Clarins.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
63% 
Page structure
74% 
Link structure
56% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
154.90 kB
Words
550
Media files
12
Number of links
152 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CLARINS UK: Natural Beauty, Skincare and Make-up powered by plants.
The page title should be shorter than 580 pixels. It is 655 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
The length of the meta description is perfect. (894 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.clarins.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes
application-nameClarins
theme-color#FFFFFF
msapplication-config/on/demandware.static/Sites-clarinsuk-Site/-/default/dw8cb9fd75/images/browserconfig.xml
msapplication-TileColor#be0f34
msapplication-TileImage/on/demandware.static/Sites-clarinsuk-Site/-/default/dw99154679/images/mstile-144x144.png
msapplication-square70x70logo/on/demandware.static/Sites-clarinsuk-Site/-/default/dwd115b174/images/mstile-70x70.png
msapplication-square150x150logo/on/demandware.static/Sites-clarinsuk-Site/-/default/dw8afacc4c/images/mstile-150x150.png
msapplication-wide310x150logo/on/demandware.static/Sites-clarinsuk-Site/-/default/dw4483e8d9/images/mstile-310x150.png
msapplication-square310x310logo/on/demandware.static/Sites-clarinsuk-Site/-/default/dw6b170df7/images/mstile-310x310.png
descriptionThe Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
csrf_tokenW9ypusiLM4dFaS62QnCYhm9x6Ucjp9tLScmRZYEQHtMPegdxnryOqqIhKNrdqQqO_889S370JhfJQ_HXeenqWub-Du893El52lIetbvchgNWcQrTFP4cLMkgTI8exny2wVnEpode3gGDQNOBW8BFMhTPK_eLt2dcwQ168mDeiTJ4hc4rWKE=
facebook-domain-verificationsk9mvt948outs3qfcus0oh3gxzourg
langen
twitter:cardsummary_large_image
twitter:siteclarins
twitter:titleCLARINS UK: Natural Beauty, Skincare and Make-up powered by plants.
twitter:descriptionThe Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
og:site_nameClarins UK
og:urlhttps://www.clarins.co.uk/
og:typewebsite
og:titleCLARINS UK: Natural Beauty, Skincare and Make-up powered by plants.
og:descriptionThe Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.
Content-Security-Policyupgrade-insecure-requests
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
This page contains 550 words. That's ok.
25.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/dw7e25df34/images/logo-cba-70years.svgClarins
...5afea0/images/loader-dual-ring-100px.gifNEW Double Serum
...gamenuBspot_LIP-OIL-BALM_2024_Cherry.jpglip oil balm
...NCE_Still-Life_MegamenuBspot-202x150.jpgNo alt attribute provided
...6372152/Precious_Nav/Flyout-skincare.pngHighlighted Category Image
..._EYES-CAMPAIGN_MegamenuBspot-202x150.jpgSummer Make-Up Collection
...4-CLA-UK-DS9_SAMPLE-Megamenu-585x350.jpgNo alt attribute provided
...4-Offers/Pictograms/Pictogram-Chrono.svgNo alt attribute provided
...5afea0/images/loader-dual-ring-100px.gifThe Gift of Choice
...6108d469/images/megamenu-placeholder.gifAbonnement Clarins Unlimited
...A_HP_Aspot-Desktop_DOUBLE-SERUM_2024.jpgDouble Serum Double Serum

Page structure

H1 heading
(Critically important)
Clarins
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Clarins
H2 70 years of beauty with you
H3 NEW Double Serum
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.clarins.co.uk/Anchor Skip to content
/offers/specialoffers/Subdomain Enjoy a 30ml Body Duo gift on all orders over £55
/offers/specialoffers/Subdomain Enjoy a sample of our NEW Double Serum on all orders
/offers/specialoffers/Subdomain FREE DELIVERY on orders over £50.
https://www.clarins.co.uk/IMG-ALT Clarins
A-TITLE Clarins Home
/customer-service-contactSubdomain Contact us
A-TITLE Contact us
https://www.clarins.co.uk/accountSubdomain Log in
A-TITLE Log in
https://www.clarins.co.uk/accountSubdomain Text duplicate Log in
A-TITLE Log in
/track-your-orderSubdomain Track My Order
A-TITLE Track My Order
/on/demandware.store/Sites-cla...Subdomain JOIN CLUB CLARINS!
A-TITLE Join Club Clarins
/your-shopping-bagSubdomain Bag
A-TITLE Bag
/whats_new/Subdomain What's New
/whats_new/Subdomain View all
/what-s-new-just-arrived/110/Subdomain Just Arrived
/bestsellers/Subdomain Best Sellers
/top-rated/Subdomain Top Rated
/online-exclusive/Subdomain Online Exclusives
/travel-beauty-kits/Subdomain Gift Sets
/what-s-new-luxury-sizes/130-1/Subdomain Luxury Sizes
/summer-edit/Subdomain Summer Edit
/refills/Subdomain Refills
/lip-oil-balm/CS00997229.htmlSubdomain Lip Oil Balm
/clarins-mixologie/Subdomain Mixologie - Find Your Perfect Mix
/skincare-sun/400/Subdomain Anti-Ageing Sun Care
/clarinspreciousline-1/Subdomain Clarins Precious
/double-serum/Subdomain NEW DOUBLE SERUM The most complete age-defying concentrate* 5 years of research on epiginetics Discover
IMG-ALT NEW Double Serum
/lip-oil-balm/CS00997229.htmlSubdomain NEW LIP OIL BALM Works like lip care. Shop now
IMG-ALT lip oil balm
/super-restorative-rose-radian...Subdomain NEW Super Restorative Rose Radiance Retinol like & rosy glow. Shop now
/skincare/Subdomain Skincare
/skincare-face/200/Subdomain Text duplicate View all
/skincare-face-serums/240/Subdomain Serums
/skincare-face-eye-care/280/Subdomain Eye Care
/skincare-face-moisturisers-1/Subdomain Moisturisers & Face Creams
/skincare-face-cleansers/210/Subdomain Cleansers
/skincare-face-toners/212/Subdomain Toners
/skincare-face-exfoliators-mas...Subdomain Exfoliators & Masks
/sensitive-skin/Subdomain Special Face Care Products
/skincare-face-face-treatment-...Subdomain Face Treatment Oils
/skincare-face-treatment-essen...Subdomain Treatment Essences
/skincare-face-lip-neck-care/250/Subdomain Lip & Neck Care
/facial-treatments/Subdomain Spa Treatment: Facials
/consultation-clarins.htmlSubdomain Which Product to Choose?
/double-serum-light-texture-1/Subdomain Double Serum vs Double Serum Light Texture
/super-restorative/Subdomain Super Restorative 50+
/extra-firming-energy/Subdomain Extra-Firming 40+
/multi-active/Subdomain Multi-Active 30+
/hydra-essentiel-ha2/Subdomain Hydra-Essentiel 20+
/my-clarins/my-clarins/Subdomain My Clarins Vegan
/clarinspreciousline-1/Subdomain Precious Luxury Skincare
/skincare-body-care/300/Subdomain Text duplicate View all
/skincare-body-care-body-moist...Subdomain Body Moisturisers
/skincare-body-care-hand-foot-...Subdomain Hand & Foot Care
/body-treatment-oils/Subdomain Body Treatment Oils
/skincare-body-care-treatment-...Subdomain Treatment Fragrances
/skincare-body-care-bath-showe...Subdomain Bath & Shower
/skincare-body-care-body-exfol...Subdomain Body Exfoliators
/skincare-body-care-firming-tr...Subdomain Firming Treatment
/hair-care/Subdomain Haircare
/maternity-and-pregnancy/Subdomain Maternity
/body-treatments/Subdomain Spa Treatments: Massages
/body/sp/body_care/Subdomain Body Care
/maternity/Subdomain Skincare During Pregnancy & for Maternity
/aromatherapy/Subdomain Aromatheraphy
/trymeloveme/Subdomain Try a Sample
/skincare-sun/400/Subdomain Text duplicate View all
/skincare-sun-spf-sun-protecti...Subdomain SPF & Sun Protection
/skincare-sun-self-tanning/430/Subdomain Self-Tanning
/skincare-sun-after-sun/420/Subdomain After Sun
/face/sp/anti-aging-anti-wrink...Subdomain Face Care Routines for Every Age
/face/sp/cleansers-toners/Subdomain Cleansing Routines
/face/sp/eye-care-treatments/Subdomain Solutions for Eye Area
/face/moisturisers/Subdomain Why Moisturise?
/skincare-men/500/Subdomain Text duplicate View all
/skincare-men-face-cream-moist...Subdomain Face Cream & Moisturisers
/skincare-men-cleansers-exfoli...Subdomain Cleansers & Exfoliators
/skincare-men-shave-beard-care...Subdomain Shave & Beard Care
/skincare-men-body-wash-care/550/Subdomain Body Wash & Care
/consultation-clarins-men.htmlSubdomain Text duplicate Which Product to Choose?
/beauty-faq/men/skincare-routi...Subdomain Men's Skin FAQ
/clarins-precious/Subdomain Text duplicate View all
/precious-la-creme-yeux-age-de...Subdomain Precious La Crème Yeux
/precious-la-lotion-age-defyin...Subdomain Precious La Lotion
/precious-la-mousse-gentle-cle...Subdomain Precious La Mousse
/precious-l-outil-3-in-1-facia...Subdomain Precious L'Outil
/precious-la-creme-age-defying...Subdomain Precious La Crème
/make-up/600/Subdomain Make-Up
/make-up-face/610/Subdomain Text duplicate View all
/make-up-face-foundation/612/Subdomain Foundation
/make-up-face-primers-highligh...Subdomain Primers & Highlighters
/make-up-face-blushers-bronzer...Subdomain Blushers & Bronzers
/make-up-face-concealers/615/Subdomain Concealers
/make-up-face-powders/614/Subdomain Powders
/make-up-face-brushes/619_a/Subdomain Brushes
/tinted-oleo-serum/Subdomain Tinted-Oleo Serum
/make-up-eyes/620/Subdomain Text duplicate View all
/make-up-eyes-mascaras/621/Subdomain Mascaras
/make-up-eyes-eyeshadows/622/Subdomain Eyeshadows
/make-up-eyes-eyeliners/625/Subdomain Eyeliners
/make-up-eyes-eyebrows/624/Subdomain Eyebrows
/make-up-eyes-eye-makeup-remov...Subdomain Eye Makeup Removers
/PDP-Mascara-2022-CBA.htmlSubdomain Mascara Match
/make-up-lip-make-up/630/Subdomain Text duplicate View all
/make-up/lip-make-up/lip-oils/Subdomain Lip Oils
/make-up-lip-make-up-lipsticks...Subdomain Lipsticks
/make-up-lip-make-up-lip-gloss...Subdomain Lip Gloss
/make-up-lip-make-up-lip-care/...Subdomain Lip Care
/make-up-lip-make-up-lip-liner...Subdomain Lip Liners
/lipcomfortoil/Subdomain Lip Comfort Oil
/wonder-volume-mascara-xxl/800...Subdomain Shop now
/offers/specialoffers/Subdomain Offers
/offers/specialoffers/Subdomain No Text
/offers/specialoffers/Subdomain FIND OUT MORE
/gifts/700/Subdomain Gifts
/gifts/700/Subdomain Text duplicate View all
/gifts-gifts-for-her/710a/Subdomain Gifts For Her
/gifts-gifts-for-him/720a/Subdomain Gifts For Him
/e-gift-cardSubdomain E-Gift Cards
/e-gift-cardSubdomain The Gift of Choice E-Gift Cards. The perfect gift is 1 click away. SHOP NOW
IMG-ALT The Gift of Choice
/virtual-services-and-spa/Subdomain Services & Spa
/virtual-services/Subdomain Text duplicate View all
/trymeloveme/Subdomain Pick your free samples
/subscription-service.htmlSubdomain Schedule your subscription service
/e-gift-cardSubdomain Purchase your e-gift card
/club-clarins/Subdomain Join Club Clarins
/virtual-try-on.htmlSubdomain Try it on
/clarins-beauty-diagnosis/Subdomain Text duplicate View all
/online-personal-shopper.htmlSubdomain Online Personal Shopper
/clarins-beauty-diagnosis/Subdomain Beauty diagnosis and finders
/application-methods/Subdomain Exclusive Application Methods
/virtual-boutique-events.htmlSubdomain Live events
/beauty-faq/Subdomain Beauty FAQ
https://www.clarins.co.uk/spa/Subdomain Text duplicate View all
https://www.clarins.co.uk/spa/Subdomain Explore professional treatments
/spa/treatments/Subdomain Anchor Try Express skin services
/Spa-2019_spa-treatment-list.htmlSubdomain Book a treatment
/spa/expertise/Subdomain Discover our expertise
/online-gift-voucher.htmlSubdomain Buy a spa gift voucher
/store-locator/Subdomain Find your nearest spa & store
/club-clarins/Subdomain Club Clarins Join our loyalty Programme £1 = 10 points DISCOVER
IMG-ALT Abonnement Clarins Unlimited
/10-reasons-to-trust-clarins/Subdomain 10 Reasons to Trust Clarins
/70-years/Subdomain Clarins 70 Years
/responsible-beauty-2021.htmlSubdomain About Responsible Beauty
/Economie-Circulaire-2022.htmlSubdomain About Sustainable Packaging
/our-commitments/Subdomain About People & Biodiversity
/the-art-of-formulation/Subdomain In Plant Science
/responsible-sourcing.htmlSubdomain In Responsible Sourcing
/herbarium/Subdomain In Our Herbarium
/clarins-trust/Subdomain In Traceability
/double-serum/Subdomain IMG-ALT Double Serum
/double-serum/Subdomain No Text
/double-serum/Subdomain DISCOVER
/our-commitments/Subdomain 70 years of beauty with you SUSTAINABLY SOURCED RESPONSIBLY FORMULATED SCIENTIFICALLY PROVEN
IMG-ALT Brand Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.clarins.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (155 kB).

HTTP Response Header

NameValue
dateFri, 09 Aug 2024 20:32:45 GMT
content-typetext/html;charset=UTF-8
set-cookie142 Characters
x-dw-request-base-idh2Z1au18tmYBAAB_
content-security-policyframe-ancestors 'self' https://agent.vee24.com
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=300; includeSubDomains
x-content-type-optionsnosniff
servercloudflare
cf-ray8b0a846ad8774d88-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 2,075 referring domains.
This page has 38,430 backlinks.
This page has backlinks from 1,567 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#version 2021_03_01
User-Agent: *
#common
Disallow: /*Account-EditStore/*
Disallow: /*Account-PasswordResetDialog/*
Disallow: /*AccountLIP-EditAccount/*
Disallow: /*AccountLIP-Stores/*
Disallow: /*AddressAjax-EditAddressForm/*
Disallow: /*AddressAjax-GetSavedAddresses/*
Disallow: /*AddressAjax-MakeDefault/*
Disallow: /*Address-List/*
Disallow: /*bvrrp*
Disallow: /*Cart-Show* 
Disallow: /*ChooseBonusProducts-ChooseBonusProduct/*
Disallow: /*ClarinsMag-Show/*
Disallow: /*ClubAjax-PasswordResetDialog/*
Disallow: /*COBilling-Start/*
Disallow: /*COCustomer-Start/*
Disallow: /*Compare-Show/*
Disallow: /*COSamples-Start/*
Disallow: /*COSummary-PendingPaymentConfirmation/*
Disallow: /*crawl=no
Disallow: /*crefn1* 
Disallow: /*Error-Start/*
Disallow: /*fdid* 
Allow: /*fdid=clarinsmag*
Disallow: /*GiftKit-Show/*
Disallow: /*GiftRegistry-AddProduct/*
Disallow: /*GuidedSearch-Result/*
Disallow: /*GuidedSearch-Save/*
Disallow: /*Home-ErrorNotFound/*
Disallow: /*Janrain-Process/*
Disallow: /*Loyalty-Rewards/*
Disallow: /*null*
Disallow: /*Page-Show/*
Disallow: /*PaymentInstruments-List/*
Disallow: /*pmax* 
Disallow: /*pmin* 
Disallow: /*prefn1* 
Disallow: /*prefn2* 
Disallow: /*prefn3* 
Disallow: /*prefn4* 
Disallow: /*prefn5* 
Disallow: /*prefn6* 
Disallow: /*prefn7* 
Disallow: /*prefn8* 
Disallow: /*prefv1*
Disallow: /*prefv2* 
Disallow: /*prefv3* 
Disallow: /*prefv4* 
Disallow: /*prefv5*
Disallow: /*prefv6* 
Disallow: /*prefv7* 
Disallow: /*prefv8* 
Disallow: /*product_sorting_bottom* 
Disallow: /*product_sorting_top* 
Disallow: /*ProductAjax-GetLastVisitedProducts*
Disallow: /*ProductAjax-GetRewardPoints*
Disallow: /*ProductAjax-Productnav/*
Disallow: /*Product-Detail*
Disallow: /*Product-GetAvailability/*
Disallow: /*Product-GetBonusProducts/*
Disallow: /*Product-GetSetItem/*
Disallow: /*Product-HitTile*
Disallow: /*Product-Show*
Disallow: /*products_per_page_bottom* 
Disallow: /*products_per_page_top* 
Disallow: /*Product-Variation*
Disallow: /*Samples-List*
Disallow: /*SamplesRoutine-Show/*
Disallow: /*Search-Show/*
Disallow: /*Search-Show?fdid=*
Disallow: /*Search-Show?q=*
Disallow: /*Search-ShowContent/*
Disallow: /*srule*  
Disallow: /*StoresAjax-FindNearestStores
Disallow: /*Stores-Details/*
Disallow: /*VanityKit-Show/*
Disallow: /*Wishlist-Add*
Disallow: /*Wishlist-SetShippingAddress/*
Disallow: /*Wishlist-Show/*

Disallow: /*start=* 
Disallow: /*sz=*

#custom
Disallow: /clarins-is-turning-60* 
Host: www.clarins.co.uk

Similar sites

Search preview

www.clarins.co.uk
CLARINS UK: Natural Beauty, Skincare and Make-up powered by plants.
The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
CLARINS89%Check
Clarins Precious62%Check
CLUB CLARINS61%Check
Skincare59%Check
CLARINS UK56%Check
JOIN CLUB CLARINS52%Check
Beauty50%Check
Serum49%Check
Double49%Check
Double Serum49%Check
Show more keywords and terms

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