Entro.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
46% 
Page structure
95% 
Link structure
93% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
72.10 kB
Words
391
Media files
12
Number of links
30 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Entro | Affecting how people experience and move through place.
The page title should be shorter than 580 pixels. It is 584 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Entro is an international experiential design firm specializing in place branding and wayfinding.
The length of the meta description is perfect. (579 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://entro.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0
descriptionEntro is an international experiential design firm specializing in place branding and wayfinding.
robotsindex, follow, max-image-preview:large
application-name 
msapplication-TileColor#FFFFFF
msapplication-TileImagemstile-144x144.png
msapplication-square70x70logomstile-70x70.png
msapplication-square150x150logomstile-150x150.png
msapplication-wide310x150logomstile-310x150.png
msapplication-square310x310logomstile-310x310.png
generatorWordPress 6.5.5
langen
twitter:cardsummary_large_image
twitter:titleEntro | Affecting how people experience and move through place.
twitter:descriptionEntro is an international experiential design firm specializing in place branding and wayfinding.
twitter:imageEmpty
og:typearticle
og:titleEntro | Affecting how people experience and move through place.
og:site_nameEntro
og:urlhttps://entro.com/
og:imageEmpty
og:descriptionEntro is an international experiential design firm specializing in place branding and wayfinding.
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 391 words on this page. Good pages should have about 800 words of useful content.
19.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, user-scalable=no, initial-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (15). We recommend using a maximum of 8 tags for this page.
The following tag is repeated too often: back to people
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1/West-Block-hero-screen-20-1536x946.jpgRestoring a landmark building
Video URLWidthHeight
...205d21f4096f08686e42a8a8bd53d13ab4de81de
...ead2ea92dfeca4a1d6744d8c1f3b4afd29dc7efd
...55c0ce57b94159982ccd2d3b9c5c7aca6dedcc0f

Page structure

H1 heading
(Critically important)
We affect how people perceive, understand and move through place.
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 We affect how people perceive, understand and move through place.
H2 Get in touch
H2 Speak to us
H2 Subscribe to our newsletter
H2 Projects
H2 People
H2 Insights
H2 News
H2 spotlight
H2 A changing space in a permanently memorable location
H2 Restoring a landmark building
H2 Reconciling heritage & revitalization
H2 process
H2 about
H2 insights
H2 connect
H2 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://entro.com/No Text
https://entro.com/No Text
https://entro.com/processProcess
https://entro.com/projectsProjects
https://entro.com/aboutAbout
https://entro.com/peoplePeople
https://entro.com/insightsInsights
https://entro.com/newsNews
https://entro.com/careersCareers
https://entro.com/connectConnect
https://www.instagram.com/entr...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/entro...New window External Subdomain No Text
https://www.pinterest.ca/entro...New window External Subdomain No Text
https://twitter.com/entrocomNew window External No Text
https://www.behance.net/entrocomExternal Subdomain No Text
https://maps.app.goo.gl/BqJHxR...New window External Subdomain Get Directions
https://maps.app.goo.gl/s6PhNe...New window External Subdomain Text duplicate Get Directions
https://www.google.com/search?...New window External Subdomain Text duplicate Get Directions
https://maps.app.goo.gl/31q27f...New window External Subdomain Text duplicate Get Directions
https://entro.com/No Text
https://entro.com/projectsView all projects
/projects/perelman-performing-...Perelman Performing Arts Center A changing space in a permanently memorable location
/projects/west-block-toronto/West Block, Toronto Restoring a landmark building
/projects/australian-museum/Australian Museum Reconciling heritage & revitalization
https://entro.com/processLearn more about our process
https://entro.com/aboutLearn more about us
/insights/research-study-the-v...September 1, 2023 Research Study: The Value & Impact of Placemaking
/insights/what-we-can-learn-fr...February 24, 2024 Eileen Moore on What We Can Learn From Our Students
https://entro.com/processText duplicate Process
https://entro.com/projectsText duplicate Projects
https://entro.com/aboutText duplicate About
https://entro.com/peopleText duplicate People
https://entro.com/insightsText duplicate Insights
https://entro.com/newsText duplicate News
https://entro.com/careersText duplicate Careers
https://entro.com/connectText duplicate Connect
https://www.instagram.com/entr...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/entro...New window External Subdomain No Text
https://www.pinterest.ca/entro...New window External Subdomain No Text
https://twitter.com/entrocomNew window External No Text
https://www.behance.net/entrocomExternal Subdomain No Text
https://entro.com/termsTerms of Use
https://entro.com/privacyPrivacy Policy
https://entro.com/cookiesCookies Policy
https://maps.app.goo.gl/BqJHxR...New window External Subdomain Text duplicate Get Directions
https://maps.app.goo.gl/s6PhNe...New window External Subdomain Text duplicate Get Directions
https://www.google.com/search?...New window External Subdomain Text duplicate Get Directions
https://maps.app.goo.gl/31q27f...New window External Subdomain Text duplicate Get Directions
https://www.google.com/maps?sl...New window External Subdomain Text duplicate Get Directions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://entro.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
x-powered-byPHP/7.4.33
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
content-typetext/html; charset=UTF-8
link<https://entro.com/wp-json/>; rel="https://api.w.org/"
etag"278-1727281059;gz"
x-litespeed-cachehit
content-encodinggzip
varyAccept-Encoding
dateFri, 27 Sep 2024 22:22:01 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
content-security-policyupgrade-insecure-requests;
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 167 referring domains.
This page has 967 backlinks.
This page has backlinks from 149 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: * 
disallow: 
crawl-delay: 60

Similar sites

Search preview

entro.com
Entro | Affecting how people experience and move through place.
Entro is an international experiential design firm specializing in place branding and wayfinding.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
place77%Check
entro71%Check
People70%Check
affect62%Check
move61%Check
perceive50%Check
understand50%Check
new47%Check
News47%Check
Fir46%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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