Union.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
61% 
Page structure
96% 
Link structure
83% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.95 s
File size
270.10 kB
Words
460
Media files
11
Number of links
69 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
THE UNION | Award-winning Advertising & Digital Agency | Edinburgh, Scotland
The page title should be shorter than 580 pixels. It is 717 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Union is a leading UK regional marketing and digital agency. Winner of over 300 creative & 150 marketing effectiveness awards. Edinburgh, Scotland.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://union.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
google-site-verification08JEMEGK1WcBGfn940SonQ2xxe38svXFt6JOX8A7Ugw
msvalidate.01B15301D69993C91BEC3E6A901692E278
apple-mobile-web-app-capableyes
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Union is a leading UK regional marketing and digital agency. Winner of over 300 creative & 150 marketing effectiveness awards. Edinburgh, Scotland.
article:modified_time2020-10-24T20:15:35+00:00
langen-us
og:localeen_US
og:typewebsite
og:titleTHE UNION | Award-winning Advertising & Digital Agency | Edinburgh, Scotland
og:descriptionThe Union is a leading UK regional marketing and digital agency. Winner of over 300 creative & 150 marketing effectiveness awards. Edinburgh, Scotland.
og:urlhttps://union.co.uk/
og:site_nameThe Union
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 460 words on this page. Good pages should have about 800 words of useful content.
37.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: |
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Union
data:[...] Base64Union Direct
data:[...] Base64Union Digital
data:[...] Base64Union Connect
data:[...] Base64Union Data
...emes/union/img/contact-map-edinburgh.pngUnion Edinburgh
data:[...] Base64Worldwide Partners Inc
data:[...] Base64IPA
data:[...] Base64DMA
data:[...] Base64IPM
data:[...] Base64Worldwide Partners Inc

Page structure

H1 heading
(Critically important)
Union Homepage
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Union Homepage
H2 Reward & Recognition
H2 Here & Now
H2 Tips & Tots
H2 No & Thanks
H2 Cause & Effect
H2 We've got The Union for you
H2 Could your brand use some THUNKing?
H3 Explore our Work
H3 A Union between Effectiveness and creativity.,Target audience and channel.,Expertise and insight. ,Agency and client.
H3 Edinburgh
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://union.co.uk/No Text
https://union.co.uk/No Text
https://union.co.uk/who-we-are/Who we are
https://union.co.uk/who-we-are/Anchor Why Choose Us
https://union.co.uk/who-we-are/Anchor Our Clients
https://union.co.uk/who-we-are/Anchor Our Network
https://union.co.uk/who-we-are/Anchor Our People
https://union.co.uk/who-we-are/Anchor Our Story
https://union.co.uk/what-we-do/What we do
https://union.co.uk/what-we-do/Anchor Our Services
https://union.co.uk/what-we-do/Anchor Our Work
https://union.co.uk/our-news/Our News
https://union.co.uk/contact/Contact
https://www.facebook.com/theun...New window External Subdomain Facebook
https://twitter.com/unionagencyNew window External Twitter
https://uk.linkedin.com/compan...New window External Subdomain Linkedin
https://uk.pinterest.com/union...New window External Subdomain Pinterest
https://www.youtube.com/user/T...New window External Subdomain Youtube
https://www.instagram.com/unio...New window External Subdomain Instagram
https://union.co.uk/our-news/Text duplicate Our News
https://union.co.uk/contact/Text duplicate Contact
https://union.co.uk/who-we-areThe Union
https://union.co.uk/who-we-are/Anchor Text duplicate Why Choose Us
https://union.co.uk/who-we-are/Anchor Text duplicate Our Clients
https://union.co.uk/who-we-are/Anchor Text duplicate Our Network
https://union.co.uk/who-we-are/Anchor Text duplicate Our People
https://union.co.uk/who-we-are/Anchor Text duplicate Our Story
https://union.co.uk/what-we-doOur Beliefs
https://union.co.uk/what-we-do/Anchor Text duplicate Our Services
https://union.co.uk/what-we-do/Anchor Text duplicate Our Work
/slider-non-work/the-union-int...Reward & Recognition
http://www.union.co.uk/contact/Subdomain the_field('slide_link_text'); ?>
https://union.co.uk/what-we-do/View all our work
/campaign/scotland-is-now/Here & Now
/clients/scotland-is-now/Scotland is Now
/disciplines/integrated-market...Integrated Marketing
/disciplines/international/International
/disciplines/online-marketing/Online Marketing
https://union.co.uk/what-we-do/Text duplicate View all our work
/campaign/scottish-government/Tips & Tots
/clients/scottish-government/Scottish Government
/disciplines/email-marketing/Email Marketing
/disciplines/field-marketing/Field Marketing
/disciplines/integrated-market...Text duplicate Integrated Marketing
/disciplines/social-media/Social Media
/disciplines/web-design-build/Web Design & Build
https://union.co.uk/what-we-do/Text duplicate View all our work
/campaign/food-standards-scotl...No & Thanks
/clients/food-standards-scotland/Food Standards Scotland
/disciplines/broadcast/Broadcast
/disciplines/field-marketing/Text duplicate Field Marketing
/disciplines/integrated-market...Text duplicate Integrated Marketing
/disciplines/online-marketing/Text duplicate Online Marketing
https://union.co.uk/what-we-do/Text duplicate View all our work
/campaign/historic-scotland-2/Cause & Effect
/clients/historic-scotland/Historic Scotland
/disciplines/broadcast/Text duplicate Broadcast
/disciplines/direct-response/Direct Response
/disciplines/field-marketing/Text duplicate Field Marketing
/disciplines/integrated-market...Text duplicate Integrated Marketing
https://union.co.uk/what-we-do/Text duplicate View all our work
https://union.co.uk/union/IMG-ALT Union
https://union.co.uk/union-direct/IMG-ALT Union Direct
/union-digital/IMG-ALT Union Digital
/union-connect/IMG-ALT Union Connect
https://union.co.uk/union-data/IMG-ALT Union Data
https://www.google.co.uk/maps/...New window External Subdomain IMG-ALT Union Edinburgh
https://www.facebook.com/theun...New window External Subdomain Text duplicate Facebook
https://twitter.com/unionagencyNew window External Text duplicate Twitter
https://uk.linkedin.com/compan...New window External Subdomain Text duplicate Linkedin
https://uk.pinterest.com/union...New window External Subdomain Text duplicate Pinterest
https://www.youtube.com/user/T...New window External Subdomain Text duplicate Youtube
https://www.instagram.com/unio...New window External Subdomain Text duplicate Instagram
https://union.co.uk/Anchor No Text
https://union.co.uk/Anchor Sign me up
/cookie-policy/Cookie Policy
/privacy-policy/Privacy Policy
/accessibility/Accessibility
https://union.co.uk/who-we-are/Anchor Text duplicate International
https://union.co.uk/links/Links
https://union.co.uk/careers/Careers
/zag-conference-2024/ZAG Conference
https://www.worldwidepartners....External Subdomain IMG-ALT Worldwide Partners Inc
A-TITLE Worldwide Partners Inc
http://www.ipa.co.uk/External Subdomain IMG-ALT IPA
A-TITLE IPA
http://www.dma.org.uk/External Subdomain IMG-ALT DMA
A-TITLE DMA
http://www.theipm.org.uk/External Subdomain IMG-ALT IPM
A-TITLE IPM
http://google.com/partners/age...New window External Text duplicate IMG-ALT Worldwide Partners Inc
A-TITLE Google Partner Badge

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://union.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (270 kB).

HTTP Response Header

NameValue
x-pingbackhttps://union.co.uk/xmlrpc.php
link<https://union.co.uk/wp-json/>; rel="https://api.w.org/", <https://union.co.uk/wp-json/wp/v2/pages/10>; rel="alternate"; type="application/json", <https://union.co.uk/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=UTF-8
dateSun, 07 Jul 2024 12:13:29 GMT
serverApache
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 145 referring domains.
This page has 10,453 backlinks.
This page has backlinks from 122 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Similar sites

Search preview

union.co.uk
THE UNION | Award-winning Advertising & Digital Agency | Edinbu...
The Union is a leading UK regional marketing and digital agency. Winner of over 300 creative & 150 marketing effectiveness awards. Edinburgh, Scotland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Union93%Check
Union Advertising Agency67%Check
Edinburgh64%Check
Agency61%Check
Digital Agency60%Check
Edinburgh Scotland59%Check
Scotland56%Check
Effect54%Check
Advertising Agency53%Check
Marketing Agency53%Check
Show more keywords and terms

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