Overview of the Keyword Check
Meta attributes
33% 
HTML optimization
66% 
Other
32% 
Keyword Score

Task list of SEO Improvements

Meta information

Title
(Critically important)
Corporate - Skills Development Scotland
Missing in the title: News, Events
In the title: and
Meta description
(Critically important)
The Skills Development Scotland Corporate site.
Not within the first 120 characters: News, Events
Exists in the meta description: and

HTML content

Image SEO
(Somewhat important)
Not found in any alt attribute of an image: News, and, Events
Not found in any image URL: News, and, Events
Not found in an image title: News, and, Events
Content
(Critically important)
The term is used 5 times in 1685 words.
Too late in the text: News, Events (632, 634 word position in the text)
Phrase far behind
Well positioned in the text: and (29 position in text)
The searchphrase is completely present in the text completely.
The term appears sufficiently often in the text.
Bold and strong tags
(Somewhat important)
No strong tag contains the following keyword: News, and, Events
Headings
(Important)
Perfectly integrated within the headings: News, and, Events
H1 heading
(Critically important)
SDS employer hub
Missing keywords in the first H1 heading: News, and, Events

Heading structure

Heading levelContent
H1 SDS employer hub
H2 I would like to...
H2 Latest news and events
H2 Follow us on social media
H3 What we do
H3 Apprenticeships
H3 What we do Duplicate text
H3 Apprenticeships Duplicate text
H3 Skills for a Changing world
H3 Career Review
H3 #ScotAppWeek24
H3 Find information for learners, apprentices and young people
H3 Get career advice and guidance
H3 Find support for Scotland’s employers
H3 Increase my work-based and employability skills
H3 New chapter for career services in Oban
H3 New Deputy Chair for Scotland’s Digital Economy Skills Group.
H3 Changes to the careers service in Thurso
H3 Former Galashiels Academy pupil takes her first careers steps thanks to tailored careers advice
H3 Bioeconomy Week Scotland blog: Sarah Hunt
H3 Butcher Marc is a cut above as he’s named Scotland’s Apprentice of the Year
H3 Becoming the boss of my dreams!
H3 Thursdays became my favourite days!
H4 About us
H4 Career Review Duplicate text
H4 Publications & Statistics
H4 News and Events
H4 About us Duplicate text
H4 Career Review Duplicate text
H4 Publications & Statistics Duplicate text
H4 News and Events Duplicate text

Others

Domain
(Somewhat important)
Missing in the domain: News, Events
Occurs in the domain: and
Stop words
(Nice to have)
May cause problems, because it is a common stop word: and

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