Zoopla.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
100% 
Link structure
61% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
143.70 kB
Words
1679
Media files
13
Number of links
183 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
The page title should be shorter than 580 pixels. It is 616 pixels long.
There are no duplicate words in the title
Meta description
(Critically important)
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
The length of the meta description is perfect. (817 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zoopla.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionSearch for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.
verify-v15sGBRIBu2OitdItUbuozS0V22pWw4WXsMP8K15vIKD0=
msvalidate.0120BD4007B12CDB4977964997AB208472
y_key1a4dcbe953cadecb
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
alexaVerifyIDwewxzTLpGKQ6OiSsFdJY3s7-QvE
langen
twitter:cardsummary
twitter:app:name:iphonezoopla
twitter:app:id:iphone380932800
twitter:app:name:googleplayzoopla
twitter:app:id:googleplaycom.zoopla.activity
twitter:app:url:iphonezoopla:///
twitter:app:url:googleplayandroid-app://com.zoopla.activity/zoopla/
twitter:account_id19903963
fb:admins100003926523449
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 28 words is high.
This page contains 1679 words. That's ok.
17% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: uk
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...www/_b/static/images/logo-5ead14393a.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Find the perfect home to buy or rent in the UK
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find the perfect home to buy or rent in the UK
H2 How much is your home worth?
H2 Get more from Zoopla
H2 Site links and resources
H2 Legal and corporate information
H3 Browse properties by city or town in the UK
H3 Property news
H3 Property guides & tools
H3 Explore Zoopla
H3 Build your business
H3 Follow us
H3 Mobile apps
H4 Properties for sale in London
H4 Properties for sale in Edinburgh
H4 Properties for sale in Liverpool
H4 Properties for sale in Manchester
H4 Properties to rent in London
H4 Properties to rent in Edinburgh
H4 Properties to rent in Liverpool
H4 Properties to rent in Manchester
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.zoopla.co.uk/Anchor Skip to main content
https://www.zoopla.co.uk/Zoopla
https://www.zoopla.co.uk/Anchor Menu
A-TITLE Open main navigation
/my-enquiries/Nofollow My enquiries
/property/trackNofollow View my home
https://www.zoopla.co.uk/signin/Sign in
/myaccount/Manage account
A-TITLE Manage account
/myaccount/alerts-searches/Alerts & searches
A-TITLE Alerts & searches
/myaccount/favourites/Saved properties
A-TITLE Saved properties
/myaccount/account/preferences/Email preferences
A-TITLE Email preferences
/for-sale/For sale
/for-sale/UK property for sale
/new-homes/UK new homes for sale
/for-sale/commercial/UK commercial property for sale
/find-agents/estate-agents/UK estate agents
/travel-time/Travel time search
/smartmaps/Draw a map search
/overseas/Overseas property for sale
https://www.zoopla.co.uk/Anchor Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Close menu
A-TITLE Close navigation
https://www.zoopla.co.uk/to-rent/To rent
https://www.zoopla.co.uk/to-rent/UK property to rent
/to-rent/commercial/UK commercial property to let
/find-agents/letting-agents/UK letting agents
/travel-time/?search-section=t...Text duplicate Travel time search
/smartmaps/?section=to-rentText duplicate Draw a map search
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
/house-prices/House prices
/house-prices/UK house prices & values
https://www.zoopla.co.uk/market/UK area stats
https://www.zoopla.co.uk/manage/Manage your home better
/home-values/How much is my home worth?
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
/new-homes/New homes
/new-homes/Text duplicate UK new homes for sale
/new-homes/developers/UK new build developments
/help-to-buy/Help to Buy
/shared-ownership/Shared Ownership
/retirement/Retirement New
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
/to-rent/commercial/Commercial
/to-rent/commercial/Text duplicate UK commercial property to let
/for-sale/commercial/Text duplicate UK commercial property for sale
/find-agents/commercial-agents/UK commercial agents
/commercial/space-calculator/Office space calculator
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
/overseas/Overseas
/overseas/Text duplicate Overseas property for sale
/find-agents/overseas-agents/Overseas agents
/overseas/currency-zone/Currency zone
/overseas/property/spain/Property for Sale in Spain
/overseas/property/france/Property for Sale in France
/overseas/property/portugal/Property for Sale in Portugal
/overseas/property/united-states/Property for Sale in the United States
/overseas/property/italy/Property for Sale in Italy
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
/find-agents/Find agents
/find-agents/estate-agents/Text duplicate UK estate agents
/find-agents/letting-agents/Text duplicate UK letting agents
/find-agents/commercial-agents/Text duplicate UK commercial agents
/find-agents/overseas-agents/Text duplicate Overseas agents
/award-winning-agents/Award winning agents
/valuation/Get agent valuation
/for-agents-and-developers/List with Zoopla and build your business today
/for-agents-and-developers/Find out more
https://pro.zoopla.co.uk/loginExternal Subdomain I'm a Zoopla agent, I want to login to ZooplaPro
https://pro.zoopla.co.uk/loginExternal Subdomain Login
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
/discover/Discover
/discover/property-news/corona...Coronavirus: latest property market news, information and advice
/discover/property-news/corona...Coronavirus: what it means for mortgages
/discover/property-news/corona...Coronavirus: UK lockdown extended for 'at least' three more weeks
/discover/property-news/All property news
/worth/zooploma/Zooplomas
/discover/Property guides
/moving/buyers-guide/Moving guides for buyers
/moving/renters-guide/Moving guides for renters
/runningcosts/Running Costs
/treehouse/Treehouse
/find-agents/Find an agent
/save-on-your-energy-bills/Nofollow Save on your energy bills
https://www.zoopla.co.uk/Anchor Text duplicate Back
A-TITLE Back to main navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close navigation
https://www.zoopla.co.uk/Anchor Text duplicate Close menu
A-TITLE Close
https://www.zoopla.co.uk/Anchor Skip to footer
/for-sale/Text duplicate For sale
https://www.zoopla.co.uk/to-rent/Text duplicate To rent
/house-prices/House prices & values
/tips/keywords/Nofollow What is this?
A-TITLE What is Keywords search?
/valuation/Get your free home valuation
/travel-time/Travel time search Search for properties based on how far you want to travel
/smartmaps/SmartMaps Draw your own boundaries of where you'd like to buy or rent
/for-sale/property/london/Properties for sale in London
IMG-ALT London properties for sale
/for-sale/property/edinburgh/Properties for sale in Edinburgh
IMG-ALT Edinburgh properties for sale
/for-sale/property/liverpool/Properties for sale in Liverpool
IMG-ALT Liverpool properties for sale
/for-sale/property/manchester/Properties for sale in Manchester
IMG-ALT Manchester properties for sale
/for-sale/property/aberdeen/Aberdeen properties for sale
/for-sale/property/birmingham/Birmingham properties for sale
/for-sale/property/bristol/Bristol properties for sale
/for-sale/property/cardiff/Cardiff properties for sale
/for-sale/property/coventry/Coventry properties for sale
/for-sale/property/derby/Derby properties for sale
/for-sale/property/devon/Devon properties for sale
/for-sale/property/dundee/Dundee properties for sale
/for-sale/property/essex/Essex properties for sale
/for-sale/property/glasgow/Glasgow properties for sale
/for-sale/property/hull/Hull properties for sale
/for-sale/property/kent/Kent properties for sale
/for-sale/property/leicester/Leicester properties for sale
/for-sale/property/northampton/Northampton properties for sale
/for-sale/property/nottingham/Nottingham properties for sale
/for-sale/property/plymouth/Plymouth properties for sale
/for-sale/property/reading/Reading properties for sale
/for-sale/property/sheffield/Sheffield properties for sale
/for-sale/property/southampton/Southampton properties for sale
/for-sale/property/swansea/Swansea properties for sale
/for-sale/property/uk/UK properties for sale
https://www.zoopla.co.uk/sitemap/Browse all cities and towns in the UK
/to-rent/property/london/Properties to rent in London
IMG-ALT London properties to rent
/to-rent/property/edinburgh/Properties to rent in Edinburgh
IMG-ALT Edinburgh properties to rent
/to-rent/property/liverpool/Properties to rent in Liverpool
IMG-ALT Liverpool properties to rent
/to-rent/property/manchester/Properties to rent in Manchester
IMG-ALT Manchester properties to rent
/to-rent/property/aberdeen/Aberdeen properties to rent
/to-rent/property/birmingham/Birmingham properties to rent
/to-rent/property/bristol/Bristol properties to rent
/to-rent/property/cardiff/Cardiff properties to rent
/to-rent/property/coventry/Coventry properties to rent
/to-rent/property/derby/Derby properties to rent
/to-rent/property/devon/Devon properties to rent
/to-rent/property/dundee/Dundee properties to rent
/to-rent/property/essex/Essex properties to rent
/to-rent/property/glasgow/Glasgow properties to rent
/to-rent/property/hull/Hull properties to rent
/to-rent/property/kent/Kent properties to rent
/to-rent/property/leicester/Leicester properties to rent
/to-rent/property/northampton/Northampton properties to rent
/to-rent/property/nottingham/Nottingham properties to rent
/to-rent/property/plymouth/Plymouth properties to rent
/to-rent/property/reading/Reading properties to rent
/to-rent/property/sheffield/Sheffield properties to rent
/to-rent/property/southampton/Southampton properties to rent
/to-rent/property/swansea/Swansea properties to rent
/to-rent/property/uk/UK properties to rent
https://www.zoopla.co.uk/sitemap/Text duplicate Browse all cities and towns in the UK
/discover/property-news/corona...Coronavirus: latest property market news, information and advice Keep up to date with how the COVID-19 pandemic is affecting the UK property market.
/discover/property-news/corona...Coronavirus: what it means for mortgages While one in nine homeowners have taken a mortgage holiday, the UK's lowest ever interest rate means it's worth keep...
/discover/property-news/corona...Coronavirus: UK lockdown extended for 'at least' three more weeks The government has confirmed a three-week extension to the UK lockdown due to the coronavir...
/discover/property-news/Read more property news
/discover/buying/Buying property guides Get the latest advice and tips on buying property
/discover/Browse more guides and tools
/home-values/What's my home worth?
/find-agents/Text duplicate Find an agent
https://www.zoopla.co.uk/help/New window Help
/for-sale/Text duplicate For sale
/new-homes/Text duplicate New homes
/discover/property-news/Property News
https://www.zoopla.co.uk/contact/New window Contact us
https://www.zoopla.co.uk/to-rent/For rent
/to-rent/commercial/Text duplicate Commercial
/discover/Guides
https://www.zoopla.co.uk/sitemap/Sitemap
/house-prices/Text duplicate House prices
/overseas/Text duplicate Overseas
/postcode-finder/Postcode finder
https://www.zoopla.co.uk/privacy/Privacy
/privacy/cookiesCookie policy
https://www.zoopla.co.uk/terms/Terms of use
/slavery-statement/Slavery Statement
/treehouse/Text duplicate Treehouse
/for-agents-and-developers/Agents & Developers
https://www.zoopla.co.uk/display/Display advertising
/partnerships/Partnerships
/useful-tools/Nofollow Useful Tools
https://www.zoopla.co.uk/about/About us
/members/terms/Member T&Cs
https://developer.zoopla.co.uk/New window External Subdomain API
/press/releases/Press
https://pro.zoopla.co.uk/New window External Subdomain ZooplaPro
A-TITLE Opens in a new window
https://realtime-listings.webs...New window External Subdomain Data feeds
https://careers.zoopla.co.uk/New window Nofollow External Subdomain Jobs
https://careers.zoopla.co.uk/t...New window External Subdomain Tax Strategy
https://www.facebook.com/ZooplaUKNofollow External Facebook
A-TITLE Zoopla Fan Page
https://twitter.com/zooplaNofollow External Twitter
A-TITLE Tweets via Zoopla
https://www.linkedin.com/compa...Nofollow External Linkedin
A-TITLE Zoopla on LinkedIn
https://www.instagram.com/zooplaNofollow External Instagram
A-TITLE Instagram Zoopla
https://www.youtube.com/user/Z...Nofollow External YouTube
A-TITLE YouTube Zoopla
https://uk.pinterest.com/zooplaNofollow External Subdomain Pinterest
A-TITLE Pinterest Zoopla
https://app.appsflyer.com/id38...Nofollow External Subdomain Get the Zoopla App at the App Store
A-TITLE Get the Zoopla App at the App Store
https://app.appsflyer.com/com....Nofollow External Subdomain Get the Zoopla App on Google Play
A-TITLE Get the Zoopla App on Google Play
/property/estimate/about/Zoopla Estimates
/property/streets/Street index
/sitemap/popular-areas/Popular areas

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.zoopla.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (144 kB).

HTTP Response Header

NameValue
dateSun, 26 Apr 2020 15:56:44 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
servernginx
varyAccept-Encoding
varyUser-Agent
set-cookie79 Characters
pragmano-cache
cache-controlno-cache
x-powered-byPassion
x-core-missionEmpowering consumers with the resources they need to make better-informed property decisions
x-jobsIf you're reading this, maybe you should be working at Zoopla? Please visit www.zoopla.co.uk/jobs/
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains
expiresSun, 26 Apr 2020 15:56:44 GMT
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 13,669 referring domains.
This website has 7,906,499 backlinks.
This website has backlinks from 9,267 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#     ___           ___           ___           ___                       ___
#    /  /\         /  /\         /  /\         /  /\                     /  /\
#   /  /::|       /  /::\       /  /::\       /  /::\                   /  /::\
#  /  /:/:|      /  /:/\:\     /  /:/\:\     /  /:/\:\  ___     ___    /  /:/\:\
# /  /:/|:|__   /  /:/  \:\   /  /:/  \:\   /  /:/~/:/ /__/\   /  /\  /  /:/~/::\
#/__/:/ |:| /\ /__/:/ \__\:\ /__/:/ \__\:\ /__/:/ /:/  \  \:\ /  /:/ /__/:/ /:/\:\
#\__\/  |:|/:/ \  \:\ /  /:/ \  \:\ /  /:/ \  \:\/:/    \  \:\  /:/  \  \:\/:/__\/
#    |  |:/:/   \  \:\  /:/   \  \:\  /:/   \  \::/      \  \:\/:/    \  \::/
#    |  |::/     \  \:\/:/     \  \:\/:/     \  \:\       \  \::/      \  \:\
#    |  |:/       \  \::/       \  \::/       \  \:\       \__\/        \  \:\
#    |__|/         \__\/         \__\/         \__\/                     \__\/

User-agent: *
Disallow: /sort.html*
Disallow: /*?st=EORST*
Disallow: /comparison-api/*
Disallow: /*/details/map/*
Disallow: */details/print/
Disallow: */details/photos/
Disallow: */stations/
Disallow: */local-info/
Disallow: /datafeed
Disallow: /widgets
Disallow: /graph
Disallow: /ajax
Disallow: /dynimgs
Disallow: /cgi-bin
Disallow: /violation
Disallow: /xmlfeed
Disallow: /myaccount
Disallow: /ze
Disallow: /*/contact
Disallow: /askme/rating/*
Disallow: /*radius=
Allow: /*radius=0&pn
Disallow: /tracking/
Disallow: /*?rpn=*
Disallow: /*?qpn=
Disallow: /downloads
Disallow: /*5765/ZPG/*
Disallow: /*9215/ZPG/*
Disallow: /property/values/compare/*
# Disallow: /property/location/edit/*
Disallow: */report-content/*
Disallow: /find-agents/missing/
Disallow: /property/incorrect/
Disallow: /find-agents/error/
Disallow: /trustedtradesmen
# Disallow: /property/edit/
Disallow: /tips
Disallow: */add/
Disallow: /friend/
Disallow: /rockandroll
Disallow: /iheartlondon
Disallow: /*.pdf$
Disallow: /search/
Disallow: /signin*
Disallow: /useful-tools/
Disallow: /myzoopla/
Disallow: /*/edit/*
Disallow: /property/estimate/
Disallow: /property/claim/
Disallow: /appraisal/
Disallow: /property-history/
Disallow: /to-rent/fees/*
Disallow: /to-rent/offices/*
Disallow: /?rc-input-council_tax_band=
Disallow: /for-sale/houses/auction/*
Disallow: /for-sale/flats/auction/*
Disallow: /for-sale/retirement/auction/*
Disallow: /for-sale/bungalows/auction/*
Disallow: /for-sale/farms-land/auction/*
Disallow: /invest/?*show_variations=*
Disallow: /save-on-your-energy-bills/
Disallow: /moving/services/
Disallow: /finance/ssi/*
Disallow: /broadband/*
Disallow: /home-values/check-postcode.html
Disallow: /property/track/*
Disallow: */static/svg/ui*

# Baidu restricted to for sale and new homes
User-agent: Baiduspider
Disallow: /to-rent/
Disallow: /home-values/
Disallow: /house-prices/
Disallow: /find-agents/
Disallow: /market/
Disallow: /property/
Disallow: /askme/

# Slurp (Still slurping why?)
User-agent: Slurp
Disallow: /

# Mozilla/5.0 (compatible; proximic; +http://www.proximic.com/info/spider.php)
# blocked as they are making incorrect requests
User-agent: proximic
Disallow: /

User-agent: bingbot
Crawl-delay: 1

# Let Google Ads crawl everything
User-agent: Mediapartners-Google
Disallow:

Sitemap: https://www.zoopla.co.uk/xmlsitemap/sitemap/index.xml.gz

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Zoopla > Search Property to Buy, Rent, House Prices, Estate Agents
https://www.zoopla.co.uk/
Search for property with the UK's leading resource. Browse houses and flats for sale and to rent, and find estate agents in your area.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
rent77%Check
UK property71%Check
property61%Check
Zoopla61%Check
Search Property57%Check
Buy56%Check
Find54%Check
an agent50%Check
Estate Agents49%Check
search49%Check

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