Difference between revisions of "Seobility Wiki Team"

Latest revision as of 16:16, 14 February 2024

The Seobility Wiki team consists of seasoned SEOs, digital marketing professionals, and business experts with combined hands-on experience in SEO, online marketing and web development. All our articles go through a multi-level editorial process to provide you with the best possible quality and truly helpful information.

Meet the people behind the Seobility Wiki:

Julia Kranz

Senior Content Marketing Manager at Seobility and Project Lead

Julia is a Content Marketing Manager with experience in content marketing, SEO, performance marketing, social media, and email marketing, among others. Her degrees in Business Studies (B.A.) and Marketing (M.Sc.) provided her with a solid theoretical foundation that she complemented with 5+ years of hands-on marketing and SEO experience since she started working at Seobility in 2017.

While exploring different marketing areas, Julia quickly identified content marketing as her true passion, which is reflected in her current role where she leads several content projects at Seobility – including the Wiki which she has been working on since its initiation. While she started out by writing the first 30+ articles about core SEO topics herself, she quickly took on the role of project manager and worked with a number of content freelancers to build this wiki into what it is today - with almost 300 articles in 3 languages, 150+ custom illustrations, and references from more than 2,000 external websites.

On the Seobility blog, Julia handles the entire content creation process from content planning and collaboration with SEO expert writers to content review, optimization, publishing and promotion. With her user-focused mind and a keen eye for detail, Julia ensures that every piece resonates with Seobility's audience and helps them in their daily SEO work.

References and links:

• Numerous articles on the Seobility blog written by Julia, such as: “Crawl Budget Optimization”
• Guest post (in German): “Die wichtigsten Rankingfaktoren im Jahr 2019” (“The most important ranking factors in 2019”) on fairrank.de
• Guest post (in German): “Bilderauswahl und -optimierung im Onlinemarketing” (“How to select and optimize images in online marketing”) on onlinemarketing-praxis.de
• Julia on Linkedin

Thomas Gareis

Founder and former CEO of Seobility

Thomas is an SEO expert, entrepreneur, and the innovative mind behind Seobility. He holds a degree in Business Informatics and has extensive experience in SEO, marketing, entrepreneurship and web development. In particular, his own website projects, such as “Webwiki”, which he grew to a monthly organic traffic of 300,000+ visitors, demonstrate his skills in driving online visibility.

In 2014, Thomas founded Seobility and grew it from a simple SEO checker tool to an internationally successful SEO software for small businesses with more than 500,000 users and several awards from review platforms such as G2 and OMR. By applying smart SEO strategies to the Seobility website itself, he managed to grow it to a monthly organic traffic of 350,000+.

Thomas was the one who initiated the Wiki project as he wanted to create a knowledge hub for Seobility users and SEOs in general where they could find high-quality information about all important terms related to SEO. In the initial stages of this project, Thomas was not only the main strategist but also an active participant, reviewing the first articles written by Julia to ensure accuracy and comprehensiveness.

References and links:

• Podcast appearance in the German podcast “Der Unternehmer-Podcast von Agenturtipp.de”: “Über 300.000 Tool-Nutzer: Die Erfolgsgeschichte von Seobility” (“More than 300,000 tool users: The success story of Seobility”)
• Talk (in German): Thomas at “Gründercafé” (“Founders Café”) at “Einstein1 Digitales Gründerzentrum” (Recap)
• Interview on websiteplanet.com
• Interview (in German) on billomat.com
• Thomas on Linkedin

Matthias Lugert

CEO at Seobility (former CMO)

Matthias is the CEO of Seobility and a business enthusiast with expertise in leadership, online marketing, SEO, and business in general. Joining Seobility as a Partnerships and Business Development Manager, Matthias quickly demonstrated his capabilities and became Chief Marketing Officer (CMO) and Managing Director. In this role, he not only shaped Seobility’s marketing strategies but also led Seobility’s customer support in helping users overcome their SEO challenges. In 2023, Matthias took over the role of CEO from Thomas and continues to lead Seobility to new heights and achievements.

With degrees in Business Studies (B.A.) and Business Education (M.Sc.), Matthias has a strong academic background. Before joining Seobility, he gained valuable experience in online marketing in various positions.

During his tenure as CMO, he was also a key figure in the evolution of the Seobility Wiki. Acting as a close advisor to Julia, Matthias ensured that the Wiki maintained its overall quality while also achieving its strategic objectives, reflecting his commitment to excellence and strategic development in all his professional endeavors.

References and links:

• Webinar (in German): “SEO Blogartikel mit KI schreiben - Auswirkungen von generativer KI auf SEO” (“How to write blog posts for SEO with AI - Impact of generative AI on SEO”), together with Henrik Roth from neuroflash
• Contribution on lseo.com about technical SEO issues
• Contribution on jetoctopus.com about title optimization tips
• Contribution (in German) on omr.com about Black Friday marketing
• Matthias on Linkedin

Melodía García Tejedor

Senior Marketing Manager and Support Project Lead at Seobility

Melodía is a marketing manager with 8+ years of digital marketing experience and in-depth knowledge of the Spanish-speaking market. Originally a graduate in Classical Philology, she also holds a post-graduate degree in Digital Marketing as well as a Master's degree in Usability and UX. Before joining Seobility, she worked as a copywriter, content manager, affiliate marketing manager, and finally as a web project manager, leading both in-house and freelance teams. These roles allowed her to dive deep into online marketing and SEO, gaining extensive experience that she has since brought to her work at Seobility.

In her role as Senior Marketing Manager for ES and Latam at Seobility, Melodía has been instrumental in bringing our brand, software, and high-quality content to our Spanish-speaking audience. As the lead for the Spanish version of our wiki, she has overseen the entire content creation process, from writing a style guide and building a team of freelancers, to editing, proofreading, and publishing the content.

While continuing to expand our presence in Spanish-speaking countries, she also plays a key role in various general marketing projects and leads customer support projects.

References and links:

• Speaker at the German SEO conference “SEO Day Cologne” in 2022, Topic: “Die ultimative SEO Case Study für Content Lokalisierung” (“The ultimate SEO case study for content localization”)
• Several certifications by the Interaction Design Foundation, such as Psychology of Interaction Design, The Brain and Technology: Brain Science in Interface Design, Psychology of E-Commerce: How to Sell Online, and more
• Melodía on Linkedin

Bram Vergouwen

Freelance SEO Specialist and Digital Marketer

Bram is a SEO specialist with more than 6 years of experience working with companies across different countries and industries, providing customized SEO solutions and strategies that increase online visibility. His expertise is validated by his top-rated status on platforms such as Clutch.

With his SEO experience and clear, insightful writing, Bram has greatly enriched the Seobility Wiki by authoring 80+ of our articles, covering SEO and web development topics. He is also responsible for updating and enhancing our older articles, ensuring that all content remains up-to-date, relevant and in line with the latest SEO practices and guidelines.

References and links:

• Visit Bram’s website
• Bram's reviews on People per Hour