Guardianlife.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
75% 
Link structure
81% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.31 s
File size
205.90 kB
Words
1042
Media files
15
Number of links
91 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insurance and benefits with a purpose | Guardian
The length of the page title is perfect. (441 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We provide life insurance, disability insurance, dental insurance, and other benefits that help protect people and inspire their well-being.
The length of the meta description is perfect. (833 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.guardianlife.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe provide life insurance, disability insurance, dental insurance, and other benefits that help protect people and inspire their well-being.
viewportwidth=device-width, initial-scale=1.0
google-site-verificationaL--B-KaXTshRv7F2KfB6B6acnxO_ZKCikLWQVlycMw
generatorGuardianLife.com (https://www.guardianlife.com)
next-head-count18
application-nameGuardianLife
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styledefault
apple-mobile-web-app-titleGuardianLife
format-detectiontelephone=no
mobile-web-app-capableyes
theme-color#000000
langen
twitter:cardsummary_large_image
twitter:site@guardianlife
twitter:creator@guardianlife
twitter:titleInsurance and benefits with a purpose | Guardian
twitter:descriptionWe provide life insurance, disability insurance, dental insurance, and other benefits that help protect people and inspire their well-being.
twitter:imagehttps://images.ctfassets.net/gau1nv66ynug/6s3nAqRGcyUExKnT3vdF7c/a2a00e3818ae3bf0d363f391966358da/happy-man-kayaking-down-river-1200x630.jpg
og:typewebsite
og:urlhttps://www.guardianlife.com
og:titleInsurance and benefits with a purpose | Guardian
og:descriptionWe provide life insurance, disability insurance, dental insurance, and other benefits that help protect people and inspire their well-being.
og:imagehttps://images.ctfassets.net/gau1nv66ynug/6s3nAqRGcyUExKnT3vdF7c/a2a00e3818ae3bf0d363f391966358da/happy-man-kayaking-down-river-1200x630.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Financial information concerning Guardian as of December 31, 2023, on ...
This page contains 1042 words. That's ok.
28.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...3fc1c4a9c4efcb8f4/Guardian-logo-dark.pngGuardian Life Logo
...3d3c9a37e48295b8/Guardian-logo-white.pngNo alt attribute provided
...3fc1c4a9c4efcb8f4/Guardian-logo-dark.pngGuardian Life Logo
...py-man-kayaking-down-river-2000x1100.jpgNo alt attribute provided
...?url=/images/hd-underline.png&w=576&q=75No alt attribute provided
...let-16x9-800x450.jpg?fm=webp&w=1920&q=75Life insurance - Multigenerational family smiling using tablet
...di-16x9-1600x900.jpg?fm=webp&w=1920&q=75Disability insurance - Runner nursing injury
...ing-16x9-800x450.jpg?fm=webp&w=1920&q=75Dental insurance - Happy man smiling
...ing-16x9-800x450.jpg?fm=webp&w=1920&q=75Mental wellness - Woman peacefully meditating and smiling
...ng-sons-960x1152.jpg?fm=webp&w=1920&q=75No alt attribute provided
...yak-16x9-800x450.jpg?fm=webp&w=1920&q=75Steps to take for your physical health - Friends relaxing on paddle boards
...ice-16x9-800x450.jpg?fm=webp&w=1920&q=75Couples with two sets of insurance: How to choose whose plan to use? - Partners casually comparing insurance options on mobile device
...oga-16x9-800x450.jpg?fm=webp&w=1920&q=75Navigating your mental health decisions - Woman on dock practicing yoga
...6x9-1600x900__2_.jpg?fm=webp&w=1920&q=75Guardian employees meeting in conference room
...b5a9fe35c52b/Guardian-logo-white-all.pngGuardian Life Logo

Page structure

H1 heading
(Critically important)
Well‑being, inspired.
The H1 heading is perfect.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Well‑being, inspired.
H2 Notice of Change Healthcare Data Security Incident
H2 Well-being starts here
H2 Got a minute? Get a quote.
H2 Trust in numbers. We’ve done a lot in a century and a half.
H2 Actionable insights, tips, and tools to get you where you need to go
H2 Guardian: honored and humbled
H2 Report suspected fraud
H2 Empty heading
H2 Empty heading
H3 Life insurance
H3 Disability insurance
H3 Dental insurance
H3 Mental wellness
H3 Vision insurance
H3 Accident insurance
H3 Critical illness insurance
H3 Hospital indemnity insurance
H3 Investments
H3 Annuities
H3 Steps to take for your physical health
H3 Couples with two sets of insurance: How to choose whose plan to use?
H3 Navigating your mental health decisions
H3 Stories to live by. Lessons to inspire.
H3 Maria’s story
H3 Caiden’s story
H3 A lifetime of good oral health
H3 Building financial education with EVERFI
H3 Greer’s story
H3 Ed and Mary Ann’s story
H3 Rachel’s story
H3 Disclaimer 2024-178126 20260831
H3 Disclaimer
H4 Customer service
H4 Resources
H4 Industry Professionals
H5 Legal Information
Baselink: /
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.guardianlife.com/Skip to main content
/find-a-providerFind a dentist
https://www.guardiananytime.co...New window Nofollow External Subdomain Find a vision provider
/financial-representativeFind a financial professional
/forms-and-claimsForms and claims
/contact-usContact us
https://www.guardianlife.com/IMG-ALT Guardian Life Logo
https://login.guardianlife.com/New window Nofollow External Subdomain No Text
https://www.guardianlife.com/Text duplicate IMG-ALT Guardian Life Logo
/life-insuranceLife insurance
/disability-insuranceDisability insurance
/dental-insuranceDental insurance
/vision-insuranceVision insurance
/accident-insuranceAccident insurance
/critical-illness-insuranceCritical illness insurance
/hospital-indemnity-insuranceHospital indemnity insurance
/group-benefitsGroup benefits
/absence-managementAbsence management
/absence-management/paid-leavePaid family & medical leave
/benefits-administrationBenefits technology
/group/enrollmentEnrollment
/group/mental-wellnessMental wellness
/retirementRetirement
/individuals-families/investmentsInvestment accounts
/financial-representativeText duplicate Find a financial professional
/learning-centerLearning Center
/forms-and-claimsText duplicate Forms and claims
/find-a-providerText duplicate Find a dentist
https://www.guardiananytime.co...New window Nofollow External Subdomain Text duplicate Find a vision provider
/financial-representativeText duplicate Find a financial professional
/life-insurance/term/calculato...Life insurance quote
/disability-insurance-calculatorDisability insurance quote
/individuals-families/dental-i...Dental insurance quote
/individuals-families/vision-i...Vision insurance quote
/annuities/retirement-calculatorRetirement calculator
/guardian-edgeResearch and insights
/business/reportsReports
/business/webinarsWebinars
/brokers/get-appointedJoin as a broker
/brokers/sales-officesFind a sales office
/about-guardianAbout Guardian
/careersCareers
https://www.guardianlife.com/newsNewsroom
/contact-usText duplicate Contact us
/social-responsibilitySocial responsibility
/about-guardian/inclusion-and-...Our diverse and inclusive culture
/insurance/growing-familyan individual or family
/business/solutionsan employer
/brokersa broker
/providersa dental provider
/careers/financial-representativea financial professional
https://login.guardianlife.com/New window Nofollow External Subdomain Log in
/insurance/growing-familyText duplicate an individual or family
/business/solutionsText duplicate an employer
/brokersText duplicate a broker
/providersText duplicate a dental provider
/careers/financial-representativeText duplicate a financial professional
https://www.changehealthcare.c...New window Nofollow External Subdomain Learn more
/life-insuranceLife insurance Protection for you and those you love
IMG-ALT Life insurance - Multigenerational family smiling using tablet
/disability-insuranceDisability insurance Protection that works when you can’t
IMG-ALT Disability insurance - Runner nursing injury
/dental-insuranceDental insurance Coverage that helps you shine
IMG-ALT Dental insurance - Happy man smiling
/mental-wellnessMental wellness Taking care of yourself and your workforce
IMG-ALT Mental wellness - Woman peacefully meditating and smiling
/vision-insuranceText duplicate Vision insurance
/accident-insuranceText duplicate Accident insurance
/critical-illness-insuranceText duplicate Critical illness insurance
/hospital-indemnity-insuranceText duplicate Hospital indemnity insurance
/individuals-families/investmentsInvestments
/annuitiesAnnuities
/broker/inquiryconnect with us here
/learning-centerVisit the Learning Center
/supporting-your-physical-healthSteps to take for your physical health Ways to help prevent illness, stay physically active, and support your overall physical well-being Learn more
IMG-ALT Steps to take for your physical health - Friends relaxing on paddle boards
/insurance/planningCouples with two sets of insurance: How to choose whose plan to use? How to compare and select plans with your partner Learn more
IMG-ALT Couples with two sets of insurance: How to choose whose plan to use? - Partners casually comparing insurance options on mobile device
/mind-body-wallet/navigating-m...Navigating your mental health decisions How to find resources and make choices to support your mental wellness Learn more
IMG-ALT Navigating your mental health decisions - Woman on dock practicing yoga
/about-guardian/customer-servi...More about our accolades
/report-suspected-career-fraudText duplicate Learn more
https://www.guardianlife.com/Text duplicate IMG-ALT Guardian Life Logo
/contact-usContact Us
/forms-and-claimsSubmit a Claim
/forms-and-claimsForms & Claims
/find-a-providerNew window Find a dental or vision provider
/financial-representativeText duplicate Find a financial professional
/careersText duplicate Careers
/brokers/sales-officesFind a Guardian benefits sales office
https://www.guardiananytime.co...New window External Subdomain New case implementation tracker
https://www.thelivingbalancesh...New window External Subdomain Living Balance Sheet
https://instagram.com/guardian...New window External opens in a new window
https://twitter.com/intent/fol...New window External Text duplicate opens in a new window
https://www.facebook.com/guard...New window External Subdomain Text duplicate opens in a new window
https://www.linkedin.com/compa...New window External Subdomain Text duplicate opens in a new window
https://www.youtube.com/c/guar...New window External Subdomain Text duplicate opens in a new window
/terms-conditionsTerms & conditions
/privacy-policyPrivacy policy
/disclosuresDisclosures
https://assets.ctfassets.net/g...New window External Subdomain Individual products benefit disclosures
/cybersecurityCybersecurity
/accessibilityAccessibility
https://images.ctfassets.net/g...External Subdomain Language assistance
/telehealthTelehealth
/ny-reg-200NY Reg. 200
/confidentiality-policyConfidentiality for domestic violence victims
https://www.orderroutingdisclo...New window External Subdomain SEC Rule 606
/guardian-group-statusAmendments to broker agreement
/contact-us/emergency-updatesState disaster updates
/MDG-TX-Notice-to-ProvidersMDG TX notice to providers
/agreement-conduct-business-el...Agreement to conduct business electronically
/contact-us/additional-supportReport suspected fraud

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.guardianlife.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (206 kB).

HTTP Response Header

NameValue
dateTue, 13 Aug 2024 23:48:24 GMT
content-typetext/html; charset=utf-8
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referrer-policyno-referrer
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x-nextjs-cacheHIT
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varyAccept-Encoding
content-encodinggzip
set-cookie201 Characters
x-cdnImperva
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 5,443 referring domains.
This page has 280,740 backlinks.
This page has backlinks from 2,979 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# 
# robots.txt
#
User-agent: *

# CSS, JS, Images
Allow: /_next/*/**.js

# Paths
Disallow: /checkout/*
Disallow: /registration
Disallow: /your-info
Disallow: /products/dental-insurance/*

Disallow: /thank-you/*
Disallow: /*/thank-you
Disallow: /*/*/thank-you*
Disallow: /dental-insurance/study/future-of-dentistry/2019/future-of-dentistry-thank-you
Disallow: /brokers/broker-quote-submitted
Disallow: /dental-insurance/dental-quote-submitted
Disallow: /business/group-sales/group-sales-quote-submitted
Disallow: /dental-insurance/study/happy-health-organizations-thank-you
Disallow: /contact-us/broker/new/thank-you
Disallow: /dental-insurance/study/in-good-company/in-good-company-thank-you
Disallow: /contact-us/thankyou
Disallow: /contact-us/ccpa-thankyou
Disallow: /contact-us/fr-thankyou
Disallow: /financial-representative?msg=thank-you*
Disallow: /careers/financial-representative/apply/thankyou?token=*
Disallow: /mental-wellness-benefits-productivity-and-retention-calculator/index.html

# Temporary Allows for CWV Cleanup
Allow: /products/dental-insurance/guardian-dental-advantage-gold-full-plan-summary-fee-schedule-state
Allow: /products/dental-insurance/guardian-dental-advantage-gold-full-plan-summary-fee-schedule-state
Allow: /products/dental-insurance/guardian-dental-select-gold-full-plan-summary-id
Allow: /products/dental-insurance/guardian-dental-advantage-silver-full-plan-summary-fee-schedule-state
Allow: /products/dental-insurance/guardian-dental-advantage-bronze-full-plan-summary-pa
Allow: /products/dental-insurance/guardian-managed-dentalguard-full-plan-summary-ny
Allow: /products/dental-insurance/guardian-dental-advantage-gold-full-plan-summary-ucr-state
Allow: /products/dental-insurance/guardian-managed-dentalguard-full-plan-summary-nj

# Sitemap files
sitemap: https://www.guardianlife.com/sitemap.xml
sitemap: https://www.guardianlife.com/sitemap2.xml

Similar sites

Search preview

www.guardianlife.com
Insurance and benefits with a purpose | Guardian
We provide life insurance, disability insurance, dental insurance, and other benefits that help protect people and inspire their well-being.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insurance70%Check
Life68%Check
Life Insurance68%Check
inspire66%Check
Dental Insurance65%Check
Guardian64%Check
Disability Insurance62%Check
Guardian Life Insurance Company61%Check
benefits58%Check
Dental56%Check
Show more keywords and terms

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