St-andrews.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
81% 
Page structure
75% 
Link structure
71% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
34.20 kB
Words
1156
Media files
13
Number of links
50 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of St Andrews - Scotland's first university, founded 1413
The page title should be shorter than 580 pixels. It is 594 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
DC.titleUniversity of St Andrews
referrerno-referrer
channel-id2
section-id260
copyrightCopyright © University of St Andrews
ratinggeneral
viewportwidth=device-width, initial-scale=1.0
msapplication-TileColor#2b5797
theme-color#ffffff
google-site-verificationh2GXn6eCQFZdfFarf2tAx8T-xCDiHrSPDUaraCNUKI4
langen
X-UA-CompatibleIE=EDGE
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1156 words. That's ok.
38.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.51 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: webster, phd divinity:
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...o-banner/st-andrews-students-750x500.jpgStudents with laptops
data:[...] Base64Students walking through St Salvator's Quadrangle
data:[...] Base64Group of students working together around a laptop
data:[...] Base64Students in a lab
data:[...] Base64Venkataraman Thangadurai
data:[...] Base64Dr Daphné Lemasquerier
data:[...] Base64Four happy students
data:[...] Base64Studio Lemercier, musical duo
data:[...] Base64Annie Ernaux
data:[...] Base64No alt attribute provided
data:[...] Base64Times special top University 2024 logo
data:[...] Base64Student Ambassadors in the Quad

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Course search
H2 Discover postgraduate study at the UK’s top university
H2 Featured news
H2 Featured events
H2 Top UK University second year running
H2 St Andrews tops Times rankings
H2 Positively top of the class
H2 Your St Andrews
H2 Navigation
H2 Contact us
H3 Choose St Andrews
H3 Current students
H3 Chair in Energy for St Andrews
H3 UKRI Future Leaders Fellowship
H3 Most positive students in UK
H3 SABG's Summer Art Nights: A Thousand Visions Escape
H3 1974-2024: Annie Ernaux's Years -- A Global Perspective
H3 Phone
H3 Social media
H4 Additional options
H4 Empty heading
H4 Empty heading
H4 Empty heading
Baselink: https://www.st-andrews.ac.uk
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.st-andrews.ac.uk/Anchor Skip to content
/students/Subdomain Students
/pgstudents/Subdomain Postgraduates
/staff/Subdomain Staff
https://www.st-andrews.ac.uk/Subdomain University of St Andrews
/study/Subdomain Study at St Andrews
/subjects/Subjects
/research/Research
/development/Alumni and supporters
/study/meet-us/Subdomain Meet us
/about/About
/contact/Contact
/subjects/course-search/?mod=f...Subdomain Undergraduate
/subjects/course-search/?mod=f...Subdomain Postgraduate
/subjects/course-search/?mod=f...Subdomain Short courses
/subjects/course-search/?mod=f...Subdomain Pre-degree
/subjects/course-search/?mod=f...Subdomain Online
https://news.st-andrews.ac.uk/...External Subdomain Guardian University Guide 2024
https://news.st-andrews.ac.uk/...External Subdomain The Times and Sunday Times Good University Guide 2024
/study/online/Text duplicate Online
/study/Text duplicate Study at St Andrews
/study/postgraduate/Masters study at St Andrews
/research/Text duplicate Research
/study/Choose St Andrews
/study/fees-and-funding/Fees and funding
/study/fees-and-funding/schola...Scholarships
/accommodation/Accommodation
/study/undergraduate/apply/How to apply for undergraduate study
/study/postgraduate/apply/How to apply for postgraduate study
/study/meet-us/Text duplicate Meet us
/students/Subdomain Current students
https://mysaint.st-andrews.ac.uk/External Subdomain MySaint
https://moody.st-andrews.ac.uk...External Subdomain Moodle
/library/Subdomain Library
https://mms.st-andrews.ac.uk/mms/External Subdomain MMS
/semester-dates/Semester dates
https://news.st-andrews.ac.uk/External Subdomain All news
https://news.st-andrews.ac.uk/...External Subdomain Chair in Energy for St Andrews
https://news.st-andrews.ac.uk/...External Subdomain UKRI Future Leaders Fellowship
https://news.st-andrews.ac.uk/...External Subdomain Most positive students in UK
https://events.st-andrews.ac.uk/External Subdomain All events
https://events.st-andrews.ac.u...External Subdomain SABG's Summer Art Nights: A Thousand Visions Escape
https://events.st-andrews.ac.u...External Subdomain 1974-2024: Annie Ernaux's Years -- A Global Perspective
https://news.st-andrews.ac.uk/...External Subdomain Guardian Guide 2024
https://news.st-andrews.ac.uk/...External Subdomain Good University Guide
https://news.st-andrews.ac.uk/...External Subdomain National Student Survey 2024
/students/Subdomain Text duplicate Current students
/pgstudents/Subdomain Text duplicate Postgraduate
/staff/Subdomain Text duplicate Staff
/semester-dates/Subdomain Text duplicate Semester dates
https://www.vacancies.st-andre...External Subdomain Jobs at St Andrews
/policy/Subdomain Policies, procedures and guidance
/about/schools/Academic Schools and Departments
/study/Subdomain Text duplicate Study at St Andrews
/subjects/Subdomain Text duplicate Subjects
/research/Subdomain Text duplicate Research
/alumni/Subdomain Alumni and donors
/community/Subdomain Community facilities
/business-services/Subdomain Business services
/visiting/Subdomain Visiting
/about/Subdomain Text duplicate About
https://news.st-andrews.ac.uk/External Subdomain News
https://events.st-andrews.ac.uk/External Subdomain Events
/contact/Subdomain Text duplicate Contact
/contact/Subdomain Contact us
https://www.facebook.com/uniofstaExternal Subdomain Facebook
https://twitter.com/univofstan...External Twitter
https://www.instagram.com/unio...External Subdomain Instagram
https://www.youtube.com/uofsta...External Subdomain YouTube
/digital-standards/accessibili...Subdomain Accessibility statement
/terms/Subdomain Terms and conditions
/help/Subdomain Website help

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.st-andrews.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
The file size of the HTML document is fine (34 kB).

HTTP Response Header

NameValue
dateSat, 10 Aug 2024 15:29:20 GMT
serverApache/2.4.61 (Debian)
varyAccept-Encoding
content-encodinggzip
content-security-policymedia-src 'self' blob: livestream.st-andrews.ac.uk livestream1.st-andrews.ac.uk livestream2.st-andrews.ac.uk livestream-test.st-andrews.ac.uk;
content-length9555
content-typetext/html; charset=UTF-8
strict-transport-securitymax-age=604800;
set-cookie32 Characters
cache-controlprivate
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 11,360 referring domains.
This page has 657,200 backlinks.
This page has backlinks from 7,499 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 10
Disallow: /jira/
Disallow: /~www_pa/
Disallow: /~psst/
Disallow: /subjects/archive/
Disallow: /schoolpeoplepublic/*
Disallow: /*?*skin=0
Disallow: /subjects/modules/search/
Disallow: /subjects/modules/advisers-search/
Disallow: /subjects/reqs/
Disallow: /subjects/specs/
Disallow: /philevents/
Disallow: /php/
User-agent: PetalBot
Disallow: /
User-agent: SemrushBot
Disallow: /
User-agent: HTTrack
Disallow:

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
St Andrews73%Check
Andrews72%Check
University St68%Check
University63%Check
Study St57%Check
top university54%Check
University School53%Check
University Guide50%Check
Good University50%Check
University Guide 202448%Check
Show more keywords and terms

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