Edinburghzoo.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
90% 
Page structure
55% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
178.40 kB
Words
908
Media files
32
Number of links
78 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to Edinburgh Zoo | Edinburgh Zoo
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
Discover the wonders of wildlife conservation at Edinburgh Zoo. Plan your visit to encounter diverse species and support vital conservation efforts.
The length of the meta description is perfect. (899 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.edinburghzoo.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover the wonders of wildlife conservation at Edinburgh Zoo. Plan your visit to encounter diverse species and support vital conservation efforts.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:urlhttps://www.edinburghzoo.org.uk
og:titleWelcome to Edinburgh Zoo
og:descriptionDiscover the wonders of wildlife conservation at Edinburgh Zoo. Plan your visit to encounter diverse species and support vital conservation efforts.
og:imagehttps://images.rzss.org.uk/media/Edinburgh_Zoo/EZ_animals/Cheetah/cleo_cheetah5.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 908 words. That's ok.
36.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.28 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/ud/images/logo.pngEdinburgh Zoo
...mages/Visitors/visitor_running-child.jpgChild running towards camera with tongue out IMAGE: Robin Mair 2022
...Queensland_koala/queensland koalas 6.jpgQueensland koala sitting up on a nook in a branch with one hand holding itself and one in front Image: ALLIE MCGREGOR 2024
...dinburgh_Zoo/EZ_events/brainy_brunch.jpgchild and mother looking at painted plate edinburgh science festival brainy brunch
...mages/Visitors/summer_school_class 2.jpgSummer school class IMAGE: Robin Mair 2022
...ges/Visitors/visitor_giraffe_walkway.jpgFamily walking holding hands on giraffe walkway IMAGE: Rachel Hein 2023
...Zoo/EZ_animals/Cheetah/cleo_cheetah5.jpgcleo the cheetah looking towards the camera IMAGE: Kieran Wyness 2024
...ls/Linne's_two-toed_sloth/sloth_nico.jpgLinne's two-toed sloth Nico hanging upside down from rope. IMAGE: Rhiordan Langan-Fortune 2023
...nservation_Field_Station/ozzie_chimp.jpgYoung chimp named Ozzie in the Budongo forest in Uganda IMAGE: Sian Addison 2019
...Visitors/visitor_child_holding_hands.jpgMother and child walking up to tiger tracks holding hands IMAGE: Robin Mair 2022
...mages/Visitors/summer_school_class 2.jpgSummer school class IMAGE: Robin Mair 2022
...mages/Visitors/visitor_penguins-rock.jpgAdult and child pointing to penguins in Penguins Rock IMAGE: Rachel Hein 2023
...Z_animals/Swamp_wallaby/swamp wallab.jpgSwamp wallaby and joey IMAGE: Hannah Gordon (2024)
...EZ_animals/Asiatic_lion/asiatic lion.jpgAsiatic lion Jayendra looking at the camera (eye contact). IMAGE: Laura Moore (2021)
.../Edinburgh_Zoo/EZ_events/dinosaurs_3.jpgchild peeking our of dinosaurs mouth IMAGE: Robin Mair 2022
...oo/EZ_animals/Cheetah/cheetah_cleo_1.jpgCheetah Cleo IMAGE: FOTA 2024
...edia/News/2024/July/penguin_vaccines.jpgSenior keeper Michael and vet Dr Simon Girling microchipping and vaccinating a penguin chick IMAGE: Amy Middleton 2024
.../leopard_tortoise/leopard_tortoise_1.jpgLeopard tortoise IMAGE: Laura Moore 2024
hml.union-dev2.net/media/meerkat2.jpgMeerkats
...net/media/rzss_logo_blue_transparent.pngRZSS footer logo
hml.union-dev2.net/media/hwp logo.pngLogo
...-dev2.net/media/gtbs-scotland-gold 1.pngLogo
...burgh_Zoo/EZ_site_images/Logos/biaza.pngbiaza transparent logo and text
...nburgh_Zoo/EZ_site_images/Logos/eaza.pngeaza transparent logo and text
...nburgh_Zoo/EZ_site_images/Logos/waza.pngwaza transparent logo and text
hml.union-dev2.net/media/iucn logo.pngLogo
....union-dev2.net/media/01 ic_facebook.pngicon
https://hml.union-dev2.net/media/logo-x.pngicon
...hml.union-dev2.net/media/ic_linkedin.pngicon
https://hml.union-dev2.net/media/insta.pngicon
hml.union-dev2.net/media/youtube.pngicon
/themes/ud/images/logo.pngRZSS - Edinburgh Zoo

Page structure

H1 heading
(Critically important)
Welcome to Edinburgh Zoo
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Edinburgh Zoo
H2 Secondary navigation
H2 Secondary navigation Duplicate text
H2 Meet the animals
H2 Join the herd!
H2 Our role in global conservation
H2 How you can help
H2 Our latest activity highlights
H2 Our latest news
H2 Keep in touch with wildlife
H2 Connect menu
H2 Involved menu
H2 About menu
H2 Help menu
H2 Footer menu
H3 Opening hours
H3 Directions
H3 Visit rain or shine!
H3 Meet our cheetah!
H3 Reverse the decline of 50 species
H3 Create stronger connections
H3 Better protect nature
H3 Upcoming events
H3 Bespoke Tours
H3 Dinosaurs! at Edinburgh Zoo
H3 Connect with nature
H3 Get involved
H3 About us
H3 Need help?
H3 Your monthly donation can help save the animals you love
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (45) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.edinburghzoo.org.uk/Anchor Skip to main content
/site-mapSite map
https://www.edinburghzoo.org.uk/IMG-ALT Edinburgh Zoo
A-TITLE Edinburgh Zoo home
/newsNews
https://shop.rzss.org.uk/External Subdomain Shop
/events-experiences/venue-hireVenue hire
/search/nodeA-TITLE Site Search
https://support.rzss.org.uk/me...External Subdomain Become a member
/ticketsBook tickets
/visitVisit
/visitPlan your visit
/visitText duplicate Plan your visit
/visit/admissions/ticketsTickets
/visit/admissions/membershipMembership
/visit/admissions/school-visitsSchool visits
/visit/admissions/group-visitsGroup visits
/universal-credit-ticketsUniversal Credit tickets
/visit/rainy-dayRainy day guarantee
/visit/family-day-outOur tips for families
/visit/wet-weatherWet weather days
/visit/pokemon-goPokémon Go at Edinburgh Zoo
/dinosaursDinosaurs!
/visit/opening-hoursOpening hours
/visit/maps-and-guidesMaps and guides
/visit/accessibilityAccessibility
/visit/facilitiesFacilities
/visit/food-and-drinkFood and drink
/visit/getting-to-the-zooGetting to the zoo
/visit/places-to-stayPlaces to stay
/visit/gardensGardens
/animals/animal-inhabitantsMeet the animals
/animals/animal-inhabitantsText duplicate Meet the animals
/animals/webcamsAnimal webcams
/animals/habitatsHabitats
https://www.rzss.org.uk/our-zo...External Subdomain Veterinary services
/events-experiencesEvents and experiences
/events-experiences/eventsEvent calendar
/events-and-experiences/eventsEvents at the zoo
/events-experiences/daily-talksDaily talks
/events-and-experiences/keeper...Keeper experiences
/bespoke-toursBespoke tours
/events-experiences/venue-hireVenue and facilities
/events-experiences/birthday-p...Birthday parties
/events-experiences/venue-hire...Weddings
/events-experiences/venue-hire...Corporate hospitality
/events-experiences/venue-hire...Team building
/conservationConservation
/learning-and-community-engage...Meet the team
/visit/admissions/school-visitsPlan a school visit
/learning-and-community-engage...Learn at the zoo
/learning-and-community-engage...Learn from home
/learning-and-community-engage...What we do
/learning-and-community-engage...What we offer
/learning-and-community-engage...Outreach
/supportSupport us
/supportWays to support
/support/cheetah-experienceMeet a cheetah
https://www.rzss.org.uk/animal...External Subdomain Animal enrichment gifts
https://www.rzss.org.uk/suppor...External Subdomain Celebratory giving
https://www.rzss.org.uk/suppor...External Subdomain Fundraise for wildlife
/visit/membershipText duplicate Become a member
https://www.rzss.org.uk/suppor...External Subdomain Give a donation
https://www.rzss.org.uk/suppor...External Subdomain Adopt an animal
https://www.rzss.org.uk/suppor...External Subdomain Leave a gift in your will
https://www.rzss.org.uk/suppor...External Subdomain Become a patron
https://www.rzss.org.uk/suppor...External Subdomain Corporate support
https://www.rzss.org.uk/suppor...External Subdomain Trusts and grants
https://www.rzss.org.uk/suppor...External Subdomain Join our volunteers
/newsText duplicate News
https://shop.rzss.org.uk/External Subdomain Text duplicate Shop
/events-experiences/venue-hireText duplicate Venue hire
https://support.rzss.org.uk/me...External Subdomain Text duplicate Become a member
/ticketsBuy tickets today
/visitText duplicate Plan your visit
/visit/opening-hoursView all opening hours
/visit/getting-to-the-zooText duplicate Getting to the zoo
/visit/rainy-dayFind out more
/support/cheetah-experienceLearn more
/animals/animal-inhabitantsMeet our animals
https://support.rzss.org.uk/me...External Subdomain Text duplicate Become a member
/supportText duplicate Ways to support
/events-experiences/eventsView more
/bespoke-toursText duplicate Find out more
/dinosaursText duplicate Find out more
/newsView all news
/news/new-species-spotted-edin...New species spotted in Edinburgh
/news/p-p-p-pick-penguinP-p-p-pick up a penguin
/news/edinburgh-zoo-welcomes-b...Edinburgh Zoo welcomes brand new species
/newsletterSign up now
/visit/aboutAbout the zoo
A-TITLE About Edinburgh Zoo
https://www.highlandwildlifepa...External Subdomain Highland Wildlife Park
A-TITLE Highland Wildlife Park
https://www.rzss.org.uk/conser...External Subdomain Text duplicate Conservation
A-TITLE RZSS Conservation
https://learning.rzss.org.uk/External Subdomain Learning
A-TITLE RZSS Learning
/events-and-experiences/eventsSearch our events
A-TITLE Edinburgh Zoo Events
https://www.rzss.org.uk/suppor...External Subdomain Text duplicate Join our volunteers
A-TITLE RZSS Volunteers
https://support.rzss.org.uk/me...External Subdomain Text duplicate Become a member
A-TITLE RZSS Membership
https://www.rzss.org.uk/suppor...External Subdomain Text duplicate Corporate support
A-TITLE RZSS Corporate Support
https://www.rzss.org.uk/about/...External Subdomain Our history
A-TITLE RZSS History
https://www.rzss.org.uk/about/...External Subdomain Our mission
A-TITLE RZSS Mission
https://www.rzss.org.uk/about/...External Subdomain Sustainability
A-TITLE RZSS Sustainability
https://www.rzss.org.uk/about/...External Subdomain Governance
A-TITLE RZSS Board
https://www.rzss.org.uk/contactExternal Subdomain Contact us
A-TITLE RZSS Contacts
https://www.rzss.org.uk/about/...External Subdomain Careers
A-TITLE RZSS Careers
https://www.rzss.org.uk/media-...External Subdomain Media centre
A-TITLE RZSS Media Centre
https://support.rzss.org.uk/do...External Subdomain Donate now
https://www.rzss.org.uk/External Subdomain IMG-ALT RZSS footer logo
A-TITLE Royal Zoological Society of Edinburgh
https://www.highlandwildlifepa...External Subdomain IMG-ALT Logo
A-TITLE Highland Wildlife Park
https://www.green-tourism.com/...External Subdomain Text duplicate IMG-ALT Logo
A-TITLE Green Tourism Board
https://biaza.org.uk/External IMG-ALT biaza transparent logo and text
A-TITLE BIAZA
https://www.eaza.net/External Subdomain IMG-ALT eaza transparent logo and text
A-TITLE EAZA
https://www.waza.org/External Subdomain IMG-ALT waza transparent logo and text
A-TITLE WAZA
https://iucn.org/External Text duplicate IMG-ALT Logo
A-TITLE IUCN
https://www.facebook.com/Edinb...External Subdomain IMG-ALT icon
A-TITLE Facebook
https://twitter.com/EdinburghZooExternal Text duplicate IMG-ALT icon
A-TITLE Twitter
https://www.linkedin.com/compa...External Subdomain Text duplicate IMG-ALT icon
A-TITLE Linkedin
https://www.instagram.com/edin...External Subdomain Text duplicate IMG-ALT icon
A-TITLE Instagram
https://www.youtube.com/theedi...External Subdomain Text duplicate IMG-ALT icon
A-TITLE Youtube
/site-mapSitemap
https://www.rzss.org.uk/terms-...External Subdomain Terms and Conditions
A-TITLE RZSS Terms and Conditions
/entry-termsEntry Terms and Conditions
A-TITLE Edinburgh Zoo Entry Terms and Conditions
https://www.rzss.org.uk/privac...External Subdomain Privacy and Data Protection
A-TITLE RZSS Privacy Policy
https://www.rzss.org.uk/cookie...External Subdomain Cookies Policy
A-TITLE RZSS Cookie Policy
/accessibility-statementAccessibility Statement
A-TITLE Edinburgh Zoo Accessibility Information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.edinburghzoo.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (178 kB).

HTTP Response Header

NameValue
dateMon, 26 Aug 2024 15:32:05 GMT
content-typetext/html; charset=UTF-8
content-length29549
serverApache
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=63072000; includeSubDomains; preload
varyX-Forwarded-Proto,Accept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,898 referring domains.
This page has 20,495 backlinks.
This page has backlinks from 2,115 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

www.edinburghzoo.org.uk
Welcome to Edinburgh Zoo | Edinburgh Zoo
Discover the wonders of wildlife conservation at Edinburgh Zoo. Plan your visit to encounter diverse species and support vital conservation efforts.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
zoo93%Check
Edinburgh93%Check
Edinburgh Zoo93%Check
Welcome62%Check
species55%Check
Visit52%Check
Conservation52%Check
Wildlife Conservation51%Check
wildlife50%Check
50 species49%Check
Show more keywords and terms

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