Hr.berkeley.edu - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
73% 
Page structure
97% 
Link structure
82% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
96.40 kB
Words
520
Media files
25
Number of links
75 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | People & Culture
The length of the page title is perfect. (222 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://hr.berkeley.edu/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 7 (http://drupal.org)
viewportwidth=device-width, initial-scale=1.0
langen
twitter:dnton
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 520 words. That's ok.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../assets/images/logo-berkeley-white-2.svgUC Berkeley
...a.jpg?itok=HAICH2Fe&timestamp=1525470294No alt attribute provided
...0.jpg?itok=pjY8gFwZ&timestamp=1453754783Compensation and Benefits
...2.jpg?itok=rmlYioKo&timestamp=1730754075Staff Engagement & Belonging logo
...0.jpg?itok=S13NJJSv&timestamp=1614915785Magnolia flowers in the foreground, the Campanile in the background
...a.jpg?itok=D5gwcSok&timestamp=1580499342People & Organization Development logo
....jpeg?itok=N0HmLz83&timestamp=1474929876Achieve
...2.jpg?itok=XwtUSt0b&timestamp=1577995128Talent Acquisition photo
...4.jpg?itok=121iRMj-&timestamp=1719442177Forbes Diversity Ranking 2024Forbes Diversity Ranking 2024
...4.jpg?itok=vV42B1kM&timestamp=1719442274Forbes Best Large Employers 2024Forbes Best Large Employers 2024
...4.jpg?itok=tdBMqNsz&timestamp=1722556820Forbes Best Employer for Women 2024 graphicForbes Best Employer for Women 2024
...b.jpg?itok=ARVTccuA&timestamp=1723489536America's Most Beautiful Campus AwardAmerica's Most Beautiful Campus
...quare/public/employees.jpg?itok=gp1GstmuNo alt attribute provided
...public/servicenow_icon.jpg?itok=LFGHBYh7No alt attribute provided
..._square/public/manager.jpg?itok=Vt1EQMQKNo alt attribute provided
...path_home_page_icon-01.png?itok=02FqgRlfNo alt attribute provided
...elr_employee_relations.jpg?itok=wyFh1BkqNo alt attribute provided
...chieve-logo-square-web.jpg?itok=oQ3QkJSENo alt attribute provided
...ibrary800_KeeganHouser.jpg?itok=wSpd5A2KNo alt attribute provided
...public/servicenow_icon.jpg?itok=LFGHBYh7No alt attribute provided
.../uc_learning_centerweb.jpg?itok=g_SxEEguNo alt attribute provided
...ublic/appreciate-block.jpg?itok=PsPyLO51No alt attribute provided
...and/assets/images/logo-berkeley-gold.svgUC Berkeley

Page structure

H1 heading
(Critically important)
People & Culture
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 People & Culture
H2 Secondary navigation
H2 More wins for our employees in 2024
H2 Recent Stories
H2 Chancellor Lyons extends appreciation to UC Berkeley staff
H3 February 26, 2025
H3 October 21, 2024
H3 September 2, 2024
H3 Follow us:
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://hr.berkeley.edu/Anchor Skip to main content
https://www.berkeley.edu/External Subdomain IMG-ALT UC Berkeley
https://vca.berkeley.edu/External Subdomain Administration
/central-servicesCentral Services
/central-servicesOverview
/hr-network/personnel-resource...Records Management
/central-services/contact-usContact Us
/compensation-benefitsComp & Benefits
/compensation-benefitsText duplicate Overview
/compensation-benefits/compens...Compensation
/comp-benefits/contact-compens...Contact Compensation
/compensation-benefits/benefitsBenefits
/comp-benefits/contact-benefitsContact Benefits
/comp-benefits/perksPerks
A-TITLE Perks
/staff-engagement-belongingSE&B
/staff-engagement-belongingText duplicate Overview
/policies/affirmative-action-eeoAA & EEO
/seb/campus-collaboratorsCampus Collaborators
/deib/deib-events-calendarSE&B Events Calendar
https://hr.berkeley.edu/employeesEmployee Experience
/deib/manager-mastermind-groupManager Mastermind Group
/seb/programsPrograms
/seb/race-mattersRace Matters
/deib/resourcesResources
/deib/staff-workforce-dataStaff Workforce Data
/seb/contact-usText duplicate Contact Us
/employee-labor-relationsEmployee & Labor Relations
/employee-labor-relationsText duplicate Overview
https://hr.berkeley.edu/policiesEmployee Relations / Policies
https://hr.berkeley.edu/laborLabor Relations
/employee-labor-relations/elr-...ELR Templates
/employee-labor-relations/cont...Contact ELR
https://hr.berkeley.edu/growGrow
https://hr.berkeley.edu/growText duplicate Overview
/grow/grow-your-belongingGrow Your Belonging
/grow/grow-your-careerGrow Your Career
/grow/grow-your-community-wisd...Grow Your Community
/grow/grow-your-engagementGrow Your Engagement
/grow/grow-your-impact-organiz...Grow Your Impact
/grow/grow-your-journeyGrow Your Journey
/grow/grow-your-resourcesGrow Your Resources
/grow/grow-your-skillsGrow Your Skills
/grow/contact-usText duplicate Contact Us
/performanceAchieve
/performanceText duplicate Overview
/achieve/achieve-togetherAchieve Together
/achieve/focused-90°Focused 90°
/achieve/uc-experience-convers...UC Experience Conversations
/achieve/contact-usText duplicate Contact Us
/talent-acquisitionTalent Acquisition
/talent-acquisitionText duplicate Overview
https://hr.berkeley.edu/BESBerkeley Executive Search
A-TITLE Learn about our internal executive recruitment team that researches and recruits senior-level talent for various areas and roles.
/talent-acquisition/staff-hiri...Staff Hiring Resources
A-TITLE See a helpful guide to all the steps in our recruitment process for all staff positions.
/talent-acquisition/diversity-...Diversity in Hiring
A-TITLE Find in-depth information about Berkeley's strategy for equity, inclusion, and diversity in the workplace.
/talent-acquisition/compensati...Compensation, Benefits, & Relocation
A-TITLE Read more about our benefits and unique opportunities for UC Berkeley employees.
https://jobs.berkeley.edu/External Subdomain Apply Now
A-TITLE Explore careers, learn how to apply, and read about our Operating Principles and workplace culture at UC Berkeley.
https://regionalservices.berke...External Subdomain Just Hired?
A-TITLE Welcome to UC Berkeley! Information to help you get ready for your new job.
/talent-acquisition/transition...Transition Services
A-TITLE Transition Services is an award-winning program provided by Berkeley People & Culture that supports staff career transition. Professional development include...
/talent-acquisition/udar-caree...UDAR Careers
/talent-acquisition/contact-usText duplicate Contact Us
A-TITLE Meet our Talent Acquisition Team who support staff hiring and recruitment needs across campus.
https://ucpath.berkeley.edu/External Subdomain UCPath
https://hr.berkeley.edu/employeesEmployees
https://hr.berkeley.edu/managersManagers
/council-hr-leadersCouncil HR Leaders
http://events.berkeley.edu/ind...External Subdomain Events
A-TITLE Calendar and Events
/hr-network/forms-lettersForms
A-TITLE Our most popular forms!
https://hr.berkeley.edu/aboutAbout Us
https://ucnet.universityofcali...External Subdomain More wins for our employees in 2024 Read what we accomplished last year systemwide!
https://www.forbes.com/lists/b...External Subdomain IMG-ALT Forbes Diversity Ranking 2024
https://www.forbes.com/lists/b...External Subdomain IMG-ALT Forbes Best Large Employers 2024
https://www.forbes.com/lists/b...External Subdomain IMG-ALT Forbes Best Employer for Women 2024 graphic
https://www.architecturaldiges...External Subdomain IMG-ALT America's Most Beautiful Campus Award
/node/5322/Subdomain Text duplicate Employees
https://berkeley.service-now.c...External Subdomain Need HR help? Open a HR Service Hub ticket
https://hr.berkeley.edu/managersSubdomain Text duplicate Managers
http://ucpath.berkeley.edu/External Subdomain Payroll, benefits & more
/hr-networkSubdomain HR Network
/performance/achieve-togetherSubdomain Our performance program for non-rep employees
/talent-acquisitionSubdomain Text duplicate Talent Acquisition
https://berkeley.service-now.c...External Subdomain Disability Accommodations Request Portal
/news/perb-order-afscme-feb-20...PERB Order AFSCME Feb 2025 Ruling
https://ucnet.universityofcali...External Subdomain Important updates and security tips for UC Retirement Savings Program Accounts
https://ucnet.universityofcali...External Subdomain Get ready for open enrollment with these benefits basics
/news-archive?field_openberkel...News Archive
https://uc.sumtotal.host/core/...External Subdomain Employee Login for Learning
https://sites.google.com/berke...External Subdomain Appreciate: Send your colleagues kudos!
https://hr.berkeley.edu/file/9842Chancellor Lyons extends appreciation to UC Berkeley staff
https://www.berkeley.edu/External Subdomain Text duplicate IMG-ALT UC Berkeley
https://www.facebook.com/UCBer...External Subdomain Facebook
A-TITLE Facebook
https://twitter.com/@UCBerkeleyExternal X (formerly Twitter)
A-TITLE X (formerly Twitter)
https://www.linkedin.com/compa...External Subdomain LinkedIn
A-TITLE LinkedIn
https://www.youtube.com/@ucber...External Subdomain YouTube
A-TITLE YouTube
https://hr.berkeley.edu/homeHome
https://hr.berkeley.edu/creditsCredits
https://hr.berkeley.edu/careersCareers
A-TITLE Careers at UC Berkeley
/about-us/people-culture-staff...Contact
A-TITLE HR Staff Contact Information
/about/locationsDirections
A-TITLE How to find us IRL
https://docs.google.com/forms/...External Subdomain Feedback
A-TITLE Take 30 secs to tell us how did!
https://open.berkeley.edu/External Subdomain Powered by Open Berkeley
https://dap.berkeley.edu/get-h...External Subdomain Accessibility Statement
https://ophd.berkeley.edu/poli...External Subdomain Nondiscrimination Policy Statement
https://open.berkeley.edu/priv...External Subdomain Privacy Statement
https://hr.berkeley.edu/Anchor Back to Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://hr.berkeley.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=900
content-encodinggzip
content-languageen
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content-typetext/html; charset=utf-8
etagW/"1741931050-0"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 14 Mar 2025 05:44:10 GMT
link</home>; rel="canonical",</node/5692>; rel="shortlink"
referrer-policystrict-origin-when-cross-origin
servernginx
strict-transport-securitymax-age=15552000; includeSubDomains
x-content-security-policydefault-src 'self'; script-src 'self' 'unsafe-eval' www.google-analytics.com js-agent.newrelic.com bam.nr-data.net *.twimg.com *.twitter.com *.googletagmanager.com siteimproveanalytics.com cdnapisec.kaltura.com; object-src 'none'; style-src 'self' 'unsafe-inline' *.typekit.net fonts.googleapis.com platform.twitter.com *.twimg.com; img-src 'self' data: *.twitter.com *.twimg.com www.google-analytics.com *.siteimproveanalytics.io; frame-src 'self' *.youtube-nocookie.com *.vimeo.com *.twitter.com calviz.berkeley.edu cdnapisec.kaltura.com *.google.com give.berkeley.edu events.berkeley.edu app.everviz.com export.highcharts.com blob: classes.berkeley.edu; frame-ancestors 'self'; child-src 'self' *.youtube-nocookie.com *.vimeo.com *.twitter.com calviz.berkeley.edu cdnapisec.kaltura.com *.google.com give.berkeley.edu events.berkeley.edu app.everviz.com export.highcharts.com blob: classes.berkeley.edu; font-src 'self' 'unsafe-inline' fonts.gstatic.com fonts.googleapis.com use.typekit.net; connect-src 'self' www.google-analytics.com bam.nr-data.net *.googletagmanager.com; form-action 'self' https://auth.berkeley.edu https://auth-test.berkeley.edu ; base-uri 'self'
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (http://drupal.org)
x-pantheon-styx-hostnamestyx-fe3-a-f7c447ccb-khk2j
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x-xss-protection1
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accept-rangesbytes
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statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,274 referring domains.
This page has 3,224 backlinks.
This page has backlinks from 1,043 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

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Search preview

hr.berkeley.edu
Home | People & Culture

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
People63%Check
Culture62%Check
People Culture62%Check
Berkeley58%Check
UC Berkeley53%Check
Berkeley staff52%Check
UC Berkeley staff50%Check
Staff45%Check
Employee45%Check
campus43%Check
Show more keywords and terms

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