties based on how far you want to travel
/smartmaps/SmartMaps Draw your own boundaries of where you'd like to buy or rent
/for-sale/property/london/Properties for sale in London
IMG-ALT London properties for sale
/for-sale/property/edinburgh/Properties for sale in Edinburgh
IMG-ALT Edinburgh properties for sale
/for-sale/property/liverpool/Properties for sale in Liverpool
IMG-ALT Liverpool properties for sale
/for-sale/property/manchester/Properties for sale in Manchester
IMG-ALT Manchester properties for sale
/for-sale/property/aberdeen/Aberdeen properties for sale
/for-sale/property/birmingham/Birmingham properties for sale
/for-sale/property/bristol/Bristol properties for sale
/for-sale/property/cardiff/Cardiff properties for sale
/for-sale/property/coventry/Coventry properties for sale
/for-sale/property/derby/Derby properties for sale
/for-sale/property/devon/Devon properties for sale
/for-sale/property/dundee/Dundee properties for sale
/for-sale/property/essex/Essex properties for sale
/for-sale/property/glasgow/Glasgow properties for sale
/for-sale/property/hull/Hull properties for sale
/for-sale/property/kent/Kent properties for sale
/for-sale/property/leicester/Leicester properties for sale
/for-sale/property/northampton/Northampton properties for sale
/for-sale/property/nottingham/Nottingham properties for sale
/for-sale/property/plymouth/Plymouth properties for sale
/for-sale/property/reading/Reading properties for sale
/for-sale/property/sheffield/Sheffield properties for sale
/for-sale/property/southampton/Southampton properties for sale
/for-sale/property/swansea/Swansea properties for sale
/for-sale/property/uk/UK properties for sale
https://www.zoopla.co.uk/sitemap/Browse all cities and towns in the UK
/to-rent/property/london/Properties to rent in London
IMG-ALT London properties to rent
/to-rent/property/edinburgh/Properties to rent in Edinburgh
IMG-ALT Edinburgh properties to rent
/to-rent/property/liverpool/Properties to rent in Liverpool
IMG-ALT Liverpool properties to rent
/to-rent/property/manchester/Properties to rent in Manchester
IMG-ALT Manchester properties to rent
/to-rent/property/aberdeen/Aberdeen properties to rent
/to-rent/property/birmingham/Birmingham properties to rent
/to-rent/property/bristol/Bristol properties to rent
/to-rent/property/cardiff/Cardiff properties to rent
/to-rent/property/coventry/Coventry properties to rent
/to-rent/property/derby/Derby properties to rent
/to-rent/property/devon/Devon properties to rent
/to-rent/property/dundee/Dundee properties to rent
/to-rent/property/essex/Essex properties to rent
/to-rent/property/glasgow/Glasgow properties to rent
/to-rent/property/hull/Hull properties to rent
/to-rent/property/kent/Kent properties to rent
/to-rent/property/leicester/Leicester properties to rent
/to-rent/property/northampton/Northampton properties to rent
/to-rent/property/nottingham/Nottingham properties to rent
/to-rent/property/plymouth/Plymouth properties to rent
/to-rent/property/reading/Reading properties to rent
/to-rent/property/sheffield/Sheffield properties to rent
/to-rent/property/southampton/Southampton properties to rent
/to-rent/property/swansea/Swansea properties to rent
/to-rent/property/uk/UK properties to rent
https://www.zoopla.co.uk/sitemap/Text duplicate Browse all cities and towns in the UK
/discover/property-news/house-...Housing market momentum sees house price growth reach highest level since 2017 The strong bounce in home buyer demand has been boosted by an increase in firs...
/discover/property-news/what-t...6 things to make the most of before the end of the tax year Whether you’re a first-time buyer, homeowner, or landlord, here are some initiatives and allowanc...
/discover/property-news/hpi-de...Revealed: what the latest housing trends could mean for you Eyeing a home move? In our video, Zoopla’s head of research, Gráinne Gilmore, gives the lowdown o...
/discover/property-news/Read more property news
/discover/buying/Buying property guides Get the latest advice and tips on buying property
/discover/Browse more guides and tools
/home-values/Text duplicate How much is my home worth?
/travel-time/Text duplicate Travel time search
/find-agents/Text duplicate Find an agent
https://help.zoopla.co.uk/hc/e...New window External Subdomain Help
A-TITLE This link opens in a new window
/for-sale/Text duplicate For sale
A-TITLE For sale
/new-homes/Text duplicate New homes
A-TITLE New homes
/discover/property-news/Property news
A-TITLE Property news
https://help.zoopla.co.uk/hc/e...New window External Subdomain Contact us
A-TITLE This link opens in a new window
https://www.zoopla.co.uk/to-rent/For rent
A-TITLE For rent
/to-rent/commercial/Text duplicate Commercial
A-TITLE Commercial
/discover/Guides
A-TITLE Guides
https://www.zoopla.co.uk/sitemap/Sitemap
A-TITLE Sitemap
/house-prices/Text duplicate House prices
A-TITLE House prices
/overseas/Text duplicate Overseas
A-TITLE Overseas
/postcode-finder/Postcode finder
A-TITLE Postcode finder
https://www.zoopla.co.uk/privacy/Privacy
A-TITLE Privacy
/privacy/cookie-policy/Cookie policy
A-TITLE Cookie policy
https://www.zoopla.co.uk/terms/Terms of use
A-TITLE Terms of use
/slavery-statement/Slavery statement
A-TITLE Slavery statement
/treehouse/Text duplicate Treehouse
A-TITLE Treehouse
/for-agents-and-developers/Agents & developers
A-TITLE Agents & developers
https://advantage.zpg.co.uk/New window External Zoopla Advantage
A-TITLE This link opens in a new window
https://www.altosoftware.co.uk/New window External Alto software
A-TITLE This link opens in a new window
https://www.zoopla.co.uk/display/Display advertising
A-TITLE Display advertising
/partnerships/Partnerships
A-TITLE Partnerships
/useful-tools/Useful tools
A-TITLE Useful tools
https://www.zoopla.co.uk/about/About us
A-TITLE About us
/members/terms/Member T&Cs
A-TITLE Member T&Cs
/press/releases/Press
A-TITLE Press
https://pro.zoopla.co.uk/New window External Subdomain ZooplaPro
A-TITLE This link opens in a new window
https://realtime-listings.webs...New window External Subdomain Data feeds
A-TITLE This link opens in a new window
https://careers.zoopla.co.uk/New window External Subdomain Jobs
A-TITLE This link opens in a new window
https://careers.zoopla.co.uk/t...New window External Subdomain Tax strategy
A-TITLE This link opens in a new window
https://www.facebook.com/ZooplaUKNew window External Zoopla Facebook page
A-TITLE This link opens in a new window
https://twitter.com/zooplaNew window External Zoopla Twitter profile
A-TITLE This link opens in a new window
https://www.linkedin.com/compa...New window External Zoopla LinkedIn profile
A-TITLE This link opens in a new window
https://www.instagram.com/zooplaNew window External Zoopla Instagram feed
A-TITLE This link opens in a new window
https://www.youtube.com/user/Z...New window External Zoopla YouTube channel
A-TITLE This link opens in a new window
https://uk.pinterest.com/zooplaNew window External Subdomain Zoopla Pinterest board
A-TITLE This link opens in a new window
/property/estimate/about/Zoopla estimates
/property/streets/Street index
/sitemap/popular-areas/Popular areas

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.zoopla.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 2 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (210 kB).

HTTP Response Header

NameValue
dateThu, 25 Feb 2021 10:41:44 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
servernginx
varyAccept-Encoding
varyUser-Agent
set-cookie89 Characters
set-cookie129 Characters
set-cookie89 Characters
pragmano-cache
cache-controlno-cache
x-powered-byPassion
x-core-missionEmpowering consumers with the resources they need to make better-informed property decisions
x-jobsIf you're reading this, maybe you should be working at Zoopla? Please visit www.zoopla.co.uk/jobs/
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains
expiresThu, 25 Feb 2021 10:41:44 GMT
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 23,855 referring domains.
This website has 7,001,759 backlinks.
This website has backlinks from 10,892 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#     ___           ___           ___           ___                       ___
#    /  /\         /  /\         /  /\         /  /\                     /  /\
#   /  /::|       /  /::\       /  /::\       /  /::\                   /  /::\
#  /  /:/:|      /  /:/\:\     /  /:/\:\     /  /:/\:\  ___     ___    /  /:/\:\
# /  /:/|:|__   /  /:/  \:\   /  /:/  \:\   /  /:/~/:/ /__/\   /  /\  /  /:/~/::\
#/__/:/ |:| /\ /__/:/ \__\:\ /__/:/ \__\:\ /__/:/ /:/  \  \:\ /  /:/ /__/:/ /:/\:\
#\__\/  |:|/:/ \  \:\ /  /:/ \  \:\ /  /:/ \  \:\/:/    \  \:\  /:/  \  \:\/:/__\/
#    |  |:/:/   \  \:\  /:/   \  \:\  /:/   \  \::/      \  \:\/:/    \  \::/
#    |  |::/     \  \:\/:/     \  \:\/:/     \  \:\       \  \::/      \  \:\
#    |  |:/       \  \::/       \  \::/       \  \:\       \__\/        \  \:\
#    |__|/         \__\/         \__\/         \__\/                     \__\/

User-agent: *
Disallow: /sort.html*
Disallow: /*?st=EORST*
Disallow: /comparison-api/*
Disallow: /*/details/map/*
Disallow: */details/print/
Disallow: */details/photos/
Disallow: */stations/
Disallow: */local-info/
Disallow: /datafeed
Disallow: /widgets
Disallow: /graph
Disallow: /ajax
Disallow: /dynimgs
Disallow: /cgi-bin
Disallow: /violation
Disallow: /xmlfeed
Disallow: /myaccount
Disallow: /ze
Disallow: /*/contact
Disallow: /askme/rating/*
Disallow: /*radius=
Allow: /*radius=0&pn
Disallow: /tracking/
Disallow: /*?rpn=*
Disallow: /*?qpn=
Disallow: /downloads
Disallow: /*5765/ZPG/*
Disallow: /*9215/ZPG/*
Disallow: /property/values/compare/*
# Disallow: /property/location/edit/*
Disallow: */report-content/*
Disallow: /find-agents/missing/
Disallow: /property/incorrect/
Disallow: /find-agents/error/
Disallow: /trustedtradesmen
# Disallow: /property/edit/
Disallow: /tips
Disallow: */add/
Disallow: /friend/
Disallow: /rockandroll
Disallow: /iheartlondon
Disallow: /*.pdf$
Disallow: /search/
Disallow: /signin*
Disallow: /useful-tools/
Disallow: /myzoopla/
Disallow: /*/edit/*
Disallow: /property/estimate/
Disallow: /property/claim/
Disallow: /appraisal/
Disallow: /property-history/
Disallow: /to-rent/fees/*
Disallow: /to-rent/offices/*
Disallow: /?rc-input-council_tax_band=
Disallow: /for-sale/houses/auction/*
Disallow: /for-sale/flats/auction/*
Disallow: /for-sale/retirement/auction/*
Disallow: /for-sale/bungalows/auction/*
Disallow: /for-sale/farms-land/auction/*
Disallow: /invest/?*show_variations=*
Disallow: /save-on-your-energy-bills/
Disallow: /moving/services/
Disallow: /finance/ssi/*
Disallow: /broadband/*
Disallow: /home-values/check-postcode.html
Disallow: /property/track/*
Disallow: */static/svg/ui*

# Baidu restricted to for sale and new homes
User-agent: Baiduspider
Disallow: /to-rent/
Disallow: /home-values/
Disallow: /house-prices/
Disallow: /find-agents/
Disallow: /market/
Disallow: /property/
Disallow: /askme/

# Slurp (Still slurping why?)
User-agent: Slurp
Disallow: /

# Mozilla/5.0 (compatible; proximic; +http://www.proximic.com/info/spider.php)
# blocked as they are making incorrect requests
User-agent: proximic
Disallow: /

User-agent: bingbot
Crawl-delay: 1

# Let Google Ads crawl everything
User-agent: Mediapartners-Google
Disallow:

Sitemap: https://www.zoopla.co.uk/xmlsitemap/sitemap/index.xml.gz

Facebook popularity

Shares / Likes / Comments
17,700

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.zoopla.co.uk
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
rent81%Check
property68%Check
Zoopla68%Check
agent65%Check
Search Property64%Check
buy63%Check
Find62%Check
Estate Agents58%Check
search58%Check
House58%Check

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