Southwest.com - SEO Checker

Overview of the SEO Check
Meta information
81% 
Page quality
48% 
Page structure
58% 
Link structure
0% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
8.10 kB
Words
0
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Southwest Airlines | Book Flights, Make Reservations & Plan a Trip
The page title should be shorter than 580 pixels. It is 599 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Find low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.
The length of the meta description is perfect. (875 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.southwest.com/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
There should not be dynamic parameters in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
titleSouthwest Airlines | Book Flights, Make Reservations & Plan a Trip
descriptionFind low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.
langen
twitter:cardsummary_large_image
twitter:site@SouthwestAir
twitter:creator@SouthwestAir
twitter:titleSouthwest Airlines | Book Flights, Make Reservations & Plan a Trip
twitter:descriptionFind low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.
twitter:imagehttps://www.southwest.com/swa-resources/images/swa_og_heart_blue_bg.jpg
og:titleSouthwest Airlines | Book Flights, Make Reservations & Plan a Trip
og:typewebsite
og:urlhttps://www.southwest.com/
og:imagehttps://www.southwest.com/swa-resources/images/swa_og_heart_blue_bg.jpg
og:descriptionFind low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.
og:site_nameSouthwest Airlines
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
This page seems to be an entry page, because only very few links were found.
There are no external links on this page.
No internal links were found.

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (8 kB).

HTTP Response Header

NameValue
accept-rangesbytes
content-typetext/html
etag"5ccbba38995bea2535bdfdf190b3e1a4:1724253485.352164"
last-modifiedWed, 21 Aug 2024 15:18:05 GMT
varyAccept-Encoding
x-akamai-transformedhl - 0 pmb=mNONE,3
content-encodinggzip
expiresSun, 29 Sep 2024 18:39:40 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSun, 29 Sep 2024 18:39:40 GMT
content-length2738
set-cookie100 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://mobile.southwest.com https://www.southwest.com https://www.swabiz.com;
strict-transport-securitymax-age=31536000
terms-of-serviceUnauthorized access, display, or use of Southwest's Company Information, including fare data, is prohibited by the Terms & Conditions on Southwest.com and Swabiz.com.
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 24,845 referring domains.
This page has 1,398,627 backlinks.
This page has backlinks from 13,909 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: /*cid=*=*
Disallow: /*cksum=*
Disallow: /*companyName=*
Disallow: /*confirmationNumber=*
Disallow: /*connectingAirport=*
Disallow: /*departureDate=*
Disallow: /*destinationAirport=*
Disallow: /*destinationAirport_displayed=*
Disallow: /*ding-session=*
Disallow: /*disc=*
Disallow: /*error=*
Disallow: /*fareType=*
Disallow: /*firstFlightArrivalTime=*
Disallow: /*firstFlightAverageDelayTime=*
Disallow: /*firstFlightCancellationsPercentage=*
Disallow: /*firstFlightDestination=*
Disallow: /*firstFlightEquipmentCode=*
Disallow: /*firstFlightNonConnectingStops=*
Disallow: /*firstFlightNumber=*
Disallow: /*firstFlightNumberOfFlightsInDataSet=*
Disallow: /*firstFlightOnTimeArrivalPercentage=*
Disallow: /*firstFlightOperationalCarrier=*
Disallow: /*firstFlightOrigin=*
Disallow: /*firstFlightOverThirtyMinutesLatePercentage=*
Disallow: /*firstFlightTime=*
Disallow: /*firstName=*
Disallow: /*firstOperCarrier=*
Disallow: /*flightNumber=*
Disallow: /*flightNumberDetails=*
Disallow: /*flightSummary=*
Disallow: /*fromClassic=*
Disallow: /*headlineId=*
Disallow: /*inboundMonth=*
Disallow: /*installId=*
Disallow: /*isMultiPaxSenior=*
Disallow: /*lastName=*
Disallow: /*lowFareDestinationAirport=*
Disallow: /*lowFareOriginAirport=*
Disallow: /*lowFareOutboundDateString=*
Disallow: /*lowFareReturnDateString=*
Disallow: /*memberName=*
Disallow: /*originAirport=*
Disallow: /*originAirport_displayed=*
Disallow: /*outboundMonth=*
Disallow: /*passengerFirstName=*
Disallow: /*passengerLastName=*
Disallow: /*preferredTimeOfDay=*
Disallow: /*RMID=*
Disallow: /*RRID=*
Disallow: /*rrReturnUrl=*
Disallow: /*RR_NUMBER=*
Disallow: /*secondFlightArrivalTime=*
Disallow: /*secondFlightAverageDelayTime=*
Disallow: /*secondFlightCancellationsPercentage=*
Disallow: /*secondFlightDestination=*
Disallow: /*secondFlightNonConnectingStops=*
Disallow: /*secondFlightNumber=*
Disallow: /*secondFlightNumberOfFlightsInDataSet=*
Disallow: /*secondFlightOnTimeArrivalPercentage=*
Disallow: /*secondFlightOrigin=*
Disallow: /*secondFlightOverThirtyMinutesLatePercentage=*
Disallow: /*secondFlightTime=*
Disallow: /*selectedInboundDate=*
Disallow: /*selectedOutboundDate=*
Disallow: /*SessID=*
Disallow: /*ss=*
Disallow: /*submitButton=*
Disallow: /*travelDate=*
Disallow: /*week=*
Disallow: /html/sites/mobile/
Disallow: /account/rapidrewards/certificates/freedom-award-conditions-and-terms
Disallow: /account/rapidrewards/certificates/standard-award-conditions-and-terms
Disallow: /account/rapidrewards/tier-status
Disallow: /flight/pop_onTimePerformanceDetails.html
Disallow: /flight/get-view-air-reservation.html
Disallow: /flight/viewCheckinDocument.html
Disallow: /reservations/book-reservations.html
Disallow: /flight/charter/get-a-quote.html
Disallow: /rapidrewards/rr-retrieve.html
Disallow: /html/air/routemap/

Sitemap: https://www.southwest.com/sitemap.xml

Search preview

www.southwest.com
Southwest Airlines | Book Flights, Make Reservations & Plan a T...
Find low fares to top destinations on the official Southwest Airlines website. Book flight reservations, rental cars, and hotels on southwest.com.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Southwest29%Check
Southwest Airlines26%Check
Book23%Check
flight23%Check
Airlines Book23%Check
Book Flight23%Check
reservations22%Check
Book Flights17%Check
Make Reservations17%Check
Reservations Plan15%Check

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