Bto.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
67% 
Page structure
100% 
Link structure
83% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
57.50 kB
Words
532
Media files
18
Number of links
61 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the British Trust for Ornithology | BTO - British Trust for Ornithology
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 713 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
cleartypeon
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 532 words. That's ok.
31.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...l/themes/egret/img/bto-logo-portrait.gifThe British Trust for OrnithologyHome
...en-sandpiper-mike-lane.jpg?itok=RShdaxnoNo alt attribute providedGreen Sandpiper, by Mike Lane
...rd-by-adrian-dancy-bto.jpg?itok=Dz9C-UTRNo alt attribute providedBlackbird, by Adrian Dancy / BTO
...al_great_spotted_eagle.jpg?itok=3aKMCyp9Greater Spotted Eagle, by David Tipling / BTOGreater Spotted Eagle, by David Tipling / BTO
...ic/cuckoo-by-mike-lane.jpg?itok=xxGpOfhwNo alt attribute providedCuckoo, by Mike Lane
...nteers_birdwatching_by_david_tipling.jpgNo alt attribute providedFour volunteers birdwatching, by David Tipling / BTO
...anch_with_blossom_by_liz_cutting_bto.jpgNo alt attribute providedBlackcap on a branch with blossom, by Liz Cutting / BTO
...nnets-on-rock-by-edmund-fellowes-bto.jpgGannets on a rock, by Edmund Fellowes / BTO
...nership_agreement_by_tom_stewart_bto.jpgJuliet Vickery signing a partnership agreement, by Tom Stewart / BTO
...ng_by_sarah_kelman_bto.png?itok=1H9w1wkVArctic Tern, by Sarah Kelman / BTO
...y_mike_newbry_unsplash.jpg?itok=DhnCN5qxView of Edinburgh city, by Mike Newbry / Unsplash
...uth-bird-camp-rob-read.jpg?itok=bcbwvefsBTO YOuth BIrd Camp, by Rob Read / BTO
...by-edmund-fellowes-bto.jpg?itok=DzEeD64aBumblebee / Common Carder, by Edmund Fellowes / BTO
...watching_on_a_boat_bto.jpg?itok=LpqfKBqxNo alt attribute providedYoung person birdwatching on a boat.
...birdwatching_in_a_wood.jpg?itok=q0b16cfoNo alt attribute providedThree people birdwatching in a wood.
...ng-by-steve-willis-bto.jpg?itok=6E8e7K-sNo alt attribute providedVolunteer birdwatching, by Steve Willis / BTO
/sites/all/themes/egret/img/logo-bw.pngBTO Logo
...undraising-regulator-logo-white-80px.pngThe Fundraising Regulator logoRegistered with the Fundraising Regulator

Page structure

H1 heading
(Critically important)
BTO - the British Trust for Ornithology
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 BTO - the British Trust for Ornithology
H2 Join BTO to support our science
H2 A world inspired by birds and informed by science.
H2 four_volunteers_birdwatching_by_david_tipling.jpg
H2 blackcap_on_branch_with_blossom_by_liz_cutting_bto.jpg
H2 BTO Consulting
H2 Partnerships
H2 More about BTO
H2 BTO – Birds Science People
H3 A Vector-Borne RADAR project relating to the Usutu virus
H3 Active European warzone impacts raptor migration
H3 Track our Cuckoos as they migrate
H3 About BTO
H3 National offices
H3 BTO Youth
H3 Events
H3 Safeguarding Policy
H3 Equity, Diversity and Inclusion (EDI) Statement
H3 Guidance for volunteer fieldworkers
H4 Making birdwatching count
H4 Championing impartial science
H4 Sharing our bird knowledge
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.bto.org/Anchor Skip to main content
https://www.bto.org/IMG-ALT The British Trust for Ornithology
https://www.bto.org/Anchor ☰ Menu
A-TITLE Site Navigation
/how-you-can-help/donateDonate
/how-you-can-help/joinJoin
/how-you-can-help/take-part-pr...Volunteer
/difference-we-makeThe difference we make
/how-you-can-helpHow you can help
https://www.bto.org/our-scienceOur science
/understanding-birdsUnderstanding birds
/develop-your-skillsDevelop your skills
/how-you-can-help/join-btoSubdomain Join BTO to support our science From as little as £3 a month you can help us gather vital evidence and drive positive change for the UK’s birds.
/understanding-birdsinspired by birds
https://www.bto.org/our-scienceinformed by science
/our-science/projects/blackbir...Project A Vector-Borne RADAR project relating to the Usutu virus The Blackbirds in Gardens project aims to help us understand how Blackbirds use gardens and ...
/our-science/publications/peer...Publication Active European warzone impacts raptor migration Collaborative research involving BTO has examined the effects of the conflict in Ukraine on the ...
IMG-ALT Greater Spotted Eagle, by David Tipling / BTO
https://www.bto.org/cuckoosProject Track our Cuckoos as they migrate The Cuckoo Tracking Project has been revealing new discoveries about how Cuckoos migrate, and the challenges they f...
/file/fourvolunteersbirdwatchi...four_volunteers_birdwatching_by_david_tipling.jpg
/how-you-can-help/take-part-pr...range of projects
/how-you-can-help/take-part-pr...Take Part
/file/blackcaponbranchwithblos...blackcap_on_branch_with_blossom_by_liz_cutting_bto.jpg
/community/news/e-newsletterSubdomain Subscribe
/our-science/bto-consultingConsulting
/about-bto/partnershipsPartnerships
https://www.bto.org/about-btoSubdomain About BTO Learn about us, our science and how we deliver positive change for birds and people.
IMG-ALT Arctic Tern, by Sarah Kelman / BTO
/about-bto/national-officesSubdomain National offices Find out more about BTO in Wales, Scotland and Northern Ireland.
IMG-ALT View of Edinburgh city, by Mike Newbry / Unsplash
/about-bto/bto-youthSubdomain BTO Youth News, events, blogs, opportunities and resources for young people in the UK.
IMG-ALT BTO YOuth BIrd Camp, by Rob Read / BTO
/community/eventsSubdomain Events From bumblebee and bird ID to Youth Camps and survey techniques, attend an event.
IMG-ALT Bumblebee / Common Carder, by Edmund Fellowes / BTO
/about-bto/safeguarding-policyArticle Safeguarding Policy Read about BTO’s approach to welfare, and to safeguarding children (under 18) and vulnerable adults who engage with us for a vari...
/about-bto/promises-and-polici...Article Equity, Diversity and Inclusion (EDI) Statement Read about BTO’s commitment to, and statement on, equity, diversity and inclusivity (EDI).
/how-you-can-help/take-part-pr...Article Guidance for volunteer fieldworkers Information about insurance, access rights, safeguarding, health and safety, and our Fieldwork Hazard Checklist.
https://www.bto.org/IMG-ALT BTO Logo
A-TITLE Home
/difference-we-makeText duplicate The difference we make
/how-you-can-helpText duplicate How you can help
https://www.bto.org/our-scienceText duplicate Our science
/understanding-birdsText duplicate Understanding birds
/develop-your-skillsText duplicate Develop your skills
https://www.bto.org/about-btoAbout BTO
/community/bto-blogBlog
/about-bto/bto-youthBTO Youth
/about-bto/contact-usContact us
/develop-your-skills/training-...Courses
/how-you-can-help/donateText duplicate Donate
/community/eventsEvents
/about-bto/promises-and-polici...Inclusivity (EDI)
/about-bto/job-opportunitiesJobs
/about-bto/library-and-archivesLibrary and Archives
/about-bto/national-officesNational offices
/community/newsNews
/about-bto/press-releasesPress releases
/community/regional-networkRegional Network
/about-bto/safeguarding-policySafeguarding
https://british-trust-for-orni...External Subdomain Shop
/about-bto/our-staffStaff
/about-bto/sustainability-policySustainability
/develop-your-skills/training-...Training
/how-you-can-help/take-part-pr...Text duplicate Volunteer
/how-you-can-help/report-somet...Report it to us
http://x.com/_btoExternal X
http://www.facebook.com/The.BTOExternal Subdomain Facebook
https://www.instagram.com/btob...External Subdomain Instagram
https://www.youtube.com/user/B...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
/community/news/e-newsletterSign up today
https://www.bto.org/cookiesCookies
/about-bto/privacy-statementPrivacy
/terms-conditionsTerms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bto.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateWed, 14 Aug 2024 09:32:00 GMT
serverApache
x-drupal-cacheHIT
varyCookie,Accept-Encoding
content-languageen
x-content-type-optionsnosniff
cache-controlpublic, max-age=86400
expiresSun, 19 Nov 1978 05:00:00 GMT
content-encodinggzip
content-security-policyframe-ancestors webtest.bto.org webtest2.bto.org www.bto.org app.bto.org data.bto.org cftest.bto.org static.bto.org;
etag"1723627359-1"
last-modifiedWed, 14 Aug 2024 09:22:39 GMT
x-frame-optionsSAMEORIGIN
transfer-encodingchunked
content-typetext/html; charset=utf-8
strict-transport-securitymax-age=31536000; includeSubDomains; preload
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,567 referring domains.
This page has 129,018 backlinks.
This page has backlinks from 2,716 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
Disallow: /node/
Disallow: /taxonomy/
Disallow: /taxonomy/term/
Disallow: /volunteer-surveys/ringing/ringing-permit-renewal-form
Disallow: /volunteer-surveys/ringing/ringing-trainee-approval-form
Disallow: /news-events/events/book-online
Disallow: /pt-pt/
Disallow: /pt/
Disallow: /cy-cy/
Disallow: /file/
Disallow: /understanding-birds/species/test
Disallow: /understanding-birds/species/test/
Disallow: /page-elements-example
Disallow: /how-you-can-help/help-fund-our-work/appeals/our-lost-seabirds-alt-1
Disallow: /how-you-can-help/help-fund-our-work/appeals/our-lost-seabirds-alt-2
Disallow: /nest-recording-scheme-survey-sign
Disallow: /my-bto/ringing-scheme-training-questionnaire
Disallow: /our-science/projects/ringing/ringing-permit-renewal-form
Disallow: /our-science/projects/ringing/ringing-trainee-approval-form

#CiviCRM forms
Disallow: /civicrm/

# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

# Hidden files
User-agent: *
Disallow: /sites/default/files/u17/downloads/restricted/
Disallow: /sites/default/files/u17/downloads/unlisted/

# path to cuckoo scripts
User-agent: *
Disallow: /cuckoos_argos/

# block ChatGPT
User-agent: GPTBot 
Disallow: /

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BTO77%Check
British63%Check
Trust63%Check
Ornithology63%Check
British Trust Ornithology63%Check
Read BTO55%Check
help us52%Check
Welcome British Trust Ornithology50%Check
Volunteer46%Check
birdwatching46%Check

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