Norfolk.police.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
90% 
Page structure
70% 
Link structure
92% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
160.30 kB
Words
568
Media files
9
Number of links
76 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Norfolk Constabulary
The length of the page title is perfect. (261 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Police service for Norfolk; report a crime, get advice and find out about us.
The length of the meta description is perfect. (456 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionPolice service for Norfolk; report a crime, get advice and find out about us.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/norfolk/crest/norfolk-crest-favicon-192x192.png?w=144&h=144
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.norfolk.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.norfolk.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.norfolk.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
This page contains 568 words. That's ok.
31.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.36 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...page/norfolk-homepage-large-1920x593.jpgNo alt attribute provided
...rest/norfolk-crest-homepage-2250x891.pngNorfolk Police crest
...s/uncover-the-truth/join-us-featured.jpgJoin us
...ge-featured-images/report-it_feature.jpgReport
...epage-featured-images/news_featurev2.jpgNews
...epage-featured-images/advice_feature.jpgAdvice and information
...age-featured-images/crime-prevention.jpgCrime prevention advice
...featured-images/roads-safety_feature.jpgRoad safety
...e-featured-images/contact-us_feature.jpgContact us

Page structure

H1 heading
(Critically important)
Welcome to the Norfolk Constabulary website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Norfolk Constabulary website
H2 Cookies
H2 Welcome
H2 What's happening in your area?
H2 From Norfolk Constabulary
H2 Footer navigation
H3 Find your area
H3 Join us
H3 Report it
H3 News
H3 Advice
H3 Crime Prevention
H3 Road Safety
H3 Contact us
H3 Request or provide an update
H3 Firearms licensing
H3 Contact a specific officer or member of staff
H3 Project Servator
H3 Norfolk Constabulary
H3 Information and services
H3 Partners
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Quickly exit this site by pressing the Escape key Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/hyg/c/cookies/Accept cookies
/hyg/c/cookies/Reject cookies
/hyg/c/cookies/Customise cookies
/hyg/c/cookies/cookies page
/hyg/c/cookies/Text duplicate cookies page
https://www.norfolk.police.uk/Anchor Skip to main content
https://www.norfolk.police.uk/Anchor Skip to main navigation
https://www.norfolk.police.uk/IMG-ALT Norfolk Police crest
A-TITLE home page
https://www.norfolk.police.uk/Anchor Report
/ro/report/ocr/af/how-to-repor...Crime
/ro/report/domestic-abuse/a1/r...Domestic abuse
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences
/advice/advice-and-information...Road traffic incident
/ro/report/asb/asb-v3/report-a...Report antisocial behaviour
/ro/report/mp/v2/report-missin...Missing person
/ro/report/fo/v2/report-fraud-...Fraud, bribery or corruption
/ro/report/stalking-harassment...Stalking or harassment
/ro/report/lp/lost-or-found-pr...Lost or found property
/ro/report/lsv/report-lost-or-...Lost or stolen vehicles
/ro/report/hate-crime/informat...Hate crime
/ro/report/See all reporting services
https://www.norfolk.police.uk/Anchor Tell us about
/tua/tell-us-about/ath/possibl...Tell us about possible terrorist activity
/tua/tell-us-about/soh/seen-or...How to tell us about something you've seen or heard
/tua/tell-us-about/cor/tell-us...An existing case or report
/tua/tell-us-about/eo/af/event...A procession or event you are planning
/advice/advice-and-information...Filming
https://www.norfolk.police.uk/Anchor Apply or register
/car/careers/Careers
/ar/applyregister/ccl/af/chari...Charity collection licences
/ar/applyregister/vc/compensat...Compensation for victims of crime
/ar/applyregister/fao/af/fal-v...Firearm, shotgun or explosives certificate
/advice/advice-and-information...Attend a misconduct hearing
/ar/applyregister/pedlar-certi...Pedlar's certificate
https://www.norfolk.police.uk/Anchor Request
/rqo/request/cr/v2/ask-road-tr...A collision report
/rqo/request/ipl/request-intel...Intellectual property (IP) licence
/rqo/request/comp/request-comp...Compensation for something the police have done
/rqo/request/fp/norfolk-and-su...Request your fingerprints
/rqo/request/ri/request-inform...Information: about the police, about yourself or someone else
https://www.norfolk.police.uk/Anchor Thanks and complaints
/fo/feedback/fw/feedback-about...Feedback about the website
/fo/feedback/complaints/compla...Complaints
/fo/feedback/thanks/forms/v1/t...Say thanks
/police-forces/norfolk-constab...Join us Find out about a career in making Norfolk a safer place. Careers
IMG-ALT Join us
/ro/report/Report it Report a crime, issue or incident through one of our web forms. Online service
IMG-ALT Report
/news/norfolk/news/News Read the latest news and appeals from Norfolk Constabulary. News
IMG-ALT News
/advice/advice-and-information/Advice Find advice and information on keeping safe and understanding the law. Advice
IMG-ALT Advice and information
/cp/crime-prevention/Crime Prevention Our advice offers best practice for you to follow alongside practical crime prevention methods. Advice
IMG-ALT Crime prevention advice
/advice/advice-and-information...Road Safety Find out more about road offences, the penalties they carry and how to report incidents. Advice
IMG-ALT Road safety
/contact/cubp/contact-us/Contact us Find ways of getting in touch online, by phone and in person. Advice
IMG-ALT Contact us
/contact/af/contact-us-beta/co...Request or provide an update
/advice/advice-and-information...Firearms licensing Advice
/contact/af/contact-us-forms/c...Contact a specific officer or member of staff Online service
/police-forces/norfolk-constab...Project Servator Campaigns
/contact/af/contact-us-beta/co...Contact us
/contact/find-a-police-station/Find a police station
/police-forces/norfolk-constab...Campaigns
/police-forces/norfolk-constab...Join us
/police-forces/norfolk-constab...About us
/news/norfolk/news/News
/hyg/fpnnorfolk/privacy-notice/Privacy notice
/hyg/c/cookies/Cookies
/hyg/accessibility/Accessibility
/hyg/terms-conditions/Terms and conditions
/advice/advice-and-information/Advice and information
/cp/crime-prevention/Crime prevention advice
/foi-ai/af/accessing-information/Accessing information
/police-forces/norfolk-constab...Stats and data
/ro/report/Text duplicate Report
/tua/tell-us-about/Text duplicate Tell us about
/ar/applyregister/Text duplicate Apply or register
/rqo/request/Text duplicate Request
/fo/feedback/Feedback
/partners/partner-services/Partner services
https://www.police.uk/External Police.uk
https://www.askthe.police.uk/External Subdomain Ask the police
https://www.norfolk-pcc.gov.uk/External Subdomain Police and Crime Commissioner
https://www.facebook.com/Norfo...New window External Subdomain No Text
http://www.twitter.com/Norfolk...New window External Subdomain No Text
http://www.instagram.com/Norfo...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.norfolk.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
dateSun, 29 Sep 2024 16:28:34 GMT
content-typetext/html; charset=utf-8
cf-ray8cad58d71fc39763-FRA
cf-cache-statusEXPIRED
cache-controlpublic, no-cache="Set-Cookie", max-age=900
expiresSun, 29 Sep 2024 16:43:33 GMT
last-modifiedSun, 29 Sep 2024 16:28:33 GMT
set-cookie82 Characters
strict-transport-securitymax-age=31536000
vary*, Accept-Encoding
content-security-policyframe-ancestors 'none'
qnbUe12
x-content-type-optionsnosniff
x-frame-optionsDENY
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,345 referring domains.
This page has 23,209 backlinks.
This page has backlinks from 908 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$
Disallow: /500.html
Disallow: /cy-gb/*
Disallow: /cy-gB/*
Disallow: /cy-Gb/*
Disallow: /cy-GB/*
Disallow: /cY-gb/*
Disallow: /cY-gB/*
Disallow: /cY-Gb/*
Disallow: /cY-GB/*
Disallow: /Cy-gb/*
Disallow: /Cy-gB/*
Disallow: /Cy-Gb/*
Disallow: /Cy-GB/*
Disallow: /CY-gb/*
Disallow: /CY-gB/*
Disallow: /CY-Gb/*
Disallow: /CY-GB/*
Sitemap: /sitemap.xml

Similar sites

Search preview

www.norfolk.police.uk
Home | Norfolk Constabulary
Police service for Norfolk; report a crime, get advice and find out about us.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Norfolk93%Check
Norfolk Constabulary79%Check
Constabulary66%Check
Lost or63%Check
police59%Check
Crime54%Check
Report54%Check
advice54%Check
Welcome54%Check
site52%Check
Show more keywords and terms

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