Overview of the Keyword Check
Meta attributes
50% 
HTML optimization
53% 
Other
0% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Ferrero Group Official Website | Ferrero Group
Missing in the title: companies
Meta description
(Critically important)
Ferrero, an Italian family company since 1946, is one of the world’s largest sweet-packaged food companies with over 35 iconic brands known globally.
Exists in the meta description: companies

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: companies
Not found in any image URL: companies
Not found in an image title: companies
Content
(Critically important)
The term is used 3 times in 729 words.
The term appears too little in the text.
Well positioned in the text: companies (31 position in text)
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: companies
Headings
(Important)
Not used within the headings: companies
H1 heading
(Critically important)
Missing keywords in the first H1 heading: companies

Heading structure

Heading levelContent
H1 Empty heading
H2 A STORY OF A FAMILY
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading

Others

Domain
(Somewhat important)
Missing in the domain: companies
Stop words
(Nice to have)
None of the keywords is a known stop word.
Page URL
(Somewhat important)
This keyword is missing in the URL: companies

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