Whitechapelgallery.org - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
58% 
Page structure
90% 
Link structure
86% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
53.40 kB
Words
168
Media files
16
Number of links
55 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Whitechapel Gallery -
The page title is too short. (195 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Exhibitions, Talks & Events, Whitechapel Gallery Archives, Education, Limited Edition Prints, Films, Publications
The length of the meta description is perfect. (688 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.whitechapelgallery.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,maximum-scale=1
msapplication-TileColor#ffffff
msapplication-TileImagehttps://www.whitechapelgallery.org/wp-content/themes/whitechapel/assets/favicons/mstile-144x144.png
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionExhibitions, Talks & Events, Whitechapel Gallery Archives, Education, Limited Edition Prints, Films, Publications
generatorWordPress 6.5.4
article:modified_time2024-11-28T12:39:07+00:00
langen
og:localeen_US
og:typewebsite
og:titleWhitechapel Gallery
og:descriptionExhibitions, Talks & Events, Whitechapel Gallery Archives, Education, Limited Edition Prints, Films, Publications
og:urlhttps://www.whitechapelgallery.org/
og:site_nameWhitechapel Gallery
og:imagehttps://www.whitechapelgallery.org/wp-content/uploads/2015/01/Whitechapel-Gallery-Photo-Guy-Montagu-Pollock-at-Arcaid-Courtesy-Whitechapel-Gallery-2.jpg
og:image:width1206
og:image:height905
og:image:typeimage/jpeg
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
There are only 168 words on this page. Use at least 250 words to provide useful information.
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
16.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Coming Soon
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Coming Soon
H2 News & Views
H3 Become a member and enjoy free entry for you and a guest.
H4 Donald Rodney: Visceral Canker
H4 Empty heading
H4 15 Years of Duchamp & Sons
H4 Empty heading
H4 London Open Live
H4 Empty heading
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
/Subdomain IMG-ALT Whitechapel Gallery
/Subdomain No Text
/exhibitions/Subdomain Exhibitions
/events-2-2/Subdomain Events
/learn/Subdomain Learn
/support-2/Subdomain Support
http://whitechapelgallery.mysh...External Subdomain Books
http://whitechapelgallery.mysh...External Subdomain Editions
/whitechapel-gallery-venue-hire/Subdomain Venue Hire
/about/Subdomain About
/visit/Subdomain Visit
/alba-x-whitechapel-gallery-2/Subdomain Eat & Drink
/support-2/whitechapelgallery-...Subdomain Join Today
/my-account/No Text
http://whitechapelgallery.mysh...External Subdomain Shop basket
/basketTickets basket ()
A-TITLE View basket
/exhibitions/Subdomain Text duplicate Exhibitions
/events/Subdomain Text duplicate Events
/visit/Subdomain Text duplicate Visit
http://whitechapelgallery.mysh...External Subdomain Text duplicate Shop basket
/basketTickets basket (0)
A-TITLE View basket
/Subdomain Home
/exhibitions/Subdomain Text duplicate Exhibitions
/events-2-2/Subdomain Text duplicate Events
http://whitechapelgallery.mysh...External Subdomain Text duplicate Editions
https://shop.whitechapelgaller...External Subdomain Text duplicate Books
/whitechapel-gallery-venue-hire/Subdomain Text duplicate Venue Hire
/visit/Subdomain Text duplicate Visit
/alba-x-whitechapel-gallery-2/Subdomain Alba x Whitechapel Gallery
/about/Subdomain Text duplicate About
http://whitechapelgallery.us9....External Subdomain Sign up
/learn/Subdomain Text duplicate Learn
/support-2/Subdomain Text duplicate Support
/support-2/whitechapelgallery-...Subdomain Text duplicate Join Today
/exhibitions/london-open-live-...Subdomain IMG-ALT Untitled-7
/exhibitions/lygia-clark-sonia...Subdomain IMG-ALT Untitled-4
/exhibitions/peter-kennard-arc...Subdomain IMG-ALT Untitled-5
/exhibitions/archipelago-visio...Subdomain IMG-ALT Untitled-6
/events/panel-talk-legacy-of-l...Subdomain IMG-ALT Lygia Clark Rede de Elásticos (Elastic Net) 1973
/events/panel-talk-legacy-of-l...Subdomain Critters, Climbers and Collective Bodies: The Legacy of Lygia Clark
/events/jarman-award-touring-s...Subdomain IMG-ALT Composite_portraits_Jarman Award tour 2024_16-9 wide
/events/jarman-award-touring-s...Subdomain Film London Jarman Award 2024 Screening Programme
/art-icon-2025/Subdomain IMG-ALT Untitled-12
/art-icon-2025/Subdomain Art Icon 2025: Doris Salcedo
/exhibitions/london-open-live-...Subdomain IMG-ALT 1. Jamal Sterrett, Polyphonic Bodies 2022
/exhibitions/london-open-live-...Subdomain London Open Live
/support-2/whitechapelgallery-...Subdomain IMG-ALT 0166-200-4
/support-2/whitechapelgallery-...Subdomain Members
/alba-x-whitechapel-gallery/Subdomain IMG-ALT Untitled
/alba-x-whitechapel-gallery/Subdomain Text duplicate Alba x Whitechapel Gallery
/whitechapel-lates/Subdomain IMG-ALT Screenshot 2023-12-05 at 15.58.20
/whitechapel-lates/Subdomain Whitechapel Lates
/exhibitions/donald-rodney/Subdomain IMG-ALT DR House of My Father
/exhibitions/donald-rodney/Subdomain Donald Rodney: Visceral Canker
/exhibitions/15-years-of-ducha...Subdomain IMG-ALT 3. Duchamp & Sons, Image from Seth Pimlott Porject
/exhibitions/15-years-of-ducha...Subdomain 15 Years of Duchamp & Sons
/exhibitions/london-open-live-...Subdomain Text duplicate IMG-ALT 1. Jamal Sterrett, Polyphonic Bodies 2022
/exhibitions/london-open-live-...Subdomain Text duplicate London Open Live
https://www.facebook.com/White...New window External Subdomain Facebook
https://twitter.com/_TheWhitec...New window External Twitter
https://instagram.com/whitecha...New window External Instagram
https://www.youtube.com/user/w...New window External Subdomain YouTube
http://www.artscouncil.org.uk/New window External Subdomain Supported using public funding by Arts Council England
/terms-conditions/Subdomain Terms & Conditions
/technical-help/Subdomain Technical help
/about/staff/Subdomain Contact us
/support-2/whitechapelgallery-...Subdomain member

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.whitechapelgallery.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=604800
content-encodinggzip
content-typetext/html; charset=UTF-8
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://www.whitechapelgallery.org/wp-json/>; rel="https://api.w.org/"
pragmano-cache
servernginx
set-cookie106 Characters
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe3-a-5cd886bc55-wctpd
x-pingbackhttps://www.whitechapelgallery.org/xmlrpc.php
x-styx-req-id3c644211-b18d-11ef-b6ed-82cfb5a53dc1
dateTue, 03 Dec 2024 15:42:43 GMT
x-served-bycache-chi-kigq8000113-CHI, cache-fra-eddf8230050-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1733240563.278327,VS0,VE547
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,423 referring domains.
This page has 154,421 backlinks.
This page has backlinks from 2,270 different ip addresses.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.whitechapelgallery.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

www.whitechapelgallery.org
Whitechapel Gallery -
Exhibitions, Talks & Events, Whitechapel Gallery Archives, Education, Limited Edition Prints, Films, Publications

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Whitechapel73%Check
Gallery73%Check
Whitechapel Gallery73%Check
Coming Soon50%Check
whitechapelgallery48%Check
org48%Check
Exhibitions46%Check
Events46%Check
Talks46%Check
Film46%Check

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Cookie Policy

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