Massaudubon.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
73% 
Page structure
64% 
Link structure
88% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
85.50 kB
Words
573
Media files
23
Number of links
113 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mass Audubon
The page title is too short. (135 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With more than 135,000 members and supporters, Mass Audubon protects over 40,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.
The meta description is too long: 1715 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, maximum-scale=1.0, width=device-width
apple-mobile-web-app-capableyes
descriptionWith more than 135,000 members and supporters, Mass Audubon protects over 40,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.
keywordsEmpty
google-site-verificationEmpty
msvalidate.01Empty
langen
fb:app_id305995652914453
og:titleMass Audubon
og:urlhttps://www.massaudubon.org
og:site_nameMass Audubon
og:descriptionWith more than 135,000 members and supporters, Mass Audubon protects over 40,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.
og:typewebsite
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 573 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 25 JavaScript files. This may affect the load time negatively.
A viewport "initial-scale=1.0, maximum-scale=1.0, width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ension/ma/design/ma_user/images/logo.svgMass Audubon
...-US/explore-by-region_navitemfeature.jpgRiver winding through green marsh
...dvocacy-action-center_navitemfeature.jpgGroup of teens watching sunrise from hiking summit
...plore-native-wildlife_navitemfeature.jpgPair of young raccoons peering over a log © Kim Nagy
...ture-needs-protection_navitemfeature.jpgEastern Meadowlark © Phil Brown
...-5-year-action-agenda_navitemfeature.jpgGreat Blue Heron © Amy Erb
...-US/mass-audubon-shop_navitemfeature.jpgMass Audubon Shop chickadee icon
...-audubon-video-hero_bannerbackground.jpgScreenshot from Mass Audubon's Action Agenda video
...-trails-summer-full_bannerbackground.jpgWetlands at Rutland Brook
...nac-spring-half-promo_blockitemlarge.jpgBaltimore Oriole © George Ann Millet
...ecial-fall-promo-half_blockitemlarge.jpgTrail through the woods with sun shining through trees at Broad Meadow Brook
...l-programs-half-promo_blockitemlarge.jpgCloseup of hiking boots
...smarts-workbooks-half_blockitemlarge.pngTwo Nature Smarts Workbooks stacked on a table
.../action-agenda-full_bannerbackground.jpgAerial view of people canoeing at Ipswich River Wildlife Sanctuary
.../spring-peeper-at-lake-wampanoag-750.jpgSpring Peeper on a plantSpring Peeper
...th-peregrine-falcon-at-trailside-750.jpgNaturalist with a Peregrine Falcon
...-to-move-cold-stunned-loggerhead-750.jpgCape Cod Field School participants preparing to move a cold-stunned Loggerhead sea turtleCold-stunned Loggerhead sea turtle
...ma/design/ma_user/images/logo-footer.pngMass Audubon
...n/ma/design/ma_user/images/flickr-28.pngFollow on Flickr
...gn/ma_user/images/blog-icon-trans-32.pngMass Audubon Blogs
...design/ma_user/images/partners/starh.gifNo alt attribute providedMassCulturalCouncil.org
...ser/images/partners/CharityNavigator.jpgNo alt attribute providedCharity Navigator 4 Star Charity
...gn/ma_user/images/partners/LandTrust.gifNo alt attribute providedAccredited Land Trust

Page structure

H1 heading
(Critically important)
Hit the Trail(s)
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Hit the Trail(s)
H1 Outdoor Almanac
H1 Join Today & Save 50%
H1 Autumn Awaits
H1 Nature Smarts Workbooks
H1 Go Wild
H2 Protecting Nature
H2 Protecting the nature of Massachusetts for people and for wildlife.
H2 What's Happening at Mass Audubon
H2 Styled Promo Row
H2 More to Explore
H2 Become a Nature Hero
H2 Connect With Us
H2 Wildlife Sanctuaries
H2 Quick Links
H2 Support Us
H2 Become a Nature Hero Duplicate text
H3 Select a Location
H3 Search by Location
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.massaudubon.org/Anchor Page Content
A-TITLE Skip to page content
https://www.massaudubon.org/Anchor Site Navigation
A-TITLE Skip to main navigation menu
https://www.massaudubon.org/Anchor Search
A-TITLE Skip to search
https://www.massaudubon.org/Anchor Footer
A-TITLE Skip to footer (ctrl/alt + f)
https://www.massaudubon.org/IMG-ALT Mass Audubon
/get-outdoorsGet Outdoors
/get-outdoors/all-are-welcomeAll Are Welcome
/get-outdoors/our-wildlife-san...Wildlife Sanctuaries
/program-catalog/searchPrograms & Classes
/get-outdoors/activitiesActivities
/get-outdoors/nature-campsNature Camps
/get-outdoors/accessibilityAccessibility
/get-outdoors/party-function-r...Party & Event Rentals
/get-outdoors/connect-with-usConnect with Us
/get-outdoors/our-wildlife-san...Explore by Region
IMG-ALT River winding through green marsh
/get-involvedGet Involved
/get-involved/membershipMembership
/get-involved/ways-to-giveWays to Give
/get-involved/volunteerVolunteer
/get-involved/take-actionTake Action
/get-involved/community-scienceCommunity Science
/our-conservation-work/land-co...Conserve Land
/our-conservation-work/policy-...Advocacy Action Center
IMG-ALT Group of teens watching sunrise from hiking summit
https://www.massaudubon.org/learnLearn
/learn/for-educatorsFor Educators
/learn/nature-preschoolsNature Preschools
/learn/for-group-leadersFor Group Leaders
/learn/adult-learningAdult Learning
/learn/families-with-childrenFamilies with Children
/learn/nature-wildlifeNature & Wildlife
/learn/nature-wildlifeExplore Native Wildlife
IMG-ALT Pair of young raccoons peering over a log © Kim Nagy
/our-conservation-workConservation
/our-conservation-work/our-impactOur Impact
/our-conservation-work/wildlif...Wildlife Conservation
/our-conservation-work/climate...Climate Change
/our-conservation-work/land-co...Land Conservation
/our-conservation-work/policy-...Policy & Advocacy
/our-conservation-work/educati...Community Outreach
/our-conservation-work/ecologi...Ecological Management
/our-conservation-work/wildlif...Nature Needs Protection
IMG-ALT Eastern Meadowlark © Phil Brown
/news-eventsNews & Events
/news-events/press-roomPress Room
/news-events/blogsBlogs
/news-events/regional-newsNews by Region
/news-events/special-eventsSpecial Events
/news-events/publicationsPublications
/news-events/photo-contestPhoto Contest
/get-outdoors/connect-with-usConnect With Us
/news-events/signup-for-an-e-n...Subscribe to eNews
/about-us/action-agendaOur 5-Year Action Agenda
IMG-ALT Great Blue Heron © Amy Erb
/about-usAbout
/about-us/action-agendaAction Agenda
/about-us/mission-valuesMission & Values
/about-us/historyHistory
/about-us/leadershipLeadership
/about-us/diversity-inclusionDiversity & Inclusion
/about-us/our-impactText duplicate Our Impact
/about-us/financials-reportsFinancials & Reports
/about-us/museum-of-american-b...Museum of American Bird Art
/about-us/mass-audubon-shopMass Audubon Shop
https://www.massaudubon.org/jobsJobs
/contact-usContact Us
/about-us/mass-audubon-shopText duplicate Mass Audubon Shop
IMG-ALT Mass Audubon Shop chickadee icon
http://web.massaudubon.org/sit...New window External Subdomain Join
http://web.massaudubon.org/sit...New window External Subdomain Donate
/about-usFor people & wildlife
/get-outdoors/our-wildlife-san...Find a Place
/get-outdoors/our-wildlife-san...IMG-ALT Wetlands at Rutland Brook
/get-outdoors/our-wildlife-san...Hit the Trail(s)
/get-outdoors/our-wildlife-san...Discover trails near you
/learn/nature-wildlife/outdoor...IMG-ALT Baltimore Oriole © George Ann Millet
/learn/nature-wildlife/outdoor...Outdoor Almanac
/learn/nature-wildlife/outdoor...See the almanac
/join-todayNew window IMG-ALT Trail through the woods with sun shining through trees at Broad Meadow Brook
/join-todayNew window Join Today & Save 50%
/join-todayNew window Join today
/program-catalog/results/(keyw...New window IMG-ALT Closeup of hiking boots
/program-catalog/results/(keyw...New window Autumn Awaits
/program-catalog/results/(keyw...New window Browse fall programs
/news-events/publications/natu...New window IMG-ALT Two Nature Smarts Workbooks stacked on a table
/news-events/publications/natu...New window Nature Smarts Workbooks
/news-events/publications/natu...Browse the shelf
/about-us/action-agendaIMG-ALT Aerial view of people canoeing at Ipswich River Wildlife Sanctuary
/about-us/action-agendaGo Wild
/about-us/action-agendaExplore the Action Agenda
/get-outdoors/explore-nature-a...IMG-ALT Spring Peeper on a plant
/get-outdoors/explore-nature-a...Online Programs
/program-catalog/results/exclu...IMG-ALT Naturalist with a Peregrine Falcon
/program-catalog/results/exclu...In-Person Programs
/news-events/press-roomIMG-ALT Cape Cod Field School participants preparing to move a cold-stunned Loggerhead sea turtle
/news-events/press-roomText duplicate Press Room
/newsletter-signupSign Up Now
https://www.massaudubon.org/Text duplicate IMG-ALT Mass Audubon
https://www.facebook.com/MassA...New window External Share on facebookFacebook
A-TITLE Follow on Facebook
https://www.twitter.com/massau...New window External Share on twitterTwitter
A-TITLE Follow on Twitter
https://www.youtube.com/user/m...New window External Share on youtubeYouTube
A-TITLE Follow on YouTube
https://www.instagram.com/mass...New window External Share on InstagramInstagram
A-TITLE Follow on Instagram
https://www.flickr.com/groups/...New window External IMG-ALT Follow on Flickr
A-TITLE Follow on Flickr
/blogs/IMG-ALT Mass Audubon Blogs
/get-outdoors/our-wildlife-san...Places to Explore
/get-outdoors/program-catalogNew window Anchor Program Catalog
/get-outdoors/nature-campsText duplicate Nature Camps
/learn/for-educators/programs-...School Programs
/get-outdoors/party-function-r...Party & Function Rentals
/about-us/diversity-inclusionText duplicate Diversity & Inclusion
/our-conservation-work/wildlif...Bird Conservation
/about-us/mass-audubon-shopText duplicate Mass Audubon Shop
/about-us/museum-of-american-b...Art Museum
/learn/families-with-children/...Young Explorers
/get-involved/ways-to-giveText duplicate Ways to Give
/get-involved/membershipJoin/Renew
/get-involved/volunteer/opport...Text duplicate Volunteer
https://secure2.convio.net/mas...New window External Subdomain Text duplicate Donate
/get-involved/take-actionText duplicate Take Action
/newsletter-signupText duplicate Sign Up Now
/about-us/financials-reports/c...Charitable Solicitations
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use
/news-events/press-roomText duplicate Press Room
https://www.massaudubon.org/jobsText duplicate Jobs
/contact-usText duplicate Contact Us
http://www.massculturalcouncil...New window External No Text
https://www.charitynavigator.o...New window External No Text
http://www.landtrustaccreditat...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.massaudubon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 19 CSS files. This may affect the page load time negatively.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
dateSat, 08 Oct 2022 03:53:46 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-forwarded-protohttps
cf-ray756bee708c0790d7-FRA
age508
cache-controlno-cache, must-revalidate
content-languageen-US
expiresSat, 26 Jul 1997 05:00:00 GMT
last-modifiedSat, 08 Oct 2022 03:45:17 GMT
varyAccept-Encoding
cf-cache-statusDYNAMIC
cf-apo-viaorigin,host
pragmano-cache
served-bywww.massaudubon.org
x-varnish-cacheHIT
x-varnish-cache-hits56
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v3?s=cHtUE6gXvEx7RzVXansmUMWIp81bMG3DFTV6DZKBZ58VJDtGsmAH%2F1Piq2cVh53a1QavBLp83veUA6Y8qGDKFUOaJGHvuZX0Fr6cda6ngIrsqERGHdhisHNJSrOw%2BWFxj5KChqM%3D"}],"group":"cf-nel","max_age":604800}
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servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400, h3-29=":443"; ma=86400
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,911 referring domains.
This page has 388,890 backlinks.
This page has backlinks from 4,308 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: SemrushBot
Disallow: /

User-agent: MJ12bot
Disallow: /

User-agent: BLEXBot
Disallow: /program-catalog/results/

User-agent: *
Disallow: /yourgreatoutdoors/feed/ezhomepage

Sitemap: https://www.massaudubon.org/sitemap.xml

Similar sites

Search preview

www.massaudubon.org
Mass Audubon
With more than 135,000 members and supporters, Mass Audubon protects over 40,000 acres of land throughout Massachusetts, saving birds and other wildlife, and making nature accessible to all. We welcome you to explore a nearby sanctuary, find inspiration, and get involved.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mass83%Check
Mass Audubon82%Check
Audubon77%Check
Nature58%Check
Wildlife58%Check
Trail54%Check
Wildlife Sanctuary54%Check
Explore52%Check
Land52%Check
Art Nature52%Check
Show more keywords and terms

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Cookie Policy

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