Normalil.gov - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
58% 
Link structure
22% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.27 s
File size
169.00 kB
Words
998
Media files
34
Number of links
104 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Normal, IL - Official Website | Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (407 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
category0Home
theme-color#384e23
descriptionEmpty
keywordsHome,start here,start,Town of Normal,form,forms
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 998 words. That's ok.
25.5% of the text are stop words.
19 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: isu homecoming parade
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=19068Home Page
/ImageRepository/Document?documentID=19074Go to Site Search
/ImageRepository/Document?documentID=19076Facebook
/ImageRepository/Document?documentID=19077Instagram
/ImageRepository/Document?documentID=19085YouTube
/ImageRepository/Document?documentID=19079Nextdoor
/ImageRepository/Document?documentID=23915Newsletter Icon Click to subscribe to our newsletters
/ImageRepository/Document?documentID=23746Image of cone on streetImage of cone on street
data:[...] Base64Subscribe to Normal Now, an informational news letterSubscribe to Normal Now, an informational news letter
/ImageRepository/Document?documentID=24403Reggie Redbird in ISU Homecoming Parade
data:[...] Base64marching band performs at Uptown Circle during ISU tree lighting 2023
data:[...] Base64crowd enjoying activities and games at Day of Play
data:[...] Base64Photo of 2024 Town of Normal Citizen of the Year Sonja Reece
data:[...] Base64A photo of Parks & Rec team members planting a tree.
data:[...] Base64artistic image of lightbulb growing out of the ground surrounded by sustainability icons
data:[...] Base64Image of a playground with slides and climbers in a Town of Normal park.
data:[...] Base64Update
data:[...] Base64Photo of Nik Duffle
data:[...] Base64Bronze Level - Bicycle Friendly Community
data:[...] Base64Rocky Horror Picture Show Shadow Cast
data:[...] Base64aerial view of Uptown Normal location of Uptown Connector underpass
data:[...] Base64photo of crowd gathered in front of booths and stage along North Street
data:[...] Base64One Normal Plaza memorial sculpture
/ImageRepository/Document?documentID=20446artisan booths lining a crowded street fairartisan booths lining a crowded street fair
data:[...] Base64jugglers performing for a crowdjugglers performing for a crowd
data:[...] Base64adults and children participating in a drum circleadults and children participating in a drum circle
/ImageRepository/Document?documentID=23776One Normal Plaza memorial sculpture
data:[...] Base64a thumbnail pic of the Uptown Connector/Underpass Project
data:[...] Base64CardenParkSafetyTown
data:[...] Base64Photo of the Normal Public Library
data:[...] Base64AdobeStock_438837293_cone
data:[...] Base64A photo of Normal Fire Department trucks
/ImageRepository/Document?documentId=19098Town of Normal, IL

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H3 Town of Normal News
H3 September 2024
H3 September 2024 Duplicate text
H3 Contact Us
H3 Helpful Links
H3 Town Business
H4 Road Closures for ISU Homecoming Parade and 5K Sept. 28
H4 ISU Homecoming Kickoff and Tree Lighting Sept. 23 in Uptown Normal
H4 Day of Play and Oktoberfest in Uptown Normal Sept. 21
H4 Koos names Sonja Reece 2024 Citizen of the Year
H4 Town of Normal awarded grant to boost tree canopy
H4 Vision 2050/Sustainability Steering Committee Processes Feedback
H4 Normal Launches Community Satisfaction Survey
H4 Normal To Rename Fairview Aquatic Center for Kent Karraker
H4 City Manager Reece Names Director of Economic Development for Normal
H4 Normal Awarded Bronze Level Bicycle Friendly Community
H4 Normal Theater partners with Community Players for 'Rocky Horror' Shadow Cast
H4 Normal to receive $50,000 NEA grant for underpass mural
H4 Medici On the Rocks Street Fest returns July 20 in Uptown Normal
H4 Public Art Working Group Convenes in Normal
H4 Sugar Creek Arts Festival
H4 Sweet Corn Circus
H4 Make Music Normal
H4 Thu, Sep 26
H4 Sat, Sep 28
H4 Sat, Sep 28 Duplicate text
H4 Public Art
H4 Uptown Connector/Underpass
H4 Parks & Recreation Projects
H4 Normal Public Library
H4 Savannah Green Streets & Alleys
H4 Relocating Fire Station #2
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://normalil.gov/Anchor Skip to Main Content
https://normalil.gov/IMG-ALT Home Page
/Search/ResultsIMG-ALT Go to Site Search
https://normalil.gov/Home
/27/GovernmentGovernment
https://normalil.gov/31/ResidentsResidents
https://normalil.gov/35/BusinessBusiness
/1136/VisitorsVisitors
/1132/I-Want-ToI Want To...
/1542/AccessibilityAccessibility
https://normalil.gov/facebookIMG-ALT Facebook
https://normalil.gov/instagramIMG-ALT Instagram
https://normalil.gov/youtubeIMG-ALT YouTube
https://nextdoor.com/New window External IMG-ALT Nextdoor
https://signup.e2ma.net/signup...New window External Subdomain IMG-ALT Newsletter Icon Click to subscribe to our newsletters
/civicalerts.aspxNormal News
/calendar.aspxNormal Calendar
https://www.governmentjobs.com...External Subdomain Jobs
https://normal-il.civilspace.i...New window External Subdomain Savannah Green Alleys & Roadway Projects
IMG-ALT Image of cone on street
https://signup.e2ma.net/signup...New window External Subdomain IMG-ALT Subscribe to Normal Now, an informational news letter
https://normalil.gov/Anchor 1 Image of cone on street
https://normalil.gov/Anchor 2 Subscribe to Normal Now, an informational news letter
/956/Utility-PaymentsUtility Payments Easily Pay Your Bills Online
/1350/Cultural-ArtsCultural Arts Arts for All!
/550/Parks-and-RecreationParks & Recreation Resource & Rental Information
/1360/Economic-DevelopmentEconomic Development Stay Informed & See Opportunities
/97/Contacting-the-CouncilContact the Mayor and Council Questions & Feedback
https://town-of-normal-open-da...New window External Subdomain Open Data Portal Connecting You to Community Data
/CivicAlerts.aspx?CID=1Town of Normal News
/CivicAlerts.aspx?AID=2927New window IMG-ALT Reggie Redbird in ISU Homecoming Parade
/CivicAlerts.aspx?AID=2927New window Road Closures for ISU Homecoming Parade and 5K Sept. 28
/CivicAlerts.aspx?AID=2927New window Read on...
/CivicAlerts.aspx?AID=2922New window IMG-ALT marching band performs at Uptown Circle during ISU tree lighting 2023
/CivicAlerts.aspx?AID=2922New window ISU Homecoming Kickoff and Tree Lighting Sept. 23 in Uptown Normal
/CivicAlerts.aspx?AID=2922New window Text duplicate Read on...
/CivicAlerts.aspx?AID=2921IMG-ALT crowd enjoying activities and games at Day of Play
/CivicAlerts.aspx?AID=2921Day of Play and Oktoberfest in Uptown Normal Sept. 21
/CivicAlerts.aspx?AID=2921Text duplicate Read on...
/CivicAlerts.aspx?AID=2871IMG-ALT Photo of 2024 Town of Normal Citizen of the Year Sonja Reece
/CivicAlerts.aspx?AID=2871Koos names Sonja Reece 2024 Citizen of the Year
/CivicAlerts.aspx?AID=2871Text duplicate Read on...
/CivicAlerts.aspx?AID=2840IMG-ALT A photo of Parks & Rec team members planting a tree.
/CivicAlerts.aspx?AID=2840Town of Normal awarded grant to boost tree canopy
/CivicAlerts.aspx?AID=2840Read On
/CivicAlerts.aspx?AID=2856IMG-ALT artistic image of lightbulb growing out of the ground surrounded by sustainability icons
/CivicAlerts.aspx?AID=2856Vision 2050/Sustainability Steering Committee Processes Feedback
/CivicAlerts.aspx?AID=2856Text duplicate Read on...
/CivicAlerts.aspx?AID=2797IMG-ALT Image of a playground with slides and climbers in a Town of Normal park.
/CivicAlerts.aspx?AID=2797Normal Launches Community Satisfaction Survey
/CivicAlerts.aspx?AID=2797Text duplicate Read on...
/CivicAlerts.aspx?AID=2822IMG-ALT Update
/CivicAlerts.aspx?AID=2822Normal To Rename Fairview Aquatic Center for Kent Karraker
/CivicAlerts.aspx?AID=2822Text duplicate Read on...
/CivicAlerts.aspx?AID=2783IMG-ALT Photo of Nik Duffle
/CivicAlerts.aspx?AID=2783City Manager Reece Names Director of Economic Development for Normal
/CivicAlerts.aspx?AID=2783Text duplicate Read on...
/CivicAlerts.aspx?AID=2764IMG-ALT Bronze Level - Bicycle Friendly Community
/CivicAlerts.aspx?AID=2764Normal Awarded Bronze Level Bicycle Friendly Community
/CivicAlerts.aspx?AID=2764Text duplicate Read on...
/CivicAlerts.aspx?AID=2895IMG-ALT Rocky Horror Picture Show Shadow Cast
/CivicAlerts.aspx?AID=2895Normal Theater partners with Community Players for 'Rocky Horror' Shadow Cast
/CivicAlerts.aspx?AID=2895Text duplicate Read on...
/CivicAlerts.aspx?AID=2880IMG-ALT aerial view of Uptown Normal location of Uptown Connector underpass
/CivicAlerts.aspx?AID=2880Normal to receive $50,000 NEA grant for underpass mural
/CivicAlerts.aspx?AID=2880Text duplicate Read on...
/CivicAlerts.aspx?AID=2874New window IMG-ALT photo of crowd gathered in front of booths and stage along North Street
/CivicAlerts.aspx?AID=2874New window Medici On the Rocks Street Fest returns July 20 in Uptown Normal
/CivicAlerts.aspx?AID=2874New window Text duplicate Read on...
/CivicAlerts.aspx?AID=2841New window IMG-ALT One Normal Plaza memorial sculpture
/CivicAlerts.aspx?AID=2841New window Public Art Working Group Convenes in Normal
/CivicAlerts.aspx?AID=2841New window Text duplicate Read on...
/1623/EventsNew window Subdomain Sugar Creek Arts Festival Click here for more Uptown Normal events
IMG-ALT artisan booths lining a crowded street fair
/1623/EventsNew window Subdomain Sweet Corn Circus Click here for more Uptown Normal events
IMG-ALT jugglers performing for a crowd
/1623/EventsNew window Subdomain Make Music Normal Click here for more Uptown Normal events
IMG-ALT adults and children participating in a drum circle
https://normalil.gov/Anchor 1 artisan booths lining a crowded street fair
https://normalil.gov/Anchor 2 jugglers performing for a crowd
https://normalil.gov/Anchor 3 adults and children participating in a drum circle
https://normalil.gov/Anchor Town Meetings
https://normalil.gov/Anchor Town Events
https://normalil.gov/Anchor Text duplicate Town Meetings
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...28
/calendar.aspx?view=list&year=...1
/calendar.aspx?view=list&year=...3
/Calendar.aspx?EID=7743D'Vine Affair for Lifelong Access
/Calendar.aspx?EID=7743D'Vine Affair for Lifelong AccessRead On
/Calendar.aspx?EID=7702ISU Homecoming Parade
/Calendar.aspx?EID=7702ISU Homecoming ParadeRead On
/calendar.aspx?CID=14View All Events
https://normalil.gov/Anchor Text duplicate Town Events
/calendar.aspx?view=list&year=...Text duplicate 28
/Calendar.aspx?EID=7220Text duplicate ISU Homecoming Parade
/Calendar.aspx?EID=7220Text duplicate ISU Homecoming ParadeRead On
/calendar.aspx?CID=33Text duplicate View All Events
https://normal-il.civilspace.i...New window External Subdomain Text duplicate IMG-ALT One Normal Plaza memorial sculpture
https://normal-il.civilspace.i...New window External Subdomain Public Art
https://normal-il.civilspace.i...New window External Subdomain Learn more on the Normal Forum
https://normal-il.civilspace.i...New window External Subdomain IMG-ALT a thumbnail pic of the Uptown Connector/Underpass Project
https://normal-il.civilspace.i...New window External Subdomain Uptown Connector/Underpass
https://normal-il.civilspace.i...New window External Subdomain Text duplicate Learn more on the Normal Forum
https://normal-il.civilspace.i...New window External Subdomain IMG-ALT CardenParkSafetyTown
https://normal-il.civilspace.i...New window External Subdomain Parks & Recreation Projects
https://normal-il.civilspace.i...New window External Subdomain Text duplicate Learn more on the Normal Forum
https://normal-il.civilspace.i...New window External Subdomain IMG-ALT Photo of the Normal Public Library
https://normal-il.civilspace.i...New window External Subdomain Normal Public Library
https://normal-il.civilspace.i...New window External Subdomain Text duplicate Learn more on the Normal Forum
https://normal-il.civilspace.i...New window External Subdomain IMG-ALT AdobeStock_438837293_cone
https://normal-il.civilspace.i...New window External Subdomain Savannah Green Streets & Alleys
https://normal-il.civilspace.i...New window External Subdomain Text duplicate Learn more on the Normal Forum
https://normal-il.civilspace.i...New window External Subdomain IMG-ALT A photo of Normal Fire Department trucks
https://normal-il.civilspace.i...New window External Subdomain Relocating Fire Station #2
https://normal-il.civilspace.i...New window External Subdomain Text duplicate Learn more on the Normal Forum
https://normalil.gov/IMG-ALT Town of Normal, IL
https://normalil.gov/1115/ConnectNo Text
https://normalil.gov/1115/ConnectConnect with Us
/QuickLinks.aspx?CID=48Helpful Links
/DocumentCenter/View/7440/Mast...New window Subdomain Annual Report (PDF)
/DocumentCenter/View/18492/Soc...New window Subdomain Social Media Disclaimer (PDF)
/Directory.aspxNew window Subdomain Staff Directory
/DocumentCenter/View/15935/Nor...New window Strategic Plan (PDF)
https://m.youtube.com/user/Nor...New window External Subdomain View Live Council Meeting
/QuickLinks.aspx?CID=140Town Business
https://signup.e2ma.net/signup...New window External Subdomain Town of Normal Newsletters
/bids.aspxNew window Subdomain Bids
/formcenterNew window Subdomain Forms
https://normalil.gov/1146/PayNew window Online Payments
https://normalil.gov/sitemapNew window Site Map
https://normalil.gov/1542New window Text duplicate Accessibility
/site/copyrightNew window Copyright Notices
/1114/TransparencyNew window Transparency
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://normalil.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.27 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (169 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
etag" "
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateFri, 27 Sep 2024 02:24:46 GMT
content-length46399
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 370 referring domains.
This page has 3,964 backlinks.
This page has backlinks from 302 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Normal61%Check
Town Normal50%Check
Uptown Normal50%Check
Normal News50%Check
Normal awarded50%Check
Homecoming49%Check
ISU49%Check
ISU Homecoming49%Check
ISU Homecoming Parade49%Check
Normal Theater48%Check
Show more keywords and terms

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