Southwestwater.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
45% 
Page structure
79% 
Link structure
96% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
670.50 kB
Words
262
Media files
6
Number of links
22 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
South West Water
The page title is too short. (164 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We're the water and wastewater service provider for around 1.8 million customers in Cornwall, Devon, parts of Somerset and Dorset and the Isles of Scilly.
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
theme-color#ffffff
descriptionWe're the water and wastewater service provider for around 1.8 million customers in Cornwall, Devon, parts of Somerset and Dorset and the Isles of Scilly.
keywordshome,homepage,south west water
langen
og:titleSouth West Water
og:descriptionWe're the water and wastewater service provider for around 1.8 million customers in Cornwall, Devon, parts of Somerset and Dorset and the Isles of Scilly.
og:image/siteassets/images/homepage-banner/spring/beer_beach_banner.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 262 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 27 words is high.
40.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (670.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/images/sea/surfer_orange_top_promo.pngWaterFit Live maps image
...mages/staff/sww_staff_walking_double.jpg2 South West Water employees walking down a residential road smiling
...ort/financial_help_calculator_double.pngA lady looking stressed with a calculator next to her
...-is-precious/save-every-drop---promo.jpgWater is Precious image
...ts/images/staff/roadshow_event_promo.jpgCustomer roadshows image
...sets/images/sea/sea_view_boats_promo.pngWe’re Doing This image

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 WaterFit Live maps
H2 Water is Precious
H2 Customer roadshows
H2 We’re Doing This
H4 How can we help?
H4 In your area
H4 Priority Services
H4 Financial support
H4 Projects and investments
H4 Our current reservoir levels
H4 Latest news
H4 Protecting our water resources
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://my-account.southwestwa...External Subdomain Log in
https://my-account.southwestwa...External Subdomain Register
https://api.whatsapp.com/send?...New window External Subdomain WhatsApp
https://www.facebook.com/SWWat...New window External Subdomain Facebook
https://twitter.com/SouthWestW...New window External Twitter
/household/help-support/contac...Contact us
/environment/rivers-and-bathin...View our maps
/environment/rivers-and-bathin...IMG-ALT WaterFit Live maps image
/household/help-support/priori...IMG-ALT 2 South West Water employees walking down a residential road smiling
/household/help-support/priori...Find out more
/household/help-support/financ...IMG-ALT A lady looking stressed with a calculator next to her
/household/help-support/financ...Text duplicate Find out more
/household/your-services/save-...Learn more
/household/your-services/save-...Visiting our region?
/household/your-services/save-...IMG-ALT Water is Precious image
/about-us/what-we-do/get-invol...Text duplicate Find out more
/about-us/what-we-do/get-invol...IMG-ALT Customer roadshows image
/about-us/business-planning/bu...Text duplicate Find out more
/about-us/business-planning/bu...IMG-ALT We’re Doing This image
/about-us/what-we-do/improving...Projects and investments
/environment/water-resources/r...Our current reservoir levels
/about-us/latest-newsLatest news
/environment/water-resourcesProtecting our water resources
/household/help-support/report...Report a problem
/household/help-support/contac...Text duplicate Contact us
https://careers.southwestwater...New window External Subdomain Careers
/household/help-support/priori...Accessibility
https://www.southwestwater.co.uk/No Text
https://www.facebook.com/SWWat...New window External Subdomain No Text
https://twitter.com/SouthWestW...New window External No Text
https://www.instagram.com/sout...New window External Subdomain No Text
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/user/s...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.southwestwater.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (671 kB).

HTTP Response Header

NameValue
dateSun, 29 Sep 2024 14:20:35 GMT
content-typetext/html;charset=utf-8
set-cookie131 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains
request-contextappId=cid-v1:b00834db-8ed9-48fd-843c-f9f64dc9a175
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policy-report-onlydefault-src 'self' https://cdn.cookielaw.org https://www.google.com/ 'unsafe-inline' 'unsafe-eval' *.lpsnmedia.net *.liveperson.net https://*.clarity.ms https://c.bing.com; connect-src https://cdn.cookielaw.org https://privacyportal-de.onetrust.com https://geolocation.onetrust.com https://*.southwestwater.co.uk https://*.bournemouthwater.co.uk https://*.pennon-group.co.uk https://*.clarity.ms https://region1.google-analytics.com wss://*.liveperson.net *.liveperson.net *.lpsnmedia.net https://*.tiles.mapbox.com https://api.mapbox.com https://events.mapbox.com www.googletagmanager.com https://*.hotjar.com https://*.hotjar.io wss://*.hotjar.com https://www.facebook.com/tr/ https://*.reciteme.com https://*.aptrinsic.com; frame-src *.lpsnmedia.net *.liveperson.net https://btsecurepayments-test.bt.com/ https://btsecurepayments.bt.com/ https://player.vimeo.com/ https://www.youtube-nocookie.com/ https://www.google.com/recaptcha/ https://recaptcha.google.com/recaptcha/ https://www.facebook.com/ https://www.bing.com/ https://experience.arcgis.com/; script-src-elem 'self' https://cdn.cookielaw.org https://www.googletagmanager.com 'unsafe-inline' https://connect.facebook.net https://*.clarity.ms https://www.youtube.com https://www.google.com/recaptcha/ https://www.gstatic.com/recaptcha/ https://script.hotjar.com https://static.hotjar.com *.liveperson.net *.lpsnmedia.net https://*.reciteme.com/; script-src 'unsafe-inline' 'unsafe-eval' https://*.hotjar.com https://connect.facebook.net https://*.aptrinsic.com; style-src 'unsafe-inline' https://*.hotjar.com https://*.aptrinsic.com fonts.googleapis.com; style-src-elem 'self' 'unsafe-inline' https://*.reciteme.com; img-src 'self' https://cdn.cookielaw.org https://www.facebook.com https://*.clarity.ms https://c.bing.com data: https://i.ytimg.com blob: www.googletagmanager.com https://*.hotjar.com https://*.reciteme.com https://*.aptrinsic.com storage.googleapis.com; font-src 'self' data: https://*.hotjar.com https://*.reciteme.com https://*.cloudfront.net fonts.gstatic.com; worker-src blob:; child-src blob:; form-action https://*.bt.com/Thistle/Home https://*.bt.com/Thistle/SessionSetup; frame-ancestors 'none'; report-uri https://pennon.report-uri.com/r/d/csp/reportOnly; report-to https://pennon.report-uri.com/r/d/csp/reportOnly
x-powered-byNuxt
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8cac9d5eb8c9bb7d-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 987 referring domains.
This page has 56,462 backlinks.
This page has backlinks from 754 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /episerver/
Disallow: /utils/
Disallow: /watercare-hub/
Disallow: /watercare-hub/*
Disallow: /businesses/working-with-south-west-water/save-water/water-audit
Disallow: /test/
Sitemap: https://www.southwestwater.co.uk/sitemap.xml

Similar sites

Search preview

www.southwestwater.co.uk
South West Water
We're the water and wastewater service provider for around 1.8 million customers in Cornwall, Devon, parts of Somerset and Dorset and the Isles of Scilly.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Water81%Check
West Water55%Check
Customer52%Check
re doing51%Check
Devon46%Check
South West Water46%Check
Precious42%Check
help40%Check
doing40%Check
Live40%Check
Show more keywords and terms

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