Store.bcu.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
61% 
Page structure
95% 
Link structure
73% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
30.50 kB
Words
604
Media files
8
Number of links
135 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Birmingham City University Online Store
The length of the page title is perfect. (360 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://store.bcu.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in meta tags: english
Server location: United States of America
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
TitleBirmingham City University Online Store
RobotsINDEX,FOLLOW
LanguageEnglish
AuthorWPM Education - www.wpmeducation.com
CopyrightBirmingham City University Online Store
Content-Typetext/html;charset=UTF-8
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 7.67 words is low.
This page contains 604 words. That's ok.
15.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 160 characters this one is longer than 70 characters:
"if you have any queries please log your call to finance systems support portal https://bcueu-amc.ivant..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../641c2b9aae/6B2E-4868-40FA-44F4-1647.jpgLogo
...com/53544f/images/buttons/btn_search.pngSearch Facility
.../641c2b9aae/2BDF-AA63-47CD-A3D2-FB67.jpgTest pageTest page
.../641c2b9aae/D0D5-EA18-4656-BF2C-7485.pngMonday Night Fight Club Stage Combat Classes Term 1: Smallsword
.../641c2b9aae/6019-DC64-47B8-A83F-66A6.jpgEngineering T-Shirt
.../641c2b9aae/D0D5-EA18-4656-BF2C-7485.pngAffiliate Sport Membership 2024_25
.../641c2b9aae/D0D5-EA18-4656-BF2C-7485.pngEarly Bird_BUCS Membership 2024-25
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Online Store
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Online Store
H2 Navigation
H2 Welcome to Birmingham City University Online Store
H2 Recently Added
H3 Product Catalogue (75)
H3 Conferences & Events (5)
H3 Short Courses (25)
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://www.bcu.ac.uk/External Subdomain IMG-ALT Logo
A-TITLE Go to University of Birmingham Homepage
https://store.bcu.ac.uk/Subdomain Home
/product-catalogueSubdomain Product Catalogue
/product-catalogue/art-design-...Subdomain Art, Design & Media
/product-catalogue/art-design-...Subdomain School of Architecture and Design
/product-catalogue/art-design-...Subdomain Conservatoire
/product-catalogue/art-design-...Subdomain Trips
/product-catalogue/art-design-...Subdomain Courses
/product-catalogue/audio-music...Subdomain Audio - Music - Books & Publications
/product-catalogue/audio-music...Subdomain CDs
/product-catalogue/audio-music...Subdomain Books and Publications
/product-catalogue/computer-en...Subdomain Computer, Engineering & Built Enironment
/product-catalogue/computer-en...Subdomain School of Engineering
/product-catalogue/computer-en...Subdomain Transcripts
/product-catalogue/documentsSubdomain Documents
/product-catalogue/documents/r...Subdomain Replacement Assessment of Practice Document (Nursing)
/product-catalogue/documents/r...Subdomain Replacement Ongoing Achievement Record (OAR)
/product-catalogue/estates-fac...Subdomain Estates & Facilities
/product-catalogue/estates-fac...Subdomain Accommodation Services
/product-catalogue/health-educ...Subdomain Health, Education & Life Sciences
/product-catalogue/health-educ...Subdomain Uniforms/ Kits
/product-catalogue/hels-uniformsSubdomain HELS - Uniforms
/product-catalogue/hels-unifor...Subdomain Male Epaulettes (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Male Paramedic Shirt
/product-catalogue/hels-unifor...Subdomain Female Tunic (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Male Paramedic Trousers
/product-catalogue/hels-unifor...Subdomain Male Trousers (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Female Trousers (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Female Paramedic Trousers
/product-catalogue/hels-unifor...Subdomain Female Paramedic Shirt
/product-catalogue/hels-unifor...Subdomain Male Tunic (Nursing Associate)
/product-catalogue/hels-unifor...Subdomain Female Tunic (Nursing Associate)
/product-catalogue/hels-unifor...Subdomain Male Tunic (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Maternity Tunic (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Paramedic Epaulettes
/product-catalogue/hels-unifor...Subdomain Unisex Scrub Trousers (ODP)
/product-catalogue/hels-unifor...Subdomain Maternity Trousers (Nursing and Midwifery)
/product-catalogue/hels-unifor...Subdomain Unisex Scrub Tunic (ODP)
/product-catalogue/hels-unifor...Subdomain Paramedic Science – Ambulance Soft Shell Jacket
/product-catalogue/hels-unifor...Subdomain Speech and Language Therapy - Unisex Polo Shirt
/product-catalogue/hels-unifor...Subdomain Speech and Language Therapy - Female Classic Tunic
/product-catalogue/hels-unifor...Subdomain Speech and Language Therapy - Sewn-in Crease Trousers (Black)
/product-catalogue/print-centreSubdomain Print Centre
/product-catalogue/print-centr...Subdomain Franklin Covey BCU Pen & Pencil Set
/product-catalogue/print-centr...Subdomain BCU branded pen - Cross Chrome Pen
/product-catalogue/print-centr...Subdomain BCU branded pen
/product-catalogue/print-centr...Subdomain BCU Parker Jotter pen
/product-catalogue/print-centr...Subdomain BCU letter opener
/product-catalogue/print-centr...Subdomain BCU Hand Highlighter
/product-catalogue/print-centr...Subdomain BCU Duo Highlighter
/product-catalogue/print-centr...Subdomain BCU Chrome Vanity Mirror
/product-catalogue/print-centr...Subdomain BCU branded pencils
/product-catalogue/print-centr...Subdomain BCU branded Lanyards
/product-catalogue/print-centr...Subdomain BCU China plate
/product-catalogue/print-centr...Subdomain BCU Chrome business card holder
/product-catalogue/print-centr...Subdomain BCU PIN badges
/product-catalogue/print-centr...Subdomain BCU branded 2GB USB
/product-catalogue/university-...Subdomain University Products and Services
/product-catalogue/university-...Subdomain Assessments
/product-catalogue/university-...Subdomain Radiography Overseas Documentation
/product-catalogue/university-...Subdomain Radiography CORU Documentation
/product-catalogue/university-...Subdomain Replacement Transcripts - BLSS
/product-catalogue/university-...Subdomain HELS- Replacement Transcripts
/product-catalogue/university-...Subdomain ADM Transcripts
/product-catalogue/university-...Subdomain Royal Birmingham Conservatoire (Music) Consultation Lesson
/product-catalogue/university-...Subdomain City South Locker Key (Deposit)
/product-catalogue/university-...Subdomain Replacement Name Badge
/product-catalogue/university-...Subdomain Accessus - Associate Lost Card Charges
/product-catalogue/university-...Subdomain Accessus - Associate & Staff Lost Card Charges
/product-catalogue/university-...Subdomain ID Cards and Badges
/product-catalogue/vendor-accr...Subdomain Vendor Accredited Training
/product-catalogue/vendor-accr...Subdomain Payment for APL
/conferences-and-eventsSubdomain Conferences & Events
/conferences-and-events/busine...Subdomain Business, Law & Social Sciences
/conferences-and-events/busine...Subdomain School of Psychology
/conferences-and-events/health...Subdomain Text duplicate Health, Education & Life Sciences
/conferences-and-events/health...Subdomain Sport & Physical Activity
/conferences-and-events/health...Subdomain Memberships
/short-coursesSubdomain Short Courses
/short-courses/art-design-mediaSubdomain Text duplicate Art, Design & Media
/short-courses/art-design-medi...Subdomain School of Architecture & Design
/short-courses/computer-engine...Subdomain Text duplicate Computer, Engineering & Built Enironment
/short-courses/computer-engine...Subdomain School of Computing
/short-courses/digital-transfo...Subdomain Digital Transformation
/short-courses/digital-transfo...Subdomain Co-developing a real Smart City: planning for future of living
/short-courses/digital-transfo...Subdomain Academic Writing Workshops (Co-developing STEM-related papers for publication)
/short-courses/health-educatio...Subdomain Text duplicate Health, Education & Life Sciences
/short-courses/health-educatio...Subdomain Text duplicate Courses
/short-courses/non-accredited-...Subdomain Non Accredited Courses
/short-courses/non-accredited-...Subdomain Pre-Access English Courses & Tests
/short-courses/non-accredited-...Subdomain CCNA Short Course
https://store.bcu.ac.uk/helpSubdomain Help & Information
/help/card-payment-issuesSubdomain Card Payment Issues
/help/contact-informationSubdomain Contact Information
/help/delivery-guideSubdomain Delivery Guide
/help/frequently-asked-questionsSubdomain Frequently Asked Questions
/help/pci-dss-complianceSubdomain PCI DSS Compliance
/help/privacy-policySubdomain Privacy Policy
/help/terms-and-conditionsSubdomain Terms and Conditions
https://store.bcu.ac.uk/feedbackSubdomain Online Store Feedback
/myaccount/logoutSubdomain Trivial anchor text
click here
/myaccount/logoutSubdomain Text duplicate Trivial anchor text
click here
https://store.bcu.ac.uk/basketSubdomain Shopping Basket
https://store.bcu.ac.uk/helpSubdomain Help
https://store.bcu.ac.uk/myaccountSubdomain My Account
https://bcueu-amc.ivanticloud....External Subdomain URL anchor text
https://bcueu-amc.ivanticloud.com
/product-catalogueSubdomain Product Catalogue (75)
/product-catalogue/art-design-...Subdomain Text duplicate Art, Design & Media
/product-catalogue/audio-music...Subdomain Text duplicate Audio - Music - Books & Publications
/product-catalogue/computer-en...Subdomain Text duplicate Computer, Engineering & Built Enironment
/product-catalogue/documentsSubdomain Text duplicate Documents
/product-catalogue/estates-fac...Subdomain Text duplicate Estates & Facilities
/product-catalogue/health-educ...Subdomain Text duplicate Health, Education & Life Sciences
/product-catalogue/hels-uniformsSubdomain Text duplicate HELS - Uniforms
/product-catalogue/print-centreSubdomain Text duplicate Print Centre
/product-catalogue/university-...Subdomain Text duplicate University Products and Services
/product-catalogue/vendor-accr...Subdomain Text duplicate Vendor Accredited Training
/conferences-and-eventsSubdomain Conferences & Events (5)
/conferences-and-events/busine...Subdomain Text duplicate Business, Law & Social Sciences
/conferences-and-events/health...Subdomain Text duplicate Health, Education & Life Sciences
/short-coursesSubdomain Short Courses (25)
/short-courses/art-design-mediaSubdomain Text duplicate Art, Design & Media
/short-courses/computer-engine...Subdomain Text duplicate Computer, Engineering & Built Enironment
/short-courses/digital-transfo...Subdomain Text duplicate Digital Transformation
/short-courses/health-educatio...Subdomain Text duplicate Health, Education & Life Sciences
/short-courses/non-accredited-...Subdomain Text duplicate Non Accredited Courses
/product-catalogue/art-design-...Subdomain IMG-ALT Monday Night Fight Club Stage Combat Classes Term 1: Smallsword
/product-catalogue/art-design-...Subdomain Text duplicate Monday Night Fight Club Stage Combat Classes Term 1: Smallsword
/product-catalogue/computer-en...Subdomain IMG-ALT Engineering T-Shirt
/product-catalogue/computer-en...Subdomain BCU Engineering T-shirt
/conferences-and-events/health...Subdomain IMG-ALT Affiliate Sport Membership 2024_25
/conferences-and-events/health...Subdomain Text duplicate Affiliate Sport Membership 2024_25
/conferences-and-events/health...Subdomain IMG-ALT Early Bird_BUCS Membership 2024-25
/conferences-and-events/health...Subdomain Text duplicate Early Bird_BUCS Membership 2024-25
http://www.bcu.ac.uk/External Subdomain Text duplicate Home
A-TITLE Home
/help/?HelpID=3Subdomain Contact Us
A-TITLE Contact Us
https://store.bcu.ac.uk/feedback/New window Subdomain A-TITLE Launch feedback form
https://store.bcu.ac.uk/basketSubdomain Proceed to Basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://store.bcu.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (31 kB).

HTTP Response Header

NameValue
dateSat, 21 Sep 2024 00:52:32 GMT
content-typetext/html; Charset=utf-8
cf-ray8c6612b2ac08d344-FRA
cf-cache-statusDYNAMIC
cache-controlpublic,max-age=60,public
last-modifiedSat, 21 Sep 2024 01:52:32 GMT
set-cookie178 Characters
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-pp-id3-05
x-xss-protection1; mode=block
varyAccept-Encoding
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 44 referring domains.
This page has 125 backlinks.
This page has backlinks from 40 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 30
Disallow: /myaccount/
Disallow: /help/
Disallow: /basket/
Disallow: /help/
Disallow: /graduation/
Disallow: /browse/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Store77%Check
online store72%Check
University Online Store66%Check
City University Online Store63%Check
University Online60%Check
Birmingham City University Online55%Check
BCU51%Check
City50%Check
University50%Check
Birmingham50%Check
Show more keywords and terms

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