Houghton.edu - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
60% 
Link structure
52% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.08 s
File size
468.30 kB
Words
17390
Media files
5
Number of links
99 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Houghton University | Nationally Ranked Christian University
The length of the page title is perfect. (544 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Houghton is a liberal arts and sciences university; nationally ranked with customizable programs offered in Houghton, NY, Buffalo, & online.
The length of the meta description is perfect. (855 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.houghton.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
programTypeEmpty
programDeliveryMethodOn Campus
programFacultyEmpty
programCreditsEmpty
programLengthEmpty
programCampusEmpty
EmptyEmpty
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
be:wp1.1.15
be:sdkphp_sdk_1.5.12
be:timer53ms
be:orig_urlhttps%3A%2F%2Fwww.houghton.edu%2F
be:norm_urlhttps%3A%2F%2Fwww.houghton.edu%2F
be:capsule_urlhttps%3A%2F%2Fixfd1-api.bc0a.com%2Fapi%2Fixf%2F1.0.0%2Fget_capsule%2Ff00000000302323%2F01681470819
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be: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
be:messagestrue
descriptionHoughton is a liberal arts and sciences university; nationally ranked with customizable programs offered in Houghton, NY, Buffalo, & online.
tec-api-versionv1
tec-api-originhttps://www.houghton.edu
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
article:modified_time2024-09-13T13:04:30+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHoughton University | Nationally Ranked Christian University
og:descriptionHoughton is a liberal arts and sciences university; nationally ranked with customizable programs offered in Houghton, NY, Buffalo, & online.
og:urlhttps://www.houghton.edu/
og:site_nameHoughton University
og:imagehttps://www.houghton.edu/wp-content/uploads/2022/07/houghton_university_commencement.jpg
og:image:width1920
og:image:height1080
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
The content of this page is too large (17390 words). Maybe the content could be divided into several pages.
These Typos were found:
  • cmo => com
The average number of words per sentence of 8.92 words is low.
2.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 348 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Students gathering on lawn in graduation regalia during commencement.
data:[...] Base64A group of Houghton students sitting on the ground on the campus lawn discussing a book.
data:[...] Base64houghton Logomark

Page structure

H1 heading
(Critically important)
Houghton University
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Houghton University
H1 Menu
H1 Menu Duplicate text
H1 Mobile Menu
H1 Utility Menu
H1 Apply by October 15th
H1 Footer Menu
H2 The official website of Houghton University
H2 What We Believe
H2 Connect with Vibrant Christ-Centered Community
H2 Take Your Fearless Next Step
H2 News & Events
H3 What program fits you?
H3 Fearless Champion
H3 Meaningful Research
H3 Bold Beginnings
H3 Greater Impact
H4 New York’s Proposal 1 Falls Short
H4 Houghton Professor Publishes Article on Intersection of Faith and Identity
H4 Christian Inclusion: The Radical Inclusion of the Cross
H4 Koinonia
H4 Purple & Gold Week
H6 Find the program that fits your goals and schedule.
H6 Houghton’s tuition reset was a game changer for Empress Weber ’25, who came from Florida to combine her love of music, animals and adventure.
H6 Adam Brown ’23 loves science and chose Houghton University because of the honors program and the opportunity to complete meaningful research as an undergrad.
H6 Sandra Hussin ’07, ’21 (MBA), had been considering getting her Masters of Business Administration for several years, but was concerned about finding ways to make it fit with her hectic work and fam...
H6 Music educator, Jerbrel Bowens ’16, wants to advance his career into school administration so he can have a greater positive impact on the lives of students.
H6 Sep. 25, 2024
H6 Sep. 10, 2024
H6 Aug. 16, 2024
H6 Sep. 29, 2024
H6 Sep. 30, 2024
Anchor text is an URL
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.houghton.edu/Subdomain Houghton University
A-TITLE return to home
https://www.houghton.edu/about/Subdomain About
https://www.houghton.edu/alumni/Subdomain Alumni
https://athletics.houghton.edu/External Subdomain Athletics
https://www.houghton.edu/events/Events
https://www.houghton.edu/giving/Subdomain Giving
https://www.houghton.edu/news/Subdomain News
/partners/Subdomain Partners
/community/Subdomain Community
/current-students/Subdomain Current Students
/military-resources/Subdomain Military
/parents-families/Subdomain Parents
https://www.houghton.edu/Subdomain A-TITLE return home
/undergraduate/Subdomain Undergraduate
/undergraduate/majors/Subdomain Majors & Programs
/undergraduate/admission/Subdomain Admission
/undergraduate/tuition-aid/Subdomain Tuition & Aid
/undergraduate/student-life/Subdomain Student Life
/undergraduate/student-life/sp...Subdomain Spiritual Life
https://www.houghton.edu/visit/Subdomain Visit Campus
/early-college/Subdomain Early College
/graduate/Subdomain Graduate
/graduate/master-of-business-a...Subdomain MBA
/graduate/master-of-business-a...Subdomain Text duplicate Admission
/graduate/master-of-business-a...Subdomain Text duplicate Tuition & Aid
/graduate/literacy-education/Subdomain MSEd
/graduate/literacy-education/a...Subdomain Text duplicate Admission
/graduate/literacy-education/t...Subdomain Text duplicate Tuition & Aid
/graduate/music/Subdomain Music
/?page_id=61Subdomain Programs
/graduate/music/admissions/Subdomain Text duplicate Admission
/graduate/music/tuition-aid/Subdomain Text duplicate Tuition & Aid
https://www.houghton.edu/online/Subdomain Online
/online/graduate/Subdomain Text duplicate Graduate
/graduate/master-of-business-a...Subdomain Master of Business Administration
/graduate/literacy-education/Subdomain Literacy Education, MSEd
/online/online-courses/Subdomain Online Courses
https://www.houghton.edu/visit/Visit
A-TITLE /visit/
https://www.houghton.edu/apply/Apply
A-TITLE /apply/
/undergraduate/Subdomain Text duplicate Undergraduate
/undergraduate/majors/Subdomain Text duplicate Majors & Programs
/undergraduate/admission/Subdomain Text duplicate Admission
/undergraduate/tuition-aid/Subdomain Text duplicate Tuition & Aid
/undergraduate/student-life/Subdomain Text duplicate Student Life
/undergraduate/student-life/sp...Subdomain Text duplicate Spiritual Life
https://www.houghton.edu/visit/Subdomain Text duplicate Visit Campus
/early-college/Subdomain Text duplicate Early College
/graduate/Subdomain Text duplicate Graduate
/graduate/master-of-business-a...Subdomain Text duplicate MBA
/graduate/master-of-business-a...Subdomain Text duplicate Admission
/graduate/master-of-business-a...Subdomain Text duplicate Tuition & Aid
/graduate/literacy-education/Subdomain Text duplicate MSEd
/graduate/literacy-education/a...Subdomain Text duplicate Admission
/graduate/literacy-education/t...Subdomain Text duplicate Tuition & Aid
/graduate/music/Subdomain Text duplicate Music
/?page_id=61Subdomain Text duplicate Programs
/graduate/music/admissions/Subdomain Text duplicate Admission
/graduate/music/tuition-aid/Subdomain Text duplicate Tuition & Aid
https://www.houghton.edu/online/Subdomain Text duplicate Online
/online/graduate/Subdomain Text duplicate Graduate
/graduate/master-of-business-a...Subdomain Text duplicate Master of Business Administration
/graduate/literacy-education/Subdomain Text duplicate Literacy Education, MSEd
/online/online-courses/Subdomain Text duplicate Online Courses
https://www.houghton.edu/about/Subdomain Text duplicate About
https://www.houghton.edu/alumni/Subdomain Text duplicate Alumni
https://athletics.houghton.edu/External Subdomain Text duplicate Athletics
https://www.houghton.edu/events/Text duplicate Events
https://www.houghton.edu/giving/Subdomain Text duplicate Giving
https://www.houghton.edu/news/Subdomain Text duplicate News
/partners/Subdomain Text duplicate Partners
/community/Subdomain Text duplicate Community
/current-students/Subdomain Text duplicate Current Students
/military-resources/Subdomain Text duplicate Military
/parents-families/Subdomain Text duplicate Parents
/undergraduate/admission/apply/Subdomain Apply Today
/undergraduate/student-life/sp...Discover our core beliefs and mission
/undergraduate/student-life/diverse and deeply curious student body
A-TITLE diverse and deeply curious students
https://www.houghton.edu/visit/Schedule a Visit
/undergraduate/student-life/Life on Campus
/undergraduate/majors/Subdomain 40+ degrees and programs,
/alumni-success-and-career-out...Subdomain graduates to lead successful careers
/about/national-recognition/Subdomain nationally ranked Christian college
/undergraduate/tuition-aid/Subdomain surprisingly affordable.
https://www.collegeprice.org/p...New window External Subdomain College Cost Transparency Initiative
A-TITLE College Cost Transparency Initiative
/undergraduate/admission/apply/Text duplicate Apply
/undergraduate/admission/reque...Subdomain Request More Info
https://www.houghton.edu/Anchor Fearless Champion Houghton’s tuition reset was a game changer for Empress Weber ’25, who came from Florida to combine her love of music, animals and adventur...
https://www.houghton.edu/Anchor Meaningful Research Adam Brown ’23 loves science and chose Houghton University because of the honors program and the opportunity to complete meaningful resea...
https://www.houghton.edu/Anchor URL anchor text
Bold Beginnings Sandra Hussin ’07, ’21 (MBA), had been considering getting her Masters of Business Administration for several years, but was concerned about ...
https://www.houghton.edu/Anchor Greater Impact Music educator, Jerbrel Bowens ’16, wants to advance his career into school administration so he can have a greater positive impact on the liv...
/news/new-yorks-proposal-1/Subdomain New York’s Proposal 1 Falls Short Sep. 25, 2024 Read More
A-TITLE New York’s Proposal 1 Falls Short
/news/faith-and-identity/Subdomain Houghton Professor Publishes Article on Intersection of Faith and Identity Sep. 10, 2024 Read More
A-TITLE Houghton Professor Publishes Article on Intersection of Faith and Identity
/news/christian-inclusion-the-...Subdomain Christian Inclusion: The Radical Inclusion of the Cross Aug. 16, 2024 Read More
A-TITLE Christian Inclusion: The Radical Inclusion of the Cross
/event/koinonia-38/Subdomain Koinonia Sep. 29, 2024 Read More
A-TITLE Koinonia
/event/purple-gold-week/Subdomain Purple & Gold Week Sep. 30, 2024 Read More
A-TITLE Purple & Gold Week
https://www.houghton.edu/news/Subdomain More News from Houghton
https://www.houghton.edu/events/View Upcoming Events
https://www.houghton.edu/Subdomain IMG-ALT houghton Logomark
A-TITLE return home
/current-students/Subdomain Text duplicate Current Students
https://intranet.houghton.edu/External Subdomain Employee Intranet
/employment/Subdomain Employment
https://store.houghton.edu/New window External Subdomain Highlanders Shop
https://libguides.houghton.edu...External Subdomain Library
/privacy-policy/Subdomain Privacy Policy
/ada-compliance-notice/Subdomain ADA
https://www.facebook.com/Hough...New window External Subdomain A-TITLE Facebook
https://twitter.com/HoughtonUniv/New window External A-TITLE Twitter
https://www.instagram.com/houg...New window External Subdomain A-TITLE Instagram
https://www.youtube.com/c/Houg...New window External Subdomain A-TITLE YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.houghton.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.08 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (468 kB).

HTTP Response Header

NameValue
dateSun, 29 Sep 2024 16:21:56 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.houghton.edu/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://www.houghton.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.houghton.edu
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 257
x-cache-groupbot
access-control-allow-origin*
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8cad4f1f9e97910c-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,659 referring domains.
This page has 132,711 backlinks.
This page has backlinks from 1,252 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.houghton.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.houghton.edu
Houghton University | Nationally Ranked Christian University
Houghton is a liberal arts and sciences university; nationally ranked with customizable programs offered in Houghton, NY, Buffalo, & online.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Houghton93%Check
Houghton University86%Check
University79%Check
chose Houghton University71%Check
Houghton University honors67%Check
Discover Houghton65%Check
Houghton Promise65%Check
Houghton Magazine65%Check
Nationally Ranked Christian University62%Check
nationally ranked58%Check
Show more keywords and terms

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