Adweek.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
47% 
Page structure
100% 
Link structure
38% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
364.10 kB
Words
401
Media files
15
Number of links
100 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Adweek
The page title is too short. (74 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Breaking News in Advertising, Media and Technology
The length of the meta description is perfect. (327 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.adweek.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
aw_client_ip34.237.254.66
robotsfollow, index, max-image-preview:large
titleAdweek
descriptionBreaking News in Advertising, Media and Technology
datePublished2017-01-25T17:57:15-0500
post_id148
post_typepage
auth_overrideEmpty
auth_override_start_dateEmpty
auth_override_end_dateEmpty
isTodayEmpty
categoriesEmpty
generatorWordPress 6.4.5
msapplication-TileImagehttps://www.adweek.com/wp-content/uploads/2020/08/246x0w.png?w=246
apple-itunes-appapp-id=570229326
theme-color#000
keywordsEmpty
langen-us
twitter:cardsummary_large_image
twitter:site@adweek
twitter:titleAdweek
twitter:descriptionBreaking News in Advertising, Media and Technology
twitter:creator@adweek
twitter:imagehttps://www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png
fb:admins34404791,617231194
fb:pages126756847074
fb:app_id329778260413541
og:descriptionBreaking News in Advertising, Media and Technology
og:titleAdweek
og:urlhttps://www.adweek.com
og:typearticle
og:imagehttps://www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 1 paragraph/s was/were found on this page.
There are only 401 words on this page. Good pages should have about 800 words of useful content.
23.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Images-1180683642.jpg?w=640&h=360&crop=1This is a Profile
...ding-removed-2022.jpg?w=640&h=360&crop=1This is a Profile
...ilon-eb-091624-hp.jpg?w=652&h=367&crop=1
Insecure Content
This is a Profile
...-04-at-1.21.05-PM.png?w=640&h=360&crop=1This is a Profile
...e-ai-meetkai-2024.jpg?w=640&h=360&crop=1This is a Profile
...mersive-091024-hp.jpg?w=640&h=360&crop=1As the customer journey evolves, brands need to adjust their strategy to bring their messages to life across all touchpoints.
...ding-removed-2022.jpg?w=640&h=360&crop=1Chain with a link breaking
...transparency-2024.jpg?w=640&h=360&crop=1Google antitrust case
...pp-payments-2022.webp?w=640&h=360&crop=1Googles office in California.
...gle-doj-case-2023.jpg?w=640&h=360&crop=1the word google over nd over
.../mpoy-adweek-2024.jpg?w=640&h=360&crop=1This is a Profile
...tars-gallery-2024.jpg?w=640&h=360&crop=1This is a Profile
...dams-beers-2024-1.jpg?w=640&h=360&crop=1This is a Profile
...s-clugston-1-2024.jpg?w=640&h=360&crop=1This is a Profile
...t/src/images/logos/adweek-logo-white.svgAdweek Logo

Page structure

H1 heading
(Critically important)
FROM ADWEEK BRANDED WITH AMAZON ADS
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 FROM ADWEEK BRANDED WITH AMAZON ADS
H2 About
H2 Subscriptions
H2 Events
H2 Publications
H3 The Adweek Resource Library
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.adweek.com/Subdomain No Text
https://www.adweek.com/agencies/Agencies
/vertical/brand-marketing/Subdomain Brand Marketing
/vertical/commerce/Subdomain Commerce
/vertical/convergent-tv/Subdomain Convergent TV
/vertical/creativity/Subdomain Creativity
/vertical/media/Subdomain Media
/vertical/performance-marketing/Subdomain Performance Marketing
/vertical/programmatic/Subdomain Programmatic
https://www.adweek.com/agencies/Text duplicate Agencies
/vertical/brand-marketing/Subdomain Text duplicate Brand Marketing
/vertical/commerce/Subdomain Text duplicate Commerce
/vertical/convergent-tv/Subdomain Text duplicate Convergent TV
/vertical/creativity/Subdomain Text duplicate Creativity
/vertical/media/Subdomain Text duplicate Media
/vertical/performance-marketing/Subdomain Text duplicate Performance Marketing
/vertical/programmatic/Subdomain Text duplicate Programmatic
/convergent-tv/kevin-smith-bus...Subdomain IMG-ALT This is a Profile
/category/branding/Subdomain Branding
/convergent-tv/kevin-smith-bus...Subdomain The Business of Being Kevin Smith
/programmatic/the-trade-desk-t...Subdomain Text duplicate IMG-ALT This is a Profile
/category/ad-tech/Subdomain Ad Tech Industry News
/programmatic/the-trade-desk-t...Subdomain Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial
/sponsored/the-next-generation...Subdomain Text duplicate IMG-ALT This is a Profile
/sponsored/the-next-generation...Subdomain Brandshare
/sponsored/the-next-generation...Subdomain The Next Generation of Owned-Channel Messaging Is Person-First
/agencyspy/revolving-door-agen...Subdomain Text duplicate IMG-ALT This is a Profile
/category/revolving-door/Subdomain Revolving Door
/agencyspy/revolving-door-agen...Subdomain Revolving Door Agency Moves: Barbarian, Havas, WPP & More
/media/charlamagne-tha-god-inv...Subdomain Text duplicate IMG-ALT This is a Profile
/category/artificial-intellige...Subdomain AI News
/media/charlamagne-tha-god-inv...Subdomain Why Charlamagne Tha God Is Investing in an AI and Metaverse Company
/tvnewser/kamala-harris-post-d...Subdomain Watch Kamala Harris’ First Post-Debate Interview
/programmatic/the-trade-desk-t...Subdomain Text duplicate Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial
/tvnewser/ticker-msnbc-live-cn...Subdomain Ticker: MSNBC: Live Will Air on Saturday Night
/performance-marketing/?itm_so...Subdomain Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
/webinars/yes-privacy-and-perf...Subdomain Yes, Privacy and Performance Can Co-Exist
/sponsored/the-customer-journe...Subdomain FROM ADWEEK BRANDED WITH AMAZON ADS The Customer Journey Reimagined
/lineup/googles-adtech-trial/Subdomain Google’s Adtech Trial
/lineup/googles-adtech-trial/Subdomain No Text
/programmatic/the-trade-desk-t...Subdomain IMG-ALT Chain with a link breaking
/category/ad-tech/Subdomain Text duplicate Ad Tech Industry News
/programmatic/the-trade-desk-t...Subdomain Text duplicate Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial
/contributor/catherine-perloff/Subdomain Catherine Perloff
/programmatic/a-former-google-...Subdomain IMG-ALT Google antitrust case
/category/ad-tech/Subdomain Text duplicate Ad Tech Industry News
/programmatic/a-former-google-...Subdomain Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’
/contributor/catherine-perloff/Subdomain Text duplicate Catherine Perloff
/programmatic/inside-googles-a...Subdomain IMG-ALT Googles office in California.
/category/ad-tech/Subdomain Text duplicate Ad Tech Industry News
/programmatic/inside-googles-a...Subdomain Inside the First Day of Google’s Adtech Antitrust Trial
/contributor/catherine-perloff/Subdomain Text duplicate Catherine Perloff
/programmatic/3-key-areas-of-f...Subdomain IMG-ALT the word google over nd over
/category/ad-tech/Subdomain Text duplicate Ad Tech Industry News
/programmatic/3-key-areas-of-f...Subdomain 3 Key Areas of Focus in Google’s Upcoming Adtech Antitrust Trial
/contributor/lucinda-southern/Subdomain Lucinda Southern
/contributor/trishla-ostwal/Subdomain Trishla Ostwal
/contributor/catherine-perloff/Subdomain Text duplicate Catherine Perloff
/category/magazine/Subdomain Magazine
/category/magazine/Subdomain No Text
/media/media-plan-of-the-year-...Subdomain Text duplicate IMG-ALT This is a Profile
/category/media-plan-of-the-year/Subdomain Media Plan of the Year
/media/media-plan-of-the-year-...Subdomain Media Plan of the Year: 24 Campaigns That Cut Through the Noise
/agencies/adweek-inaugural-age...Subdomain Text duplicate IMG-ALT This is a Profile
/category/agency-all-stars/Subdomain Agency All Stars
/agencies/adweek-inaugural-age...Subdomain Presenting ADWEEK’s Inaugural Agency All-Stars
/brand-marketing/perspective-s...Subdomain Text duplicate IMG-ALT This is a Profile
/category/perspective/Subdomain Perspective
/brand-marketing/perspective-s...Subdomain It Started With One Beer, but Samuel Adams Is So Much More
/agencies/design-bridge-partne...Subdomain Text duplicate IMG-ALT This is a Profile
/category/off-the-clock/Subdomain Off the Clock
/agencies/design-bridge-partne...Subdomain This CCO Has Surfed 6 Continents and Even Makes the Surfboards
/resource-library/?utm_source=...New window Subdomain See What’s New
https://www.facebook.com/Adweek/External Subdomain No Text
https://twitter.com/AdweekExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.tiktok.com/@adweekExternal Subdomain No Text
https://www.instagram.com/adweek/External Subdomain No Text
https://www.adweek.com/about/New window Subdomain About
https://www.adweek.com/about/About Us
/contact-us/Contact Us
https://www.adweek.com/mediakit/Media Kit
/editorial-calendar/Editorial Calendar
/event-calendar/Event Calendar
https://www.adweek.com/sponsored/Sponsor Content
https://www.adweek.com/careers/Subdomain ADWEEK Careers
https://jobs.adweek.com/compan...External Subdomain Industry Job Openings
/subscribe-footer/Subdomain Subscriptions
/subscribe-footer/New window Subscription Options
https://www.adweek.com/faq/FAQs
/newsletter-signup/Newsletters
https://www.adweek.com/faq/New window Subdomain Anchor Customer Service
/events-and-awards/Subdomain Events
https://www.adweek.com/awards/Awards
https://www.adweek.com/events/ADWEEK Events
https://www.adweek.com/webinars/Webinars
https://www.adweek.com/webinars/On-Demand Webinars
https://adweeklicensing.com/New window External Trophies / Awards / Seals
/category/premium-events/On-Demand Event Videos
https://www.adweek.com/Subdomain Publications
/blognetwork/ADWEEK Blog Network
https://www.adweek.com/podcasts/ADWEEK Podcast Network
https://www.adweek.com/rss/RSS
/subscribe-backissues/New window Back Issues
https://www.adweek.com/reprints/Reprints / E-Prints
https://privacyportal.onetrust...External Subdomain Do not sell my personal information
https://www.adweek.com/terms-use/Subdomain Terms of Use
/privacy-policy/Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.adweek.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (364 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length48707
dateSun, 15 Sep 2024 10:38:13 GMT
set-cookie178 Characters
servernginx
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
link<https://www.adweek.com/>; rel=shortlink
x-rqdca7 96 184 443
accept-rangesbytes
x-zephr-cachehit
x-zephr-origin-timestamp2024-09-15T10:32:47.014Z
cache-controlno-cache, no-store, no-transform
content-encodinggzip
varyAccept-Encoding
x-cacheMiss from cloudfront
via1.1 e016ea20838aeed1d878a5244c9e2552.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P6
alt-svch3=":443"; ma=86400
x-amz-cf-idyA81G5UtmZ6vt-nX7zUKW3_PiEhgQiISnnMjQZy8OP9LQxkQHWdncw==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 58,713 referring domains.
This page has 5,467,195 backlinks.
This page has backlinks from 35,124 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.adweek.com
Adweek
Breaking News in Advertising, Media and Technology

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ADWEEK81%Check
Brand52%Check
AMAZON52%Check
ADS52%Check
BRANDED50%Check
Media46%Check
News46%Check
Tech46%Check
Brand Marketing43%Check
Industry News40%Check

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