Instituteforgovernment.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
83% 
Page structure
58% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
128.30 kB
Words
778
Media files
5
Number of links
131 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute for Government
The length of the page title is perfect. (216 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.instituteforgovernment.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#001E62
langen
twitter:cardsummary_large_image
twitter:titleInstitute for Government
twitter:site@instituteforgov
twitter:imagehttps://www.instituteforgovernment.org.uk/themes/custom/ifg/assets/img/fallback-default.png
og:site_nameInstitute for Government
og:titleInstitute for Government
og:imagehttps://www.instituteforgovernment.org.uk/themes/custom/ifg/assets/img/fallback-default.png
og:image:width1200
og:image:height630
og:image:altThe Institute for Government logo
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: UKICE’s Anand Menon joins the podcast team to reflect on another extra...
This page contains 778 words. That's ok.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
... 03 24-8426.jpg?h=e4aaa00f&itok=TdCDzYTqMajor and Brown on stage at the Institute for Government
...-1504x846px.jpg?h=21c441d8&itok=HPhigGQXNo alt attribute provided
...-1504x846px.jpg?h=4429b806&itok=XzZxAb7-No alt attribute provided
...MXY6-2880px.jpg?h=85864969&itok=5HtWuXjlNo alt attribute provided
...-wider-crop.jpg?h=29cfd826&itok=pQ9nLXKxHannah White in the podcast studio

Page structure

H1 heading
(Critically important)
One year on: a progress report on the IfG’s Commission on the Centre of Government
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 One year on: a progress report on the IfG’s Commission on the Centre of Government
H2 Main navigation
H2 Selected features
H2 Latest commentary
H2 Will Ukraine be "Keir Starmer’s Falklands – or his Iraq"?
H2 Our events
H2 Footer menu
H3 About us
H3 Mission
H3 Our people
H3 Partnerships
H3 Governance and funding
H3 Careers
H3 Media centre
H3 Our work
H3 Topics
H3 Research and analysis
H3 Trackers
H3 Spotlight on
H3 Our podcasts
H3 Our events Duplicate text
H3 IfG Academy
H3 Ministers and their teams
H3 Parliamentarians and policy makers
H3 Engaging with government
H3 Will Ukraine be "Keir Starmer’s Falklands – or his Iraq"? Duplicate text
H3 Inside England and Wales's prisons crisis
H3 Pat McFadden is right: the civil service needs to lose poor performers
H3 Trade: tariffs
H3 Public inquiries
H3 Whitehall Monitor 2025
H3 One year on: a progress report on the IfG’s Commission on the Centre of Government Duplicate text
H3 Pat McFadden is right: the civil service needs to lose poor performers Duplicate text
H3 Sir Chris Wormald must not shy away from ambitious civil service reform
H3 The end of the civil service generalist is welcome
H3 IfG Ministers Database
H3 IfG Academy Duplicate text
H3 Topics Duplicate text
H3 How can the government support mayoral combined authorities to deliver economic growth?
H3 The state of the civil service: recruitment and turnover
H3 What lessons can government learn from the insourcing of probation services?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/A-TITLE Return to the homepage
/newsletterSign up to newsletter
/about-usAbout us
/about-usText duplicate About us
/about-us/missionMission
/about-us/missionText duplicate Mission
/about-us/mission/vision-and-v...Vision and values
/about-us/mission/our-work-pro...Our work programme in 2025
/our-peopleOur people
/our-peopleText duplicate Our people
/about-us/our-people/directoryDirectory
/about-us/partnershipsPartnerships
/about-us/partnershipsText duplicate Partnerships
/about-us/partnerships/researc...Research and engagement
/about-us/partnerships/learnin...Learning and development
/about-us/partnerships/party-c...Party conferences
/about-us/governance-fundingGovernance and funding
/about-us/governance-fundingText duplicate Governance and funding
/about-us/governance-funding/b...Board members
/about-us/governance-funding/f...Funding
/about-us/governance-funding/a...Annual reports
/about-us/careersCareers
/about-us/careersText duplicate Careers
/about-us/careers/working-ifgWorking at IfG
/about-us/careers/internship-p...IfG internship programme
A-TITLE IfG internship programme
/about-us/careers/current-vaca...Current vacancies
A-TITLE Current vacancies
/about-us/media-centreMedia centre
/about-us/media-centreText duplicate Media centre
/about-us/media-centreIfG in the news
/about-us/media-centrePress releases
/our-workOur work
/our-workText duplicate Our work
/our-work/topicsTopics
/our-work/topicsText duplicate Topics
/our-work/topics/civil-serviceCivil service
/our-work/topics/ministersMinisters
/our-work/topics/public-bodiesPublic bodies
/our-work/topics/public-financesPublic finances
/our-work/topics/regulationRegulation
/our-work/topics/policy-makingPolicy making
/our-work/topics/net-zeroNet zero
/our-work/topics/devolutionDevolution
/our-work/topics/public-servicesPublic services
/our-work/topics/procurementProcurement
/our-work/topics/uk-eu-relationsUK–EU relations
/our-work/topics/parliament-an...Parliament and the constitution
/our-work/topicsSee all
/our-work/research-and-analysisResearch and analysis
/our-work/research-and-analysisText duplicate Research and analysis
/our-work/research-and-analysi...Explainers
/our-work/research-and-analysi...Comments
/our-work/research-and-analysi...Live blogs
/our-work/research-and-analysi...Data
/our-podcastsPodcasts
/our-work/research-and-analysi...Publications
/our-work/trackersTrackers
/our-work/trackersText duplicate Trackers
/our-work/trackers/public-serv...Public Services Performance Tracker
/our-work/trackers/whitehall-m...Whitehall Monitor
/spotlight-onSpotlight on
/spotlight-onText duplicate Spotlight on
/ministers-databaseIfG Ministers Database
/spring-statement-2025Spring statement 2025
/commission-centre-governmentCommission on the Centre of Government
/ministers-reflectMinisters Reflect
/our-work/research-and-analysi...Our publications
/our-podcastsOur podcasts
/our-podcastsText duplicate Our podcasts
/our-podcasts/inside-briefingInside Briefing
/our-podcasts/expert-factorThe Expert Factor
/our-podcasts/special-podcast-...Special podcast series
/our-eventsOur events
/our-eventsText duplicate Our events
/our-events/upcoming-eventsUpcoming events
/our-events/past-eventsPast events
/our-events/faqsFAQs about IfG events
/ifg-academyIfG Academy
/ifg-academyText duplicate IfG Academy
/ifg-academy/ministersMinisters and their teams
/ifg-academy/ministersText duplicate Ministers and their teams
/ifg-academy/ministers/support...Support for ministers
/ifg-academy/ministers/support...Support for private office teams
/ifg-academy/ministers/support...Support for special advisers
/ifg-academy/parliamentarians-...Parliamentarians and policy makers
/ifg-academy/parliamentarians-...Text duplicate Parliamentarians and policy makers
/ifg-academy/parliamentarians-...Support for new MPs
/ifg-academy/parliamentarians-...Support for civil servants and policy makers
/ifg-academy/parliamentarians-...Support for select committees
/ifg-academy/parliamentarians-...Support for opposition parties
/ifg-academy/engaging-governmentEngaging with government
/ifg-academy/engaging-governmentText duplicate Engaging with government
/ifg-academy/engaging-governme...Academic researchers
/ifg-academy/engaging-governme...Diplomats and international audiences
/ifg-academy/engaging-governme...Public, private and voluntary sector organisations
/about-usText duplicate About us
/contact-usContact us
/privacy-policyPrivacy
/accessibility-policyAccessiblility
/about-us/careersText duplicate Careers
/about-us/media-centreText duplicate Media centre
/about-us/partnershipsPartner with us
/newsletterNewsletter
https://twitter.com/institutef...New window External A-TITLE Visit IfG Twitter profile
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Visit IfG LinkedIn profile
https://www.youtube.com/user/i...New window External Subdomain A-TITLE Visit IfG YouTube profile
https://www.facebook.com/insti...New window External Subdomain A-TITLE Visit IfG Facebook profile
https://instagram.com/institut...New window External A-TITLE Visit IfG Instagram profile
/comment/one-year-commission-c...One year on: a progress report on the IfG’s Commission on the Centre of Government
/podcast/inside-briefing/ukrai...Will Ukraine be "Keir Starmer’s Falklands – or his Iraq"?
/publication/performance-track...Inside England and Wales's prisons crisis
/comment/civil-service-mcfadde...Pat McFadden is right: the civil service needs to lose poor performers
/explainer/trade-tariffsTrade: tariffs
/explainer/public-inquiriesPublic inquiries
/publication/whitehall-monitor...Whitehall Monitor 2025
/our-work/research-and-analysi...Text duplicate See all
/comment/one-year-commission-c...Text duplicate One year on: a progress report on the IfG’s Commission on the Centre of Government
/comment/civil-service-mcfadde...Text duplicate Pat McFadden is right: the civil service needs to lose poor performers
/comment/chris-wormald-parliam...Sir Chris Wormald must not shy away from ambitious civil service reform
/comment/end-of-civil-service-...The end of the civil service generalist is welcome
/podcast/inside-briefing/ukrai...Listen to the episode
/ministers-databaseIfG Ministers Database Search our database of all government ministers since 1979.
/ifg-academyIfG Academy We help those working in government to improve it, and those outside government to understand and engage with it.
/our-work/topicsTopics Our work examines the core institutions, processes and cross-cutting themes of UK government.
/our-events/upcoming-eventsText duplicate See all
/event/mayoral-combined-author...How can the government support mayoral combined authorities to deliver economic growth?
/event/whitehall-monitor-2025-...The state of the civil service: recruitment and turnover
/event/lessons-government-inso...What lessons can government learn from the insourcing of probation services?
/Text duplicate A-TITLE Return to the homepage
/about-usText duplicate About us
/contact-usText duplicate Contact us
/privacy-policyText duplicate Privacy
/accessibility-policyText duplicate Accessiblility
/about-us/careersText duplicate Careers
/about-us/media-centreText duplicate Media centre
/about-us/partnershipsText duplicate Partner with us
https://soapbox.co.uk/New window External Soapbox
https://twitter.com/institutef...New window External Text duplicate A-TITLE Visit IfG Twitter profile
https://www.linkedin.com/compa...New window External Subdomain Text duplicate A-TITLE Visit IfG LinkedIn profile
https://www.youtube.com/user/i...New window External Subdomain Text duplicate A-TITLE Visit IfG YouTube profile
https://www.facebook.com/insti...New window External Subdomain Text duplicate A-TITLE Visit IfG Facebook profile
https://instagram.com/institut...New window External Text duplicate A-TITLE Visit IfG Instagram profile

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.instituteforgovernment.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (128 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 11 Mar 2025 04:22:48 GMT
content-typetext/html; charset=UTF-8
content-length15265
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expires-1
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
access-control-allow-origin*
pragmano-cache
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 9,665 referring domains.
This page has 553,842 backlinks.
This page has backlinks from 4,642 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Ministers database
Disallow: /ministers-database/look-minister?*
Disallow: /ministers-database/look-ministerial-role?*
Disallow: /ministers-database/view-entire-government?*
Disallow: /ministers-database/view-ministerial-appointments-and-exits?*
Disallow: /ministers-database-table-callback/

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www.instituteforgovernment.org.uk
Institute for Government

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
government79%Check
Commission Centre Government62%Check
Local Government58%Check
IfG56%Check
Institute56%Check
centre54%Check
Commission54%Check
report54%Check
Civil43%Check
service43%Check
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