Overview of the Keyword Check
Meta attributes
16% 
HTML optimization
68% 
Other
32% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Homepage | CASE
Missing in the title: Insights, Philanthropy
In the title: case
Meta description
(Critically important)
Not within the first 120 characters: CASE, Insights, Philanthropy

HTML content

Image SEO
(Somewhat important)
Not found in any image URL: philanthropy
Not found in an image title: CASE, Insights, Philanthropy
Found in an alt attribute of an image: CASE, Insights, Philanthropy
Found in the image URLs: CASE, Insights
Content
(Critically important)
Too late in the text: philanthropy (560 word position in the text)
Well positioned in the text: CASE, Insights (6, 12 position in text)
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: Insights, Philanthropy
The following keyword is used in strong tags: case
Headings
(Important)
The following keyword is used too often in the headings: case (12 times)
Perfectly integrated within the headings: Insights, Philanthropy
H1 heading
(Critically important)
CASE
Missing keywords in the first H1 heading: Insights, Philanthropy
Exists in the H1 heading: case

Heading structure

Heading levelContent
H1 CASE
H1 Global connections. One World. One CASE. Come celebrate with us. Join Case Already a member? Log in
H1 CASE Duplicate text
H1 CASE Duplicate text
H2 Main Menu
H2 Giving to U.S. College and Universities at $58 Billion in Fiscal Year 2023
H2 May - June 2024
H3 CASE Insights
H3 Search
H4 CASE Global Reporting Standards
H4 CASE Insights on Alumni Engagement
H4 CASE Insights on Philanthropy in Independent Schools (United States)
H4 CASE Insights on Philanthropy (United Kingdom and Ireland)
H4 CASE Insights Data Portal
H4 CASE Insights on Voluntary Support of Education
H4 CASE Insights summary benchmarking reports
H4 Advancement Investment and Fundraising Results: A Nine-Year Study of 30 Higher Education Institutions in the United States
H4 Data Storytelling
H4 Building a Research Mind
H4 HBS Alumni Bulletin
H6 Popular Searches

Others

Domain
(Somewhat important)
Missing in the domain: Insights, Philanthropy
Occurs in the domain: case
Stop words
(Nice to have)
None of the keywords is a known stop word.

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