Cityoflawrence.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
47% 
Page structure
45% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.91 s
File size
146.80 kB
Words
367
Media files
21
Number of links
105 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Lawrence, MA | Official Website
The length of the page title is perfect. (286 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verificationGOZA9BSDVhLRTMzOLVJn5hwlmuHb-ZN5_-f9_wA54PM
category0Home
theme-colorrgb(6, 25, 81)
descriptionEmpty
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 367 words on this page. Good pages should have about 800 words of useful content.
17.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=48820No alt attribute provided
/ImageRepository/Document?documentID=48259Search
/ImageRepository/Document?documentID=48398Ayer Mill Clock TowerAyer Mill Clock Tower
data:[...] Base64Eagle, City HallEagle, City Hall
data:[...] Base64Lawrence, MALawrence, MA
data:[...] Base64Essex StEssex St
data:[...] Base64O'Riley BridgeO'Riley Bridge
data:[...] Base64Towerhill High Services Water TowerTowerhill High Services Water Tower
/ImageRepository/Document?documentID=49146Capture
data:[...] Base64Capture
data:[...] Base64Capture
data:[...] Base64Capture
data:[...] Base64Capturea
data:[...] Base64Capture
data:[...] Base64The Center 155 Haverhill Street Lawrence, Ma 01841_Page_2
/ImageRepository/Document?documentId=48257Lawrence MA Homepage
/ImageRepository/Document?documentID=48237Facebook
/ImageRepository/Document?documentID=48238Instagram
/ImageRepository/Document?documentID=48248YouTube
/ImageRepository/Document?documentID=48247X
/ImageRepository/Document?documentID=48890linked in Bw

Page structure

H1 heading
(Critically important)
Breaking News
Too many H1 headings
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Breaking News
H1 Upcoming Events
H1 Stay Connected
H3 July 2024
H4 About the City
H4 Best Place to Live
H4 Lawrence Veterans Memorial Stadium
H4 On-Street Parking
H4 Job Opportunities
H4 City of Lawrence Social Media
H4 PROSPERING LAWRENCE BUSINESS GRANT
H4 Lawrence Ciclovia
H4 5K RUN/WALK
H4 K-8 WALK-INS SUMMER REGISTRATION
H4 Boat Ramp open Wednesday to Sunday
H4 REOPENING OF THE RIVERFRONT PUBLIC RAMP
H4 VETERAN’S COFFEE SOCIAL
H4 Tue, Jul. 30
H4 Wed, Jul. 31
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cityoflawrence.com/Anchor Skip to Main Content
/MyAccount/ProfileCreateCreate a Website Account
/MyAccountWebsite Sign In
/Search/ResultsIMG-ALT Search
/27/Office-of-The-MayorOffice of The Mayor
/101/City-CouncilCity Council
/149/DepartmentsDepartments
/31/VisitorsVisitors
/150/ServicesServices
/35/BusinessBusiness
/947/VideosVideos
/9/I-Want-ToI Want To...
/501/About-the-CityNew window About the City
IMG-ALT Ayer Mill Clock Tower
/506/Best-Places-to-LiveNew window Best Place to Live
IMG-ALT Eagle, City Hall
/312New window Lawrence Veterans Memorial Stadium
IMG-ALT Lawrence, MA
/519/On-Street-ParkingNew window Subdomain On-Street Parking
IMG-ALT Essex St
/Jobs.aspxNew window Job Opportunities
IMG-ALT O'Riley Bridge
/79/City-of-Lawrence-Social-MediaNew window City of Lawrence Social Media
IMG-ALT Towerhill High Services Water Tower
https://www.cityoflawrence.com/Anchor 1 Ayer Mill Clock Tower
https://www.cityoflawrence.com/Anchor 2 Eagle, City Hall
https://www.cityoflawrence.com/Anchor 3 Lawrence, MA
https://www.cityoflawrence.com/Anchor 4 Essex St
https://www.cityoflawrence.com/Anchor 5 O'Riley Bridge
https://www.cityoflawrence.com/Anchor 6 Towerhill High Services Water Tower
/203/Online-Tax-PaymentsPay a Bill
https://www.citizenserve.com/l...New window External Subdomain Permits & Licensing
https://www.youtube.com/user/L...External Subdomain City Council Live Stream
/formcenter/city-of-lawrence-f...Subdomain Report a Concern
/161/Collection-ScheduleTrash & Recycling
/Jobs.aspxSubdomain Apply for a Job
/CivicAlerts.aspx?AID=754IMG-ALT Capture
/CivicAlerts.aspx?AID=754PROSPERING LAWRENCE BUSINESS GRANT
/CivicAlerts.aspx?AID=754Read on...
/CivicAlerts.aspx?AID=759Text duplicate IMG-ALT Capture
/CivicAlerts.aspx?AID=759Lawrence Ciclovia
/CivicAlerts.aspx?AID=759Text duplicate Read on...
/CivicAlerts.aspx?AID=758Text duplicate IMG-ALT Capture
/CivicAlerts.aspx?AID=7585K RUN/WALK
/CivicAlerts.aspx?AID=758Text duplicate Read on...
/CivicAlerts.aspx?AID=757Text duplicate IMG-ALT Capture
/CivicAlerts.aspx?AID=757K-8 WALK-INS SUMMER REGISTRATION
/CivicAlerts.aspx?AID=757Text duplicate Read on...
/CivicAlerts.aspx?AID=751IMG-ALT Capturea
/CivicAlerts.aspx?AID=751Boat Ramp open Wednesday to Sunday
/CivicAlerts.aspx?AID=751Text duplicate Read on...
/CivicAlerts.aspx?AID=749Text duplicate IMG-ALT Capture
/CivicAlerts.aspx?AID=749REOPENING OF THE RIVERFRONT PUBLIC RAMP
/CivicAlerts.aspx?AID=749Text duplicate Read on...
/CivicAlerts.aspx?AID=714IMG-ALT The Center 155 Haverhill Street Lawrence, Ma 01841_Page_2
/CivicAlerts.aspx?AID=714VETERAN’S COFFEE SOCIAL
/CivicAlerts.aspx?AID=714Read On
/CivicAlerts.aspx?CID=15View All News
/calendar.aspx?view=list&year=...30
/calendar.aspx?view=list&year=...1
/calendar.aspx?view=list&year=...2
/calendar.aspx?view=list&year=...3
/calendar.aspx?view=list&year=...4
/calendar.aspx?view=list&year=...5
/calendar.aspx?view=list&year=...6
/calendar.aspx?view=list&year=...7
/calendar.aspx?view=list&year=...8
/calendar.aspx?view=list&year=...9
/calendar.aspx?view=list&year=...10
/calendar.aspx?view=list&year=...11
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...15
/calendar.aspx?view=list&year=...16
/calendar.aspx?view=list&year=...17
/calendar.aspx?view=list&year=...18
/calendar.aspx?view=list&year=...19
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...21
/calendar.aspx?view=list&year=...22
/calendar.aspx?view=list&year=...23
/calendar.aspx?view=list&year=...24
/calendar.aspx?view=list&year=...25
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...27
/calendar.aspx?view=list&year=...28
/calendar.aspx?view=list&year=...29
/calendar.aspx?view=list&year=...Text duplicate 30
/calendar.aspx?view=list&year=...31
/calendar.aspx?view=list&year=...Text duplicate 1
/calendar.aspx?view=list&year=...Text duplicate 2
/calendar.aspx?view=list&year=...Text duplicate 3
/Calendar.aspx?EID=343307-30-2024, RETIREMENT BOARD
/Calendar.aspx?EID=343307-30-2024, RETIREMENT BOARDRead On
/Calendar.aspx?EID=342907-30-2024, HOUSING COMMITTEE
/Calendar.aspx?EID=342907-30-2024, HOUSING COMMITTEE Read On
/Calendar.aspx?EID=343107-30-2024, BUDGET AND FINANCE COMMITTEE
/Calendar.aspx?EID=343107-30-2024, BUDGET AND FINANCE COMMITTEE Read On
/Calendar.aspx?EID=343007-30-2024, COMMITTEE OF THE WHOLE
/Calendar.aspx?EID=343007-30-2024, COMMITTEE OF THE WHOLE Read On
/Calendar.aspx?EID=343407-31-2024, GREATER LAWRENCE SANITARY DISTRICT
/Calendar.aspx?EID=343407-31-2024, GREATER LAWRENCE SANITARY DISTRICT Read On
/calendar.aspx?CID=29,27,26,33...View All Events
/863Voting & Elections
/151/Public-WorksPublic Works (DPW)
/294Police Department
https://www.facebook.com/Mayor...External Subdomain Facebook
https://www.instagram.com/mayo...External Subdomain Instagram
https://www.youtube.com/user/L...External Subdomain YouTube
https://twitter.com/COL1853?re...External X
https://www.linkedin.com/compa...External Subdomain Linked In
https://www.cityoflawrence.com/IMG-ALT Lawrence MA Homepage
https://www.cityoflawrence.com/Home
/sitemapSite Map
/accessibilityAccessibility
/privacyPrivacy Policy
/site/copyrightCopyright Notices
https://outlook.office.com/New window External Subdomain Employee Email
https://www.facebook.com/Mayor...External Subdomain Text duplicate IMG-ALT Facebook
https://www.instagram.com/mayo...External Subdomain Text duplicate IMG-ALT Instagram
https://www.youtube.com/user/L...External Subdomain Text duplicate IMG-ALT YouTube
https://twitter.com/COL1853?re...External Text duplicate IMG-ALT X
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT linked in Bw

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cityoflawrence.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.91 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (147 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateSun, 28 Jul 2024 12:55:11 GMT
content-length39080
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 887 referring domains.
This page has 92,947 backlinks.
This page has backlinks from 558 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

www.cityoflawrence.com
Lawrence, MA | Official Website

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lawrence74%Check
City63%Check
LAWRENCE BUSINESS58%Check
City Hall54%Check
News50%Check
City Council50%Check
Breaking50%Check
Breaking News50%Check
GREATER LAWRENCE SANITARY DISTRICT49%Check
PROSPERING LAWRENCE BUSINESS GRANT48%Check
Show more keywords and terms

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