Westminster.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
48% 
Page structure
87% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
59.70 kB
Words
467
Media files
12
Number of links
99 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Westminster City Council
The length of the page title is perfect. (340 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the official website of Westminster City Council. Find information about Council Tax, planning, parking, licensing, libraries, recycling and more
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.westminster.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the official website of Westminster City Council. Find information about Council Tax, planning, parking, licensing, libraries, recycling and more
googleHomepage | Westminster City Council
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
libraryAll libraries
isLibraryContentyes
date28 August 2024
contentTypeHomepage
nodeTitleHomepage
langen
twitter:cardsummary
twitter:titleHomepage | Westminster City Council
twitter:imagehttps://www.westminster.gov.uk/themes/custom/wcc/images/summary-card-logo.png
og:titleHomepage | Westminster City Council
og:imagehttps://www.westminster.gov.uk/themes/custom/wcc/images/logo.png
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 467 words on this page. Good pages should have about 800 words of useful content.
22.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/wcc/images/logo.pngWestminster City Council – Homepage
...ges/WCC-FW-Homepage1_0.jpg?itok=gqYGvmUOFairer Westminster Westminster showing a range of people smiling
...WCC-ConsultationHub2_0.jpg?itok=YCYmYwflA purple banner with yellow blue and red waves rippled across from the bottom left to top right, with three people standing on the right hand side, one child and two young women wearing hijabs.
...ncil logo_0.png?h=3d4f2f3b&itok=sPAaDfzSWestminster City Council logo
...5-a8e7-71cba642b00a_0.jpeg?itok=sg_TQsDmCllr Adam Hug is facing a school child who is wearing a yellow t-shirt and eating a school meal
...ctric_Vehicles_1_11zon.jpg?itok=-av_ZxxTAn electric Mini Cooper's hooked up to a pampost charging point
...King Solomon Academy 1.jpg?itok=RbYhThngStudents at King Solomon Academy
.../media/images/DSC08600.JPG?itok=CQWdwXN_Three barbers standing outside their shop
... and Story Time banner.png?itok=QYXmxWC0Rhyme and story time banner
... and Story Time banner.png?itok=QYXmxWC0Rhyme and story time banner
...dia/images/eMuseumPlus.jpg?itok=MuLclaEYThe painting Pastoral with a bagpipe player, by Francois Boucher copyright the Wallace Collection
...veys2.govmetric.com/imgs/triggers/rh.svgFeedback button

Page structure

H1 heading
(Critically important)
Westminster City Council
The H1 heading is perfect.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Westminster City Council
H2 Latest from Westminster City Council
H2 Take part in local consultations
H2 Harrow Road and West End by-elections, 19 September 2024
H2 Apply for free school meals
H2 Council services
H2 Council Tax
H2 Parking
H2 Planning, building and environmental regulations
H2 Licensing
H2 Leisure, libraries, and the community
H2 Jobs and volunteering
H2 Recycling and rubbish
H2 Birth and death certificates, marriages and citizenship
H2 Children and education
H2 Health and social care
H2 Housing
H2 Benefits
H2 Roads and travel
H2 About the council
H2 Businesses
H2 Residents
H2 News
H2 Westminster leads the charge in EV infrastructure as Buckingham Palace embraces electric vehicles
H2 Exam results joy for pupils who sat their GCSEs in City of Westminster
H2 Trim Talk gives mental health a fresh look in Westminster
H2 Events
H2 Under 5s at Maida Vale Library (in-person)
H2 Rhyme Time at Church Street Library
H2 Let's Go Rococo: A Morning for Families
H3 How can we help you?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.westminster.gov.uk/Anchor Skip to main content
https://www.westminster.gov.uk/IMG-ALT Westminster City Council – Homepage
/residentsResidents
/businessesBusinesses
/portalsMyWestminster accounts
/delivering-our-plan-build-fai...Find out how we're delivering on our plans to build a Fairer Westminster
/report-it-slpReport it
/council-taxCouncil Tax
/parkingSubdomain Parking
/planning-building-control-and...Planning and building control
/recycling-and-rubbishRecycling and rubbish
https://westminster.moderngov....External Subdomain Councillors and meetings
/licensingLicensing
/housingHousing
/about-council/consultationsTake part in local consultations
/news/harrow-road-and-west-end...Harrow Road and West End by-elections, 19 September 2024
/apply-free-school-meals-0Apply for free school meals
/council-taxText duplicate Council Tax
/council-tax/register-council-taxRegister for Council Tax
https://payments.westminster.g...External Subdomain Pay your Council Tax online
/council-tax/pay-your-council-taxPay your Council Tax by Direct Debit
/parkingText duplicate Parking
/parking/pay-parking-ticketPay a parking ticket
/parking/challenge-penalty-cha...Challenge a Penalty Charge Notice
/planning-building-control-and...Planning, building and environmental regulations
/planning-building-control-and...Apply for planning permission
/planning-building-control-and...Search and comment on planning applications
/planning-building-control-and...Building control
/licensingText duplicate Licensing
/licensing/alcohol-entertainme...Alcohol, entertainment and late night refreshment licenses
/licensing/licensing-policy-an...Licensing policy and strategy
/licensing/city-promotions-eve...City promotions, events and filming
/leisure-libraries-and-communityLeisure, libraries, and the community
/node/20978Libraries
https://active.westminster.gov...External Subdomain Leisure and sport - ActiveWestminster
/leisure-libraries-and-communi...Crime and community safety
/jobs-and-volunteeringJobs and volunteering
/node/20895Search council job vacancies
/jobs-and-volunteering/school-...School jobs
/jobs-and-volunteering/volunte...Volunteering
/recycling-and-rubbishText duplicate Recycling and rubbish
/recycling-and-rubbish/recycli...Rubbish and recycling collections
/recycling-and-rubbish/reusing...Recycling and reusing
/recycling-and-rubbish/street-...Street cleaning and cleansing
/registrarsBirth and death certificates, marriages and citizenship
/registrars/order-copy-certifi...Order a copy of a certificate
/registrars/how-amend-birth-de...How to amend a birth, death or marriage certificate
/registrars/planning-your-wedd...Planning your ceremony
/children-and-familiesChildren and education
https://fisd.westminster.gov.u...External Subdomain Family Information Service
/childcareChildcare and nurseries
/children-and-families/educati...School admissions
/health-and-social-careHealth and social care
https://www.peoplefirstinfo.or...External Subdomain Adult social care - PeopleFirst
/health-and-social-care/your-h...Improving and protecting your health
/health-and-social-care/public...Public health strategy, policies and reports
/housingText duplicate Housing
/housing/private-sector-housingPrivate sector housing
/housing/tenantsCouncil tenants
/housing/leaseholdersCouncil leaseholders
/benefitsBenefits
/benefits/guide-housing-benefi...Guide to Housing Benefit
/benefits/apply-local-support-...Apply for a Local Support payment
/benefits/report-benefit-fraudReport benefit fraud
/roads-and-travelRoads and travel
/roads-and-travel/roads-and-hi...Roads and highways
/roads-and-travel/walking-and-...Walking and cycling
/about-councilAbout the council
/about-council/democracyDemocracy
/about-council/transparencyTransparency
/businesses/major-incidents-an...Emergencies and contingency planning
/businessesText duplicate Businesses
/licensingText duplicate Licensing
/parking/trade-parking-businessesTrade parking
/recycling-and-rubbish/commerc...Commercial waste
/residentsText duplicate Residents
/parkingText duplicate Parking
/council-taxText duplicate Council Tax
/node/20978Text duplicate Libraries
/all-servicesAll services
/news/westminster-leads-charge...Westminster leads the charge in EV infrastructure as Buckingham Palace embraces electric vehicles
/news/exam-results-joy-pupils-...Exam results joy for pupils who sat their GCSEs in City of Westminster
/news/trim-talk-gives-mental-h...Trim Talk gives mental health a fresh look in Westminster
/newsMore news
/event/under-5s-maida-vale-lib...Under 5s at Maida Vale Library (in-person)
/event/rhyme-time-church-stree...Rhyme Time at Church Street Library
/event/lets-go-rococo-morning-...Let's Go Rococo: A Morning for Families
/eventsMore events
https://websurveys2.govmetric....Nofollow External Subdomain IMG-ALT Feedback button
/form/page-feedback?path=/node...Is there anything wrong with this page?
/all-servicesAll council services
/eventEvents
/newsNews
/newslettersNewsletters
/jobs-and-volunteeringJobs
https://www.westminster.gov.uk/Logo Westminster
https://en-gb.facebook.com/Cit...External Subdomain Facebook - Opens in new window
https://www.instagram.com/city...External Subdomain Instagram - Opens in new window
https://twitter.com/CityWestmi...External Twitter - Opens in new window
https://www.linkedin.com/compa...External Subdomain Linkedin - Opens in new window
https://nextdoor.co.uk/agency-...External NextDoor - Opens in new window
https://www.tiktok.com/@citywe...External Subdomain TikTok - Opens in new window
https://www.youtube.com/@Westm...External Subdomain YouTube - Opens in new window
/accessibilityAccessibility
/data-protection/privacyCookies
/data-protectionData protection
/about-council/transparency/fr...Freedom of information
/about-council/transparency/ou...Subdomain Anchor Pay gap report
/modern-slaveryModern slavery
/terms-and-conditionsTerms and conditions
/about-council/contact-usContact us
https://www.westminster.gov.uk/Text duplicate Logo Westminster

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.westminster.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (60 kB).

HTTP Response Header

NameValue
dateFri, 30 Aug 2024 00:20:13 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=600, public
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 29 Aug 2024 21:12:05 GMT
varyCookie, Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,401 referring domains.
This page has 636,960 backlinks.
This page has backlinks from 2,958 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
Disallow: /form/page-feedback
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

Similar sites

Search preview

www.westminster.gov.uk
Homepage | Westminster City Council
Welcome to the official website of Westminster City Council. Find information about Council Tax, planning, parking, licensing, libraries, recycling and more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Westminster93%Check
Westminster City87%Check
Westminster City Council85%Check
Council81%Check
City81%Check
City Council81%Check
Council Tax67%Check
Fairer Westminster66%Check
Council services61%Check
Planning50%Check
Show more keywords and terms

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