digitaltattoo.ubc.ca | Website SEO Review

Response time

1.63 s

File size

56.70 kB

Words

269

Media files

7

Number of links

25 internal / 15 external

Meta specifications 64% achieved

Title

(Critically important)

Digital Tattoo

The page title is too short. (118 pixels of 580 max pixel length) Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The goal of this site and the Digital Tattoo project is to raise questions, provide examples and links to resources to encourage you to think about your presence online, navigate the issues involved in forming and re-forming your digital identity and learn about your rights and responsibilities as a digital citizen. It’s really just all about making informed decisions and your own decisions.

There are more than one meta descriptions on the page. Only one is allowed.

The meta description is too long: 2349 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://digitaltattoo.ubc.ca/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width
description	The goal of this site and the Digital Tattoo project is to raise questions, provide examples and links to resources to encourage you to think about your presence online, navigate the issues involved in forming and re-forming your digital identity and learn about your rights and responsibilities as a digital citizen. It’s really just all about making informed decisions and your own decisions.
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
template	UBC Collab 2023 1.0.0
google-site-verification	oH2hB8mSVZUy147HCB7dkdMIICty45AOXxWJLxrfv3Y
article:modified_time	2023-06-21T22:11:25+00:00
lang	en-us
twitter:card	summary_large_image
twitter:site	@DTatUBC
twitter:title	Home Page
twitter:description	The goal of this site and the Digital Tattoo project is to raise questions, provide examples and links to resources to encourage you to think about your presence online, navigate the issues involved in forming and re-forming your digital identity and learn about your rights and responsibilities as a digital citizen. It’s really just all about making informed decisions and your own decisions.
twitter:image:src	https://digitaltattoo.ubc.ca/files/2023/06/Digital-Tattoo-Project_Logo_White.png
twitter:image:width	500
twitter:image:height	500
og:locale	en_US
og:type	website
og:title	Home Page - Digital Tattoo
og:description	The goal of this site and the Digital Tattoo project is to raise questions, provide examples and links to resources to encourage you to think about your presence online, navigate the issues involved in forming and re-forming your digital identity and learn about your rights and responsibilities as a digital citizen. It’s really just all about making informed decisions and your own decisions.
og:url	https://digitaltattoo.ubc.ca/
og:site_name	Digital Tattoo
og:image	https://dt2019.sites.olt.ubc.ca/files/2023/06/Digital-Tattoo-Project_Logo_Black-Font.png
Content-Type	text/html; charset=UTF-8
X-UA-Compatible	IE=edge,chrome=1

Page quality 64% achieved

Content

(Critically important)

There are only 269 words on this page. Good pages should have about 800 words of useful content.

35.3% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

3 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 22.25 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

This page loads 13 JavaScript files. This may affect the load time negatively.

A viewport "width=device-width" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

2 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...Eo-unsplash.jpg?b=4043&w=1200&h=500&zc=1	Hands holding phone recording video footage
...Bias-Banner.png?b=4043&w=1200&h=500&zc=1	No alt attribute provided
...cy-and-AI-1.jpg?b=4043&w=1200&h=500&zc=1	a person holding a phone with AI generated avatar
...gital-Age-1.png?b=4043&w=1200&h=500&zc=1	a person looking at computer with AI prompts
...gital-Tattoo-Project_Logo_Black-Font.png	Digital Tattoo Project logo
...reativecommons.org/l/by-sa/4.0/88x31.png	Creative Commons License
...too-Project_Logo_Black-Font-1-200x79.png	No alt attribute provided

Page structure 79% achieved

H1 heading

(Critically important)

There is no H1 heading specified.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H2	What is the Digital Tattoo project?
H2	Twitter
H3	Assess Yourself
H3	Interviews
H3	Student Publications
H4	Guest Blog Post: Anonymous Advocacy: Keeping You and Your Data Safe at Protests
H4	New Tutorial: Generative AI and Bias
H4	New Tutorial: Your Privacy and AI Tools
H4	New Tutorial: Maintaining Academic Integrity in the Digital Age

Link structure 87% achieved

Internal links

(Important)

Anchor text is an URL

Some anchor texts are used more than once.

1 links don't have an anchor text.

There are 4 links with a trivial anchor text.

The number of internal links is ok.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 15 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.ubc.ca/	External Subdomain	The University of British Columbia A-TITLE The University of British Columbia (UBC)
https://cdn.ubc.ca/clf/ref/apl...	External Subdomain	UBC - A Place of Mind A-TITLE UBC a place of mind
https://www.ubc.ca/	External Subdomain Text duplicate	The University of British Columbia A-TITLE The University of British Columbia (UBC)
https://digitaltattoo.ubc.ca/		Digital Tattoo: Your digital identity matters. Let’s discuss. A-TITLE Digital Tattoo: Your digital identity matters. Let’s discuss.
https://digitaltattoo.ubc.ca/	Subdomain	Home
/tutorials/	Subdomain	Tutorials
/tutorials/privacy-and-surveil...	Subdomain	Privacy and Surveillance
/tutorials/academic-and-profes...	Subdomain	Academic and Professional Life
/tutorials/copyright-and-open-...	Subdomain	Copyright and Open Access
/quizzes/	Subdomain	Quizzes
/teaching-resources/	Subdomain	Teaching Resources
/abouttheproject/	Subdomain	About
/abouttheproject/team/	Subdomain	Team
/2024/07/28/anonymous-advocacy...	Subdomain	Guest Blog Post: Anonymous Advocacy: Keeping You and Your Data Safe at Protests
/2024/07/28/anonymous-advocacy...	Subdomain	Trivial anchor text Read More A-TITLE Read More
/tutorials/privacy-and-surveil...	Subdomain	New Tutorial: Generative AI and Bias
/tutorials/privacy-and-surveil...	Subdomain Text duplicate	Trivial anchor text Read More A-TITLE Read More
/2024/01/09/new-tutorial-your-...	Subdomain	New Tutorial: Your Privacy and AI Tools
/2024/01/09/new-tutorial-your-...	Subdomain Text duplicate	Trivial anchor text Read More A-TITLE Read More
/2024/01/09/new-tutorial-maint...	Subdomain	New Tutorial: Maintaining Academic Integrity in the Digital Age
/2024/01/09/new-tutorial-maint...	Subdomain Text duplicate	Trivial anchor text Read More A-TITLE Read More
/abouttheproject/		Learn More
https://twitter.com/DTatUBC?re...	External	Tweets by DTatUBC
/quizzes/		Assess Yourself Curious to know how well you can control your digital identity? Assess Yourself!
/category/interview/		Interviews Interviews with guests around the topic of Digital Identity.
/category/student-publication		Student Publications Publications from the student contributors
/category/interview/		No Text
https://digitaltattoo.ubc.ca/	Subdomain	URL anchor text A-TITLE Posts by <a href="https://dt2019.sites.olt.ubc.ca/contact-us/" > The Digital Tattoo Team </a>
https://dt2019.sites.olt.ubc.c...	External Subdomain	The Digital Tattoo Team
/trackback/	Subdomain	trackbacks A-TITLE Trackback URL for this post
http://creativecommons.org/lic...	External	IMG-ALT Creative Commons License
http://creativecommons.org/lic...	External	Creative Commons Attribution-ShareAlike 4.0 International License
https://twitter.com/DTatUBC	External	No Text
http://www.youtube.com/user/di...	External Subdomain	No Text
https://www.instagram.com/dtat...	External Subdomain	No Text
https://www.ubc.ca/	External Subdomain Text duplicate	The University of British Columbia A-TITLE The University of British Columbia (UBC)
https://cdn.ubc.ca/clf/ref/eme...	External Subdomain	Emergency Procedures A-TITLE Emergency Procedures
https://cdn.ubc.ca/clf/ref/terms	External Subdomain	Terms of Use A-TITLE Terms of Use
https://cdn.ubc.ca/clf/ref/cop...	External Subdomain	Copyright A-TITLE UBC Copyright
https://cdn.ubc.ca/clf/ref/acc...	External Subdomain	Accessibility A-TITLE Accessibility

Server configuration 4% achieved

HTTP redirects

(Critically important)

This page redirects to "https://digitaltattoo.ubc.ca/"

WWW Redirect

HTTP header

(Important)

The HTML page should be transferred using GZip compression.

The web server version is sent within the HTTP header.

The X-powered header is sent within the response header. (unnecessary)

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (1.63 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

This page loads 9 CSS files. This may affect the page load time negatively.

This page loads 13 JavaScript files. This may affect the load time negatively.

The file size of the HTML document is fine (57 kB).

Page Speed

HTTP Response Header

Name	Value
date	Sun, 29 Sep 2024 13:27:40 GMT
server	Apache/2.4.57 (Red Hat Enterprise Linux) OpenSSL/3.0.7
x-powered-by	PHP/8.2.19
x-frame-options	SAMEORIGIN
link	<https://digitaltattoo.ubc.ca/wp-json/>; rel="https://api.w.org/", <https://digitaltattoo.ubc.ca/wp-json/wp/v2/pages/133>; rel="alternate"; type="application/json", <https://digitaltattoo.ubc.ca/>; rel=shortlink
connection	close
content-type	text/html; charset=UTF-8
set-cookie	49 Characters
strict-transport-security	max-age=16070400
statuscode	200
http_version	HTTP/1.1

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 141 referring domains.

This page has 3,499 backlinks.

This page has backlinks from 134 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-login.php
Disallow: /readme.html
Disallow: /wp-content/plugins
Allow: /wp-content/plugins/*.js
Allow: /wp-content/plugins/*/*.js
Allow: /wp-content/plugins/*/*.css
Allow: /wp-content/plugins/*.css
Allow: /wp-content/plugins/*/*/*.js
Allow: /wp-content/plugins/*/*/*.css
Allow: /wp-content/plugins/*/*/*/*.js
Allow: /wp-content/plugins/*/*/*/*.css
Allow: /wp-includes/*.js
Allow: /wp-includes/*/*.js
Allow: /wp-includes/*/*/*.js
Allow: /wp-includes/*/*/*/*.js
Allow: /wp-includes/*.css
Allow: /wp-includes/*/*.css
Allow: /wp-includes/*/*/*.css
Allow: /wp-includes/*/*/*/*.css
Disallow: /wp-content/cache
Disallow: /wp-content/themes
Allow: /wp-content/themes/wp-hybrid-clf/
Disallow: /trackback
Disallow: /comments

User-agent: Bytespider
Disallow: /

User-agent: SeekportBot
Disallow: /

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digitaltattoo.ubc.ca

Digital Tattoo

The goal of this site and the Digital Tattoo project is to raise questions, provide examples and links to resources to encourage you to think about your presence online, navigate the issues involved in forming and re-forming your digital identity and learn about your rights and responsibilities as a digital citizen. It’s really just all about making informed decisions and your own decisions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Digital	81%	Check
Digital Tattoo	81%	Check
Tattoo	77%	Check
Digital Tattoo project	72%	Check
Digital Age	69%	Check
Digital Identity	65%	Check
project	54%	Check
UBC	48%	Check
identity	46%	Check
Resources	46%	Check
Learn	46%	Check
right	46%	Check
New	43%	Check
Tutorial	43%	Check
Privacy	40%	Check
Academic	40%	Check
Blog	40%	Check
Bias	40%	Check
Integrity	40%	Check
Find	39%	Check
Guest	38%	Check
Post	38%	Check
Data	38%	Check
Interviews	38%	Check
Student	38%	Check

Show more keywords and terms

Digitaltattoo.ubc.ca - SEO Checker

Task list of SEO Improvements 10 Tasks

Meta specifications 64% achieved

(Critically important)

(Critically important)

(Critically important)

(Important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

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Page quality 64% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 87% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 4% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

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Most important keywords

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